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Case Analysis 1

MGT 309

25 Oct 15

Christopher A. Aberle

James Maddox

Christopher A. Aberle
MGT 309
Case Analysis 1
25 Oct 15
Introduction
Gard Automotive Manufacturing (GARD), is an original equipment manufacturer (OEM) which makes a range of plastic products such as window and door handles, dashboards and control knobs for light trucks and autos for U.S. auto producers. One of the companies that GARD buys from year in and out is DuPont Engineering Polymers (DEP) which has been a stable company and a top product which earned another contract this year. “Tom Lippet, sales representative for DuPont Engineering Polymers (DEP)” has been working with “Mike O’Leary, purchasing agent at GARD” for years concerning the contract who will be retiring in a few months and Richard Binish will be O’Leary’s successor. He is ready to make some changes which will bring up some questions in DEPs eyes in the business game. “In Binish’s terms, product merely becomes a ‘qualifying criterion.’ If everyone’s product is comparable, especially in something such as polymer feedstock, how do you distinguish yourself? Binish claims companies will need to demonstrate something called ‘order winning criteria’ to get our business in the future.” For DEP to keep the GARD business, they will need to improve its logistical performance to meet rising expectations from the customers.
Body
Certain stages are adding value in the DEP/GARD supply chain which shows what is needed to have economic value which “builds on economy of scale in operations as a source of efficiency.” When things are done as well as can be it shows what you can get at high quality at a low price. The market value is “about presenting an attractive assortment of products at the right time and place to realize effectiveness.” The positive side of this is ensuring there is an assortment of products and

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