...These Kinder Joy Eggs are sold through retail distribution channels so most Kinder Joy's customers are who use direct products and non-business purpose. In addition, the products contain chocolate with toys so not many adults would be likely to purchase a piece of chocolate and get free small unsuitable toys for their age. As a result, most customers of Kinder Joy are children or the parents buying it for their children. If the consumers can not find Kinder Joy, they can still buy substitute products ,such as: OZO chocolate. Kinder Joy Eggs which is one of the first chocolate products which come with special toys for children were produced for the first time in Greece in 2008 (Thore 2008). Moreover, Kinder Joy is also one of the famous Ferrero company's strategic product that chocolate recipe is especially suitable to the taste of consumers and toys are safety for children. Today, the packaging of a product is not only used to...
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...Ferraro Rocher * Owned by the Ferraro Family * Share 7.3% of the world chocolate market * Pietro Ferraro invented 50% hazelnut, 50% cocoa confection * In 1963, Pietro’s son marketed Nutella * Ferraro’s offerings are consumables at all time of the day * Ferraro began expanding into Europe in 1956 by setting up a factory in Germany * Ferraro expanded into French, Autralian, Canadian, Asian, Puerto Rican, Ecudorians, finally the U.S. markets * In 1974, Ferraro company established operations in Australia * Ferraro manufacturers only in places where it is sure it can deliver consistent quality and where a secure retail supply chain means it will never let consumers down * Rocco Perra believes that nothing the company does should compromise its customer relationships * Ferraro’s focus on consumers is accompanied by its emphasis on quality, integrity, product innovation, and passion * Ferraro conducts market testing in one state before going national * The company used new media strategies in its product development, Iphone application and Facebook * Based on feedback, Ferraro was able to introduce two new products to the TIC TAC line * In 2010 , Ferraro launched its first boutique store online, www.ferraroboutique.com.au , selling many gift boxes * In 2010, Ferraro promoted Nutella by sponsoring the Football Federation of Australia and the Socceroos * Ferraro emphasized that Nutella was one of Australian’s best...
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...Table Of Contents Topics | Page No. | 1. Introduction | 3 | 2. Analysis | - | 2.1. Meaning | 4 | 2.2. Learning | 5 | 2.3. Self Cocept and Personality | 6 | 2.4. Culture | 7 | 2.5. Research | 8 | 2.6. Motivation | 9 | 2.7. Disposition, Recylce and Reuse | 10 | 2.8 Group Influence | 11 | 3. Conclusion | 12 | 4. Appendix | 13 | Introduction ‘Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon, 2010, p. 33) We chose Le Marché supermarket to record our observations. Marché Retail Pvt Ltd, has been in the food business for the last 20 years. Well located, aesthetically designed and well stocked with the best from across the globe, the large format stores under the brand name Le Marché. Le Marché caters to the food requirements of people at every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer...
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...chocolate companies have all entered China, supermarkets imported or joint venture can be seen as many as more than 70 brands of chocolate, imported chocolate brands continue to join the acceleration of Chinas chocolate market to international competition, the process of evolution . 2006-2007 Chinese chocolate rising trend of food imports was in 2006, China imported chocolate 15,547,134 kilograms in 2007 rose to 17,432,027 kilograms, an increase of 12.12%. Export volume is also growing year by year, in 2006 exports of chocolate, 18,659,013 kilograms in 2007, exports of chocolate 21,348,669 kilograms, compared with 2006 growth of 14.41%. Chinese chocolate competitors divided into three camps: the first camp is a Dove, Cadbury, Hershey, Ferrero Rocher and others as representatives of the foreign brands, occupied the vast majority of high-end chocolate market share; second camp is a Le Conte, Caesar as the representative of the joint venture Vuitton brand, the leading mid-range chocolate market; third camp is Shenfeng, snub-nosed monkey as the representatives of the local brands, accounting for a major share of low-end chocolate market. Imports, a joint venture brand sales strong, the poor performance of domestic brands: Regardless of the brand from a high altitude communication, advertising, or low-end products shop city, a lively market-oriented and sales promotion, whether it is market share or product awareness, import, joint-venture brand occupies a prominent position, local...
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...Ferrero Group overview and key strategic axis A strong position in the Confectionery market #6 in the world (value MS = 4,5% in ’09) #3 in West. Europe (value MS = 9,1% in ’09) Mission: “High quality, crafted precision, Net Sales ’10 ~ 6,7 B€ (Growth vs LY +3,8% ) product freshness, careful selection of Gross margin ’09 ~ 1B€ the finest raw materials, respect and 22 000 FTEs consideration for our customers” Private and family-held company Geographic presence Presence in ~40 countries; 18 factories in Europe, Australia, Latin America and the US Products are sold in 70 countries Most sales generated by mature countries and especially Western Europe Market leader in most of western Europe outside the UK WE region accounting for ~3/4 of revenue - Italy, France, Germany Sales = 1,1B€ Growth +3% But weak presence in emerging countries 2-digit growth in emerging countries (Brazil) Srategic axis • Focus on organic growth • Strongly though parsimoniously innovate • Expand in emerging markets expansion (East. Europe, Latam and Asia) • Develop products on the breakfast market Source : Euromonitor 2011, Company website, Trade publications Nutella : the key pillar in the portfolio Chocolate confectionery Spreads Nutella the « icon » product since 1964 in France • Bars • Chocolate with toys • Boxed assortments Chilled Dairy Snacks Sugar confectionery Kinder - the umbrella brand Other brands Seasonal brands : Spread MS ’09 = 24,7% Chocolate Spread MS ’09 = 89,7% ...
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...Ferrero, which grew from a family pastry shop into one of the world's largest candy makers, first entered the U.S. with its Tic Tac breath mints in 1969. It followed up with Nutella in 1983, which went on to become hugely popular after a big advertising push. By the late 60's, mothers were more attentive to nutrition and kids became pickier about what they liked to eat. “Michele Ferrero, the creator of the Kinder brand, took these two factors to heart and came up with a balance between the two – the Kinder Chocolate bar created with kids in mind because it is divided into small individually wrapped portions, allowing mothers to feel comfortable with what they are giving their children.” (4) Today, the Kinder brand is well-known all across Europe and is expanding rapidly around the world, recognized for the variety, quality and creativity of its products. Built on 40 years of history, Kinder remains a forward-looking brand, confident that its core values are not limited by time or geography. “Our mission...
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...The Ferrero Group is a company of Italian origin the founder Pietro Ferrero of which was a chocolate maker-pastry cook to Alba, a village of Piemont in the North of Italy. This company created in 1946 specializes itself in the candy and the chocolate factory. It expansion is really do in 1949 in particular during the launch of the famous chocolate spread, Nutella, which appears after the death of the founder. His son Michel takes over the business at this moment. Ferrero is a Limited company to board of directors head office of which is based in Holy Mount Aignan. Its main activities are the manufacturing of cocoa, chocolates and products of candy. The board of director is chaired by Mr. CAPURSO Marco, its Chief Executive Officer is Mr. THIL Frederic. Today the company employs more than 20 000 employees in worldwide. During year on 2009, it recorded one 1.165.000.000 € staff turnovhocolate confectionery accounts for 58% of the market value of French confectionery. It reaches a value of 2, 26 billion. Ferrero has a large market share of the chocolate confectionery market; approximately 22 % by value; but it does not dominate that market as much as it dominates the market spread. It represents about 440 million of the turnover of the company. On this market, Ferrero highly differentiates itself from competitors with innovating and conceiving new and original products such as the chilled snack. The market of the snack is at its maturity stage, but Ferrero has almost created a new...
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...Ferrero SPA Corporation Ferrero is Italian manufacturer of chocolate and confectionary products being founded in the modest beginnings of 1946, when Pietro and Giovanni Ferrero started the company as a confectionary shop in northwest Italian town of Alba (Datamonitor, 2009). Today Ferrero International is the world’s fourth largest companies in the confectionery Market with 16 plants and 36 commercial companies all around the world, having 20,000 employees generating 35,000 cores of turnovers in 2006. A wide and complex portfolio of products, including mainly: chocolate spread, candies, pralines, bakery, chocolate snack eggs with surprise, cold tea & chilled chocolate products. The company is owned and managed by the founding Ferrero family. (Nutella.com, nd). 1. External Environment The Environment encapsulates many different influences, which can be difficult to analyze. The difficulty can be to identify: the environment diversity; the speed of change as managers feel that the pace of technological change and the speed of global communication change faster than even before; the last difficulty is complexity. Ferrero in order to face these difficulties can use different tools, such as: PESTEL (Political, Economical, Socio-Cultural, Technological, Environmental, Legal); Porter’s five forces; Market segmentation. In order to analyse: the macro-environment, competitors and market. (Johnson and Scholes, 2002, pp98). 2.1 Macro-Environment Macro-Environmental...
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...Middle to High class | Very unique | As shown in the table above the first target market, the 3-15 year olds and their parents, will generally be targeted toward middle and low class income families, generation X and echo boomers, and will offer benefits such as quality taste and ingredients, economic pricing, and convenience. Similarly, the college students will be targeted for behavioral variables such as convenience, speed, and economic pricing, as well as their income and lifestyle. Finally, the Southern U.S, and seniors along with middle and upper class individuals will be targeted because studies show that they are more likely to have breakfast. 5.2 Target Market Extend the Nutella success to the U.S. For the most part, Ferrero has captured the European...
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...Nowadays, advertisement can be seen in everywhere, like TV, Youtube, Facebook and other place. Because of that, advertisement impacts more and more people. A good advertisement can create a brand name for the product being promoted and inform customers about different product and services . Today, when we go to the supermarket, we can easily find many kinds of chocolate, like kinder surprise. Kinder surprise is one of the products from Ferrero SpA. Ferrero SpA is a very famous chocolate company; also it is one of the world’s largest chocolate producers. Ferrero produce many kind of chocolate, like Ferrero Rocher, kinder and so on, which are all well known over the world (James, P). The advertisement what I chose is about kinder surprise chocolate factory in 2010,. While kinder surprise is a series of kinder. Why it was called surprise? Because kinder surprise is like an egg, once you eat the chocolate outside, you can find that there is a toy inside, but if you do not open it, you never know what inside. This advertisement was used the form of the colorful cartoons to show us the people how it produces. From this point, we can find that this product mainly forces to the children. Then, it targets an audience that will easily remember the characters like the chocolate jam, the children who are playing many kinds of toys, and the egg. When talking about this advertisement, it started from a boss, who went to check the chocolate factory daily work, when he opened the door...
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...that prompt adrenaline to flow through my undeveloped frontal cortex. It was also back in grade five that I learned the frontal cortex in males take more time to develop and is responsible for the maturation of an adult male. So the actions I will describe, I like to blame on my undeveloped frontal cortex. It was sometime during lunch hour when the idea of free candy popped into my mind. I was to accomplish this by walking into the nearest grocery chain Food Basics, with a straight face that reflects no sign of guilt or as I believed would give any person the impression that I would be committing to my standers the biggest crime thus far, to steal the mouthwatering hazelnut filled chocolate wrapped in that valuable golden foil known as Ferrero Rocher. The cost at those times almost ten years back was one dollar twenty nine cents, which to a 10-year old who got a pocket allowance of eight dollars a week was an astonishing sum, to do the math approximately twenty percent of the allowance. Unfortunately I had spent every cent of that eight dollar. And the idea of slipping that small tri-pack chocolate into the big pockets of my West49 jacket seemed ever so simple and appealed to my senses. So I picked up the packet, walked down the aisle and did as planned putting most effort to...
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...top 10 producers of cocoa in 2010 located around the equator, and the top 15 consuming countries are located above the brant line and are known as MEDCs. These MEDCs tend to be viewed as the richest in the world; where as the producing countries tend to be some of the poorest. This could be interpreted that the MEDCs may exploit their power over the producing countries in order to make more profit, on what could be viewed as a part of their daily life. The production of chocolate has been linked to fair trade, to try and deal with the ‘unfair’ exploitation of the LEDCs. The figure also shows the largest confectionery TNCs in 2010, with all of them being based in MEDCs. These companies turn a mass produced product into a ‘luxury product’ (Ferrero Group and Lindt&Sprungli). The general trend of cocoa prices is that there had been an increase from just over $1 per kilogram in 1995, to just over $2.5 per kilogram in 2010. However there have been massive fluctuations within this time, suggesting that producing cocoa is an uncertain business, making it hard for the producers to plan ahead, or save up in order to build a better life for themselves. Overall the trade patterns in cocoa and the consumption of chocolate have meant that the profit made from the chocolate stay within the MEDC, further widening the development gap between these two groups of countries, as the MEDCs can further develop and the LEDCs struggling to maintain a standard of...
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...Prince Sports has been improving the lives of people through tennis since 1970. With their innovative product design, vast line of products, and wide range of consumers. Looking at current trends one could suggest that Prince may want to consider new tactics/marketing schemes. Reach out to a larger global market look at how this may benefit them in the future. In the 21st Century Prince Sports really should consider the current trends in marketing and how they could work for or against their success in the tennis industry. Considering, as stated by The Wall Street Journal, “Prince Sports Inc., filed for bankruptcy protection as it struggles to compete with better-equipped rivals.” (Benoit & Gleason, 2012). It doesn’t appear as though they have an issue with the products they deliver, since undergoing new ownership they are truly trying to rejuvenate their products and name. As noted by Forbes, “Prince is launching an entirely new product collection in the final months of 2013, which is a non-traditional move for a tennis brand. It has used the US Open to announce its launch of an “ESP” (extreme string pattern) racquet technology, along with new racquets and bags, T22 tennis shoes and performance Prince Tour eye-wear.” (Heitner, 2013) Consumers like new technologies and innovations and if Prince can continue to endorse tennis “Super Stars” such as David Ferrer, “the current world number five” (Long, 2012). They should be able to gain the attention and interest of a...
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