...Mickey Mouse Monopoly The Mickey Mouse Monopoly documentary reveals the obscure social messages behind the animated films created by the Disney Company. Although we are conditioned to believe that these movies are pure forms of entertainment, further examination has proved that there are hidden messages concerning gender, race and class that Disney is instilling in the minds of children. The speakers in the documentary argue that Disney is extremely political and hides its ideas behind innocence, magic and fun. When masked by features that are appealing to a younger audience, it is difficult to realize these ideas without taking a closer look. One of the main controversies discussed in this video is the way that Disney portrays women in its productions. The way that females are shown is similar across all Disney films, even animal characters. They are shown having a seductive or entrancing way about them, large eyelashes, attractive bodies and large breasts. Doctor Carolyn Newberger, a psychology professor at Harvard University, pointed out the scene from Aladdin when Jasmine seduces Jafar to distract him while Aladdin tries to rescue her. This scene suggests to viewers that women can use their bodies to manipulate men in order to get what they want. Other ways women are portrayed in these films are vulnerable, weak, and always needing to be rescued by a male. Aside from gender, race is another issue that is often misrepresented in these productions. One example in the...
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...Vračević Željka University of Banjaluka Faculty of Philology English Language and Literature REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their...
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...Impact of Media Messages on Children’s Perception of Race and Gender Student’s Name Institution Impact of Media Messages on Children’s Perception of Race and Gender Introduction Children are sensitive to what they see and hear. The contemporary world exposes children to all sorts of audio and visual media. These media contain various messages concerning race and gender. Out of such media messages, children are in a position to create perceptions on various races and gender. Disney movies are an example of the media that are consumed by children. The movies impact a lot on how children understand the meaning of race, class and gender. The continued consumption of such media by children would only serve to further shape their various perceptions. This paper sets out to show that there are numerous media messages that can impact on the understanding of race and gender by children. The media is powerful in terms of the messages it relays to the audiences. The social judgments of viewers can be greatly influenced by what they see on television news (Mastro, Lapinski, Kopacz & Behm-Morawitz, 2009). According to Mastro, Lapinski, Kopacz & Behm-Morawitz (2009), the Whites in the United States of America perfect in racial prejudice against their fellow black countrymen and women. The Whites perceive the Black as being aggressive and overly violent. This negative depiction of the Black Americans by the White Americans is hugely contributed to by media exposure. The ethnic...
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...Many parents feel that Disney animated films are pure and wholesome, and they are perfectly suitable for children to watch starting at very young ages. On the surface of Disney movies, they are quite wholesome and they try to teach life lessons, but do these movies really portray positive images of men and women that will help a child become an individual, or do Disney movies place ideas in children’s heads, at early ages, telling them how they should act, feel, and live. In an article printed on December third 1966 in Time magazine, the author proposed that Disney films were just as much for adults as they were for children. “Disney always maintained that he made films not for children but for "honest adults."”(time.com). Anyone who has seen a Disney animated film can see that most of these movies are based on adult situations that involve the union of man and women in one way or another. For as long as Walt Disney animated films have been around, spanning eight decades, they have made a great impact on the way children view themselves and others, and they help shape how children view the opposite sex in a negative way. Most people were exposed to the wonderful world of Disney animated films when they were still toddlers. And since people are exposed to this material at such young ages, these films tend to give children an early idea of how men and women, according to Walt Disney studios, interact with each other. They also show children at an early age how people of their...
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...There are many entertainment companies that have success that stems from their ability to market their brand to children. Disney's continued domination comes from the knowledge that, to be the most profitable, you must create “timeless family entertainment.”. As Walt Disney said, “Your dead if you aim only for kids. Adults are only kids grown up, anyway.” Walt Disney was a semi-successful cartoonist at a young age when his creation “Oswald, The Lucky Rabbit” became a hit in 1927. However, he was muscled out of the “Oswald” franchise when his distributor hired his animators away from him. Disney was not aware that, according to his contract, he did not own the rights to the cartoon rabbit. Disney made sure that with his next creation, Mickey Mouse, that no one would be able to capitalize on his creative property. He had a profitable swing in 1928 with “Steamboat Willie” and the subsequent licensing of his cartoon's imagery on a pencil box. With the earnings he made, the Disney company had a financial stability it never previously had. This allowed Walt and company to focus on the bigger picture, and the ability to chase more lucrative ventures. Walt and his brother ran the new company different than almost any other organization ever has. There was no boss, there were no titles, it was a group effort from the start. This business model (or lackthereof) enabled every Disney employee to feel free to express their ideas, thus harboring the creativity and imagination that makes...
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...Decisions in Paradise Paper Outline Since 1923, The Walt Disney Company has been providing quality entertainment for every member of the family, across America and around the world. They have established themselves as the leader in the animation industry and have become the largest media conglomerate in the world. Currently located in 9 different countries, Disney is always looking for additional opportunities to expand their franchise and establish a greater presence in the world. With a strong reputation of developing and managing effective and efficient organizational structures and processes, countries such as Kava; a small island country in the South Pacific have been requesting the Walt Disney Company not only bring their reputation to their country, but also their business culture. The first step in accomplishing this task is completing a business plan outlining the potential issues and forces that may impact Disney’s final decision. According to Amo, T. (2013) “A strategic business plan serves as a guide. It helps leaders of organizations identify their objectives and formulate detailed plans on how to achieve them. It is a necessary tool for the success of any company.” This process could take various forms, based on what is not only good for Disney but also for the people of Kava by discussing organizational processes, human resources, and ethics. There are many advantages and disadvantages for Disney to establish a greater presence in Kava and...
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...productions, such as films, clothes, resorts and many more. Disney has come to be known as a world where fairytales magic, happiness, optimism and the hope of happy endings are all possible. One of the reasons it is so popular with children is because it encourages them to dream, and to know that their dreams can be possibilities. From Disney’s onset in 1983, it has experienced unprecedented success in its productions, until recently when it began facing challenges that have hindered their optimum growth. These challenges and the solutions are proposed and explored in this paper. The first major challenge Disney faces are that its characters are no longer appealing to the current generation. In this case, characters such as Mickey Mouse and Winnie-the-Pooh which were a huge success fifty years ago, no longer receive that kind of recognition today that they did. More appealing characters are being created that are tailor made to excite and keep viewers interested in them. The second major problem is that Disney animation targets only a specific age group and is not appealing to the other demographic clusters. This reduces the number of viewers that it might have. Another problem it faces is the deteriorating condition of its brands and products as demand for them has decreased. Lastly Disney is also facing an identity crisis in trying to regain direction in deciding type of business it is and explicitly state what they are offering offer. These challenges have forced...
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...(theme parks, cartoons, movies, toys, etc.) while Marvel will benefit thanks to the capabilities of Disney’s advertising. Now with Disney and Marvel combined, they have eliminated Warner’s competitive advantage of having a Comic Studio backwards integrated to their corporation, which guarantees a continuous flow of exploitable material (characters). Nonetheless, Disney holds a notable competitive advantage over their competitor: they are more diversified: they have theme parks, consumer products and interactive media. Currently Disney is facing some critical issues after the acquisition, and they are: - Marvel’s most famous characters are compromised to Disney’s rivals. - Some of Disney’s main characters are out-dated (Pinocchio, Mickey-Mouse, Donald Duck, etc.). - Marvel could lose their identity (creative power) by the “take-over by a company associated with princesses and fairies” –Chmielewski & Fritz, 2009. It also good to point out that Marvel’s biggest creative asset is Stan Lee, now 89 years old. The recommendations are the following: On the functional level, Marvel’s legal department should focus on terminating as many contracts as possible,...
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...Strategic Initiative Paper "Disney" Marquita Lacy-Polk, Diana Dorsey, Kim Jenkins, Joshua Snooks FIN/370 January 29, 2014 Strategic Initiative Paper "Disney" Disney has grown exponentially to become a household name and a global leader in the industry of family entertainment. Shortly after as a small cartoon company, Ellas Disney, founder of Walt Disney grew the Disney Corporation into something that no one could have imagined. Ellas Disney was always known for his innovation and abilities and still reminiscent today as it was in the 1920s. The company attributes are a majority of and to the success that they have built. In order for organizations to be successful and to survive requires planning for the future, with creative ideas and motivated personnel with an open mind and a strong drive. Two essential business functions are financial and strategic planning, with the great success that Walt Disney has accomplished, then till now there are still financial impacts and risks that still should be considered when making certain decisions when it comes to the company. In this paper our team will be discussing in more detail the current strategic initiatives and the possible new initiatives that Disney has in play, along with the financial impacts and the risk of putting those decisions into effect. The Walt Disney’s annual reports are very important when it comes to strategic and financial planning because it provides a variety of financial information which is helpful...
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...with the State of Illinois and the City of Chicago, The Walt Disney Corporation plans to expand its operation by building a theme amusement park (Mickey’s Magical Kingdom) on the city’s south side on the 3700 acre parcel of land known as Washington Park. Mickey’s Magical Kingdom will be located in the Washington Park community of the City of Chicago, to present the Disney culture to Chicagoans, Midwesterners, and the world. The park is designed to create a quality Disney experience for families and customers of all ages. It will offer its customers an attractive, economical and fun-filled facility for their entertainment and enjoyment. The forerunner to Mickey’s Magical Kingdom will be the 4-D animated shows of Disney characters like Mickey Mouse, Donald Duck, and Little Mermaid which brings more advanced technology of animations and hi-tech rides into the business. This business model is based on the Synergy of retail and entertainment. As we will have strategic alliances with different shopping malls and food providers, so that our customers can shop from different outlets incorporating a Disney theme like Apple, Sharper Image, and Macy’s. To satisfy their hunger with the help of food court that will include McDonald’s, Pizza Hut, Starbucks, and KFC. It will generate Tickets for rides and theatre = 60%–Shopping = 20%–Food outlets = 20. The area will be completely fenced and have a single-entry admission for all as the primary revenue source. Customers will not be allowed...
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...Walt Disney Topic: Walt Disney General Purpose: To commemorate. Specific Purpose: To commemorate the contributions and messages of Walt Disney to the world. Central Idea: Today, I will first discuss how Walt Disney quotes and contributions changed lives of millions. Secondly, I will discuss his family business. Lastly, I will discuss Body I. The foundation for Disney began with Walt Disney in the 1920’s. A. Cartoons marked the beginning of the Disney Company. 1. Visual aid: Use a picture of Mickey Mouse as the very start to the Disney Company. 2. The success of cartoon shorts sparked construction of Disney Studios. B. The success of features and cartoons made possible the ideas to build a theme park centered on the world of Disney. 1. Visual aid: Use a picture of Disney’s theme park, Disneyworld. 2. Explain that after the success of theme parks, merchandising became another big part to the evolution of the company. 3. Visual aid: Use a picture that represents some of the merchandise that Disney produced. II. Second Main Point: Where the company is today and what they have done to keep moving forward to producing family-type programming and more successes. A. The company began producing its own radio stations, television programming and movies to expand their company. 1. Visual aid: Use a picture showing popular television shows created by Disney. 2. Successful television shows launched the careers for future actors, actresses and singers...
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...Walt Disney Company vs. 21st Century Fox Founded in 1923 by Walt Disney, The Disney Company, and since 1986, The Walt Disney Company is approaching its 92nd year anniversary. While the length of a company's existence is not necessarily tied to a company’s success, it is difficult for a media company to have such a long history and not have some kind of cultural impact. In fact, The Walt Disney Company has not been immune to shifts in the executive positions, scandals, and economic downturns. Disney is an international brand and a household name. It is a cultural icon. With that said, it is a business, one capable of bad decisions and mistakes. Over the last year, not only did Disney shares reach all-time highs, but the company experienced resounding cross-platform success with its Frozen franchise, spurred excitement for the upcoming sequels to the original Star Wars trilogy, and readied the opening of the new Shanghai Disney Resort. Furthermore, the media conglomerate continues to perform at a high level, despite facing constant pressure in its film and broadcasting holdings. Disney creates, develops, produces, markets, and distributes content through an unrivaled range of media platforms. The company derives its revenues from five operating segments. Media Networks (43% of companywide business in fiscal 2014) includes ESPN, ABC, Disney Channel, among others, and generates sales from affiliate fees, ad sales, and the distribution of television programs. Parks and Resorts...
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...began their partnership when they signed a contract to produce the Alice Comedies, a series of few minute animated films combining live-action and animation. What began as the Disney Brothers Studio evolved into The Walt Disney Company, throughout the decades, the company has expanded worldwide from shorts to feature-length animated and live-action films and television production; character merchandise licensing; consumer products retailing; book, magazine and music publishing; Internet activities; television and radio broadcasting; cable television programming; and the operation of theme parks, resorts, and cruise line. (Bill Capodagli and Lynn Jackson 2001) From the creation of Oswald the Lucky Rabbit in 1927 and the debut of Mickey Mouse in 1928 to the premiere of Tarzan in 1999, animation has remained the defining signature of the company. Along the way, Disney is struggling to maintain growth. It has added successful TV shows like Who Wants to Be a Millionaire, opened theme parks in California,...
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...Walt Disney Company’s mission statement A corporate mission summarizes a company's basic policies for realizing its goals, and states the important goals that employees must strive to meet. Constructing a mission that resonates with the members of one's constituency or organization is one of the most difficult tasks that a leader or an executive committee faces. In this paper, Walt Disney’s mission statements will be evaluated. Customers, products or services, markets, concern for profitability, philosophy, and concern for employees. The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products. The Company's primary financial goals are to maximize earnings and cash flow, and to allocate capital profitably toward growth initiates that will drive long-term shareholder value. The Walt Disney Corporation is one of the most successful companies. Walt Disney, the founder, transformed the entertainment industry into what we know as animation, and found new ways to teach and educate. Walt’s optimism came from his unique ability to see the entire picture. As one of the successful entrepreneurs, Alfred Marcus (1997) states “a lot of entrepreneurial business were started not because people wanted to make money, but because they had a large purpose in mind. Walt Disney’s views and visions came from the fond memories...
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...The Walt Disney Company’s Organizational Structure MGT/230 Management Theory and Practice Organizational structure The Walt Disney Company’s organizational structure looks most like a horizontal structure. Horizontal structure is based on departmentalization or subdividing the organization into subunits (Bateman & Snell, 2011). The Disney Company has five business segments: interactive media, studio entertainment, consumer products, parks and resorts, and media networks. These departments are grouped by product which is a great example of the divisional approach. Each product is closely related to the other as they all are about entertainment in one form or another, but they do still have their own descriptions. The interactive media segment uses digital media to create high-quality interactive entertainment since it was founded in 2008. The studio entertainment segment is a segment on which the company was built. Stage plays, music, and movies are brought to people everywhere through this segment. The consumer products segment brings engaging and innovative product experiences from clothing and toys to fine art and books to the public. Millions of guests each and every year take the opportunity to spend their vacations and making memories at one of the world’s leading providers of leisure and family travel experiences, at a Walt Disney park or resort. The media networks segment is made up of various cable, broadcast, publishing, and radio businesses over...
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