...developed and grown. With the development of technology, there appeared more transmission channel. According to Borrell Associates’ latest report, the auto industry’s use of print, radio, and direct mail will be taken over by this growing transition to digital media. To put things into perspective, about 40 cents of every media dollar spent for automotive marketing will go toward digital advertising in 2011 and in 2012 it is likely 90% of additional advertising dollars will go toward digital media.[1]Obviously, digital media is the general trend in auto advertising. Television; internet website; social media network and video network are all digital platform. In this thesis I will focus on creative TV advertising; product placement and micro-film advertising. Because among all those digital ads, there are fast-growing recent years and represent the develop direction of automotive advertising. Creative TV commercials Most of the time, advertising is regarded as a supporting communication way to achieve the marketing goal. The aim of ads is to deliver messages, attract clients and build a bridge between companies and consumers. Advertising cannot lose creativities. In 1960s, “the father of advertising” David Ogilvy said: it is necessary to have a good idea to attract consumers’ eyes and make them to buy your product. It is like to be swallowed by the darkness of...
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...Thin slicing is a process by which you take a segment of a situation and make an overall judgment about it. An example that the author contains in the book is a man named John Gottman. John Gottman can view a 3-minute clip of a couple arguing and determine whether or not that relationship will last 15 years more (with accuracy). The Author discussed the many elements that affect our judgment, our culture, our experience, and the data that is placed before us. So the very things that help us also hinder us. The author demonstrates the point by telling the story of an orchestra who decided to put up screens to audition their musicians, so they only heard the music rather than judge the contender by looks, attitude, the way they held the instrument etc. They found that this was how they eventually began to choose women into the orchestra by talent alone. They did this to prevent stereotyping by looks and to have a the audition be purely on...
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...every time we are facing a problem, we should really pay attention and take the message of it. There will always be sort of a lesson in every single difficulty. Not only shall we find in our daily lives, but we could also find it while reading literary works, watching movies and suchlike. Reading literary works has interesting adventure in which an extra attention is needed to figure it out. For some people, reading novel or short story is more than just about looking for the beautiful story or the greatnesses of the story. Yet, there are some people who only read novel without a deep understanding. Usually the readers will be facing some questions which have something to do with the author’s intention making story. Common question coming out automatically after reading novel or short story is such what is the author trying to tell us in the story or what the moral lessons of the story is. According to Nurgiyantoro (1995:66) to know of what the author feels like to convey in the story is the main task of reading fiction work, it is either Novel or Short story. As a matter of fact, there are a lot of advantages gained by reading fiction. According to Nurgiyantoro (1995:3) Fiction talks about various problems of life in terms of interaction with environment, ourselves, and our interaction with god. Fiction is the result of dialogue, contemplation, and author reactions of environment and life. Although it is fictitious, it is not true if fiction considered as the...
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...The word ‘essentials’ in its title might give the impression that the CIM Certificate's ‘Marketing Essentials’ module is a walk in the park. But be warned: this is not the case. As the first module usually studied when pursuing a Professional Certificate in Marketing, its three-hour exam demands preparation. The exam is broken into two parts. Part A requires candidates to answer 10 short questions, each carrying four marks. Part B includes three questions based on a case study, each carrying 20 marks. The following tips tell you how to successfully approach and complete all of them. Tip 1: Be concise. It is important to take note of the answer length you need to provide based on the marks awarded for it. In Part A, candidates are asked to provide short answers. In fact, try not to write more than five to six lines for a two-mark question. Addressing the requirements is all that is needed. Tip 2: Understand the questions. Part B requires a very different approach. They are designed to test your ability to apply theory to a given context. They always raise key points and students are required to identify these points to contextualise the answers. For example, a question could be as follows: “As a marketing manager of a newly formed manufacturing company in the fashion industry, you are required to recommend a suitable pricing strategy that will help the company to grow.” In this question, the key words are “newly formed”, “manufacturing company”, “fashion industry” and “grow”...
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...internet in modern society. Nearly all aspects of modern life are operated and stayed online, such as communication, commerce, education, entertainment and so on. This trend was noticed by marketers and advertisers as well. Numerous companies advertise, sell and promote products and services via the internet. The successful marketing on the internet fulfill the development of a company. This essay wil throw light upon the e-marketing strategy of the New Zealand flag carrier -- the Air New Zealand Airline group. The principles, nature and scope of Air New Zealand’s e-marketing strategy will be analysed. In addition, this essay will explain the opportunities and challenges faced by the company when carry out e-marketing strategy. And lastly, micro and macro environment factors that impact the e-marketing strategy will be discussed in this essay as well. Discussion Air New Zealand adopted series of e-marketing strategies, and as a result, it displayed a stable increase of profit even though there is a integral shrink in airline field (Freed, 2014).The vision of Air New Zealand is to strive to be the number one in every market, the services provided to customers should be in a distinctive New Zealand way and obtain the superior industry...
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...section of the course VULMS and attach here the scanned copy after signing it. 3. Scanned copy of the internship certificate (provided by the organization) Attach the scanned copy of your (original) Internship Completion certificate provided by the organization. 4. Dedication (Optional) If you want to dedicate your work to someone, you may write the dedication note under this section of your internship report. 5. Acknowledgement In this section you acknowledge the help and support of all the people who helped you in completion of your internship and internship report e.g. the library staff, course instructor, family or any other person. 6. Executive Summary Executive summary previews every section of the report in a short form. It can be called as micro image of the report. It helps the reader to get a quick glance at the report before reading it in detail. Everything important that you have done, discovered and concluded should be mentioned but briefly and concisely. 7. Table of contents List the important headings and sub headings in the report with page numbers. Also make a separate list of tables and figures in the table of contents if you have used any. 8. Overview of the Organization (word limit: min. 500 words) a. Brief history b. Introduction of the organization c. Policy of the organization d. Competitors 9. Organizational Structure (word limit: min. 500 words) a. Organizational Hierarchy chart...
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...Table Of Contents About our consultancy * Team * Vision * Mission NKF introduction * The company * The Client * Vision and Mission * Services provided Proposal’s Goal and Objectives Funding Mix * Direct Cash Support * In-kind Support * Social Enterprise * Volunteer Hours Donor Segmentation * Corporate Philanthropy * Online Micro-Philanthropist * Government Grant About Our Consultancy Team Marketing Eye. Vision Marketing Eye is THE community of professional consultants who define excellence and advance ethics for the marketing consulting profession. Mission Marketing Eye provides marketing manager, skilled in all facets of the marketing mix while our marketing consultants for small business will help you reach your sales and marketing goals which includes a process of developing a marketing strategy for your company and then implementing it over a 12-month period. NKF introduction The Company NKF is a charitable organization in Singapore that provides dialysis treatment and rehabilitative care to kidney failure patients at affordable, subsidised rates. Apart from that, health-screening and public education is also provided by NKF to raise community’s awareness on the importance of renal disease prevention. The organization was established by Dr.KhooOonTeik and a cohort of friends in 1969 at Singapore General Hospital (SGH). The idea of NKF was thought by Dr.Khoo when he witnessed the agonising plight...
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...The Narrative Art of The Great Gatsby Introduction The Great Gatsby was written in 1925. The author, Francis Scott Fitzgerald (1896-1940) is one of the most outstanding writers in America. As a member of the “lost generation”, Fitzgerald made the short life of Gatsby epitome of the rise, boom and decline of the “American Dream” in “Jazz Age”. This novel shows us unusually rich literary and aesthetic connotation is has by its unique narrative perspective, the ups and downs of plot, superb accurate language, various rhetorical devices and vivid character images. To some extent, the reason why The Great Gatsby can become a famous classic work is that the author uses extraordinary narrative techniques in it. All the techniques are employed skillfully by Fitzgerald. The study of narrative art in this work has been highlighted in the research area in these years. Zhang Jinfeng(2001) analyzes the role of Nick in the novel from the its structure, themes and other aspects. Cheng Xilin(2009) uses the spatial narrative theory to discussed the space narrative art in The Great Gatsby from three aspects: the geography space, social space and the text space. Xiao Dongbo(2009) starts with the analysis on author and characters and expound the connotation of "American dream" and profoundly reveals the historical process of the formation, development and burst of the "American dream". Shang Guanghui(2011) analyzes The Great Gatsby from the narrators of the role and argues that the communication...
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...Title: Group Debate: Individual Essay Topic: Penalty wage rates for work done outside the ‘normal’ Monday-Friday working week should be abolished. (Defending) Introduction Penalty rate wage were introduced to compensate employees for working during the so-called unsocial hours. Unsociable hours of work occur during the days of the week or hours of the day when most of the people do not have to work. The idea behind the term is that there are only some times of day when others are available for social contact, and if the workers are expected to be at their workplaces at these times, social contact becomes very difficult (Bittman, 2005). Reducing standardisation of working hours makes scheduling and social coordination increasing difficult, if not impossible. The International Labour Organization (ILO) describes unsocial hours as ‘night works, weekend work and long shifts during peak periods’ (ILO, 2008). In practice, unsociable hours have been defined as anytime outside 9am to 5pm Monday (Dawkins, 1985). Traditionally, penalty payments were defended on the grounds that work at "socially unacceptable" times needs to be compensated. This was most obvious with respect to work on Sundays, the traditional day of rest in Christian societies, but this became a principle extended to Saturdays and evenings. (Visontay, 2011). Factors considered in defending penalty rates include the effects on religious, social and family life; lack of access to public transport, and the harmful...
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...Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155 Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer brand knowledge structures is put forth. Specifically, the brand resonance pyramid is reviewed as a means to track how marketing communications can create intense, active loyalty relationships and affect brand equity. According to this model, integrating marketing communications involves mixing and matching different communication options to establish the desired awareness and image in the minds of consumers. The versatility of on-line, interactive marketing communications to marketers in brand building is also addressed. Keywords: customer-based brand equity; brand resonance; brand building; integrated marketing communications; interactive marketing communications Introduction The marketing communications environment has changed enormously from what it was 50, 30 or perhaps even as few as 10 years ago. Technology and the Internet are fundamentally changing the way the world interacts and communicates. At the same time, branding has become a key marketing priority for most companies...
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..."In the first two seconds of looking –in a single glance – they were able to understand more about the essence of the statue than the team at the Getty was able to understand after fourteen months . . . Blink is a book about those first two seconds." Gladwell begins his introduction with the story of a kouros – an ancient Greek sculpture of a young naked male – that was acquired by the J. Paul Getty Museum in 1983. Kouroi are very rare. As a result this particular kouros was being sold for $10 million. Because of the hefty price tag, the Getty Museum was very careful when testing to see if the kouros was a forgery. However, after 14 months of analysis, the Getty determined that the kouros was in fact real, and bought the statue. Many scholars did not agree that the kouros was real. To them, something about the statue didn’t look right. When Thomas Hoving, the former director of the Metropolitan Museum of Art in New York, looked at the statue the first word that came to his mind was “fresh”. When Angelos Delivorrias, director of the Benaki Museum in Athens, first laid eyes upon the statue he felt a wave of immediate disgust. For a long time the validity of the kouros was hotly debated. Finally, the Getty’s case began to fall apart. As it turned out, a lot of the documents used to prove the statue’s authenticity were forged. Also, as experts began to examine the statue in great detail, they came to the realization that it used a hodgepodge of styles from many different places...
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...Advertising and Promotion in Business Task 1 1. How will Fused Vision apply below-the-line techniques to promote a product for their company during and after the Olympic Games? Evaluate your response. The below-the-line technique can be used by Fused Vision to promote their promotes during and after the Olympic Games as it grants them direct contact to consumers and allows them to maintain a lot of control of their organisation. The below-the-line technique allows Fused Vision to use a variety of ways to connect with their target group(s). This technique is extremely good for businesses that want to connect with their target group at a limited cost and is often used by organisations with little money for promotion or entrepreneurs. Below-the-line techniques have many advantages that Fused Vision will benefit from which are as follows: • It allows businesses to send clear and direct highly targeted personal messages to their customers. This is especially important as it allows Fused Vision to show customers products/services directly in the flesh, this is good for customers as they get to touch, feel and experience the product before purchasing it. • The level of engagement to customers is high • It is extremely cost effective more so than the other methods of promotion The below-the-line technique method of promotion is especially good for Fused Vision when promoting their products during the Olympics and...
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...A Retail Audit of Family Dollar 125 2nd Street Park Falls, WI Researched by: Scott Webster 200100906 Merchandising Management 10-104-186 Lisa Drews Northcentral Technical College February 4, 2015 Report Disclaimer This Report was created for student use as an example for learning purposes only. Northcentral Technical College Family Dollar Retail Audit Table of Contents 1. History and background of Family Dollar 2. Careers at Family Dollar 3. Managing Merchandise Assortment 4. Visual Merchandising 5. Retail Pricing 6. Retail Communication Mix 7. Reflection on this Audit 8. Bibliography History and background of Family Dollar Address Family Dollar Store I am visiting 125 2nd Street Park Falls, WI Executive Offices Post Office Box 1017 Charlotte, North Carolina 28201-1017 Founded Family Dollar was founded in 1959 by Leon Levine. Overview In 1958, at age 21, Leon Levine, an entrepreneur with an interest in merchandising, became intrigued with the idea of operating a low-overhead, self-service retail store. Leon Levine believed he could offer his customers a variety of high-quality, good value merchandise for under $2. Because he had grown up in his family’s retail store, he understood value, quality and customer satisfaction. In November 1959, Leon Levine opened the first Family Dollar store in Charlotte, North Carolina, and was on his way to becoming a retailing legend. Right from...
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...scene search section. 2)Origins of forensic science: In 16th-century Europe, medical practitioners in army and university settings began to gather information on the cause and manner of death. Ambroise Paré, a French army surgeon, systematically studied the effects of violent death on internal organs.[9][10] Two Italian surgeons, Fortunato Fidelis and Paolo Zacchia, laid the foundation of modern pathology by studying changes that occurred in the structure of the body as the result of disease.[11]. In Warwick in 1816, a farm labourer was tried and convicted of the murder of a young maidservant. She had been drowned in a shallow pool and bore the marks of violent assault. The police found footprints and an impression from corduroy cloth with a sewn patch in...
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...Rg31 Prefixes A-Z Prefix A-Z A ab,abs- from, away from abduct lead away, kidnap, abjure renounce ad, ac, af, ag, an, ap, ar, as, at to, forward accord agreement, harmony, affliction cause by distress, aggregation collection, annexation addition, appease bring toward peace, arraignment indictment, assumption arrogance, taking for granted, attendance presence, the persons present ambi both ambiguous of double meaning, ambivalent having two conflicting emotions an, a without anarchy lack of government, amoral without morals ante before antecedent preceding event or word, antediluvian ancient anti against, opposite antipathy hatred, antithetical exactly opposite arch chief, first archetype original, archbishop chief bishop B be over, thoroughly bedaub smear over, befuddle confuse thoroughly bi two bicameral composed of two houses, biennial every two years C cata down catastrophe disaster, cataract waterfall, catapult hurl circum around circumnavigate sail around, circumspect cautious, circumscribe limit com, co, col, con, cor with, together combine merge with, coeditor joint editor, collateral subordinate, connected, conference meeting, corroborate confirm contra, contro against contravene conflict with, controversy dispute D de down, away debase lower in value, decadence deterioration demi partly, half demigod partly divine being di two dichotomy into two parts, dilemma choice between two bad alternatives dia across diagonal across a figure, diameter distance...
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