...and insurance markets more specifically. When combined with globalization and regulatory reform, these advances have forced the insurance industry to become more competitive. We will discuss here specifically the split or disruption in the insurance business with a focus on the auto insurance product and less complex personal insurance products. These two products are on a trajectory to become fully commoditized with little or no agency interaction within 30 years. To the extent that the Internet reduces transaction costs, it also creates opportunities for new intermediaries as well as existing ones. It also has a natural influence on product design. For example - in some cases it is economically attractive to unbundle and repackage various forms of coverage. We will discuss this further in reference to driverless cars and bundling the insurance with the product later in the paper. This paper is organized in the following manner. First, we will briefly look at internet trends as the introduction. Next we will summarize the traditional insurance business, and the reduction of transaction costs through internet insurance. Then we will look at the data showing the split with relation to Steven Klepper’s Product life cycle model. We will then look at the current market share for the Auto Insurance Industry, followed by the future of the Auto Insurance product. Finally, a set of concluding remarks based on our initial hypothesis. Introduction Insurance firms saw the need to...
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...Digital Marketing and Content Development & Management Project Report submitted to Symbiosis Institute of Business Management, Bengaluru in partial fulfilment of the course “Summer Internship Programme” for the award of the degree of Master of Business Administration Submitted By Students Name: Tushar Rohatgi PRN: 13020841049 Under the guidance of (Name & Designation of Faculty guide) Mrs.Semila Fernandes Assistant Professor SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT, BENGALURU 95/1 & 95/2, Electronic City Phase-1, Hosur Road, Bengaluru – 560100 Certificate This is to certify that Mr. Tushar Rohatgi of MBA (2013-15 Batch) of Symbiosis Institute of Business Management, Bengaluru has done the project entitled Digital Marketing & Content Development & Management under my guidance. Signature of the faculty guide Name: Mrs.Semila Fernandes Designation: Assistant Professor Date: 16 -5 – 2014 DECLARATION I hereby declare that the project work submitted by me entitled “Digital Marketing & Content Development & Management” done during my Summer Internship Program (SIP) is submitted as a partial fulfilment of the requirement of MBA program at Symbiosis Institute of Business Management, Bengaluru. Project Details: Project Title:_ Digital Marketing & Content Development & Management Company: Percept Knorigin Online Ventures Private Limited Company guide name : Mr. Enosh David Faculty guide : Mrs.Semila...
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...Automobile Industry The auto manufacturing industry is considered to be highly capital and labor intensive. The major costs for producing and selling automobiles include: * Labor - While machines and robots are playing a greater role in manufacturing vehicles, there are still substantial labor costs in designing and engineering automobiles. * Advertising – Each year automakers spend billions on print and broadcast advertising, furthermore, they spent large amounts of money on market research to anticipate consumer trends and preferences. The auto market is thought to be made primarily of automakers, but auto parts makes up another lucrative sector of the market. The major areas of auto parts manufacturing are: * Original Equipment Manufacturers (OEMs) - The big auto manufacturers do produce some of their own parts, but they can't produce every part and component that goes into a new vehicle. Companies in this industry manufacture everything from door handles to seats. * Replacement Parts Production and Distribution - These are the parts that are replaced after the purchase of a vehicle. Air filters, oil filters and replacement lights are examples of products from this area of the sector. * Rubber Fabrication - This includes everything from tires, hoses, belts, etc. In auto industry, a large proportion of revenue comes from selling automobiles. The parts market is even more lucrative. For example, a new car might cost $18,000 to buy, but if you bought...
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... A. Industry analysis and Industry trend B. Product differentiation C. Sale history D. SWOT 5. Target market 6. Marketing objectives A. Need satisfying objective B. Long and short term sale market III/ ADVERTISING OBJECTIVES: 1. Product concept 2. Target market - Detailed description of target audience: Relationship between target market and target audience 3. Communication media 4. Advertising message I/ EXECUTIVE SUMMARY: Have you ever felt the power of a horse when you rode it? Imagine a herd of horses as they run through an open plain. You do not want to ride a herd of horses on the street, now you just need the new 2014 Dodge Durango. In this planner, you will be seeing, imagining and experiencing the unique way Dodge advertises using lower cost but still attracting more potential consumers of Dodge brand and Paramount Pictures, also you will get the information about the new Dodge Durango. "But for the most part, the Durango remains a stylish, aggressive-looking truck with available V-8 power, plenty of towing ability, and some new fuel-economy technology lurking behind its menacing face." -- Car and Driver The Dodge brand is upping the ante in the fast-growing full-size sport-utility vehicle (SUV) and crossover segments, introducing the new 2014 Dodge Durango at the 2013 New York International Auto Show. This new SUV is built on the Dodge brand's pillars of performance, style and innovation, delivering a new standard...
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...MARKETING PLAN -2012 UK’s Auto Market – Cadillac Escalade Hybrid Version KAYODE OMOSEBI: A4032655 MBA – 8A 18-08-2011 Contents EXECUTIVE SUMMARY 2 CADILLAC: A BRIEF INSIGHT 2 MARKET SUMMARY 3 MARKET TREND IN THE PREMIUM AUTOMOBILE MARKET 4 CONSUMER MARKET 4 MARKETING RESEARCH 6 BUSINESS ENVIRONMENT 6 PESTEL Analysis 6 SWOT ANALYSIS 9 MISSION, DIRECTION AND OBJECTIVES 11 TARGETING AND POSITIONING DECISION 12 MARKETING MIX 12 PROMOTION / MARKETING COMMUNICATION 14 CUSTOMER SERVICE AND INTERNAL MARKETING 16 FORECASTS AND FINANCIAL DETAILS 16 IMPLEMENTATION AND CONTROL 17 REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting a specific market segment. Our targets are four consumer segments at the high end of the affordable personal/family auto market, enhancing our positioning with luxury brand, hybrid version and advanced technologies. Our financial objective relates to first-year turnover in the UK market, a minimum level of sales per unit, achieving a break-even within three...
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...April 13 2014 Mr.David Morris Owner Dynamic Shine 8828 Heather St Vancouver BC, V6P 3S8 Dear Mr. Morris: We would first like to thank you for your cooperation and involvement in the development of your Digital and Social Media marketing plan. As per our first meeting we have included requested analysis of various aspects of Dynamic Shine. Dynamic Shine Prepared for: David Morris Prepared by: CT Consulting This report is consistent with our signed Academic Integrity Form on file with the instructor Trevor Burns Cameron Knowles CT Consulting ENTR 3311 S10 April 13 2014 Executive Summary David Morris took control of Dynamic Shine in 2010 and has since then grown the business to three profitable locations, with plans for more growth in the future. This report has analyzed the business for the purpose of making recommendation to increase online brand awareness and overall social media presence. The main advantage we found Dynamic Shine has over their competition is the quality of the service being provided. A detailed competitive analysis was done to determine which online activities the competition is partaking in and how this is directly impacting their company success. It was found that the competition was on the following digital platforms: twitter, instagram and facebook. Dynamic Shine must also partake in similar activities on all the most popular social media platforms. In respect to Dynamic Shine’s current website which we have concluded to be...
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...JOHNSON & WALES UNIVERSITY Providence, Rhode Island ENVIRONMENTAL ANALYSIS: Automobile insurance Industry Course: MGMT 6800 Yimeng Zhang October 4, 2014 Automobile insurance Industry- Environmental Analysis The motor vehicle insurance, refers to a kind of commercial insurance that offer liable for compensation to life or personal injury or property damage caused by motor vehicles due to natural disasters or accidents. Car insurance is a kind of property insurance. In the field of property insurance, motor insurance belongs to the young categories of insurance. This is because the car insurance comes and develops with the emergence and popularity of the car and. 1. Strategically Relevant Factors in the Macro-Environment-PESTEL Analysis PESTEL analysis focuses on the six principal components of strategic significance in the macro-environment: political factors, economic conditions, sociocultural forces, technological factors, (natural) environmental forces, and legal/regulatory factors. These are the significance factors of one industry varies and management will focus primarily on those with the greatest effect on their company. The most important factor in the vehicle insurance industry is Economic Factors. a. Political and legal factors The Automobile Insurance industry does not receive any direct assistance from the federal government in the form of tariffs. However, the National Association of Insurance Commissioners (NAIC) provides a forum...
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...Insurance companies issue policies that protect individuals, business and other parties from the risk of a loss. Some insurance policies are a requirement of some companies for their employees. However, many policies are purchased to make the policy-holder’s feel at ease. Whether its auto, medical, life, liability, disability, or any other form of insurance there are, having the right kind of insurance is an important factor of any great financial plan. There are many different types of policies that insurance companies offer such as auto insurance, motorcycle, ATV, umbrella, homeowner’s, renters, condo, co-op, RV, life, boat, personal watercraft, flood, mobile home, overseas, commercial auto, business, identity protection, snowmobile, collector car, and even pet insurance. There are also many different insurance companies out there who offer some, if not all, of those insurance policies. Three popular and widely known insurance companies are Allstate, Geico, and State Farm. Each of them have their own specific target markets and have to work each day to attract new and existing customers. The Allstate Corporation was founded in 1931 and became publically traded in 1993. They’re the third largest auto insurer in the United States. The company has over 70,000 employees and provides service to approximately 16 million households. 57 percent of their employees are women and 32 percent are from minority groups. 40 percent of the managers are women and 24 percent are from one of five...
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...QUARTERLY PERFORMANCE ANALYSIS OF COMPANIES (July - September 2010) INDIAN MEDIA & ENTERTAINMENT INDUSTRY October 2010 Cygnus Business Consulting & Research Pvt. Ltd. Plot No: 8-3-948/949, 1st Floor, Solitaire Plaza, Behind Image Hospital, Ameerpet, Hyderabad - 500 073. Tel: +91-40-23430202-05, Fax: +91-40-23430201, E-mail: info@cygnusindia.com Website: www.cygnusindia.com Disclaimer: All information contained in this report has been obtained from sources believed to be accurate by Cygnus Business Consulting & Research Pvt. Ltd. (Cygnus). While reasonable care has been taken in its preparation, Cygnus makes no representation or warranty, express or implied, as to the accuracy, timeliness or completeness of any such information. The information contained herein may be changed without notice. All information should be considered solely as statements of opinion and Cygnus will not be liable for any loss incurred by users from any use of the publication or contents 1 QPAC-Indian Media & Entertainment Industry- July - September 2010 CONTENTS EXECUTIVE SUMMARY.........................................................................................................3 INDUSTRY ANALYSIS ............................................................................................................4 OUTLOOK FOR THE SECTOR ...........................................................................................11 INTER-FIRM COMPARISON........................................
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...Naya Bajaj’ Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. It is widely believed that Bajaj is headed for a de-merger into 2 separate companies: Bajaj Auto and Bajaj Finance. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946. [pic] Key Highlights • The total motorcycle sales in 2003-04 crossed the "1 million" mark registering a growth of 18% v/s 2002-03 - higher than the industry growth rate of 15%. • To increase its volumes in the entry level segment of the motorcycle market, the Company has launched a new model CT-100 in May...
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...1.INTRODUCTION With the rapid technological developments of information communication technology the entire world has been shifted to a new way of doing things. The internet based transactions has transformed all the business and way of communication. The people always in the business with social media such as Twitter, Facebook, YouTube etc. and nowadays it is a must for marketer to market the product of service via these media. The music industry has faced many changes in the last decade, music is enjoyed online, illegal downloading has become the norm and nothing surprises an audience anymore. On 13th of December 2013, while in the middle of her North American tour, Beyonce fans were in for a surprise. The great musician Beyonce released her fifth, self-titled album without any prior publicity. She released her album via iTunes without any prior promotion ( A significant and potentially very risky , released from how music was traditionally released. The Apple , Facebook and Instagram are her major methods of reaching the audience. Throughout 2013 she had performed at Obama’s Presidential Inauguration and the Super Bowl Halftime Show as well as an endorsement deal as the face of Pepsi and appeared in advertisements. She was also the subject of a HBO documentary. Beyonce thought of offering her new product in a totally different, innovative , timely fashion than she has followed previously and different to the competitors. When the grand launch happens it was release...
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...Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical Equipments 9 I. Samsung Overview (SEC Set Business) Electronics (Set Biz) World Leading Consumer Electronics Manufacturer 10 I. Samsung Overview (SEC Component Business) (Component Biz) Electronics Powering Today’s Devices 11 I. Samsung Overview (Contents...
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...Bajaj Auto operates in all the segments of the two wheelers industry. As a percentage breakup of revenues in FY 2000, 39% was earned through sale of scooters, 22% through motorcycles, 7% via step-thrus, 23% from three wheelers and 3.4% from mopeds. The company is a major player in the 3-wheeler market with almost 81% market share in the year 2000. Traditionally the focus of Bajaj Auto was in the scooters segment in the two wheelers market. But, of late, due to decline in the scooters volume due to shift in consumer preferences, the company has been shifting its focus towards the other high growth segments in the two wheelers. The business mix of Bajaj is constantly changing in line with the changing trends in the two-wheeler market. Now it is is looking towards the motorcycles segment which is expected to witness high growth rates in the future. It is trying hard to cope with the new trends. The unfavorable sales mix due to shift in the consumer preferences from scooters to motorcycles and from step-thrus to scooterettes was instrumental in lowering the margins for Bajaj Auto. To tackle the growing competition and shift in the consumer preferences, Bajaj is entering aggressively into the motorcycles segment to improve its topline growth. In a bid to sustain and expand market share, Bajaj has been increasing its adspend in the recent years apart from offering attractive discounts and incentive schemes to boost sales. The business environment in the two wheelers market has...
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...customers based on selective descriptive variables. These descriptive criteria ranges from Sex, age, race, occupation, socioeconomic status, family structure and race. According to Bassington and Pettitt (2013). The demographic segmentation tells a lot about the customer and the customers’ household which helps the Organization in setting clear marketing strategies (advertising, sales) for its target markets. Corporations like Porsche and Mercedes have used the demographic segmentation in identifying its target market and setting its media approach in selling its products. Mercedes, BMW and Audi severally have embarked on demographic research in its bid to reach out to the younger population. Benz launched a demographic consultation campaign which led the company to discover an additional 75 million potential customers within the age range 20-24. This also led Mercedes to change its advertising strategy towards social media Below is a table showing demographic research done by Mercedes and Porsche which led the company to making recent developments. | Age bracket Loyal to brand | Income bracket | New target demographics | Action taken | Impact on profitability | Mercedes | 40-upwards | 40000-upwards | 25-39 | Social Media campaignReduction in priceNew models that appeal to age range | Increased conquest rate by 82% |...
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...CHAPTER II HISTORY OF ADVERTISING - - AN OVERVIEW This chapter is devoted to give an overview of the history of advertising in general, in lndia and in Kerala. Section I of this chapter makes a brief review of the history of advertising in general. Section II gives a resume' of the history of advertising in lndia while Section Ill gives a brief account of the history of advertising in Kerala. SECTION - I ORIGIN OF ADVERTISING The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eyecatching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. As much as some three thousand years ago Papyrus sheets were used in Thebes in Egypt for announcing the reward for return of runaway slaves .The first advertisement was somewhat in the form of stenciled inscriptions. which were found on earthen bricks prepared by the Babylonians 1 Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam about three thousand years before Christ. The bricks carry the name of the temple in which they were used and the name of the king who built it, just as a modern public building which contains a corner stone...
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