...- Mobile Commerce Daily - http://www.mobilecommercedaily.com - Century 21 prioritizes mobile in significant loyalty program push Posted By Lauren Johnson On January 14, 2014 @ 4:45 am In Featured,Mass merchants, department stores and malls,Multichannel retail support,News,Retail Sectors | No Comments [1] Century 21's mobile site NEW YORK – A Century 21 executive at the NRF 103rd Annual Convention & Expo revealed plans to roll out a pilot program this month that leverages a mobile application and augmented reality as part of a plan to increase loyalty program sign-ups 25 percent to 34 percent this year. The Century 21 executive detailed the department store’s plans to break into mobile this year during the “The Power Couple: Loyalty and Mobile” session, which also included executives from Sephora and Sears. The session was moderated by Leslie Hand, research director at IDC Retail Insights [2] , Framingham, MA. “We have had a loyalty program for over four years, and we are now just going into the mobile space,” said Sandi Riffle, director of process improvement and communications at Century 21 Department Stores, New York. “We are looking at this as if she’s not loyal to us, but that she’s rewarding herself with different perks and benefits across all of our eight stores,” she said. Building up loyalty efforts Century 21 [3] will roll out a pilot mobile app program this month as part of the New York department store’s efforts to ramp up its loyalty program. The app caters...
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...” - Gregg Bullen, program manager, Xerox Corporation Case study : Organization The world’s leading document management technology and services enterprise. Challenge Upgrade legacy mainframe CRM and wireless field service systems to empower front-line employees to have a hassle-free and more productive workday, automate and improve service delivery and enhance company knowledgebase. Solution Deploy a state of the art mobile field service solution to further differentiate company in a competitive market. results Increased productivity and more consistent delivery against customer Service Level Agreements (SLA) across all regions and the creation of a cohesive, centralized IT strategy to simplify, control and future-proof the enterprise mobility infrastructure for long-term ROI. Products and Services Antenna Mobility Platform, AMP Management Center and AMP Service mobile app on RIM BlackBerry smartphones. intrOduCtiOn The Xerox Services division of Xerox Corporation is relentless when it comes to customer satisfaction. The company leverages technology to drive innovation to achieve market leadership. Its goal is to deliver quality and excellence across the board and it seeks out the best technology to build flexible solutions with an attractive ROI. Xerox is no stranger to wireless technology in its field service organization. It’s been using it for years to help its Customer Service Engineers (CSEs) manage service calls more effectively. With mobile and wireless technology...
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...1081107407 Hammam Saleh 1051108881 Aboualfazl Sharifi 1092701200 Tarig Mohamed 1091106023 ------------------------------------------------- Group Assignment: Pomaly ------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly 14 The Basic Offer and Value 14 Distribution 14 Market Relationship Management 15 The 4p's of Marketing 16 Product 16 Placement 16 Promotion 16 Pricing Strategy 16 IMPLEMENTATION PLAN 17 Marketing Mix (4Ps) 17 Product 17 Place 17 Price 17 Promotion 18 Relationship Management Strategies 18 Marketing Organization (Staff & Department Structure) 19 Program Plans 20 Evaluating and control 22 Evaluation of reaching the customers 22 Selling the application to 25 % of new suitable clients 23 Selling the application to 50 % of all the suitable clients reached in a year 24 Expanding the business and increasing the number of clients by 30 % 24 Executive summary We are Multimedia University’s marketing students and this report is our group assignment...
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...Devry University Keller Graduate School of Management Implementing a CRM System into the Hospitality Industry By Submitted in Partial Fulfillment of the Course Requirements for: Managerial Applications of Information Technology MIS-535-12777 Professor Flores Table of Contents Abstract 3 Company Information 4 Business Problem 4 High Level Approach 5 Benefits of Solving Problem 6 Business/Technical Approach 7 Business Process Changes 8 Technology Solution 9 Conclusion 10 High-level Implementation Plan 11 Summary 12 References 13 Abstract Diamond Cluster Entertainment is trying to build a solid relationship with their loyal customers. For the past few year customer satisfaction have declined significantly which caused profits and competitiveness to decrease significantly. In order to increase customer satisfaction a customer relationship management (CRM) system must be implemented. Salesforce Platform is an award winning cloud based CRM system that is used in sales and marketing departments throughout the world. With this cloud based platform critical data can be accessed at all times on any device which makes it easier to connect with customers. This system offers lots of features like contact management, social intelligence, and opportunity management which will boost competitiveness and productivity of the organization. An added bonus with this system is the ability to create a custom app that can be downloaded and accessed on any device. This would help the...
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...information systems, and the models and methodologies that people use to develop these systems. Analysis- Current blueprints Requirements- Homeowner “wish list” Design- Proposed sketches and layouts Development- Demolition and rebuild Implementation- The big reveal Explain the information systems triangle and give a business example for each area. (1-2 paragraphs)? The information systems triangle is the relationship among people, business process, and information technology. An example of people involved would be a CEO wanting to expand a company international. An example of business process is a manufacturing warehouse to help with stocking merchandise. An example of information technology would be using a computer based program to help track shipped items. What is user centered design and what examples of this do we see every day (1-2 paragraphs)? User centered design is a design philosophy and a process in which the needs, wants, and limitations of end users of a product are...
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...ERP and Emerging Technologies Abstract The ability of a company to manage its resources is critical to its success. In the past half-century there have been many technological advances in the way that information is used within business. With the invention of the Internet all sizes of companies are able to operate in a global economy. It has enabled small companies to compete against the largest corporations by allowing the fast free flow of information, leveling the playing field for business. During1980s traditional Management Information Systems were the main source of data within a company. Fast forward to the 1990s where virtually anyone with a computer can access as much information as the largest of corporations. The millennium has lead to further advances in the ways that people and business access this information. Information is limited and requires system programmers to extract the data for specific uses with the organization. As the global economy has opened new markets for companies, the need for accurate free flowing information is seen by many in management as essential to being successful. Companies in order to compete must ask themselves many questions about how to compete in this information age. The question is no longer, where can I get the information I need? The question is now, what new sources of technology are going to enable me to capture information easily about customers and how are we going to process that information to give us an competitive...
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...August 27, 2011 University of Maryland University College Janee Freemen Prof Carol Beam Business Intelligence: (BI) is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends,and relationships for strategic decision making. (Baltzan, p. 8) Customer Relationship Management (CRM) CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. (Wailgum, T., What is CRM?, CIO Drilldown, retrieved from http://www.cio.com/article/40295/CRM_Definition_and_Solutions). Data Mining Sifting through very large amounts of data for useful information. Data mining uses artificial intelligence techniques, neural networks, and advanced statistical tools (such as cluster analysis) to reveal trends, patterns, and relationships, which might...
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...edition 2015 THE EVENT APP BIBLE The New Version of the Popular Guide to Evaluate, Compare and Understand Event Mobile Apps Table of Contents page 4 8 Preface - by Corbin Ball Introduction 10 13 5 Key Trends in Event Mobile Apps 17 What You will Find In The Event App Bible v3 18 21 Strategy 21 26 The Benefits of Mobile Apps 27 29 From The Trenches: How Event Planners Select and Use Apps 31 Why Develop an Event Mobile App Selection Strategy? - by Michelle Bruno 32 30 Questions to Answer in a Mobile App Selection Strategy - by Michelle Bruno 35 Selection 35 38 Creating the Perfect Request for Proposal (RFP) for a Mobile App - by Michelle Bruno 46 Event App Solutions: Research Methodology 47 Event App Findings 50 Mobile App and Features Glossary - by Becki Cross and Cathy Key 56 App Provider Tables and Features Overview 73 Post Selection Tactics 73 75 Promoting Engagement - by Liz King 76 Considering Usage - by Liz King 77 Solving Wifi Issues - by Liz King 78 Financial Support - by Liz King 78 82 Credits 83 84 Disclaimer 86 appendix - research Why Version 3? Structure of the Event App Bible v3 Event Apps: Hype or Substance? Where are we now? Do You Need an Event App? Purchasing Factors Earning Adoption - by Liz King Data...
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...IIM Indore Mumbai Salesforce.com | Business Model Analysis | | | | About the Company: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisition and by steadily improving and augmenting its core development platform. It was ranked number 27 in Fortune's 100 Best Companies to Work For in 2012. It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index. The company was founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million. Company Specializes in cloud based CRM and offers SaaS and PaaS solutions. Growth of Cloud Based Services A series of macro-trends is fundamentally changing the way businesses must operate. Globalization is changing the competitive landscape, and mobility is changing the way workers do their jobs. An explosion of consumer-oriented, on-demand services, led by Amazon.com and Apple’s iTunes, has taught people how easy it can be to access and share information or the goods and services they want. These experiences, combined with the escalating competitive climate...
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...CIS 500 Weeks 6, 7, 8,9,11 Discussion Questions Week 6 * Mobile banking features have added several advantages for customers however; there are security risks that come with them. Determine the security risks with respect to phishing, smishing, vishing, cloning, and a lost or stolen smartphone that have been experienced by the financial services industry as a result of mobile banking. Phishig – Is when malware is downloaded on to a device and it attempts to obtain personal information. It lies in wait and gathers information from apps such as a mobile banking app to gain your login and password. If you bank does not have proper security in place this can lead to your account getting hacked and loss of money. Smishing- This is where fraudulent communication occurs in the form of a text message in order to obtain personal information. Vishing – This is similar to smishing instead of getting information through text it is obtained through phone calls or voicemails. Cloning- The transfer of information from one device to another device including the electronic serial number When a smartphone is lost or stolen this can lead to a compromise to a person’s personal information since it may be on the phone. I bank with Bank of America and use the mobile app to manage my account transfer funds, pay bills, deposit checks and so on. The app does not store the password but it does store the user login. You are unable to just log in to it from a new device or location without verify...
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...1.6 CRM Practices in Retail Sector India presents a huge opportunity to the world at age, to use as a hub. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, India is all set to experience the phenomenon of global village. India is the “promised land” for global brands and Indian retailers A “Vibrant economy”. India tops in the list of emerging market for global retailer and India’s retail sector is expanding and modernizing rapidly in line with India’s economic growth. The future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities...
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...Business P lan P roposal – F ebruary 6 th, 2 015 Group 5 Achard, David; Chams, Karim; Fiaux, Remy Kocarslan, Yasemin; Polano, Nils Schaufelberger, Tatjana; Tayza, Htet 1 Table of Contents EXECUTIVE SUMMARY ......................................................................................................................................................... 4 INDUSTRY ANALYSIS ............................................................................................................................................................. 6 INDUSTRY SIZE, GROWTH RATE AND PROJECTIONS ................................................................................................................................... 6 INDUSTRY STRUCTURE & NATURE OF PARTICIPANTS ................................................................................................................................ 6 INDUSTRY TRENDS & KEY SUCCESS FACTORS ............................................................................................................................................. 6 LONG-‐TERM PROSPECTS ..............................................................................................
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...SuperTraining Corporation CS782Session2 2012 Revision: 1.6 Author: Thomas G. Meyer Date March 27, 2012 Table of Contents Assumptions 3 Section 1: Overview 3 Section 2: Manufacturing Information Systems 4 Section3: User Communication systems 5 Section4: Customer Relationship Management Systems 6 Section 5 Sales and Marketing Information Systems 7 Section 6: Firewalls 8 Section 7: Audio and Video Streaming 9 Section 8: Summary of Topics Not Chosen 11 Bibliography 12 Revision History 14 ABSTRACT This paper is about how SuperTraining Corporation can best utilize various IT resources to gain a competitive adavanted in the area of on-line training and eduction. Some topics sucha as e-commerce, network security and social media adaptations will be discused. Assumptions I have a few assumptions regarding SuperTraing Coporataion and they are: * Students are required to work @ home and attend classes on-site. * SuperTraining Corporation is experienced at long distance learning. * SuperTraining Corporation is an extablished, profitable business. * SuperTraining Corporation has an extablished infrastruture. Section 1: Overview | | My six topics are important to SuperTraining because SuperTraining Coporations business model revolves around customer service. They provide technical training much like the ITT Technical Intitute who trains civilians and veterans alike across the country (ITT Technical Institute, 2012). SuperTraining...
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...1 VIABILITY OF THE PRODUCT OR SERVICE THAT THE BUSINESS OFFERS IN AN ONLINE ENVIRONMENT Bras My Size will offer intimate apparel online for plus sized women. To sale plus size lingerie online is an increasingly popular sales technique because it is the sale of a product or service, company-to-person, away from a retail location, saturated with sellers. Customers get to choose from numerous items at their leisure without having to ever leave their home. Lingerie is also a very private and intimate purchase so the ability to shop without being judged according to ones size or fetish is a major asset to sell intimate garments online. The company will offer a variety of bras which will include sports bras that range in size of 36DDD (D3) to 52L (D9). They will also offer a variety of styles and colors with special attention to underwire verses soft-cup with cushion straps. Plus sized maternity bras will be offered for the breast feeding mothers. The customer will be able to choose from many name brands, such as Bali, Elomi, Glamorise, Goddess, Hanes, Olga, Playtex, and Vanity Fair. Benefits to company and customer include selling to a direct clientele, the prices of the plus size garments can be kept relatively lower than the leading retailer that sells items from a department store for an up charge that has to cover overhead fees. The targeted market will be plus size women from all over the world who want to feel sexy and beautiful without being judged because of their...
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...Research With CRM In Today’s Trends Section IV: Prototype CRM System For Fish Lover’s Section V: Extending System To Other Area Of Business. Section VI: Conclusion SECTION I: INTRODUCTION The key element of a business is to make profit. To reach these goal customers has to be satisfied. Giving attention to the customer’s need and requirement has become the foremost important goal of 99% of the companies today. Customer Relationship Management, or CRM is a strategy highly required to enterprises in cost savings and increasing customer base by solidifying them. CRM allows bringing true data sources in to the organization giving a holistic view of customers in real time, which will help the enterprise to function according to their demands with high quality services; hence allowing the organization to make informed decisions at the right time. Through good customer care organization gain its reputation. The proposal is based on implementing a CRM system to a newly establishing organization in Maldives. The enterprise is to establish a fish processing company; mainly canning flavored fish. The CRM system for the business is the latest trends in 2014,including social media, cloud technology and mobile devices. Existing models and previous works in this field are discussed with recent trends. And the prototype CRM model for the business and how this prototype can be develop to the other areas of the business is presented. Leverage of this CRM model will lead...
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