...Marketing Report Executive Summary Assigned by the NSYNC telecoms mobile division, the conducted report aims to analyse through empirical research methods, most effective means of understanding its target market and then implementing a degree of segmented marketing strategies. This in turn will purvey an authenticated frame for which we will be able to provide recommendations to the NSYNC administration based on the report’s conclusions as aligned by the presented research questions. Information has been obtained with the use of these four questions. 1. Are male and female mobile users’ assessments of individual value dimensions significantly different? 2. Are functional value dimensions rated higher than the social/emotional value dimensions? 3. Does age have an effect on mobile users’ assessments of the individual value dimensions? 4. Which value dimensions influence repeat purchasing, willingness to pay a price premium (WTP), and word of mouth (WOM)? Research Approach NSYNC has orchestrated a series of questions compiles in survey format in order to gain the responses required to answer the mentioned research questions. The survey was administered online and returned 402 usable responses which were used in ordinance to depict a customer’s repurchase intentions along with what is considered as a high value product or service. This is collated through demographic value factors consisting of monetary and convenience values, social and emotional values, repurchase...
Words: 1630 - Pages: 7
...Company Assessment Ericsson Market: Transport and Routing Infrastructure Service: Service Provider Infastructure Report Date: November 17, 2011 Current Threat Index Glen Hunt Current Analysis Principal Analyst, Transport and Routing Infrastructure Rating Update: Ericsson’s threat index has risen as a result of the first release of the new SSR 8000 family service aware edge routing and application platform, and the shipping status of the SPO 1460. Solutions: Threatening Ericsson’s solutions message is anchored by its “4th Generation IP Networking” mantra, which was formally launched in February at the Mobile World Congress 2011. Ericsson strives to make its solutions simple, smart and scalable, addressing fundamental issues facing mobile and fixed line operators as they build their next-generation transport and routing infrastructures. The new vision is supported by the company’s product and solution offerings such as the Smart Services Router 8000 (SSR 8000) family, whose first release in Q4 2011 demonstrates its commitment to high-scale IP edge routing. The Smart Packet (SP) portfolio (covering fiber, copper and microwave solutions), Smart Packet Optical (SPO) portfolio (formerly the OMS 1400) and its new IP Transport Network Management System, complete the product © 2011 Current Analysis Inc. All rights reserved. For more information, please call +1 703 404 9200, toll-free +1 877 787 8947 Europe +33 (0) 1 41 14 83 15. Or visit our Web site: www.currentanalysis...
Words: 3908 - Pages: 16
...OUA Group Assignment Cover Sheet A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted. Details of one group member is to be provided – this is where your group assignment will be returned once marked Address details Full name: Kirrily Alisia Loring Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp...
Words: 4689 - Pages: 19
...product innovation and having a lot of control over their processes so they can be sure they the quality of the product is up to their requirements and they can charge the price they want. Second, Google is offering a common platform among devices , they want to "standardise" the cellphone market and by offering the same thing to Evonne to run in different phones is a good way to do it. The way they are making money is through advertisement given that they are passing their knowledge to other companies to use their OS. Finally when it came to Symbian we can say that they sell adaptable licensees and work on one basic OS. They make it work in order to sell it to a lot of people by working with the ones making the apps, so in the end they offer a better product. So also allows them to create money from them and not from final costumers. 2. What is your assessment of Microsoft’ s performance in the mobile space? Microsoft was not new to entering markets late, and the mobile phone one was no difference. Even when they did not have any experience in mobile phone Microsoft had a huge advantage, they had a huge amount of cash and a huge budget for research and development, resources that allowed them to create the Windows Mobile platform. In my opinion they have a really good strategy, because they took advantage of their stents in corporate desktop computing and aim to those costumers and at the same time they were making money through a...
Words: 540 - Pages: 3
... whether for professional or personal purposes. While the combination of these capabilities is radically altering the means by which enterprises need to do business, the move to a mobile-enabled world is creating tremendous opportunities for enterprises to leverage mobility as a means of driving high performance and ensuring competitive advantage. Some of the key factors that are driving enterprises to develop mobile strategies are as follows: Rapidly expanding use of mobile devices. The rapid adoption of "smart" mobile devices by both consumers and employees, coupled with the increase in bring your own device (BYOD) in the work environment, is placing significant challenges on enterprises to meet a broader set of requirements. In particular, enterprises face tremendous pressure to support a widening array of application functions (e.g., sales, customer care, ERP, marketing), technology platforms (e.g., native OS, Web OS, mobile enterprise application platform [MEAP], cloud), and devices (e.g., smartphones, smart tablets, smart vehicles). Expanding integration of "mobile" machine-to-machine (M2M) capabilities. The use of M2M capabilities increasingly involves what are essentially mobile devices. Just consider telematics, including vehicle to vehicle (V2V) and fleet management, as well as mobile telehealth applications involving medication and medical care reminders that include the...
Words: 6837 - Pages: 28
...Mobile computing and social networks are part of the daily lives of millions of Americans. “48% of American adults own a mobile computing device in some form according to the latest Nielsen data.” (Knott, 2012) As far as social networking site usage “over 65% of all internet users in the United States use social networking sites.” (Brenner, 2012) It is obvious that mobile computing and social networking on the web is not a passing fade. There are many uses and applications for mobile computing and social networks. In this paper a few of these aspects will be examined. First an assessment will be made as to the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. Second, an evaluation of the benefits realized by consumers because of the ability to gain access to their own data via mobile applications will be completed. Third, the challenges of developing applications that run on mobile devices because of the small screen size will be examined. Forth, the methods that can be used to decide which platform to support, i.e., iPhone, iPad, Windows Phone, or Android will be described. Fifth, due to mobile applications requiring high availability because end users need to have continuous access to IT and IS systems, a discussion of the ways of providing high availability will be undertaken. Finally, because mobile devices are subjected to hacking...
Words: 3603 - Pages: 15
...Running head: QUALITY SURVEY SERVER Quality Survey Server Eduardo Woods Western Governors University Quality Survey Server Quality Survey Server The world of healthcare is changing. Patient care is reported out to the public by WebMD, Google, and quality surveys. Patients are more informed, but don’t have the full context to base their opinions in reality. Hospital visits, whether inpatient or outpatient are measured by HCAHPS. (The Hospital Consumer Assessment of Healthcare Providers and Systems) The survey is a great tool to measure patient outcomes and level of quality provided by hospital staff members. The disadvantage is the data is collected weeks, to months afterwards and the feedback is not being addressed in a timely manner. The “Quality Survey Server” is a new opportunity, a new and immediate way to collect and make data-driven decisions. The QSS is a service that hospitals can use to acquire their patient experience outcomes. The survey questions will measure patient’s experience either before their appointment or after. The development of the survey will be based on management choices. Data will be collected and put onto a survey poll report that the manager or leader of the department can view real-time. The Quality Survey Server has other modules available for purchase. The QSS dashboard is a service which aggregates the data and delivers a comprehensive quality metrics dashboard. The dashboard will provide detailed analysis and graphics providing...
Words: 2379 - Pages: 10
...According to B2B model, the operations automation through Customer self-service to procurement automation, extranets and exchanges, B2B portal until e-business empowerment. Overall, NFL e-commerce activities have benefits on facilitate delivery of public services at the aspects of reducing cost, increasing effectiveness, and improving quality of products. 2. Assessment of Current NFL's Adoption and Usage of Electronic Commerce NFL is currently using several significant types of e-commerce platforms and applications. The most obvious type is B2C, which means e-commerce transactions between business and consumer. NFL business cannot without B2B, which is E-commerce between companies. For the online store, NFL provides online shoppers physically shopping experience because they trend to rely on the descriptions, pictures, videos, even commons of the products for their purchases. B2C, C2C, and C2B these platforms have been reflected through online shopping. As for inside the stadium or online games, NFL adopts banners as publicity. Banners and advertisements about appear during games time. The impact of current platforms facilitates competition in electronic commerce field, which results in substantial discounts. Meanwhile, more and more people work at home or shopping online through Internet that could reduce air pollution caused by...
Words: 550 - Pages: 3
... 号 10042016 导师姓名 和红杰 职 称 副教授 专 业 信号与信息处理 研究方向 数字水印 题 目 Mobile Optimized Middleware TABLE OF CONTENTS I. Background and significance of research II. Research target, content and problems to solve III. Research method, technology, testing program and feasibility IV. Current Solutions V. Innovation VI. Planning schedule, expected progress and expected results VII. References VIII. Appendix I. Background and Significance of Research 1. Background Since the emergence of the personal computer, IT administrators have had to navigate through a computing and communications landscape where business and consumer technologies have intersected. Sometimes those intersections produce benefits for all involved; other times they result in destructive collisions. For better or worse, mobile has come to stay. This “consumerization of IT” dynamic has become especially pronounced of late in the area of mobile devices and their burgeoning capabilities. 2. Significance of Research This paper aims to simplify the problem of distributing organizational information in a unified user experience. It further examines methods and technologies that unite, secure and make mobile information useable. Laptop PCs have long been the dominant mobile devices spanning the business/consumer divide. In recent years, however, the proliferation of smart-phones, tablet PCs and netbook PCs has...
Words: 2764 - Pages: 12
...AND MOBILE ACCESSIBLE ASSESSMENT TOOL A Capstone Project Presented to the Faculty of the Information Technology Education Department Colegio de San Pedro In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Information Technology (BSIT) December 2014 APPROVAL SHEET This research and development (R&D) Capstone project entitled “Web and Mobile-Enabled Assessment Tool”, prepared and submitted by “Juan A. Dela Cruz, Juana B. De Jesus and Procorpio I. Tiburcio” in partial fulfillment of the requirements for the degree of Bachelor of Science in Information Technology (BSIT) had been presented and passed the Oral and System Examination. ______________________________ ____________________________________ MR. RODRIGO C. BELLEZA MS. PATRICIA LOUISE S. DESCALLAR Technical Adviser Capstone Project Coordinator Approved by the Panel of Examiners for Oral and Software Examination with a grade of _____ ______________________________ MR. JOBERT D. BRAVO Panel Chair ______________________________ ______________________________ MR. RODRIGO C. BELLEZA MR. FARLEY L. ABRIGO Panelist Panelist Accepted and approved in partial fulfillment of the requirements for the degree of Bachelor of Science in Information Technology (BSIT) _____________________________ MR. CENON R. RODRIGUEZ College Dean ACKNOWLEDGEMENT ABSTRACT Title : WEB AND MOBILE ACCESSIBLE...
Words: 1120 - Pages: 5
...Mobile Devices Now days, wireless communication and devices are very flexible, convenient, and easy to use everywhere. With the introduction of wireless local area network (WLAN) many users find it very flexible to move laptops from one place to another within the office while maintaining connectivity with the network, sharing data and applications with network system and other users with compatible devices without been tied to printer cables and other peripheral device connection. This is very important in a doctor’s office because patients and doctors move from room to room depends on the type of test they are doing. Having mobile device makes it easier for them to do their jobs easier and it can even help cut wiring costs (Patricia & Donna, 2008). In the other hand there are many risks inherent in using wireless and mobile technologies. Wireless networks face the same threats as conventional wired network because intruders who gain access to information systems via wireless communication can bypass firewall protection and expose patient’s information and data. Besides lunching denial of service attacks, insert viruses or malicious code, disable operations, most importantly they can violate the privacy of patients and even steal their identities. Risk of using wireless or mobile technology makes it easier to come up with a plan is place to try preventing further actions. This open connectivity brings with it risks, however, some of which are similar to those in wired...
Words: 671 - Pages: 3
...Center | Executive Proposal | | James Ellis | 2/21/2015 | [ The following proposal will outline an effective solution for Advanced Research to incorporate in their security audits and assessments. ] | Executive Summary Security testing software is a very important entity for many organizations as it provides security to a company’s network by identifying and testing vulnerabilities before potential hackers can exploit them. Advanced Research has been the victim of cybercriminal efforts to take intellectual assets and sell it to their competitors. It is assumed that our network of corporate documents has been infiltrated by illegal sources more than once. The amount of malware being released to the Internet and infiltrating corporate networks is escalating at an alarming, exponential pace that is doubling every year, (Kaspersky, 2014). Even more disconcerting is that in spite of software vendors efforts to provide patches for vulnerabilities in an expeditious manner as they are discovered, the number of vulnerabilities discovered on existing systems has also increased exponentially, (Kaspersky, 2014). In addition, over 41% of all computers connected to a network were attacked at least once, and this number does not account for the number of attacks to Android mobile devices for which over 98% of all malware is designed to attack, (Kaspersky, 2014). The following is a plan for implementation and purchase of the Tenable Network Security Center for the protection...
Words: 1577 - Pages: 7
...Fall 13 Fall 13 Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public...
Words: 3975 - Pages: 16
...Mobile Computing and Social Networks CIS 500 June 4, 2012 Mobile computing and social networks are not only good for keeping in touch with friends and family or playing games, but business have also gotten on the band wagon and developed apps to conduct work. One of the apps that are being used often is geo-location. This type of application is a technology that uses data obtained from an individual’s mobile device to identify or describe their actual physical location at a given point in time. This app benefits not only the business that uses them but also the general public who has it downloaded on their phone. It’s efficient for us as customers because we can receive information that is instantly relevant to a purchase decision, to location-specific discounts and services (Jaiswal & Nayak, 2010, p. 1). Business use this for marketing strategies in order to get new customers and returning customers to keep coming back and making purchases. Other ways that business uses geo-data are Know Your Customer (KYC), delivery and assessment management, cloud balancing, content customization, vehicle Ad Hoc Networks, and Real-time incident management just to name a few. It has become easier and easier to capture this information due to the ability of mobile phones, GPS devices, even swiping are debt or credit cards. Every time we use one of these devices information goes into a data warehouse for businesses to use. There are two ways that geo-location data is...
Words: 2173 - Pages: 9
...“Role of IT Systems in Virtual Stores Implementation” Table of Contents Business Objective 3 The Business Model 3 IT landscape for this Business 4 1. IT System for Cloud based Mobile Payments 5 2. IT System for Vendor Management Software 6 3. IT system for Inventory Management/ Logistics 7 4. IT system for Business Intelligence / Analytics 8 Business Objective Keeping in mind that in future we could find stores where shoppers can browse the shelves in virtual reality, we came up with an idea for a startup which could give the future shoppers a rich digital shopping experience on the go. Internet of things will change how we shop, as well as how products are presented to us. As a pilot project we plan to set up “Virtual Grocery Store” in locations like metro stations where people can literally do their grocery shopping while waiting for trains. Taking an hour a week for grocery shopping can be a real drag for people residing in metro cities. So we devise a way to have the store come to people. The technology will give shoppers the power to make better buying decisions and eliminate some shopping irritations. The Business Model The walls are plastered with posters that resemble the aisles and shelves of a supermarket. They’re lined from top to bottom with the products you’d normally see while grocery shopping. The only difference is that you can’t just grab the product and check out. The groceries each have a QR code which the shopper scans...
Words: 1154 - Pages: 5
