...Essay #3 December 3, 2015 Living Comes With a Price There is a price every person must pay in order to be successful. Becoming rich comes with a price. Building a family comes with a price. Even your dreams need to be paid for. In order to achieve your goals or in this case, become filthy rich in rising Asia, you must work hard. In the book “How To Get Filthy Rich in Rising Asia” by Mohsin Hamid, the protagonist of the novel, whom remains anonymous narrates his journey of becoming successful. The narrator’s lack of a stable relationship, no family support and bankrupt business; are the prices he must paid for being successful. The narrator after working part-time at a DVD’s shop after school, and falling in love with “the pretty girl”, he starts to think about his future. Being the youngest of the family, the protagonist is able to further his education obtaining a scholarship for the university. Joining a political organization became the only way he was able to secure his safety. The “pretty girl” becomes successful, being advertised on billboards around the city. Thinking about his future becomes crucial, thus he starts selling expired cans of food to small street vendors. During that time he is able to learn about the business and soon he is able to set up his own bottling water business. Although his business grows his lack of a stable relationship is tested. The narrator get married and has a son. The price he pays is not having a stable relationship. He got married...
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...The resulting portfolio of more than 200 different corporate entities breaks every established strategic guideline for extension and my students love nothing more than asking: "But how do you explain Virgin's success?" The simple answer is that I do not have to, because although Virgin does indeed extend its brand a lot, it rarely does so successfully. Fortunately for Virgin, Sir Richard is a consummate showman. Most business journalists confuse prevalence and proliferation with performance and power. Superficially at least, a brand portfolio that includes radio, beverages, cosmetics and airlines is a testament to the power of the Virgin brand. The launch of Virgin Mobile USA as a joint venture with Sprint PCS merely extended this remarkable track record while further obscuring the sad truth at the core of the Virgin brand. The purpose of brand extensions is not to exist but to generate value for the customer, the organisation and its stakeholders. Virgin rarely clears the latter hurdle. For every Virgin Atlantic or Virgin Music Group there have been numerous failures such as Virgin Cola or Virgin Mobile Singapore. Unfortunately the successes in music or flights are sold off to support the failed ventures. The foray into the US telecoms...
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...largely unchanged since 1979 Background Differentiation is the key They focus on what they can do best Understanding and meeting customer needs Sir Richard Charles Nicholas Branson Branson is also known for his adventurous spirit and sporting achievements such as crossing oceans in a hotair-balloon Branson made several world record-breaking attempts “My ability to listen to other people and accept it when their suggestions are better than mine has been useful during my 40 years in business” Sir Richard Charles Nicholas Branson Richard Branson ,as an entrepreneur, is always on the lookout for new opportunities and ideas that will enable him to gain an advantage over his competitors. Dan schulman Dan schulman was appointed CEO in the summer of 2001 Schulman had 18 years of telecommunications experience with AT&T and was the CEO of priceline.com His goal was to achieve a run rate ;1 million subscribers by the end of the first year and 3 million by year four He established his team and Virgin branded service launched in 2002 Virgin Group Limited Virgin Group Limited is a British branded venture capital conglomerate organisation founded by Sir Richard Branson. Branson retains complete ownership and control of the Virgin Brand The core business areas are leisure, travel, tourism, mobile, broadband, TV, radio, music, finance, and health in Asia, Europe, North America, Africa, and Australia. The net worth of Virgin Group Ltd as of September...
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... Xiange Liu Huan Wang Introduction Virgin is the managing company for the branded private investment group, which had interests ranging from transportation, financial services, health and leisure, and media and telecom to space travel. Virgin’s founder Richard Branson,started the Virgin group in the 1970s, with Branson and Murphy had decided in 2005 that Virgin would focus on two additional pillars of growth: health& wellness, and financial service.In the past, Virgin had generally financed its expansion by selling equity in its operating companies,then, Murphy contemplated the group’s strategy for the next decade. Business Strategy Virgin Group’s corporate strategy is change due to the whole financial situation. At the beginning, Virgin Group is a branded private investment group and seeking an internal rate of return of 30% or more on investments per year. And the initial strategy includes, 1) The founder of Virgin Richard Branson is enthusiastic about his career. The ideas for new investments can came from various people, such as Richard and his meeting friends, entrepreneurs or colleagues. Also, once Richard got a new idea, he is very opportunistic and will spend one day to convoke his team and investment advisory board to strive for the new opportunities. 2) The Virgin Group enters many new business in partnership with other entrepreneurs or companies to share the capital costs and the risks...
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...THE VIRGIN GROUP CASE STUDY QUESTION 1: What examples does the case give of links between Branson’s strategy for Virgin and the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs; “in principle there were no product or service boundries limiting a brand name, provided it was associated with quality products/services on offer” The corporate strategy of the Virgin Group is to operate like ‘a venture capital firm based on the Virgin brand.’ This strategy involves non-related diversification at the individual business unit level. Meanwhile, synergies are created from hierarchical relationships and the interaction of the corporate head office with individual business units. By leveraging on the Virgin Brand which has established prominence in the minds of consumers, Virgin is able to enter new business areas with a bang and shake up existing orders. The unique Virgin culture also allows Virgin to break into new markets and execute its ventures very effectively. Virgin’s corporate strategy is best described in the Virgin Charter – the individual businesses are focused and develop as autonomous enterprises under a single unified brand name. This decentralization...
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...Resarch Paper Virgin Group Jonas Rosario-Lora Table of Contents Executive Summary3-4 Literature Review4 Bullets A-C4-12 Discussion 12-17 Conclusion17-18 Reference18-22 Executive Summary The matter of this company is to observer there recent change, and how we can identify the change the organizational change. Using the company’s management models, leadership styles and strategic management change, to figure out if the change is making the company profitable. Can the company sustain the change process and fit best with the condition without having resistance in change to hurt the company. Virgin America is in the verge of losing it’s shareholders and investor, since the day it lunch in 2007 and the following four years the company has been losing over 395million dollars. There Expenses are lower than the main airline carriers, primarily, it’s not inexpensive sufficiently to participate rivalry against competitors like JetBlue or Spirit. Virgin America has been embraced to create a honest low- cost structure, While it’s competitors have reduced their cost structure significantly, customers are not eager to pay a high premium to have the ability to enjoy TV on there flights and have a free checked bag “which is why JetBlue will likely be charging for the first bag soon”. There mission statement is to rethinking what it means to fly economy, by producing the leading low-cost luxury airline. The company established an impressive goal, to create the procedure...
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...Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy Case study Apple’s profitable but risky strategy When Apple’s Chief Executive – Steven Jobs – launched the Apple iPod in 2001 and the iPhone in 2007, he made a significant shift in the company’s strategy from the relatively safe market of innovative, premium-priced computers into the highly competitive markets of consumer electronics. This case explores this profitable but risky strategy. Note that this case explores in 2008 before Nokia had major problems with smartphones – see Case 9.2 and Case 15.1 for this later situation. Early beginnings To understand any company’s strategy, it is helpful to begin by looking back at its roots. Founded in 1976, Apple built its early reputation on innovative personal computers that were par-ticularly easy for customers to use and as a result were priced higher than those of competitors. The inspiration for this strategy came from a visit by the founders of the company – Steven Jobs and Steven Wozniack – to the Palo Alto research laboratories of the Xerox company in 1979. They observed that Xerox had developed an early version of a computer interface screen with the drop-down menus that are widely used today on all personal computers. Most computers in the late 1970s still used complicated technical interfaces for even simple tasks like typing – still called ‘word-processing’ at the time. Jobs and Wozniack took the concept back to Apple and developed their...
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...VIRGIN MOBILE CASE INTRODUCTION: Virgin is a leading branded venture capital organization. It is conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. TARGET MARKET: The core-competency of Virgin mobile is making a difference in the eyes of the customer in terms of value for money, Quality, Innovation, Fun, A sense of Cool-ness. It identified the age segment where the Industry penetration was the lowest, that is, between 15 years to 29 years of age. Also, by demography, it targeted income segment with a low disposable income and high aspiration for trendiness. Since the target market for Virgin mobile is youth segment, it makes sense to develop a value proposition like VirginXtras. The revenue for mobile entertainment is projected to increase in the next few years (Exhibit 3). So, by offering value added services like delivering music, video and game content of MTV, VH1, and Nickelodeon etc. Virgin can increase its sales. PRICING STRATEGIES FOR THIS SEGMENT: Option 1 – Clone the industry prices Pros: Easy to promote, No need to spend more money on salespeople, Customers are used to ‘buckets’ and peak / off – peak distinctions Cons: Highly competitive market....
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...respectively. For example: Virgin Digital UK offers digital music to a wide variety of customers in the mediums that are compatible with wide range of software and digital hardware. The company has deep roots in music industry begins with its record company Virgin Records. The company has benefited by the ownership and right to many music tracks and make available to the public. Virgin mobile can takes the advantage of download music to mobile phones as an incentive for customers to subscribe to Virgin mobile service providers. It allows the Group to offer packages and exclusive deals that have potential to draw even more customers Virgin has the ability to take long term perspective as another parenting added-value. corporate rationale was to sacrifice their short-term profits in order to gain a longer-term growth and therefore they used an independent business level decision making method. This corporate rationale allows the managers to make decisions independently for growth and feel the same degree ownership and values that any other manager would feel in the Virgin Group. Sir Richard has also argued that he pursues growth, not profits, and builds companies for the long term. By entering the market that is still in its growth stage and has few competitors Virgin managed to produce the product or service for a slightly lower price than all other competitors within...
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...Rupesh Doshi on Richard Branson Sir Richard Branson is the Founder and Chairman of Virgin Group – a multi-billion dollar, branded venture capital organization headquartered in London, United Kingdom. I first came to know of Sir Richard when I studied abroad at the London School of Economics during the summer of 2001. One of my classmates suggested a great summer read - the book was titled Losing My Virginity. The title definitely put a smirk on my face but soon after he mentioned the name, my friend said the book was an autobiography of the person who founded Virgin Records, Virgin Megastore, and Virgin Atlantic Airways – Sir Richard Branson. Having heard of those companies, I took my friend’s suggestion and picked up a copy of the book to read on my trip to Asia. I rarely read a book to completion – but Losing My Virginity was an exception and probably the quickest book I have ever read. Engaged and enthralled by the book I came to admire Richard’s leadership and his way of living life. Professor Friedman’s Total Leadership course and the principles he has taught confirmed that Sir Richard Branson is the perfect case study of a leader who has achieved “total leadership” across the four domains of life – work, family, community and self. Richard was born in 1950 in London, the eldest of four siblings (He is 60 years old today). As a youth, he suffered from dyslexia – a learning disorder that impairs the ability to speak and read – which resulted in not only frustration but also...
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...Executive summary Virgin Australia is a well known Industry Airline all through the world. In this report I will explain about an analysis of Virgin's present position and to focus the conduct of the industry regarding whether it is performing above or beneath desire. On the foundation of this analysis, suggestions are suggested to help the organization with answers for help to avoid failure if such circumstance was to happen. The report is structure as takes after: In the first area I will give a short foundation of the organization and how it got to be so outstanding. At that point the analysis of Virgin's macro-environment and current strategy and circumstance will be given to support with giving the perfect suggestions to the organization. The objective of this report is to furnish Virgin with important proposals that can help or enhance their current circumstance so they can perform above desire. Introduction Strategic management Strategic management comprises of the examination, choices, and activities an association embraces keeping in mind the end goal to make and support preferences. This definition catches principle component that go to main field of strategic management. The strategic management of an association involves three progressing procedures: analysis, choices, and activities. In order that strategic management is an interest with the analysis of strategic objectives (vision, mission, and goals) alongside the examination of the inside...
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...Transmittal Document Memo of transmittal To: Mr. Bruno Silva From: Date: 23.12.2010 Purpose: Use of management functions within the organization Attached here please find the assigned report which elaborates the use of management functions and their involvement in guaranteeing staff focus and motivation in order to accomplish organizational objectives. Virgin systematically explains the functions leading and planning and its contribution to monitor the external environment. This report helped me to identify the significance of the management functions. It was a challenging and interesting experience. Thank you for giving me this opportunity to work with your organization. On this research. If you need any clarifications please contact me. __________________ xxxxxx Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge The use of management functions within an organisation. Report prepared for, Mr. Bruno Silva Prepared by: xxxxxxxx Student ID: xxxxxxxxxxx Table of contents 1. Executive Summary 4 2. Introduction 5 1) Purpose 5 2) Virgin Companies 5 3) External Environment 5 4) Management Functions 5 5) Methodology 5 6) Plan 5 3. Planning 6 1) Strategic Management at Virgin 6 2) Methods used to assess the environment 8 3) Methods used to allocate resources...
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...Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, best known for his Virgin Group of more than 400 companies. His first business venture was a magazine called Student at the age of 16. In 1970, he set up an audio record mail-order business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic Airways and expanded the Virgin Records music label. Richard Branson is the 4th richest citizen of the United Kingdom, according to the Forbes 2011 list of billionaires, with an estimated net worth of US$4.2 billion. Branson was born in Blackheath, London, the son and eldest child of barrister Edward James Branson (10 March 1918 – 19 March 2011) and Eve Huntley Branson .His grandfather, the Right Honorable Sir George Arthur Harwin Branson, was a judge of the High Court of Justice and a Privy Councillor.Branson was educated at Scaitcliffe School (now Bishopsgate School) until the age of thirteen. He then attended Stowe School until the age of sixteen. Branson has dyslexia and had poor academic performance as a student, but later discovered his ability to connect with others. Branson started his record business from the crypt of a church where he ran The Student. Branson advertised popular records in The Student Magazine and it was an overnight success. Trading under the name "Virgin", he sold records for considerably less than...
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...Richard Charles Nicholas Branson was born on July 18th 1950 in Surrey, England. His Father Edward James Branson worked as a barrister and his mother Eve Branson worked as a flight attendant. Richard who struggled with dyslexia had lots of problems with educational institutions when he was younger and nearly failed out of all boys Scaitcliffe School which he attended up until the age of 13. He then transferred to Stowe School, a boarding school in Stowe, Buckinghamshire, England. Still struggling Richard dropped out at the age of 16 to start a youth culture magazine called Student. The publication run by students, for students sold over $8,000 worth of advertisement in its first edition which was launched in 1966. The first 50,000 copies were...
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...Virgin Mobile USA: Pricing for the Very First Time Company Background Introduction Case Background Issue of Concern Market Research Analysis All Options Theory Application Calculation Virgin Response Conclusion Recommendations Inviting Questions 2 Introduction Analysis Conclusion Company Background • Virgin, a leading branded venture capital organization, is one of the world's most recognized and respected brands. • Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful business in sectors ranging from mobile telephony, to transportation, travel, financial services, leisure, music, holidays, publishing and retailing. • Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Case Background Issue of Concern [Source: company website Available from: http://www.virgin.com/AboutVirgin/WhatWeAreAbout/WhatWeAreAbout.aspx] 3 Introduction Analysis Conclusion Company Background Case Background Issue of Concern 4 Introduction Analysis Conclusion Company Background Case Background Issue of Concern Sir Richard Charles Nicholas Branson (born 18 July 1950), is an English entrepreneur, best known for his Virgin brand, a banner that encompasses a variety of business organizations. The name Virgin was chosen because a female friend involved in setting down the initial record shop commented that there...
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