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Module 2 Case

1. Discuss the consumer who is likely to purchase clothing at BeGood Clothing. What bases of segmentation can be used for this market? Justify you segmentation bases.
The consumer who is likely to purchase clothing at BeGood Clothing is people who are care about the environment and giveback programs. The bases of segmentation that can be used for this market is the behavioral segmentation bases. Behavioral segmentation used to identify cluster of consumers benefits who uses or consume the product in a similar fashion (Page 150). With a green company that BeGood Clothing is, knowing where the people who are looking for a sustainable product can help marketing bring in consumers.
2. What are the desirable benefits the BeGood Clothing

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