...characteristic that differentiates services marketing, according to the above mentioned scholars and researchers. They noted that services exist only in the time in which they are rendered and they cannot be disassembled. Essentially, services are fashioned from the interaction between service providers and customers and, as such, service quality is comprised of both process and outcome dimensions. These various aspects of service delivery underscore the notion that services are complex, behavioural phenomena that can be quite difficult to understand or describe (Grenroos 1982; Parasuraman, Zeithaml and Berry 1985; Sasser, Olsen and Wyckoff 1978). A review of the services marketing literature compiled by Fisk, Tansuhaj and Crosby (1988) reveals that less than fifteen per cent of the total service literature to attempts to conceptualize the service experience. In short, conceptual...
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...Executive Summary The Walt Disney Company was started in 1923 when brothers Walt and Roy Disney joined together to start what would become known as one of the most successful entertainment companies of all time. Through years of carefully calculated risks, taking advantage of opportunities in the market, and diversifying the company Disney has achieved worldwide recognition and market share in the majority of their business segments. Throughout this analysis of The Walt Disney Company, we will review the major decisions and reasons why Disney is so successful. We review the Corporate Level Strategy – which is on the outside a diversified approach, with a breakdown of all business segments, then go further in depth with their major Business Segment, Media Networks. The Media Networks segment is a highly diversified segment that includes domestic and international elements, with both internal productions as well as many subsidiaries that expand their offerings beyond traditional Disney productions. We will analyze Disney with the Porters 5 forces model, as well as a SWOT analysis. Within these two analysis models, we find Disney is well positioned for the current moment as well as the future. Disney is well positioned against new entrants to the industry as well as current rivals. Disney’s history of family friendly, safe, and “magical” entertainment that is neither offensive or vulgar has paid off, with 87% of parents who watched Disney productions as a child introducing...
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...@1.0 Executive Summary Disney characters including the Princess series, Pooh, Mickey Mouse and Minnie Mouse characters are designed collaborated with Chanel handbags. These collections are valuable luxury items and will launch in Japan with only 200 limited editions designed by Disney designers and produced by Chanel handmade systems. These items will be sold only at the Chanel Tower which is the largest Chanel boutique in the world located on Ginza Street in Tokyo. Japan has been a huge market for launching a new luxury product due to their economic situation and Japanese personality. Moreover, Japanese Kawaii culture reflects a huge potential for character industry. Actualizers group from VALS (values and lifestyles) model will be selected as the target market for these limited edition products according to their characteristics. For these new products, indirect marketing strategy: PPL (Product Placement) which is to release the products on movie screens will be implemented. Through these collaboration luxury handbags, Disney can improve their character images whilst capitalizing on the Chanel luxury brand image, thus resulting in a win-win situation for both parties. Our mission statement is to provide an extraordinary experience to the Chanel customers with exceptional taste. The values and principles which our business stands by are strong partnership with vendors, bringing added value distribution, trustful cooperation with customers, providing individual approach, professional...
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...Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture the imaginations of children around the world as well as to celebrate American values.” This was a very simple mission statement for an originally simple company. As the Walt Disney Company has grown and changed over the years, the mission statement has...
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...Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later, the space epic Star Wars (1977) changed the culture of the movie industry. Star Wars, produced, written, and directed by George Lucas, departed from the personal filmmaking of the early 1970s and spawned a blockbuster mentality that formed a new primary audience for Hollywood— teenagers. It had all of the now–typical blockbuster characteristics like massive promotion and lucrative merchandising...
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...seen on television. Media play a significant role in the socialization process, body image, and moral judgments in children and adolescents. Cartoons on television are some of the first factors of socialization in a child’s life. Although many adults feel that cartoons are obviously fantastical, unrealistic, and therefore harmless to children, the research evidence proves otherwise. “According to developmental literature, children before the age of ten years often have difficulty differentiating between reality and fantasy”(Baker, 2007, p.25). Anderson found (as cited by Lund) that students who had regularly watched educational television as children had higher grade point averages than those who did not. Other research has found a more negative influence on children. Lund found that by the time a child is 18 years old he or she will have seen 200,000 acts of violence and 40,000 murders on television....
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...Toyota invests $50M in artificial intelligence, robots Toyota is investing $50 million in joint research with Stanford and MIT into artificial intelligence and robots to improve mobility of people and cars. Toyota officials in Palo Alto, Calif., Friday announced that the Japanese automaker will invest $50 million over the next five years in research centers at the two prestigious U.S. universities. The joint research centers will develop intelligent vehicles and other mobility technologies for a society that is aging and seeking new ways to move as well as cities increasingly challenged by traffic congestion. The investment is an extension of Toyota's belief that everyday living can be improved through technology that uses artificial intelligence. Breakthroughs in robotics and intelligent vehicles can also help the heath-care system support the physically infirm, officials said. “We’re here today to mark the beginning of an unprecedented commitment," said Kiyotaka Ise, chief officer of Toyota''s R&D Group, during a webcast of the California press event. "We will initially focus on the acceleration of intelligent vehicle technology, with the immediate goal of helping eliminate traffic casualties and the ultimate goal of helping improve quality of life through enhanced mobility and robotics." Toyota also announced that Gill Pratt, the former program manager at DARPA (the Defense Advanced Research Projects Agency) and leader of the Robotics Challenge, has joined the company...
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...Year 2011 Annual Financial Report And Shareholder Letter January 2012 Dear Shareholders, Fiscal 2011 was a year of great accomplishment for The Walt Disney Company, marked by creativity and innovation across our businesses globally, record financial results and numerous important steps to position the Company for the future. While 2011 brought us so much to cheer about, it was also marked by profound loss, with the passing of Steve Jobs. Steve’s incredible stewardship of Pixar, and his decision to sell Pixar to Disney in 2006, brought Steve into the Disney family, as a board member, a shareholder, a mentor, and a friend, and we were so lucky for all that he represented and all that he contributed. Disney, ESPN, ABC, Pixar, and Marvel are an amazing collection of brands that grow stronger every day as new platforms and new markets provide enormous new opportunities for high quality content and experiences. To that end, we are fortunate to have a talented group of employees who are committed day in and day out to building our brands around the world. Since becoming President and CEO in 2005, I have focused on three strategic priorities: creating high-quality family content, making experiences more memorable and accessible through innovative technology, and growing internationally. In fiscal 2011, net income attributable to Disney was a record $4.8 billion, an increase of 21% over last year, and revenue was a record $40.9 billion, up 7% from last year. Diluted earnings per share...
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...Debt reorganization plan ultimately failed to pass, the creditor insists that finding a suitable suitor solve the current debt crisis is the best solution. Cooper agreed to organize an auction to attract the attention of potential investors and to assess the current MGM assets (MGM, 2010). Court Survey data until September 30th, 2010 showed that MGM currently has assets of $ 2.67 billion and up to $ 5.77 billion in debt(MGM Resorts International, 2010). Proposed purchase price of these companies are far less than MGM's assets, but only if you plan proposed cash acquisition of Warner, and the remaining companies are hoping to take stock swap merger or acquisition of other ways. Apparently MGM can not get financial support it needed, it can only delay the debt crisis (King, D. W.,2011). As a result, on November 3rd, 2010, MGM officially filed for bankruptcy (MGM, 2010). 4. The main factors leading to...
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...NEGOTIATIONS Lauren A. Newell* In 1984, The Walt Disney Company (“Disney”) was riding the wave of success from its newest Resort,1 Tokyo Disney Resort (“Tokyo Disney”),2 which attracted 10 million guests3 in the first year alone,4 and its thoughts turned to further international expansion—this time, in Europe. After careful consideration of potential locations and preliminary negotiations with two European governments,5 Disney decided in 1984 to launch Euro Disneyland (“Euro Disneyland” or “EDL”)6 in Marne-la-Vallee, France. The ´ realities of opening and operating EDL in France were far different than Disney’s expectations when it began negotiations—so much so that the Resort narrowly escaped bankruptcy.7 For an “entertainment empire”8 like Disney, this was an unprecedented * Assistant Professor of Law, Ohio Northern University, Pettit College of Law; B.A., Georgetown University, 2004; J.D., Harvard Law School 2007. 1 As used herein, “Resort” refers to a Disney resort property, consisting of (unless otherwise indicated), Parks, hotels, all entertainment facilities, and the transportation systems that connect them. “Park” refers to a Disney theme park, including (unless otherwise indicated) the park grounds, rides, and attractions, and surrounding resorts, hotels, and other Disney-affiliated entertainment facilities. 2 Tokyo Disney was Disney’s third Park and first international venture, located in Tokyo, Japan. See The Walt Disney Co., Annual Report (Form 10-K), at 11–12 (Nov....
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...NEGOTIATIONS Lauren A. Newell* In 1984, The Walt Disney Company (“Disney”) was riding the wave of success from its newest Resort,1 Tokyo Disney Resort (“Tokyo Disney”),2 which attracted 10 million guests3 in the first year alone,4 and its thoughts turned to further international expansion—this time, in Europe. After careful consideration of potential locations and preliminary negotiations with two European governments,5 Disney decided in 1984 to launch Euro Disneyland (“Euro Disneyland” or “EDL”)6 in Marne-la-Vallee, France. The ´ realities of opening and operating EDL in France were far different than Disney’s expectations when it began negotiations—so much so that the Resort narrowly escaped bankruptcy.7 For an “entertainment empire”8 like Disney, this was an unprecedented * Assistant Professor of Law, Ohio Northern University, Pettit College of Law; B.A., Georgetown University, 2004; J.D., Harvard Law School 2007. 1 As used herein, “Resort” refers to a Disney resort property, consisting of (unless otherwise indicated), Parks, hotels, all entertainment facilities, and the transportation systems that connect them. “Park” refers to a Disney theme park, including (unless otherwise indicated) the park grounds, rides, and attractions, and surrounding resorts, hotels, and other Disney-affiliated entertainment facilities. 2 Tokyo Disney was Disney’s third Park and first international venture, located in Tokyo, Japan. See The Walt Disney Co., Annual Report (Form 10-K), at 11–12 (Nov....
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...night. We hear it greet us on our alarm clocks or on the radio in our vehicles, see it on billboards outside or in magazines while waiting for the doctor, and view it using computers, playing gaming devices or when watching television. The American Academy of Pediatrics recommends that parents school going children to no more than 1 to 2 hours of quality educational television content per day, and that children under the age of two not be exposed to any type of television or screen time at all (Anderson & Pempek, 2005; AAP, 1995; Anderson et al., 2003). These limits are prescribed to allow for children’s developing minds to use imagination, explore the world and increase physical activity and interaction with family or friends (Funk, Brouwer, Curtiss & McBroom, 2009). However, parents and other adults seem to be taking this recommendation lightly. One of the largest national studies of preschool-aged media effects, the Kaiser Family Report (2003), showed that the use of television among the children keeps rising (Rideout, Vandewater & Wartella, 2003). The report finds that school going children are exposed to much more screen time than recommended by the American Academy of Pediatrics. “The vast majority of children are growing up in homes where the television is at a near-constant presence (p. 4).” “77% of children age six and under watch TV every...
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...The history of anime began at the start of the 20th century, when Japanese filmmakers experimented with the animation techniques that were being explored in the West. During the 1970s, anime developed further, separating itself from its Western roots, and developing distinct genres such asmecha and its Super Robot sub-genre. Typical shows from this period include Lupin III and Mazinger Z. During this period several filmmakers became famous, especially Hayao Miyazaki and Mamoru Oshii. In the 1980s, anime was accepted in the mainstream in Japan, and experienced a boom in production. The rise of Gundam, Macross, Dragon Ball, and the Real Robot and space opera genres set a boom as well. The film Akira set records in 1988 for the production costs of an anime film and went on to become a success worldwide. Later, in 2004, the same creators produced Steamboy, which took over as the most expensive anime film. The Super Dimension Fortress Macross also became a worldwide success after being adapted as part of Robotech, and Megazone 23 also gained recognition in the West after it was adapted as Robotech: The Movie.[citation needed] The internet also led to the rise of fansub anime. Spirited Away shared the first prize at the 2002 Berlin Film Festival and won the 2003 Academy Award for Best Animated Feature, while Innocence: Ghost in the Shell was featured at the 2004 Cannes Film Festival. Contents [hide] * 1 First generation of Japanese animators * 2 Second generation of Japanese...
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...Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo Joel Balbin Eugenia Lee Kenji Ngieng This book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information, please visit our website: www.wiley.com/go/citizenship. Copyright © 2014, 2009, 2006, 2004 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,...
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...Collaboration within the English Language Education KLA and Cross KLA Links 3.4 Time Allocation 3.5 Progression of Studies 3.6 Managing the Curriculum – Role of Curriculum Leaders Chapter 4 1 2 2 3 3 13 14 14 15 15 16 16 17 17 18 21 Learning and Teaching 4.1 Approaches to Learning and Teaching 4.1.1 Introductory Comments 4.1.2 Prose Fiction 4.1.3 Poetry i 21 21 23 32 SECOND DRAFT 4.1.4 Drama 4.1.5 Films 4.1.6 Literary Appreciation 4.1.7 Schools of Literary Criticism 4.2 Catering for Learner Diversity 4.3 Meaningful Homework 4.4 Role of Learners Chapter 5 41 45 52 69 71 72 73 74 Assessment 5.1 Guiding Principles 5.2 Internal Assessment 5.2.1 Formative Assessment 5.2.2 Summative Assessment 5.3 Public Assessment 5.3.1 Standards-referenced Assessment 5.3.2 Modes of Public Assessment 74 74 74 75 77 77 77 Quality Learning and Teaching Resources 104 6.1 Use of Set Texts 6.2 Use of Other Learning and Teaching Resources 104 108 Chapter 6 Chapter 7 109 Supporting Measures 7.1 Learning and Teaching Resource Materials 7.2 Professional Development 109 109 Appendix 1 Examples of Poetry Analysis 110 Appendix 2 Examples of...
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