...Insurance Company referred this file for medical case management. Instructions were given to meet with Darrell Morgan and assist with coordination of appropriate and related medical care, and identify needs to facilitate recovery. INTERVIEW SETTING On 717/17 I met Mr. Morgan at the office of Dr. Kohn. Mr. Morgan arrived alone. He is willing to provide prior and current medical history and work with a nurse case manager. MEDICAL FACTORS Mr. Morgan reports that while working he was throwing a tailgate into the dumpster the left arm was hit in the bicep when it bounced back. He had immediate deformity to the arm. He was seen at an urgent care clinic and sent to orthopedic Dr. Kohn for repair of a torn bicep tendon. The...
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...Feminist perspectives are slowly becoming the standard for deconstructing popular culture. When doing so issues of masculine hegemony, gender roles, heteronormativity, objectivity, and an abundance of other concepts that stir up controversy are brought to the surface. Popular culture allows for the challenging of problems women have faced for many years, but it some cases is adheres to these traditions. It is vital to be able to see the overall message in a pop culture text in order to understand its implications. Some texts hold messages that were not intended to be there in the first place. There will forever be controversy when it comes to pop culture, especially when it comes to television shows, as the average Canadian watches 30 hours of T.V a week. (Ryan, 2013) When being constantly exposed to these messages it is important to know what information you are being fed. Some shows are more complex than others, and consist of mixed messages when looking at them from a feminist standpoint. One example of this would be The Mindy Project, a sitcom that first aired in 2012, and has since gained an average of $2.34 million viewers per episode, (IMDb, 2012) The Mindy Project is packed full of messages that can be depicted from a feminist standpoint, but are often blurred behind the hilarity it is known for. To give a brief synopsis of the show, Mindy Lahiri, played by Mindy Kaling, also the director of the show is the main character and also the narrator. The show is about her...
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...Student Information edit title Student Strengths Morgan is a 15-year-old ninth grader with mild intellectual disabilities. She is happy, cooperative, and affectionate. Morgan enjoys volunteer work at the local food pantry and stocking shelves. She works independently on task to completion with great accuracy. Morgan is currently able to write simple sentences and paragraphs on a given topic with moderate assistance. She is able to complete journaling activities that describe her day with minimal assistance or prompts. Morgan has mastered telling time within five minute intervals and reading a calendar. Morgan has mastered home-living activities such as laundry and simple mean preparation in the Life Skills Lap at school. Student Interests Morgan states she would enjoy working in a grocery store or restaurant after high school. Teachers and family members have noted that she exhibits superior skills for her grade level in the kitchen and grocery store. In the kitchen and grocery store, Morgan displays great independence, requiring little prompting or direction to complete her task. Morgan states she would enjoy living in an apartment with a roommate after high school. When asked what she wanted to be doing when she is 25, Morgan states she would like to attend a cooking school and work in a restaurant as a cook. She states working in a grocery store while she is in school would be good to pay the bills until she finished cooking school. Assessments Enderle-Severson...
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...REFERENCES Bajekal, M. (2004). Ethnic differences in influences on quality of life at older ages. Cambridge University Press, doi: 10.1017/S0144686X04002533 Beard, J. G., & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of Leisure Research, 75(3), 219-228. Beerli, A., & Martin, J. D. (2004). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis-A case study of Lanzarote, Spain Tourism Management, 25(5), 623-636. doi: 10.1016/j.tourman.2003.06.004 Cain, S. (2005). Disney effect. Orange County Business Journal, 25(13), 1, 61-62. Hsu, Che Wei (2011). Motivation of people who visit disneyland, Master’s Thesis of behavioral sciences, recreation and tourism, California State University, Long beach Crandall, R. (1980). Motivations for leisure. Journal of Leisure Research, 12(1), 45-54. Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research,6(4), 408-424. doi: 10.1016/0160-7383(79)90004-5 Crompton, J. L., & Mac Kay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425-439. doi:10.1016/S0160- 7383(97) 80010-2. Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184-194. doi: 10.1016/0160-7383(77)90037-8 Dann, G M. S. (1981). Tourism motivation: an appraisal...
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...processtext.com/abclit.html Book 12 Sweep Cate Tiernan Eclipse Table of Contents Title Page Copyright Page Dedication Chapter 1 – Morgan Chapter 2 - Alisa Chapter 3 - Morgan Chapter 4 - Alisa Chapter 5 - Morgan Chapter 6 - Alisa Chapter 7 - Morgan Chapter 8 - Alisa Chapter 9 – Morgan Chapter 10 - Alisa Chapter 11 Morgan Chapter 12 - Alisa Chapter 13 – Morgan Chapter 14 - Alisa Chapter 15 – Morgan Page 1 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Book 12 Sweep Page 2 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html Cate Tiernan ECLIPSE To Stephanie Lane, with gratitude Page 3 Generated by ABC Amber LIT Converter, http://www.processtext.com/abclit.html 1 Morgan > < “Oh, please. Will you two stop already? This is disgusting,” I teased. On Ethan Sharp’s front step Bree Warren and Robbie Gurevitch tried to disentangle themselves from their lip-to-lip suction lock. Robbie gave a little cough. “Hey, Morgan.” He stood off to one side, trying to act casual—hard to do when you’re flushed and breathing hard. It was still a tiny bit of a novelty to see Robbie and Bree, my best friends from childhood, in a romantic relationship. I loved it. “Perfect timing, Sister Mary Morgan,” said Bree, pushing a hand through her minky dark hair. But she grinned at me, and I smiled back. Robbie rang Ethan’s doorbell. Ethan opened the door almost immediately. Two yipping Pomeranians bounced...
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...(Corresponding author) Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: safiek@umt.edu.my Azizul Yadi Yaakop Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: azizul_yadi@umt.edu.my (Received: 9-11-11/ Accepted: 30-11-11) Abstract The widespread use of mobile phones, the various information access means that it provided to its users, and the vast presence and significant impact of mobile phone on users’ daily life make mobile phones important devices to study. This paper focuses on studying the importance of different choice criteria in mobile phone selection among Malaysian consumers. A quantitative study drawing data from 376 university students was employed. The collected data were analyzed using SPSS. Descriptive statistics, factor analysis, and Friedman test have been employed in the study. The principal components factor analysis resulted in seven independent dimensions: (1) innovative features, (2) image, (3) price, (4) personal recommendation, (5) durability and portable aspects, (6) media influence, and (7) post-sales service. The top three most important factors influencing consumer choice of mobile phones are: innovative features, recommendation and price. Several managerial implications are drawn from the results and future research suggestions are provided. Keywords: Mobile phone, Choice criteria, Malaysia. 1. Introduction The development of mobile...
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...Journal of Marketing Management Vol. 26, Nos. 1–2, February 2010, 74–89 From an aggregate to a brand network: a study of the ´ brand portfolio at L’Oreal Claude Chailan, International University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to develop a brand´ portfolio strategy?; (2) how can brand-portfolio management create a higher and stronger level of competitive advantage for this company? The results show that an aggregation of brands is not in itself a brand portfolio. The juxtaposition of brands is one of, but not the sole, element necessary for the development of a brand portfolio, which is a combination of a brand ensemble and key competences born out of organisational savoir-faire. By analysing the evolution of the L’Oreal brand portfolio, this work shows how the brand ´ combination within a portfolio is a key factor for company development, growth, and risk management. It is a crucial phase to understand L’Oreal’s competitive ´ advantage. Keywords brand portfolio; brands; strategic marketing; L’Oreal ´ Introduction Many firms are becoming increasingly concerned with the definition of the relationships between brands within the company as parts of a whole, and with the organisation of these connections within...
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...Effect of brand trust, brand image on customer brand loyalty in FMCG sector at Egypt ABSTRACT: Purpose- The purpose of this research is to identify and study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Design/Methodology/Approach- 26 variables have been explored using literature reviews and exploratory survey of consumers from different income levels, different lifestyle. Data obtained from the reliable sources (e.g. press releases, Science Direct site, Wikipedia) have been used to study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Findings- Based on literature reviews and exploratory surveys, the key determinants impacting consumer’s product...
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...Assignment #1 - Segmentation and Targeting Please read the following Case Study and answer the questions at the 4 questions at the end. Segmenting and Targeting Markets: Case Study: Coke Zero When a couple of marketing managers for Coca-Cola told lawyer Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement,” she was baffled. She tried to talk them out of it, but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer, younger soft drink that tasted exactly the same as the original. Frustrated, Finn Johnson held up the Coke can and shouted, “It's not a person! Title VII doesn't cover these things!” What she didn't know was that the marketing managers were actors. Hidden cameras had been planted around the meeting room to capture the reactions of several unsuspecting lawyers who had been asked to consider the case, including an immigration lawyer who was asked if he could get the Coke Zero marketing head deported back to Canada. Coke Zero Immigration Lawyer Ad - YouTube The short videos were strategically placed on websites such as to promote Coke Zero as the hip, new alternative to Diet Coke for men. The Coca-Cola Company knows it has to be creative if it's going to sell more pop after sales dropped two years in a row in 2005 and 2006. Morgan Stanley analyst Bill Pecoriello explains, “Consumers are becoming ever more health-conscious...
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...approved June 2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI, Ph.D., Committee Member ACCEPTED AND SIGNED: __________________________________________ JIM MIRABELLA, DBA. __________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this study showed that the of women to a salon advertisement is dependent on whether the advertisement has sex appeal or no sex appeal. significantly Advertisements larger without sex appeal. response with rates sex appeal than garnered advertisements Additional results showed that that there is a difference between the percentages of current customers who indicate...
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...Microcultures in Canada A Comparative Approach Introduction Every society contains both a mainstream culture and many different subcultures. The mainstream culture is how one is identified as. However, microcultures consist of how we identify ourselves within the global mainstream culture. There are multitudes of ways to participate in a microculture. It could be along ethnic, religious lines, or even lifestyle. All these factors come into play with regards to the different aspects of microcultures. This paper will delve into all three types of microcultures; it will look at Vietnamese, Jewish, and Vegan cultures and compare them to mainstream Canadian culture. The subsequent comparative analysis aims at finding differences in an attempt to better understand and communicate more effectively, by clarifying the common misunderstandings that arise when communicating with different microcultures, whether in business or everyday life. Vietnamese Background/History/Evolution Representing one of the largest non-European sub-cultures in Canada, the Vietnamese community ranks 5th in terms of size and comprises just over 150,000 individuals. Concentrated in metropolitan areas, close to 60% of the population resides in Toronto, Montreal, Vancouver or Calgary (Statistics Canada see Appendix B). Despite currently being a sizable group, this sub-culture was virtually non-existent prior to the Vietnamese war that took place between 1964 and 1975. It wasn't until the conflict arose...
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...Key aspects of physical, intellectual, emotional and social development Jade Morgan Key aspects of physical, intellectual, emotional and social development Jade Morgan Abraham Maslow’s Hierarchy of needs Abraham Maslow created his hierarchy of needs; this is shown in the pyramid above. The pyramid is all about physiological needs and when safety and security has been met can only then humans reach for higher goals such as status and self-respect. Maslow considered health and well-being on different influences and needs which include the PIES factors. Key aspects of development include the PIES factors: * Physical * Intellectual * Emotional * Social * The PIES are all linked to give a holistic approach. * Physical * This is things to do with your body. This includes the development of each system of your body and is affected by both inherited or genetic factors and lifestyle factors. * Intellectual * Intellectual development is to do with the growth of the brain and the development of your thought processes. This is things like memory, problem solving and an understanding of the world around us. * Emotional * Emotional development is about the growth and understanding of feelings. The ability to receive and give love, care and affection and to feel secure is found in Maslow’s hierarchy of needs. Emotional development is closely linked to the development of self-esteem. * Social ...
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...Customer loyalty and the effect of switching costs as a moderator variable A case in the Turkish mobile phone market Serkan Aydin and Go¨khan O ¨ zer School of Business Administration, Gebze Institute of Technology, Gebze, Turkey, and O ¨ mer Arasil Telecommunications Authority, Ankara, Turkey Abstract Purpose – In the GSM mobile telephony sector, the main condition for protecting the subscriber base is to win customer loyalty, a key necessity for the maintenance of a brand’s life in the long term. To achieve this aim, customer satisfaction and trust must be measured and “switching costs” identified. The latter render subscribers’ preference for rival operators more expensive. In this connection, this paper’s aim is to measure the effects of customer satisfaction and trust on customer loyalty, and the direct and indirect effect of “switching cost” on customer loyalty. Design/methodology/approach – The data set covered 1,662 mobile phone users in Turkey. The data were analyzed by moderated regression analysis to test the hypotheses. Findings – The findings of this study show that the switching cost factor directly affects loyalty, and has a moderator effect on both customer satisfaction and trust. Therefore, it plays a crucial role in winning customer loyalty. In short, it is a quasi moderator. However, switching costs was measured as a unidimensional factor, but switching costs in fact contains psychological, financial and procedural sub-dimensions. Therefore...
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...Morgan Cloning in the Cattle and Sheep Industry Most farmers and ranchers use cloning as advancement in their program. Cloning can offer farmers advantages by the farmers selecting the animal that has passed down the most superior genetics and that has performed the best in everyday environmental settings. Also, it can give them advantages on selling high-quality meat and dairy products for the dairy cattle producers. Ranchers has the advantages by hand picking the highest quality in the sires or dams genetic makeup by making an exact replica for breeding purposes in the commercial industry and/or the stock show industry. Cloning of cattle and sheep does not harm the animal in any shape or form but it may put a little environmental stress on them due to all of the handling and testing of the animal. When you clone an animal this doesn’t mean you are changing the animal by altering their genetic makeup or genetically engineering them, it just means you are getting an exact replica of that particular animal you have chosen. When an animal is cloned, it alters their immune system somehow and where they do not get sick as often and they become parasite resistant so you spend less money on veterinary visits. Another important reason why cloning is in the livestock industry is for strict breeding purposes so the cloned animals can breed and produce animals for meat purposes. Cloning has been part of our world for over three or four decades. Hans Dreisch performed...
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...on the theory that knowledge about an object might cause feelings toward the object, visual information through movies can be assumed to affect not only destination image but also social distance between groups and, thus, to affect tourist behavior regarding the destination. With a quasi-experimental design, this study investigates if there is a relationship between visual information from movies and consumer-behavior variables, including destination image, destination desirability, visit intention, and social distance, taking Turkey as a case in point and a promotional movie as the stimuli. Results provide partial support for potential impact of movies on the consumer-behavior variables included in this study. Implications and future research suggestions are provided. Keywords: A destination image; visual information; social distance; stereotypical image; Turkey mong the several factors that impact destination image, the influential role of information provided by the visual media, such as movies, has been empirically supported not only on destination-image formation but also on subsequent consumer behavior (Tooke and Baker 1996; Hanefors and Mossberg 2002; Morgan, Pritchard, and Piggott 2003; Riley, Baker, and Doren 1998). However, one potential link in the circle of impact of visual media, destination-image formation, and behavioral intentions seems to be still missing. Social distance can be one...
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