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Motivating Creativity in Organizations: on Doing What You Love and Loving What You Do

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Submitted By cuongmanh01
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Introduction
The paper presents the analysis of an article related to the organizational motivational creativity. Therefore, in this paper, a brief summary of the article is given along with the research methods used by different critics and researchers in order to provide their opinion regarding particular issue. All discussion in analysis is discussed critically including with personal opinion. At the rest of the paper, a brief conclusion is included, which covers the key finding of the whole analysis.
Summary
The article, ‘Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do.’ was written by Teresa M. Amabile in (1997). The article summarized that the creativity in all business and is an essential motivating factor since it is interesting, relating, exciting, rewarding, or personally challenging (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997). Moreover, the theory ‘Componential Theory of Organizational Creativity and Innovation’ is present in the article that reflects the factors of intrinsic motivation, which determines the creativity of a person. Furthermore, in this article, influence of environment on individual creativity is determined in the light of various researchers, their researches and critical views (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997).
Analysis of the Article
Creativity and Motivation
There are number of concepts are introduced and provided by researchers and authors in the theories and experiences. In which some believes that the creativity in an organization is limited to the creation of something new to its sell (Williams, 1999). On the other hand, some thinks that creativity refers to a simple production of new ideas in any area of human activity from science to art, education, business and to everyday life (McFadden & Demetriou, 1993). Moreover, according to the theory ‘Componential Theory of Individual Creativity’, the creativity has been defined as an activity done by creative people also assumes that the all humans has capability to produce creative work which can influence both the level and frequency of creative behaviour (Pirola-Merlo & Mann, 2004). Furthermore, Amabile (1997) compared the trdinational method and the three components of Componential Theory of Individual Creativity that are expertise, creativity-thinking skills and intrinsic task motivations, which suggested that creativity is most probably to take place when the skills of people extend beyond their strong fundamental interest and passion (Amabile T. M., Motivating Creativity in Organizations: ON DOING WHAT YOU LOVE AND LOVING WHAT YOU DO., 1997). Thus, many researchers have been determined that the environment around the creative people has been significant impact on their creativity, creative ideas and skills (Taggar (2002); Schoen and Jeremy (2005). However, these impacts are discussed below in detail.
Effects of Environment on Individual Creativity
Much of evidences have been recognized that shows the considerable relation between the social environment, intrinsic motivation and creativity. Such as, according to the 20 years research of... it has been identified that social environment have significant effects on the level of basic motivation of a person at every point, which in return, influence the creativity of that person (Amabile T. , Growing Up Creative , 1989). Although, experimental research can be helpful in determine the relation between social environment, motivation and creativity also provide relevant information regarding organizational environment and impacts on creativity. However, in order to determine the impacts, a laboratory experiment had been performed by selecting three different groups to do collage activity in which rewards were offered to first group, no option given to second group, and third group were offered both options (Amabile, Hennessey, & Grossman, 1986). Thus, from this experiment, Amabile Hennessey and Grossman (1986) has been discovered striking results that the students who had been offered reward shows the less creativity on the other hand other two groups show that had not been offered with any reward shown high creativity (Amabile, Hennessey, & Grossman, 1986). Thus, the outcomes of the research is similar to the Intrinsic Motivation Principle of Creativity, which determines that the creativity was related with the personal interest (Amabiie, 1985). In addition to this, it has been determined that the social enviornment has influced on the experties and creative thinking skills of the person in which the most direct influence is likely on motivation.

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