...Mr. Clean Super Bowl commercial spices things up When I think about cleaning supplies, I think about the cabinet underneath my sink. The space filled with toxic chemicals that are meant to diminish the presence of germs and harmful bacteria and make everything like new again. Mr. Clean is a popular brand of cleaning supplies that provides helpful tools to rid our lives of dirt and grime, and I actually own some of the cleaning supplies mentioned in their Super Bowl ad, such as the Magic Eraser, and their floor cleaner. While these products are well manufactured and serve their intended purpose, when I think of Mr. Clean and cleaning supplies, I never think about the idea implied in the 2017 Super Bowl commercial, that women prefer men who clean....
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...support a record sales years. This marketing plan will also provide a logical sequence of activities which lead to the setting of Scrub Daddy´s marketing objectives and the formulation of plans to achieve them.The purpose is to position the Scrub Daddy as an easy way to clean up tough messes on hard surfaces that is safe to use in the home, at work, or in other environments.The internal marketing goals and objectives are to tailoring the marketing and communications to specific consumer needs. Its marketing objectives are current with the developing customer trends. It is also current with it the firms mission statement that is focused around the consumerClear communication of the mission statement “Scrub Daddy, is all you need” to our customers. | 1. Understanding your market 1.1 Who are your customers? - The main customer is the American / European middle class working and stay-at-home mothers, ages 35-49, have young children, are family oriented and lead busy life styles. This demographic wants to spend quality time with their kids and enjoy the journey of their children growing up; they would rather spend time with their kids than do household chores, but they recognize the importance of a clean and orderly house. They want products that are of high quality and get the job done. Moms want to use brands they know and trust because they are concerned for the safety of their family. They...
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...Approval Sheet Acknowledgement 1 I. Company Profile History 2 Mission, Vision, Goal, Objective, Philosophy of the company 12 Logo and Location 13 Organizational Structure 14 II. Trainings and Activities Management Staff 16 Schedule and Assigned Tasks 17 Special Assignments 24 III. Problems Met Statement of the Problems 27 Alternative Course of Action 28 Recommendation 29 IV. Insight Learned and Implications 30 V. Certification 31 VI. Evaluation 35 VII. Documentation 37 VIII. Curriculum Vitae 45 A C K N O W L E D G M E N T I take immense pleasure in thanking the following people who became part of my journey for this entire college life. First and foremost, to my beloved professors who have been great instrument for learning and shared wisdom. Also, to our beloved Dean Yolanda Q. Sabas for guiding us through our up and down moments. . I would also like to express my heartfelt thanks to my beloved parents for their blessings, my friends and classmates for their help and wishes for the successful completion of this report. I would also like to thank the people who help me build myself when I was in United States of America. They served as an inspiration as well as my family; I owe them all the great experiences and treasured...
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...Clean ad above, we not only see a women doing the cleaning in the ad but also it states an extremely offensive statement that started a huge controversy. Why that is multiple decades later, women are still considered the primary source of a clean home? Are the children or men not capable of helping out with simple tasks? Myself personally, and my brother and sister, had chores to complete every day when we got home from school. As much as I hated doing chores when I was younger, it did teach me a couple lessons like self-responsibility, and to work as a team to get things done together, rather than just the mom does the cleaning like the media portrays. By showing that only the mother used the advertised products from the example above, it sets the message to be that a woman’s time is less vulnerable the male or children’s time. Or what about single dad’s that don’t...
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...CONNECT & DEVELOP: A NEW APPROACH TO INNOVATION AT PROCTER & GAMBLE Written by Larry Huston (vice-president for innovation and knowledge) and Nabil Sakkab (senior vice-president for corporate R&D) in 2006 PREMISE Procter & Gamble launched a new line of Pringles potato crisps in 2004 with pictures and words—trivia questions, animal facts, jokes—printed on each crisp. They were an immediate hit. In the old days, it might have taken us two years to bring this product to market, and we would have shouldered all of the investment and risk internally. But by applying a fundamentally new approach to innovation, we were able to accelerate Pringles Prints from concept to launch in less than a year and at a fraction of what it would have otherwise cost. Here’s how we did it. Back in 2002, as we were brainstorming about ways to make snacks more novel and fun, someone suggested that we print pop culture images on Pringles. It was a great idea, but how would we do it? One of our researchers thought we should try ink-jetting pictures onto the potato dough, and she used the printer in her office for a test run. (You can imagine her call to our computer help desk.) We quickly realized that every crisp would have to be printed as it came out of frying, when it was still at a high humidity and temperature. And somehow, we’d have to produce sharp images, in multiple colors, even as we printed thousands upon thousands of crisps each minute. Moreover, creating edible dyes...
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...The importance of corporate brand personality traits to a successful 21st century business Received (in revised form): 22nd April, 2006 KEVIN LANE KELLER is the EB Osborn Professor of Marketing at Tuck School of Business, Dartmouth College. Keller has served as brand confidant to marketers for some of the world’s most successful brands, including Disney, Ford, Intel, Levi Strauss, Nike, Accenture and Starbucks. He wrote the textbook Strategic Brand Management: Building, Measuring and Managing Brand Equity and co-authored with Philip Kotler the textbook Marketing Management. KEITH RICHEY is an independent consultant working in New York. He holds a joint Master’s degree in Global Media and Communication from the University of Southern California and the London School of Economics. Keywords corporate branding; corporate image; corporate values; brand personality; brand personality traits; corporate brand personality Abstract Brand personality has been defined as the human characteristics or traits that can be attributed to a brand. Corporate brand personality is a form of brand personality specific to a corporate brand. Unlike a product brand personality that typically relates to consumers and user imagery for a specific product brand, a corporate brand personality can be defined in terms of the human characteristics or traits of the employees of the corporation as a whole. A corporate brand personality will reflect the values, words, and actions of all employees of the...
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...Search | Full Site HOME > STRATEGY & LEADERSHIP SHARE TOPICS Leading with Intellectual Integrity One skill distinguishes the effective CEO: the ability to make disciplined and integrated choices. Published: May 28, 2013 / Summer 2013 / Issue 71 by A.G. Lafley and Roger Martin, w ith Jennifer Riel By the time people reach the most senior levels of a company, they are expected to have a degree of personal competence and a strong gut feel for making good executive decisions. Otherwise, they wouldn’t be considered for a top job. But how do they attain this acumen? At Procter & Gamble (P&G)— where we (A.G. Lafley and Roger Martin) served as chief executive and one of the senior advisors to the company, respectively—we developed a systematic approach to cultivating that skill among emerging and senior executives. We found that business literature contains a great deal of advice for chief executives about strategy and execution, but much less is written about how to become the kind of person who can bring the right judgment to bear on business decisions, especially when facing a disruptive environment. Thus, many CEOs develop their own form of on-the-job training, quietly honing their own heuristics for strategic thinking. That makes it difficult to tease out and develop the personal attributes that separate successful leaders from less-successful ones. In our view, leaders would do well to take a more systematic approach to developing their decisionmaking capabilities...
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...P&G's Logistics Revolution: Co-creating Value Confronting the challenges of rising supplier costs, growing retailer prowess, intensifying competition, fickle consumer tastes and preferences in the consumer packaged goods industry, P&G gained a distinctive competitive edge through a strengthened focus on supply network efficiencies. By making consumer the center of all its core operations, P&G initiated Customer Driven Supply Network (CDSN) that starts from customer choice at the store shelf and works backwards towards product manufacture; a paradigm shift from forecast-based supply chain to the one based on realtime demand. P&G's relationship with Wal-Mart exemplifies the success of CDSN but given the complexities of P&G's size and scale, analysts remain skeptical about the success of P&G–Wal-Mart's pilot study with other retailers.Analysts are also dubious of the scope for success in exporting the model to developing markets wherein the industry dynamics are extremely contradictory. Consumer Packaged Goods Industry – The Changing Dynamics | | During the early 20th century, consumer packaged goods evolved to be a highly competitive industry with a large number of players vying for a greater market share . Manufacturers, with their market prowess, focused extensively on reinforcing their strong brands and improving productivity. They established their dominance either by restructuring their brand portfolios throughmergers and acquisitions or focusing...
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...Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 2 Page Ref: 430 Skill: Concept Objective: 15-1 2) A company's total marketing communications package consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3 Page Ref: 428 Skill: Concept Objective: 15-1 4) All of the following are important decisions during the process of developing an advertising program EXCEPT ________. A) setting advertising...
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...ANSWERS TO COMMA COMBINE PRACTICE Commas essential nonessential answers 1. Patterson Tower, the recently completed office building, is a monument to concrete ugliness. 2. The movie that I wanted to see is no longer playing. 3. Each person who enters the contest must send in two box tops. 4. John decided, nonetheless, not to buy the car. 5. The Mississippi River, which once flowed north into Hudson Bay, flows south into the Gulf of Mexico. 6. Your cat, watching the dog intently, walked carefully away. 7. The cat that was watching the dog most intently walked carefully away. 8. TV commercials, sometimes the most entertaining parts of a program, are essentially flashy corporate propaganda. 9. The dam project, which many in the government consider to be a sign of national strength, will destroy hundreds of villages and vast areas of wildlife habitat along the river banks. 10. The free-jazz musician Sun Ra claimed to be from Saturn. 11. The one woman who did not attend the meeting said that she had to study for her chemistry exam. [who did not attend the meeting is an essential clause, defining the specific woman in question.] 1 2. He did not however intend to return the money he borrowed. [however is a Non-Essentials word.] 1 3. West Point cadets, who break the honor code, are expelled. [who break the honor code is an essential clause, defining a subset of cadets.] 1 4. She was as a matter of fact chiefly interested in becoming a Hollywood celebrity. [as a matter of...
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...work and has not been presented to any other examination body. No part of this research should be reproduced without my consent or that of The Kenya Institute of Management. BENJAMIN CHERUTICH; Sign…………………………. Date………………… Declaration by the supervisor This research has been submitted for examination with my approval as The Kenya Institute of Management Supervisor. MR. EVANS OBARE; Sign ………………………… Date……………………… Lecturer KIM Eldoret For and on behalf of The Kenya Institute of Management STEPHEN KAMAU; Sign ……………………….. Date…………………………… Branch Manager Eldoret DEDICATION I would like to dedicate this research project to my beloved fiancée Priscillah and my nephew Jackline for their encouragement. I also dedicate to my loving parents Mr. and Mrs. Samuel Mendwa for their support and love. ACKNOWLEDGEMENT First I would like to give praise and honor to the Almighty God for giving me sufficient grace and power to write this project. I also like to acknowledge the efforts made by my research supervisor Mr. Evans Obare for his advice and guidance without whom this study would of has not been successful. My acknowledgement also extends to all my brothers and cousins for their sacrifices for the betterment of my studies. Finally I acknowledge the employees of Zain Eldoret for their support in filling the questionnaires....
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...GROW RICH WHILE YOU SLEEP by Ben Sweetland Published by Melvin Powers ILSHIRE BOOK COMPANY 2015 Sherman Road No. Hollywood, California 91605 Telephone: (213) 875-1711 © 1962 by Prentice-Hall, Inc. All rights reserved, including the right to reproduce this book, or any portions thereof, in any form, except for the inclusion of brief quotations in a review. Library of Congress Catalog Card Number 62-16321 Printed in the United States of America 36560-T Wilshire Book Company edition is published by special arrangement with Prentice-Hall, Inc., Englewood Cliffs. N. J. ISBN 0-87980-038-0 Printed by HAL LEIGHTON PRINTING COMPANY P.O. Box 3952 North Hollywood, California91605 Telephone: (213) 983-1105 GROW RICH WHILE YOU SLEEP By Ben Sweetland 95% of all human problems stem from a negative mind. This figure includes such traits as timidity, domestic discord, business failure, bad memory, tenseness, unhappiness, worry, etc. You can do something about it... while you sleep! You are a mind with a body attached, not a body with a mind attached! Realize this and you are on your way to self-mastery. This is the new approach to the Conscious Mind through the other level that never sleeps, the Creative Mind. What you will discover is priceless! This book shows how to use the deepest thinking part of you, while you sleep, to get whatever you want out of life . . . money, personal influence, love, respect and admiration. At will, you can direct your Creative Mind to assist...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) After examining customerdriven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. In this and the next chapter, we’ll study how companies develop and manage products and brands. Then, in the chapters that follow, we’ll look at pricing, distribution, and marketing communication tools. The product is usually the first and most basic marketing consideration. We start with a seemingly simple question: What is a product? As it turns out, the answer is not so simple. Chapter Preview 8 Products, Services, Building and Brands Customer Value Before starting into the chapter, let’s look at an interesting brand story. Marketing is all about building brands that connect deeply with customers. So, when you think about top brands, which ones pop up first? Perhaps traditional megabrands such as Coca-Cola, Nike, or McDonald’s come to mind. Or maybe a trendy tech brand such as Google or Facebook. But if we asked you to focus on sports entertainment, you’d probably name ESPN. When it comes to your life and sports, ESPN probably has it covered. W The ESPN Brand: Every Sport Possible—Now Television: From its original...
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...2013B Carefully read the following excerpt from the short story “Mammita’s Garden Cove” by Cyril Dabydeen. Then write a well-organized essay in which you analyze how Dabydeen uses literary techniques to convey Max’s complex attitudes toward place. ‘Where d’you come from?’ Max was used to the question; used to being told no as well. He walked away, feet kicking hard ground, telling himself that Line he must persevere. More than anything else he knew 5 he must find a job before long. In a way being unemployed made him feel prepared for hell itself even though he knew too that somewhere there was a sweet heaven waiting for him. How couldn’t it be? After all he was in Canada. He wanted to laugh all of 10 He continued walking along, thoughts drifting back to the far-gone past. Was it that far-gone? He wasn’t sure . . . yet his thoughts kept going back, to the time he was on the island and how he used to dream about 15 being in Canada, of starting an entirely new life. He remembered those dreams clearly now; remembered too thinking of marrying some sweet island-woman with whom he’d share his life, of having children and later buying a house. Maybe someday he’d even own 20 a cottage on the edge of the city. He wasn’t too sure where one built a cottage, but there had to be a cottage. He’d then be in the middle class; life would be different from the hand-to-mouth existence he was used to. 25 His heels pressed into the asphalt, walking on. And slowly he...
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...Google SketchUp THE MISSING MANUAL The book that should have been in the box® Google SketchUp THE MISSING MANUAL ® Chris Grover Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Google SketchUp: The Missing Manual by Chris Grover Copyright © 2009 O’Reilly Media, Inc. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (safari.oreilly.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Printing History: May 2009: First Edition. Nutshell Handbook, the Nutshell Handbook logo, the O’Reilly logo, and “The book that should have been in the box” are registered trademarks of O’Reilly Media, Inc. Google SketchUp: The Missing Manual, The Missing Manual logo, Pogue Press, and the Pogue Press logo are trademarks of O’Reilly Media, Inc. Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a trademark claim, the designations have been printed in caps or initial caps. While every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions...
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