...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Procter & Gamble, Scope Case Study In: Business and Management Procter & Gamble, Scope Case Study Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes. Plax had the advantage over other brands because not only did it offer fresh breath and killing germs, but it was also a plaque fighter. Gwen Hearst, brand manager, is in charge of increasing market share, volume, and profits for Scope. Marketing Issues First, does Scope intend on introducing a new line extension by developing a product that strictly focuses on fighting plaque. This must be done in a way not to mistake the customer into thinking that there are additional claims to the original product. Second, add new claims to the already existing product. This would state something like “Scope not only gives fresh breath and kills germs, but it also fights plaque.” Or third, take no action but would need to focus on increasing...
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...Essay Questions: How and why do the workplace experiences of employees from non – English speaking backgrounds differ from other workers? How can, and should, should actor respond to this? How are these differences manifested, and responded to, in your own workplace? The workplace experiences of employees from Non–English Speaking Backgrounds (NESB) differ from other workers for a number of reasons. Employment opportunity is a primary reason why individuals emigrate to other countries (de Castro et al. 2006). While employment in a host country has benefits, immigrants often face considerable challenges as they learn and adjust to the norms and values of the host culture. In particular, immigrant workers may face the ‘‘double jeopardy’’ of dealing with stressors related to both working in a new country as well as to living in a new society (de Castro, Gilbert & Takeuchi 2008). Like other European countries, Australia is also a very attractive destination for migrant workers. Migrants have been part of Australian society and the Australian workforce since colonisation began in 1788. However the migrant population at the time was of a predominantly European background. It was from the mid-nineteen century when Chinese, Pacific Islander, Lebanese, Afghan, Indian and European migrants arrived and settled in Australia. Due to the gradual liberalisation of Australian immigration policies, the ethnic composition of Australian migrants has shifted significantly, bringing...
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...ESSAY British type of multicultural society In less than three decades «multiculturalism» has become a world immediately recognized by policy makers, social commentators, academics and the general public in Western industrial countries, if not elsewhere. Britain is not an exception. In this case it is necessary to discuss pluses and minuses of multicultural society. The UK has welcomed newcomers for centuries. It is a mixture of diverse ethnic groups, each with their own distinct culture and sometimes their own language or religion. In my point of view, there are more negative sides of multiculturalism in the UK than benefits. One argument in support of my opinion is the fact that multiculturalism in Britain causes immigration crime and terrorism. At the beginning of the 21st century, the multiculturalism started to be seen from race relations to religion, religion is clearly seen in a cultural context. All this led to numerous acts of terrorism and crimes based on religion. Also the widening gap in cultures has caused more segregation and fear in many communities, and has created more radical organizations which are visible on both sides. Also it is a well-known fact that the UK is a prime example of realization of the model of "hard" multiculturalism: the country has not only developed and actively implements a broad system of measures to support national minorities to preserve their identity, culture, traditions and customs. But also has adopted a number of laws to prevent...
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...under appropriate conditions interpersonal contact is one of the most effective ways to reduce prejudice between majority and minority group members. If one has the opportunity to communicate with others, they are able to understand and appreciate different points of views involving their way of life. As a result of new appreciation and understanding, prejudice should diminish. Consequently, some policy makers and sociologists have surmised that by implementing this practice and creating “multicultural” communities, the severity of racism and racial prejudices could lessen or even be eradicated. For the most part, however, it seems that multiculturalism will do little or nothing to alleviate prejudice and discrimination. So we are left with the question: “Is racism permanent?” Are sociologists and policy makers enforcing the right measures to combat racism through ‘multicultural education’ and multicultural communities? Henceforth, the main argument of this paper is that ‘Living in a multicultural environment does not nurture tolerance or enhance the acceptance of diverse members living in a community. Not everyone is willing to practice tolerance and multiculturalism only deals with limited aspects...
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...there is an another opinion shown that the British Museum can represent most of countries’ culture well expect the British. Because this museum collected massively rare treasures from all over the world that even the native country cannot remember. Usually, when people talk about Egyptian culture or Chinese culture, they would mention the British Museum either. Meanwhile, at the beginning of the twenty-first century, this museum decided a new building project that made its attitude clearly – to set a world conservation and exhibitions center (British Museum, 2003). It is shown that the British Museum is not only a national museum, but also a universal museum that they want to be. Depending on above discussion, this essay will explain the purpose of the British Museum, one part of the British culture – multiculturalism, and evaluate how the British Museum can represent this characteristic of the British Culture. The British Museum The British Museum, which is located in the capital of UK – London, is opened to all “studious and curious persons” (British Museum, 2003). “The museum was founded in 1753 and celebrated its 250th birthday recently. It was the first publicly owned museum in the world and was intended to be used by everybody, free of charge” (Woff, 2007: 2). This museum has more than 8 million collections that from wars and donations, but cannot exhibit totally because of limited space. The numbers of visitor have increased...
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...beyondintractability.org/essay/culture-conflict) Why is it that Western lifestyle and entertainment is so much more dominating on a foreign country than vise versa? Why isn't Chinese, Indian, or East African culture and entertainment more appealing to western audiences? While western music, films and activities are massively popular and mainstream overseas. Is there something about it that is inherently more appealing to the average human being? We live in a world where different peoples and cultures have different values, beliefs and truths, many of which are unequal but all of which are valid in their own context. However some cultures hold greater control and influence in our multicultural world and this is gradually becoming an issue to the less culturally prevailing countries. This is multiculturalism, a term which can be defined as the cultural and ethnic diversity of our modern-day world (https://www.dss.gov.au/our-responsibilities/settlement-and-multicultural-affairs/programs-policy/a-multicultural-australia/national-agenda-for-a-multicultural-australia/what-is-multiculturalism) People from new and different cultural groups may be negatively stereotyped and heavily discriminated against because of their differences from a main culture. Throughout history, multicultural concerns have been prevalent in regard to the cultures of Native Americans, African Americans, Italians, Irish, Jews and other cultural groups (http://www.goodtherapy.org/therapy-for-multicultural-concerns.html#)...
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...contribution of those of diverse ethnic backgrounds. Though culture is seen as ‘‘a richly rewarding area to pursue,’’ it is none- theless ‘‘a woefully complex maddeningly dynamic phenomenon’’ (Faure & Rubin, 1993, p. 228)(5). “Unity in diversity” is the perfect principle based on which any organisation succeeds. It is known fact that employees from various cultures contribute more effectively to organisations success than organisation working with single culture employees. But the authors of the article “Managing Multicultural Teams” (henceforth referred as core article) are of the opinion that cultural differences are sometimes capable of exacerbating challenges associated with effective team work. With the belief that multiculturism is timely need of 21st century, this essay strongly emphasises that multicultural teams often generate frustrating management dilemmas and works on solutions that a manger could implement to tackle this problem. A diverse or multicultural team by definition is not homogeneous. A homogeneous team tends to use the same words, meanings, expressions and speak the same language. They usually rely on same verbal and nonverbal cues to meanings. A classic example of this is Indians nod in a particular style. Western people find it difficult to interpret their nod while Indians are pretty comfortable with such style as they belong to same homogeneous group or team of people. On contrary a diverse team consists of people speaking different languages with...
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...and more complicated as a huge number of firms want to globally expand their businesses. Subsequently, the managerial implications of cross-cultural management is the challenge of this development. As Abbe (2007) states, cross-cultural leadership has developed as a way to understand leaders who work in the global markets. Culture is the “software of mind” that can influence people’s patterns of thinking and behaving. (Hofstede, 1997). Referring to a work of He and Liu (2010), different characteristics of culture result in thinking, understanding and communication diversity. These diversities more or less make organisational development and management difficult. Therefore, multicultural managers should create cross-cultural training in their companies in order to increase effectiveness across culture. This essay will be discussing whether effective cross-cultural management has to be grounded in a detailed knowledge of individual cultures with examples of two multinational companies: Wal-Mart and Alfa Laval. II/ The Debate on Cross-Cultural Management: Globalisation has increased the awareness of consumers, and made nations more inter-dependent. In these days, international corporations require managers who can adapt to various environment quickly and work with their partners as well as employees from other cultures (House et al., 2001). Today, business in different nations should increase their sensitivity and respect for one another’s cultural differences to gain benefits...
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...that have been used in marketing, public campaign, and in political messages. The authentic message itself is essential as one message can bring about wavering altitudes of emotions and humor for many different people. In human relationship humor is not only significant, but it can help reliefs the pressure and avoid the escalation of conflict, but it is also can be a remedy for your heart, soul, and mind. (Seiter & Gass, 2004). Some individuals have many different opinions on this subject matter, however, regarding the effectiveness of humor in persuasion. After reading Perspective on persuasion, social influence, and compliance, The Effectiveness of humor in persuasion: the case of business ethics training, and The Joint impact of humor and argument strength in a print advertising context: a case for weaker argument I had a few questions that I thought about. There are, what is the appropriate time when an individuals should use humor in marketing, for illustration? What types of humor is restricted in public speeches designed to persuade other individuals? Can humor be used to cross into the ethical boundaries in professional setting and marketing? What are some of the risks matter in using...
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...Kaysha Whakarau 12004012 179.330: Maori development and the social sevices Paper Coordinator: Paul’e Ruwhiu Assignment 1: Essay ‘My identityt and relationship with tangata whenua’. Kia ora koutou katoa. Ko Ngati Raukawa raua ko Ngati Tuwharetoa te iwi Ko Parereukawa raua ko Ngararu te hapu Ko Ngatokuwaru raua ko Waioturi te marae Ko Hokio raua ko Patea te awa Ko Taranaki te maunga Ko Aotea te waka Ko Corina Whakarau toku mama Ko Sonny Whakarau toku papa Ko Ryan Twigge Toku tane Ko Kaysha Whakarau-Twigge toku ingoa Describing one’s identity is not an easy task. Having an opinion or position towards a culture and worldview is part of human nature (Ministry of Justice, 2001). As we develop, these views and positions we thought we were once in, can change and alter. In other words, as people adapt and learn, so too does their views (Houhamau, & Sibley, 2014). In this essay I will be describing my worldview and cultural positioning of when I was growing up and contrasting this to how I feel now. I will also discuss this in relation to things Māori and who changed or influenced these views. I will finally critically analyse my relationship of tangata whenua. My mihimihi does not just describe who I am and here I come from. It describes my identity, my own conception and expression of myself and my affiliations both culturally and physically. My mihimihi establishes the links I share and have. As a Māori, sharing my whakapapa it is about knowing yourself and...
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...Introduction In this essay I will be discussing ‘the best way to manage people’. Moreover, I will demonstrate a clear understanding whilst applying significant theory as well as relevant case study material gathered whilst studying the ‘Managing People’ module, in order to support my arguments. In relation to the overall theme of my essay the inclusion of a further sophisticated discussion of the main features based around the assignments criteria will be critically evaluated throughout. The main key areas I will articulate clearly are as follows : Culture’s impact upon people management, the issues a manager of groups and teams needs to consider, the limitations of leadership theory for management practice, managerial practises ensuring their workforce is motivated, management ethics and possible dilemmas that may occur. All five of the assignment’s main features will be conversed in detail in conjunction with concluding either the ‘one best way’ or a ‘holistic approach’ in terms of the ‘best way to manage people’. A key term associated with people management is organisational behaviour which is the study of human behaviour within organisations. It is a study that can be used to identify individual skills and differences in the workforce and how they can use these skills both individually and when in a group. The main aspect is that of structure within organisations and the various power dynamics used all being influenced by the time and space it is done within. Managers...
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...Steven Pou Professor Malloy American Civilization 2 Term Paper 4/21/15 The Disuniting of America: Reflections on a Multicultural Society Arthur M. Schlesinger, whose original name is Arthur Bancroft Schlesinger was born on October 17th in Columbus, Ohio, and died February 28th, 2007, in New York. He had graduated from Harvard University in 1938, and in 1940, Schlesinger was appointed a three fellowship at Harvard. This is derived from the society of fellows at Harvard University which gave Schlesinger the opportunity in the early stages of his scholarly career to pursue studies in any department, free from any formal requirement. This opportunity was only given to individuals who display exceptional ability, originality, resourcefulness, and academic achievement of the highest caliber. Unfortunately for Arthur, this opportunity was interrupted once the United States had made its entry into World War 2. When he failed his physical military examination he was appointed to the Office of War Information department, in which he served as an intelligence analyst from 1943 to 1945. In 1952 and 1956 he became a presidential speech writer to democratic presidential nominee Adlai Stevenson the second. He had also served as an assistant and Court historian to President Kennedy from 1961 to 1963. He had also supported the presidential campaign for Kennedy which had ended when he was assassinated in Los Angeles. Arthur eventually returned to his teaching career in 1996 as a professor...
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...This is a protected document. Please enter your student or faculty username and password. Username: Password: Log In Need assistance logging in? Contact Technical Support. Doc ID: 1009-0001-1993-00001994 Toll Free: 877.428.8447 M-F, 6am MST or Sat-Sun, 7am-12am MST Find us on Facebook and Follow us on Twitter! F I F T H E D I T I O N An Introduction to Multicultural Education James A. Banks University of Washington, Seattle Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo ISBN 1-269-53060-7 An Introduction to Multicultural Education, Fifth Edition, by James A. Banks. Published by Pearson. Copyright © 2014 by Pearson Education, Inc. Vice President/Editorial Director: Jeffery Johnston Executive Editor: Linda Bishop Editorial Assistant: Laura Marenghi Senior Marketing Manager: Darcy Betts Production Editor: Karen Mason Production Project Manager: Elizabeth Gale Napolitano Manager, Central Design: Jayne Conte Cover Designer: Laura Gardner Cover Art: “Sea and Sky” (013) 2003 © Marvin Oliver Artist Full Service Project Manager: Niraj Bhatt, Aptara® , Inc. Composition: Aptara® , Inc. Printer/Binder/Cover Printer: Courier Westford Text Font: ITC Stone Serif Std 10/12 Text Credits: Page 11, Stiglitz excerpt: From Stiglitz, J.E. (2012). The price...
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...In today's society, many of us are label gay or straight, black or white . Do these labels define who we are? Does a specific genre of music or style of cooking belong to a specific group of people? Kwame Anthony Appiah discusses the issues of identity, race and culture in his essay "Racial Identities". Appiah uses references from poets and scholars who see different or similar views on race and culture. Matthew Arnold, Thomas Sowell, W.E.B. Du Bois, and Charles Taylor are few of the scholars and poets that are used in "Racial Identities" and how their literary texts, views and issues contributed to Appiah's essay. Matthew Arnold poem was used as a reference in the "Racial Identities", where he discusses culture. Arnold was born on December...
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...Who I Am As A Learner Education Essay This test is analyzing where I stand as a leaner, how I can help myself to improve my performance by focusing on areas which are relevant to the study of any subject and which will have a significant influence on my mark or grade. As a student, we should responsible for my own learning and development there are skills can use to improve my performance. However the most important of this test to me is that it determines where I stand today and defines the direction for where I want myself to be successful in the future. The test is conducted on myself i.e. VARK, learning styles , MBTI, and Belbin, those outcome is justification based on my personal experience from various individual who know me to determine the trueness associated with the outcome. 1.1 Application of VARK Test The first test that I performed was the VARK questionnaire ‘How do I learn best’ (Appendix 1). The VARK is a questionnaire to provide users with a profile to their learning preferences for taking in and giving our information. The VARK consist of the 16 questions with four options, and the learner can select more than one option for each question. This instrument, recently updated, is free either as an online or printable version (www.vark-learn.com). Other than this, VARK also provides students with an indication of their preferences for learning and as such it will indicate stronger and weaker preferences. Specifically, take the four preferences emphasized in the VARK questionnaire...
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