...fulfill her satisfaction and needs. Next, I would like to thank my family and friends who kept supporting me from the back while writing this. A special mention to my father, Yakup Sahar whom kept giving me great advices to keep pursuing my dreams and study hard. Also mentioning Nehemiah Nadim for giving me some brilliant ideas and points on deciding on what sort of commercial would I like to propose. Without their moral support, I would have never even started to write and propose this at all. Lastly, I would like to thank Fall Out Boy; specifically Patrick Stump, Pete Wentz, Joe Trohman and Andy Hurley as my sole inspiration to decide to help promote a physical compact disc album. I am always intrigued and amazed by their lyrics and song composition ever since I started following them...
Words: 1556 - Pages: 7
...the iMac, and the Business Lessons of Closed Systems Steve Jobs has had much to celebrate lately. But the Apple CEO was particularly happy in February 2006 when he announced that the iTunes Music Store had sold its billionth song, to a teenager in Michigan who had bought a copy of Coldplay's "Speed of Sound". That milestone is all the more impressive when you remember that Apple has numerous competitors in the digital music world. Yahoo music Unlimited and the legal incarnation of Napster are gunning iTunes customers. Sony and Samsung are trying to create iPod slayers. And the field is only getting more crowded. By the summer of 2006, Amazon may launch a digital music service with a branded MP3 player, possibly made by Samsung. It is already being referred to in the industry as the iPod. Amazon won’t discuss its plans, over 40 years old it refers to them as "the NPR crowd" who aren’t as likely to own iPods as MySpace users. The more impressive when you remember that Apple has numerous competitors in the digital music Yet Apple's challengers all face the same problem: Job’s company will no doubt dominate the digital music market for years to come. That's because Apple has learned its hard lesson about closed systems. In the microcomputer desktop market, Apple shrank from an industry leader to a Niche player because it designed closed systems with proprietary hardware and software that were often incompatible with thousands of application software products that proliferated...
Words: 1372 - Pages: 6
...Innovative Models for Doing Business in the Music Industry Table of Contents 1 Introduction 1 2 Reasons for Changes in Consumer Thinking 2 2.1 New Technology Changes the Way Consumers Experience Media 3 2.2 Development of P2P File Sharing 3 2.2.1 Generation 1: Napster 3 2.2.2 Generation 2: The Pirate Bay 4 3 Company Attitudes Towards Changing Business Climate 5 3.1 The Industry Reaction on File Sharing 5 3.2 Technologial Countermeasures 6 3.3 Taking Chances with the New Climate 7 4 Analysis of Different Business Models and Market Conditions 9 4.1 A New Business Model – A Good Business Model? 10 4.1.1 Streaming Media Services 11 4.1.1.1 Spotify 12 4.1.2 Single-song Download Services – Online Music Stores 13 4.1.3 Music Rental Services 14 4.2 Study Case: Tip-Jar - The Radiohead Business Model 15 4.3 Study Case: CD-giveaway - The Prince Business Model 16 5 Conclusions 18 References 19 Introduction The emergence of new media, digital technology, and changing consumer expectations has given the music industry the challenging task of scrutinizing their own business models and methods, forcing companies to revise their business structure and adopt new sources of revenue for the twenty-first century. The main goal of this study was to find out the trends which have affected the industry past years and shaped it towards the present state, reveal how the current climate is, and point out some possible future success factors and new models of...
Words: 7711 - Pages: 31
...17, 2010 JOHN DEIGHTON LEORA KORNFELD Ne ettwerk Digita Mark k: al keting in the M Music Indust try Fo fifty years the goal of a or aspiring musi icians was to be signed to a major record label. Su o upport from one of the la arge music lab bels had been essential to the success of an artist. By 2009, how n o wever, major label profits and power were declin r s r ning. Had the point been reached wh n here a band could prosp without th support of a major label per he l? Ne ettwerk was an independ dent music la abel, publish and mana her agement firm In July 2009 its m. found Terry Mc der, cBride, joined forces with Brian Messag a partner in the comp d ge, pany that man naged Radio ohead, to offe the indust a new ide Under th name Poly er try ea. he yphonic they would inves $20 st millio of seed cap on pital to put ba ands in charge of their own careers. “It’ pretty much a venture capital n ’s h firm f bands,” on of the partn for ne ners told Billb board magazi 1. ine Al lternate structures for fina ancing and p promoting rec corded music such as art c, tist-run labels had s, been tried before without much success. Wh gave thes investors h w h hat se hope in 2009 w the belie that was ef digitiz zed music an the Intern would com nd net mbine to cre eate new, low cost ways t promote m w to music. McBri and his partners were ready to put what they had learned ab ide p t bout digital m music marketi to ing work in a vehicle that could attr t ract investors s. Ini itial response...
Words: 7006 - Pages: 29
...The Violence to Go Through A Label Popular music created by Taylor Swift, Maroon 5, and Jason Derulo has hit the radio, iPod’s and concerts for many years. Before an artist even dreams of hitting the radio, preparation has to occur and the preparation can take years. Some artists get noticed by record companies and unfortunately get lost in the depths of the record company if not successful. Some artists decide to not follow the record company and take major risks in independently create their own label. That is what the band Throbbing Gristle did. Throbbing Gristle was formed in the fall of 1975. The band consisted of Genesis P-Orridge who was the lead vocalist. Cosey Fanni Tutti was responsible for lead guitarist position. Peter “Sleazy”...
Words: 1011 - Pages: 5
...ANALYZING MANAGERIAL DECISIONS: iTunes Music Pricing MBA 540 LaTroy Middlebrook May 22, 2016 Dr. M. Pate 1) Apple’s ingenious policy strategy in variable pricing permits Apple to increase iTunes sales profits by appraising highly regarded artists’ or songs at an elevated amount, than underappreciated artist or songs with fewer fans. For example, 2016 Grammy winner for Album of the Year, Taylor Swift, ‘1989’ sells for $7.99 and features 13 songs on iTunes. However, say that iTunes increases the price of the album to $8.99 and distributes sales of over 1000 copies. $7.99 x 1000 = $7,990 or $8.99 x 1000 =$8,990. iTunes can raise sales prices by $1.00 for every album sold over 1000 copies based on the admiration fans have placed on ‘1989’. Consequently, the price of the album will surge due to popularity, radio airplay, and iTunes sales profits will decrease on the most favored songs on the album. Despite the influx of popularity for the album, what variable pricing sales does is create substantiated revenue by generating copies of the less popular songs on the album by selling them as singles. Not to mention, Taylor Swift is a world renowned artist. Her music resonates with the old, young, and the middle-aged listener. The producers of the‘1989’ album took into account what was missing on her fifth album, ‘Red’. While the album did well in the market, it was overshadowed by other media outlets looking to profit from the internet’s popular downloading and iPhone’s contract with...
Words: 1506 - Pages: 7
...have you ever listened to any songs that singers have not introduced yet? A large percentage of people who use the internet have downloaded music or movies. Now, that the internet is more and more popular, people copy created works more easily. According to “Copyright and The Internet”, Kenneth Jost mentions that, “Each technological breakthrough made it less and less expensive to copy creative works with greater and greater fidelity to the original”(Jost). While a lot of the content on the Internet is free to download, that does not mean it is legal. What is illegal downloading? Illegal downloading is downloading without paying or obtaining permission for files that people do not have the right to use from the Internet. Illegal downloading is one of the ways that many people use to enjoy others’ property. Therefore, those who knowingly download and steal intellectual property should be punished with prison time because they destroy the profit of artists and producers, reduce the motivation of artists to create new property, and hurt the reputation of the Internet as a legitimate source of advertising. First, people who illegally download need to be punished because they hurt the profit of creative people. The music industry is one in which illegal downloading has had terrible effects. New artists especially work very hard to write a song or lyrics, and they hope to sell their creation and build a music career. However, if someone steals the song from the internet, those artists...
Words: 1547 - Pages: 7
...used with any type of computer. This caused sales to skyrocket! Steve Jobs worked with apple inc. to come up with the IPod. Although Apple was not the first to come up with the idea of an mp3 player, no other mp3 player has ever been as big of a hit. Sony and a few other companies had come up with digital music players a few years prior, but their versions were more expensive and could not hold nearly the amount of songs as the IPod could. The IPod was the first mp3 player to really succeed because people loved the idea. Not only was the IPod a convenient way to store music, It was a social and fashion statement. The IPod changed everything about society. Think about how technology, fashion, and the Internet have changed since the IPod. The ads were genius, making the Garrett 2 IPod an irresistible necessity. Marketing caused the IPod to be “cool” and every one wanted one. The IPod has changed society in more ways then anyone could have imagined, but not all of the changes are positive. The invention of the IPod has led to advances in technology that affect almost every aspect of society (Knopper). The iPod has indeed led to more convenient means of listening to music but it has also led to new technology. The IPod led to the IPhone, which is a smart phone with an IPod built into it. Since then, almost every phone company has their own version of a smart phone with an mp3...
Words: 1828 - Pages: 8
...Music Piracy and its Effects on the Demand, Supply, and Prosperity of the Music Industry Abstract In an era where pop culture and technology are rapidly growing, intertwining and becoming embedded in the everyday lives of Americans, it was inevitable that their paths would cross. Possibly the most affected medium of pop culture is the music industry. The growth and development of the internet is either their biggest gift or biggest curse. Modern technology has made wide-scale trading of music possible in the form of MP3 files available over the internet for free. Users can simply upload the files to these sharing sites and millions of others at any given time have the ability to download it from them. The Recording Industry Association of America, however, doesn’t share the enthusiasm about these file sharing practices. To them, it is stealing from the record company and from the artist themselves. Consumers don’t tend to see it that way. The issue that arises here is whether or not should music be accessible for free trade over the internet. On the one hand, it is thought that MP3 downloads reduce sales of legitimate CDs. On the other hand, it can be argued that downloading free MP3s could actually encourage someone to buy a CD which they may not have purchased had they not heard it in its entirety. This is known as the sampling effect. The focus of this research paper will be to paper analyze the impact of music file sharing on the demand, supply, and prosperity...
Words: 6792 - Pages: 28
...Over the years I have had many conversations with music artists about commercial music, which usually leads to them disclosing their disdain and hatred of it. Some refer to pop music (pop, as in what’s popular now) as commercial music. Others think of anything that is receiving heavy rotation on radio as commercial music. Whatever their definition, one thing is often overlooked: commercial music is the heart of the music industry which pumps the blood that keeps it alive. So why then are so many music artists resistant to making commercial music? The answer that I’m often given is because they don’t want to “sell-out” their creative integrity by conforming to some industry version of what’s popular (i.e. what’s selling). It becomes very obvious to me that the problem is not commercial music, but rather the perception and definition of it. The misconception is that the music industry created this rigid definition of commercial music. That fallacy is often perpetuated by music artists who or either unwilling or incapable of creating commercially viable songs. The truth is, the public dictates what is commercial, and for decades they have gravitated towards, embraced, and purchased records that adhere to a commercial music format. If commercial music is the rule for success and sales in the music industry, there are inevitably going to be some exceptions to it, but unfortunately, the tendency is for music artists to try and become the exception, instead of observing the rules...
Words: 956 - Pages: 4
...History and Criticism 18 April 2015 Michael Jackson’s “Thriller”: a Groundbreaking Benchmark for Modern Pop “Thriller” by the acclaimed king of pop, Michael Jackson, remains one of the most revolutionary singles in the world. The song, released in 1982, was part of the award winning and revolutionary album titled “Thriller.” In fact, the song and album’s significance is evident by the fact that it remains the best-selling album in the United States of America 35 years after it was released. Statistics indicate that the album has sold between 80 and 100 million copies worldwide and is still tremendously popular today. Defining the monumental value of “Thriller” is not limited to the sales figure alone. The song motivated the creation of a music video that revolutionized the music video industry and set a benchmark for other music videos. Since its release, many artists have tried to emulate the video. “Thriller” not only made history as a song, but also helped to build bridges across different cultures and ethnicities. This term paper examines the attributes of the song that made it a distinguished piece of art; namely, its artist, genre, composition, videography, and influence. Artist Michael Jackson is the artist renowned for the “Thriller” song and album. The singer’s popularity as a musician was on the rise from the time he was part of “The Jackson 5,” a family run band that consisted of five brothers. Michael Jackson, born in 1958, was the youngest in this group, as well...
Words: 2087 - Pages: 9
...a person or organization copy music and video DVDs or a profit? While there are definite legal and social reasons which would lead to the answer of “no,” there are also ethical reasons. We have the technology to easily copy music and video onto DVDs but having the ability does not make something ethical. Katz, E (2011) states technology in and of itself can be used to undertake unethical, and even evil endeavors. Many rationalize that from an ethical standpoint, technology is neutral, even if this technology has the potential for unethical uses state often engineers and designers of technology consider ethics as something of a constraint on them. Often, when designing technology is being developed, engineers find themselves being presented with moral/value conflicts. Moral concepts such as security vs. privacy; safety vs. autonomy; accountability vs. confidentially and even individual rights vs. rights of a group are all related to technology. The aforementioned concepts are not only related to designing and manufacturing technologies but they also relate to the use of technology. Taking this into consideration, one can begin to see the ethical issues of using technology for all intent a purposed to pirate music and DVDs. Discussion Anthony, S. (2013) made a case for using technology to copy music and video. According to Anthony, S., copyright law exists to protect an artist through lobbying and legislation. When a consumer purchase a movie or song, he or she is granted a license...
Words: 833 - Pages: 4
...quality digital copies of music recordings through a centralized file server. Napster functioned as a sort of clearing house, where members could search for songs and download them from another member’s hard drive. Barely a year after its launch, Napster was sued by the Recording Industry Association of America (RIAA), which represents major recording companies. Napster was accused of violating copyright by facilitating other peoples’ infringement, since it allowed users to swap music recordings for free and thus not properly compensating the owners of the material. 2- What is positive contribution of Napster to the music industry? The RIAA claimed that song swapping via Napster and similar firms had cost the music industry more than $ 300 million in lost sales. Lars Ulrich, Metallica’s drummer, stated that users are basically stealing from the band every time they download one of its songs. Despite of threats to the music industry that the RIAA claimed because of the online sharing of music files that was pioneered by Napster; the growth in the online music market has been remarkable and is expected to explode over the years. The researches and surveys conducted on the effects of online music distribution revealed that the online market provided more positive contribution to the music industry than threats. A research found that 65 per cent of music downloaders said that listening to a song online had prompted them to later buy a CD featuring the song. A survey concluded...
Words: 590 - Pages: 3
...Assignment: You are to decide what amount of damages, if any, Bobby Bandleader owes for singing the song in the past, and whether or not he can continue to do so in the future, absent of reaching a licensing agreement with Johnny Singstealer. Please write a one-page ruling that details your answer and explains how and why you reached the conclusion that you did. The issue on the fact pattern of the assignment deals with copyright laws of the United States. For purposes of the one-page ruling that you have to write, I am providing you with the legal background and possible arguments in order for you to arrive at your own conclusion and complete the assignment. Summary of the Facts of the Case: Bobby Bandleader has been singing his own version of Happy Birthday To You for over twenty years at his restaurant. In Bobby's version of the song, he uses the same tune, but has different wordings of the song. Bobby's version of singing Happy Birthday To You became very popular and has contributed to the success of his restaurant. Johnny Singstealer is the copyright holder of Happy Birthday To You. The copyright has not expired and is still valid. Johnny discovered the use of his song by Bobby Bandleader and has sued Bobby for copyright infringement. Bobby is seeking $1million for damages and an injunction against any further performances by Bobby. Copyright Laws: The copyright laws of the United States is encoded in Title 17 of the United States Code. The website to...
Words: 2805 - Pages: 12
...School of Creative Enterprise. Digital Media: Report. 13.11.2009 What effect have Peer to Peer networks had on consumerism such as the selling of films and music? “In a P2P network, the "peers" are computer systems which are connected to each other via the Internet. Files can be shared directly between systems on the network without the need of a central server.” (http://www.techterms.com/definition/p2p) It is essential to understand the meaning of “Peer to peer” in order to study the subject in depth. This report aims to analyse and explore the effects of Peer to Peer networks in the music and film industry, and it’s effect on consumerism. In order to fully understand P2P networks, it is essential to study it’s historical and social context first. Peer to Peer networks started with the so called ‘Internet Boom’ in the late 1990’s. The first online file sharing services operating between 1999 and 2001 was Napster, created by Shawn Fanning. It was the first technology who allowed people to share their MP3 files with others. At the beginning only audio tracks were available for download and it took approximately 30 to 45 minutes for a song to download. Nowadays it takes about a few seconds for a song to download and from 10 to 20 minutes for a movie. However, Napster was soon shut down as it lead the music industry to accuse them of “massive copyright violations”. Moreover, in 10 years the number of users increased considerably from 58 million in 2001 to more than 70 million...
Words: 1881 - Pages: 8
