KAMPUS ANTARABANGSA LABUAN

FAKULTI KOMPUTERAN DAN INFORMATIK

IM21203
VIDEO PRODUCTION

INDIVIDUAL ASSIGNMENT :
PROPOSAL WRITING

PREPARED FOR:
MS. NURAINI JAMIL

PREPARED BY:
MUHAMMAD ASYRAF BIN YAKUP
BI13110125

SUBMISSION DATE:
3RD OCTOBER 2014

CONTENTS

CONTENTS

CONTENTS | PAGE | I. ACKNOWLEDGEMENT II. INTRODUCTION III. PROJECT TITLE IV. PROJECT SUMMARY V. PROBLEM STATEMENTS VI. OBJECTIVES VII. PROJECT SCOPE VIII. STORYBOARD IX. CONCLUSION X. REFERENCES | 46810121416182123 |

ACKNOWLEDGEMENT

ACKNOWLEDGEMENT

First and foremost, I would like to acknowledge Ms. Nuraini Jamil, one of the lecturers in Faculty of Computing and Informatics, Universiti Malaysia Sabah Kampus Antarabangsa Labuan, who played her role as the advisor for this whole project. She has done a lot in being that very source of guiding light. I appreciate every consultation that helps to encourage me and start writing this proposal for a commercial. I hope that everything that I proposed here will be approved and meets the exact requirements needed to fulfill her satisfaction and needs.

Next, I would like to thank my family and friends who kept supporting me from the back while writing this. A special mention to my father, Yakup Sahar whom kept giving me great advices to keep pursuing my dreams and study hard. Also mentioning Nehemiah Nadim for giving me some brilliant ideas and points on deciding on what sort of commercial would I like to propose. Without their moral support, I would have never even started to write and propose this at all.

Lastly, I would like to thank Fall Out Boy; specifically Patrick Stump, Pete Wentz, Joe Trohman and Andy Hurley as my sole inspiration to decide to help promote a physical compact disc album. I am always intrigued and amazed by their lyrics and song composition ever since I started following them in 2005. The messages that they convey through their songs are almost unapparent but I always tried my best to interpret the hidden messages or references in every song, every single line and every single word that they wrote. They are the very definition of a true artist whom continued producing masterpieces approved by the likes of Steven Tyler, John Mayer, Brendan Urie, Hayley Williams and Elton John. Elton John acknowledged Patrick Stump as “the voice of a generation” in Fall Out Boy’s latest album, Save Rock and Roll.

INTRODUCTION

INTRODUCTION

This main objective of this project is to create a 12 seconds video advertisement or commercial. The main idea of creating a commercial is to help promote a new product to be known to the public via the mass media namely television, news or even the internet specifically on YouTube. It will also help increase the sales charts of the new product after being given such publicity via the mass media. Every single video productions are required a proposal to be written so that it will be proposed to the company executives so that they will roughly know what sort of commercial or how are we going to convey the message within a very limited time so that people will absolutely know what are the products that we will sell to the general public.

Here I want to stress on the selling of a physical compact disc (CD) album of an alternative rock band just like Fall Out Boy to justify that the sales of physical album copies are still as important as the sales of digital album copies. I’m naming my imaginary band, Free Our Boundaries and their latest album is called Save The Songs.

PROJECT TITLE

PROJECT TITLE
“Save The Songs”

The main reason for choosing this project title was simple. It is the very title for the album itself thus the main idea of how I’m going to convey the message is also simple that is through the songs from the album itself.

PROJECT SUMMARY

PROJECT SUMMARY

The timeline is very short but it is just enough to promote the album quickly and the message is conveyed that Free Our Boundaries have just released a new studio recording album, Save The Songs. For the first 5 seconds of the commercial, there will be some behind the scene footage of Free Our Boundaries recording the album in their recording studio with two of the songs from the album playing on the background. The final 7 seconds will directly show the band members holding the CD saying “Save The Music. Save The Industry. Save The Songs. Now On Sale at a music store near you”.

PROBLEM STATEMENTS

PROBLEM STATEMENTS

As I mentioned above, I highly stressed on the CD sales are as important as the sales of digital copies. The world’s music industry generally are still depending a lot on the physical albums even after Steve Jobs introduced iTunes in hoping to help fight piracy and granting easier access to the singles and albums of a consumer’s favorite artists. The price of one physical album costs more than a digital album. A standard recording artist physical album would cost around $20 (approximately RM65) while a digital album sold in iTunes would only cost around $10 (approximately RM32). This is due to the printing of the cover art, the CD casing and the compact disc itself. Therefore, if the sales of physical albums suddenly went downhill, will the industry come crashing down as well?

OBJECTIVES

OBJECTIVES

Here is the objectives of my commercial:

1. To inform the general public that the music industry still depends a lot on physical album sales. 2. To inform the viewers that Free Our Boundaries have released a new major recording album. 3. To encourage the viewers to stop music piracy and support the music industry. 4. To showcase and document the scenery of an actual recording session of the band. 5. To promote the songs available in the album.

PROJECT SCOPE

PROJECT SCOPE

I proposed the idea to use an alternative rock band as my main subject of product I am selling based on my personal favorite band, Fall Out Boy. Their poems are always a masterpiece. I was also influenced by the likes of Paramore and Panic! At The Disco in terms of lyrics and song composition thus acknowledging them as the true artists of the modern era since the time of Guns N’ Roses or even William Shakespeare.

Their talents, Pete Wentz specifically are the mastermind of producing the lyrics of all their songs while Patrick Stump composing it and singing it, are a rare find. If their talents are left unrecognized then the general public can’t help for the fact that they wrote the truth about everything ranging from one night stands, breakups and even the music industry itself. If the world cannot recognize their music then the sales will obviously fall out.

Steve Jobs was the man who revolutionized the digital world with innovative ideas such as the iPhone, iPad, iPod and of course the most important one of all in my own opinion, iTunes. It is the largest online music store in the world. Every single release of every single possible artist around the world used iTunes for their own good. One song literally ONLY costs about $0.99 in iTunes.

One country’s music industry though has never really been able to move on to the digital sides just yet and it is Japan. Japanese people generally prefer to walk down to the music store and purchase a single or album CDs instead of buying from iTunes. The Japanese music industry is the second largest next to the Hollywood scene in America. This basically means that the physical album sales are just as important as the digital copies.

One thing we can learn from the Japanese people is that they have a country that rarely receives any major influence from other nations. They trust in their own language, they trust in their own culture and they trust in their music. This passion drive is what keeps Japan as one of the leading countries of the world in general. Let’s say another Hiroshima and Nagasaki incident occurred, the world’s music industry will suffer as they have lost their main assets of physical albums buyers.

STORYBOARD

STORYBOARD

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The footage of the four band members rehearsing their instruments and practicing before recording.

BGM: “Save the Songs” from the album

The lead vocal says “Save the music” while holding the CD album

The lead guitarist says “save the industry” while holding the album

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The drummer says “save the songs” while holding the album

The bassist says “now on sale at a music store near you”

CONCLUSION

CONCLUSION

In a nutshell, I want to change the general public’s perception of the world’s music industry generally. Since the introduction of the internet age, people are always taking chances for granted and music piracy happens. This is without a doubt a very bad thing for the industry and it does affect the artists whom had worked hard in producing a studio album. I hope that the message that I’m trying to convey from this very short commercial is easily accepted by all the viewers if my proposal is approved.

REFERENCES

REFERENCES

Ian Martin, April 4 2014, Japan’s Music Industry: Back on Its Downward Track http://www.nippon.com/en/column/g00163/ Ben Sisario, Sept 16 2014, CD-Loving Japan Resists Move to Online Music
http://www.nytimes.com/2014/09/17/business/media/cd-loving-japan-resists-move-to-digital-music-.html?_r=0