...A Report on Marketing Department: Students’ Expectations & Perceptions University of Chittagong Submitted to Submitted By Mr. Md. Akteruzzaman Group: Abacus (4) Associate Professor Session: 2007- 2008 Department of MSIM Department of MSIM University of Chittagong University Of Chittagong ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Date of submission: 4th May, 2013. Group Details ...
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...NIGERIAN BANKING INDUSTRY (A STUDY OF GUARANTY TRUST BANK PLC AND SKYE BANK PLC) BY ABDULLAHI, RUKAYAT OPEMIPO MATRIC NO: 101003311 A PROJECT SUBMITTED TO THE DISTANCE LEARNING INSTITUTE, UNIVERSITY OF LAGOS, AKOKA IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE BARCHELOR DEGREE IN BUSINESS ADMINISTRATION (B.Sc.), BUSINESS ADMINISTARTION OF UNIVERSITY OF LAGOS. DECEMBER, 2015. CERTIFICATION This is to certify that this research project titled “Service Delivery and Customer Satisfaction in the Nigerian Banking Industry” was written by ABDULLAHI, RUKAYAT OPEMIPO with the matriculation number 101003311 under my supervision. -------------------------------------------- --------------------------- MR OLAREWAJU, A.D Date Project Supervisor DEDICATION This research work is dedicated to the Almighty Allah, the Omniscience- the giver of knowledge. To my family. ACKNOWLEDGEMENT In the course of this research work, I am greatly indebted to a host of people who in a way of their moral and intellectual support, have made the success of this project. I cannot but express my gratitude to God Almighty, the giver of wisdom, who has granted me the opportunity, wisdom and knowledge to complete this programme despite many huddles and challenges of life. My special thanks go to my project supervisor- Mr. Olarewaju...
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...Marketing Intelligence & Planning The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students Jie Liu Article information: To cite this document: Jie Liu, (2010),"The changing body of students", Marketing Intelligence & Planning, Vol. 28 Iss 7 pp. 812 830 Permanent link to this document: http://dx.doi.org/10.1108/02634501011086436 Downloaded on: 12 October 2014, At: 16:08 (PT) References: this document contains references to 46 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1982 times since 2010* Downloaded by UNIVERSITY OF LEICESTER At 16:08 12 October 2014 (PT) Users who downloaded this article also downloaded: (1999),"Teaching graduates to mind their own business", Education + Training, Vol. 41 Iss 9 pp. Helen Connor, Sue Shaw, Brenda Little, (2008),"Graduate development in European employment: issues and contradictions", Education + Training, Vol. 50 Iss 5 pp. 379-390 (1999),"Teaching graduates to mind their own business", Leadership & Organization Development Journal, Vol. 20 Iss 7 pp. - Access to this document was granted through an Emerald subscription provided by 471881 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please...
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...My Expectation About the Study of Marketing MY EXPECTATIONS ABOUT MARKETING MANAGEMENT AND MY ESTIMATION ON HOW IT WILL HELP ME IN MY CAREER OR ENTREPRENEURSHIP PATH Marketing management is explained by the American Marketing Association (1985) as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. As a managerial function marketing management is not solely important to the marketing manager only but also necessary to any individual who wishes to develop him or herself in his or her carrier and business. In pursuing this course, I expect to be equipped with knowledge in advertising, promotion, pricing and the distribution of ideas, goods and or services so as to be able to make an informed contribution when decisions concerning marketing in to be made. Knowledge in marketing management will equip me with skills that will make me innovative in my career by knowing which ideas to bring forth to get things working right. Specifically, ideas that will bring positive changes rather than following every decision on marketing made because of lack of knowledge in the field. I also expect to acquire knowledge in managerial skills that will widen my career options. Knowledge in marketing management may guarantee my selection for a job placement in the area of marketing or even better my chances of selection for placement in my career field...
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...Submitted To: Madam Usmita Afrose Associate Professor Department of Marketing University Of Dhaka Submitted By: Kaniz Fatema Roll: 82 Batch: 15th Department of Marketing University of Dhaka Date of Submission: 03 April, 2013 Letter of Transmittal April 03, 2013 Usmita Afrose Associate Professor Department of Marketing University of Dhaka Subject: Submission of Internship Report. Dear Madam, It is a great pleasure and privilege to present the internship report titled “Measuring Customer Satisfaction by using SERVQUAL Dimensions in Dutch Bangla Bank Ltd” which was assigned to me as a partial requirement for the competition of BBA Program. Throughout the study I have tried with the best of my capacity to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. I tried my best to make this report as much informative as possible. I sincerely believe that it will satisfy your requirements. I however sincerely believe that this report will serve the purpose of my internship program. I am grateful to you for your guidance and kind cooperation at every step of my endeavor on this report. I shall remain deeply grateful if you kindly take some pan to go through the report and evaluate my performance. My effort will be rewarded only if it adds value to the research literature. Sincerely Yours, Kaniz...
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...A Project Report On “Study On Customer Satisfaction In Business To Business Selling Relationship’’ Submitted To: Submitted By: Dr. P. Sridharan Ayan Naskar Associate Prof. & H.O.D. Roll no: 14382008 Pondicherry University MBA-International Business In Partial Fulfilment of Award of MBA-International Business Pondicherry University DECLARATION I, Ayan Naskar student of MBA-International Business from Pondicherry University hereby declare that I have completed my project on “Study on customer satisfaction in business to business selling relationship” as part of the course requirement. I further declare that the information presented in this project is true and original to the best of my knowledge. Date: 18.06.2015 Name:- Ayan Naskar Place: Kumardhubi, Jharkhand Reg. No: - 14382008 CONTENTS CONTENT | Page No | ACKNOWLEDGEMENT | 4 | CHAPTER 1 : Introduction | 5-8 | CHAPTER 2 : Profile of the organisation | 9-38 | CHAPTER 3 : Research Design and Methodology | 39-40 | CHAPTER 4 : Data presentation , Analysis...
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...Customer Satisfaction Related to Marketing Mix of Jamuna Bank Limited Introduction This report contains all the customer satisfaction about General Banking activities of JBL.I have collected both primary and secondary data to prepare this report and I have also completed a 3month internship at jamuna bank limited. Background: This report has been prepare through extensive discussion with the bank employees and clients. Different types of information and documents have needed to prepare this report. As per as the decision & direction from my honorable supervisor for submitting this report. Rationale/Significance of the study: The extent of services they offer is still at the primitive level, which conversely assisted the system to cover wide range of rural customers who have basic knowledge about banking financial system. This internship report contains a survey dominating findings based on quality satisfactions of customers to the ”Jamuna Bank limited” Which is one of the leading third generation bank in Bangladesh. This report is the outcome of three months internship program. I reflected those things which I learned in internship program. My internship program started on October 21, 2012 and finished on January 16, 2013.I gathered more practical knowledge during my internship program. In future this will help me a lot because there is no alternative of practical knowledge is more long lasting and helpful than theoretical knowledge. So, I completed the report on...
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...Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 Alin Sriyam. (2010). Customers Satisfaction towards Service Quality of Front Office Staff at the hotel. Master s Project, M.A. (Business English for International Communication). Bangkok: Graduate School, Srinakharinwirot University. Project Advisor: Dr. U-maporn Kardkarnklai. Due to the increasing competition of service business and the high demand of the customers, service quality is the fundamental factor to measure customers satisfaction at the Mercure Hotel Pattaya. The objectives of the study are (1) to assess customers expectation and perception level towards service quality of front office staff at the hotel, and (2) to analyze the discrepancy between customers expectation and perception level towards service quality of front office staff at the hotel. Based on the SERVQUAL instrument (Parasuraman et al., 1985, 1991), the service quality was consisted of five dimensions: tangibility, reliability, responsiveness, assurance, and...
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...Experiential Marketing – A case study of Starbucks Abstract We extend our heartfelt thanks to our instructor, Ling-Hui Hsu, Ph.D., the assistant professor of Department of English at Ming Chuan University who herein her expertise and always provide support and opinion for our study at the leisure time, and with her professional skill and experience shared for us. Her valuable suggestions helped all of us to apply and comprehend the theories and help us to get more details for our paper. Starbucks is the top to become the most famous coffee chain store in the minds of customers. These researchers attempt to find out why Starbucks has been able to gain a lead in coffee chains. This research aims at verifying that the experiential marketing is not only a theory, but a practical strategy which can help an international coffee chain stabilize the repurchasing rate of customers and reach operational success. Table of contexts Abstract…………………………………………………………………………….......1 Chapter One: Introduction 1.1 Background…………………………………………………………………….3 1.2 Motivation……………………………………………………………………...4 1.3 Purpose of This Study………………………………………………………….5 1.4 Value of This Study……………………………………………………………6 Chapter Two: Literatures review 2.1Coffee Chains…………………………………………………………………..7 2.2Marketing Strategies…………………………………………………………....7 2.3Customer Relationship Management…………………………………………...8 2.4Schmitt’s 5-Stages Experiential Marketing Strategy…………………………...
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...In this report, i am going to explain why the reality of buying a specific product may be quite different from the consumer's perceptions of the product. Using a detailed format, i will clearly explain the major reasons why products and services do not actually reach the expectations of consumers based on their perception of the product before purchasing it. Firstly, let me tell you a short story which i stumbled upon during my research; "In early 1898, during the America's era of agriculture which preceded the industrial revolution, “the family” was both a producing and consuming unit. Domestic arts furnished the major share of consumption goods, and the limited manufacturing was largely accomplished by local craftsmen. You see, consumer expectations in the marketplace were not a serious problem when the family itself produced most of the essentials for everyday life. With home produced goods, the consumer of the goods had firsthand knowledge of their quality and workmanship. As for the few items that were purchased, the buyer had a much better understanding of the techniques of production and the tests of quality than do most consumers today. Businesses today are generally considered to be doing a better job for consumers than ever before. In the words of Otto Kleppner, "...Today's average refrigerator has a far better refrigerant, a better motor, better insulation, and larger storage space than the costliest model of twenty years ago. Canned soups today have better...
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...Research report on Future Market prospects of Asian paints in Bangladesh B.B.A Dissertation Supervised by Mr. Sajeeb Saha Lecturer, Department of Business Administration IBAIS UNIVERSITY Submitted by Sk Md Alauddin Student ID: =2001070807 A dissertation submitted in partial fulfillment Of the requirements of the degree of BACHELOR OF BUSINESS ADMINISTRATION (Marketing) OF IBAIS UNIVERSITY Dhaka,Bangladesh Submitted date 28.02.2010 CERTIFICATE OF THE SUPERVISOR This to certify that the Internship report on “FUTURE MARKET PROSPECT OF ASIAN PAINTS IN BANGALDESH LTD” is done by Sk Md Alauddin as partial fulfillment of requirement of “Bachelor of Business Administration” degree from “IBAIS University” The thesis has been carried out under my guidance and is a record of the bonfire work carried out successfully Signature: ………………………. Supervisor’s Full Name Mr. Sajeeb Saha Date:…………… ……………………. Faculty/School: Business Administration DECLARATION I hereby do solemnly declare that the work resented in this dissertation project/thesis has been carried out by me and has not been previously submitted to any other University / College / Organization...
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...WHEN WANTING IS BETTER THAN HAVING 1 When Wanting is Better Than Having Research Implication Paper Ned G. Kendall III Walsh University Marketing Management Dr. Julie Szendrey MBA 624 09/07/2013 WHEN WANTING IS BETTER THAN HAVING The article that I have chosen for the research implication paper is “When Wanting is 2 Better than Having: Materialism, Transformation Expectations, and Product-Evoked Emotions in the Purchase Process.” (Richins, 2013) The focus of the article is the accuracy and claim that purchasing brings an individual happiness. I found this article to be of interest not only because it focuses on the ‘People’ aspect of the Modern Marketing Management Four Ps (Kotler & Keller, 2012), but it an interesting insight of consumer behavior from a psychological point of view. This article examines the emotions evoked before, during and after purchasing a product and introduces the concept of hedonic elevation. Hedonic elevation is simply the concept of relating to something with either a pleasant, or an unpleasant, sensation. Lastly, this article focuses on product-evoked emotions between high and low-materialism consumers through the performance of three separate studies, using five different hypotheses. The main emotions that are studied throughout article are joy, excitement, contentment, optimism and peacefulness. Materialism has three main components: a measure of personal success based on what one has acquired in life, that concept that acquisitions...
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...Influence of Service Quality on Attitudinal Loyalty in Private Retail Banking: An Empirical Study S Arun Kumar1, B Tamil Mani2, S Mahalingam3 and M Vanjikovan4 This paper examines the service quality dimensions of Indian private banks dealing with retail banking. Overall service quality level acts as an antecedent for customer satisfaction. The factors extracted give perceived service quality dimensions which correlate with overall attitudinal loyalty. Overall service quality further tested for any significant relationship with attitudinal loyalty, which is considered to be an important component of retaining valued customers. The data has been collected from 100 valued customers of two private retail banks of Tiruchirapalli. A questionnaireelicited information on socio-demographic variables along with SERVQUAL dimensions of service quality added with three extra contemporary validated variables and attitudinal loyalty variables. The results suggest that responsiveness and reliability of service quality dimensions determine customer satisfaction more than the assurance, empathy and tangible aspects (SERVQUAL score analyzed using Factor Analysis and Multiple Regressions). Overall perceived service quality fosters customer’s attitudinal loyalty through latent customer satisfaction (Tested using Chi-Square Statistics and Correlation Analysis). Increase in service quality of the banks can satisfy and develop attitudinal loyalty which ultimately retains valued customers. Introduction ...
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...2006:56 MASTER'S THESIS Relationship between Service Quality and Customer Satisfaction In the case of CCG (Customer Centric Group) CO Ali Dehghan Luleå University of Technology Master Thesis, Continuation Courses Marketing and e-commerce Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2006:56 - ISSN: 1653-0187 - ISRN: LTU-PB-EX--06/56--SE Relationship between service quality and customer satisfaction: In the case of CCG( Customer Centric Group) CO Supervisors: Dr.Albadvi , Dr.Khalifa Referee: Dr.Charsoghi Prepared by: Ali Dehghan Tarbiat Modares University Faculty of Engineering Department Industrial Engineering Lulea University of Technology Department of Business Administration and Social Sciences Division of Industrial Marketing and E-Commerce MSc PROGRAM IN MARKETING AND ELECTRONIC COMMERCE Joint 2006 1 ABSTRACT RELATIONSHIP BETWEEN SERVICE QUALITY & CUSTOMER SATISFACTION: IN THE CASE OF CCG (CUSTOMER CENTRIC GROUP) CO These days all the organizations are realizing the significance of customer –centered philosophies .One of the key challenges of them is how they manage service quality, which holds a great importance to customer satisfaction. The purpose of this research was to gain a better understanding of the service quality dimensions that affect customer satisfaction from customer perspective. Based on a detailed literature review, a frame of reference was...
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...Limited Project: STRATEGIC APPROACH TOWARDS EMPLOYER BRANDING AND TALENT ATTRACTION Week 1 During the first week I was required to get acquainted with the company and its background. I was introduced to my Project guide who gave me an introduction about the company. I was required to study about the company’s line of verticals. The company follows ALE- Actuant Leadership Expectation. I was asked to study in detail what ALE was and how it mattered to the company. Week2 During the second week I was required to study about the HR deptartment of the company. Know all the practices followed by the company. Study the company website in detail and know all the HR policies in place. I attended the weekly HR meetings of the company where I learnt what are the day to day activities of the company and how does HR department works in the organization. Week3 I was given the topic of my Project. This involved in setting up the timelines with the Director HR, Ivy Saldanha where she guided me how to go about the project and what are her expectations from me. Initially I researched about what Talent Acquisition is and its relevance in today’s time. This involved reading a lot of material on the internet. Along with this my Project guide used to provide me supplementary reading materials about the Talent Acquisition process. The articles used to be from HR agencies like Mercer, Kelly, timesjob.com and the likes. I was also given the TA Process followed by the Actuant India and compare it with...
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