...Denisse Esparza Professor Craven Marketing 350 November 21, 2013 The Impact of Marketing in My Life What is marketing? Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products to the public. Marketing has impacted my life dramatically because I use a lot the four P’s at work and my personal life. The four “P’s” are Product, Price, Place and Promotion. Society can exist without Marketing, but Marketing cannot exist without Society. Marketing is the management process of anticipating, identifying and satisfying customers’ requirements. There are various marketing tools like advertising, branding, direct marketing, sales promotion, publicity and public relations. These tools help companies make more and larger profit, and satisfy all customers. In this paper I am going to discuss how the Four “P’s” have impacted and changed my life. Product in the marketing mix refers to the item actually being sold. The product must deliver a minimum level of performance; otherwise even the best work on the other elements of the marketing mix won't do any good. I learned that a product should be in good conditions and it should be the best product offered for customers to buy it. For the business, the product should have a variety of colors, sizes, styles, etc. If the business wants to sell a large quantity and make a moderate profit, they should add or change...
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...Rashan Daniels American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing 4/21/13 Abstract In this paper you will learn about the marketing mix it will give you a detail break down of why the marketing mix is and why it is so important to companies it will also tell you the different parts of the market mix what are the uses of each part of the marketing mix and put it all together and show you how it all works together. MY MARKETING MIX Marketing mix why is marketing mix so important? Without a marketing mix companies would fail because their product would not get sold that why coming up with a marketing mix is so important. It takes a look at the area and the people in that area to see what holes can be fild with their product. This is no easy task so in this paper you are going to get a full overview of the marketing mix. This will be a through break down of the marketing mix at each component starting with the definition of marketing mix to how to set the price. What is marketing, well after I read a few definitions I came up with one of my own. Marketing is more than setting prices or buying and selling products. Marketing is paying attention to the environment around you, locating a need and filling that need by improving or creating products for a targeted area of demographic. The product I chose to write about is the chocolate bar and the reason I choose it is because chocolate was once a luxury item for the rich...
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...GS2520: Professor Thomas 12/21/2014 GS2520: Professor Thomas 12/21/2014 MY SELF MARKETING TECHNIQUES Present and Future Self Marketing Plans MY SELF MARKETING TECHNIQUES Present and Future Self Marketing Plans Floyd Kidd II Floyd Kidd II Self-marketing is a tool used to aid in career searching. In a time when the job market is scarce, you must be able to sell yourself to a potential employer. Employers want the best products to operate their businesses so you must make yourself the best product out there. Selling yourself is an important part of the modern job search. There are many techniques available to achieve this and this is my plan on how I will sell myself in my new career. A brand is defined as: "A name, term, sign, symbol or design, or a combination of these intended to identify the goods or services of one seller or group of sellers and differentiate them from those of competitors". Ask yourself; what kind of product am I, what brand of person will my future employer see me as. Joseph Perera from the Canadian Institute of Management said that a self-brand enables you to convince potential employers to hire you. Here are the main components of developing a self-brand: * Discovering yourself * Defining and building your brand * Developing your resources and building a network * Marketing your brand "Your personality, values, ethics, business standards, and everything that makes you who you are, are all fundamental parts of your personal...
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...MY EXPECTATIONS ABOUT MARKETING MANAGEMENT AND MY ESTIMATION ON HOW IT WILL HELP ME IN MY CAREER OR ENTREPRENEURSHIP PATH Marketing management is explained by the American Marketing Association (1985) as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives. As a managerial function marketing management is not solely important to the marketing manager only but also necessary to any individual who wishes to develop him or herself in his or her carrier and business. In pursuing this course, I expect to be equipped with knowledge in advertising, promotion, pricing and the distribution of ideas, goods and or services so as to be able to make an informed contribution when decisions concerning marketing in to be made. Knowledge in marketing management will equip me with skills that will make me innovative in my career by knowing which ideas to bring forth to get things working right. Specifically, ideas that will bring positive changes rather than following every decision on marketing made because of lack of knowledge in the field. I also expect to acquire knowledge in managerial skills that will widen my career options. Knowledge in marketing management may guarantee my selection for a job placement in the area of marketing or even better my chances of selection for placement in my career field because of the added knowledge which will give...
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...Kimberly Tucker, Chris Salt, Ashley Solomon Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges 11/01/2010 Marketing Management 6800 Section 004 The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards. Issues Relevant to the Problem: Mattel’s problem of mismanagement can be divided into several issues that need to be considered: legal issues, international supply chain issues, and an increase in technology-based toys. In regards to legal issues, Mattel has been involved in prolonged litigation with Carter Bryant and MGA over a breach of an employment contract and copyright infringement. Due to Mattel’s poor management of its overseas manufacturers, in which unauthorized subcontractors and third-party suppliers were hired and unsafe materials used, several...
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...mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards. Issues Relevant to the Problem: Mattel’s problem of mismanagement can be divided into several issues that need to be considered: legal issues, international supply chain issues, and an increase in technology-based toys. In regards to legal issues, Mattel has been involved in prolonged litigation with Carter Bryant and MGA over a breach of an employment contract and copyright infringement. Due to Mattel’s poor management of its overseas manufacturers, in which unauthorized subcontractors and third-party suppliers were hired and unsafe materials used, several toy products were recalled. Advances in technology and changes in socioeconomic and demographic trends have created marketing, privacy, and product development issues for Mattel. Analysis of Issues: Legal Issues: It is evident that Mattel has used poor management practices...
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...International, and Sam’s Club. These main divisions are the core of its’ organizational structure. From these divisions leadership and management is then regionally developed and divided into regions of each division all the way down to store managers. The headquarters of this nearly billion dollar corporation still lies in the state of Arkansas where it was began, which would make Walmart United States the top division of the three. This organizational structure is for a global, publically shared company that is seemingly only profiting more with time. A smaller company such as a hometown car dealership would operate under a much different organizational structure. Most of them in my area are family owned and operated, which would reflect on the matrix structure more than anything. One head CEO of the small company in my hometown is in charge of the whole thing....
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...đồng bảo mật Người đọc dưới đây thừa nhận rằng những thông tin được cung cấp bởi _______________ trong kế hoạch tiếp thị này là bí mật, do đó, người đọc đồng ý không tiết lộ nó mà không có sự cho phép bằng văn bản của _______________. Nó được thừa nhận bởi người đọc rằng thông tin được cung cấp ở kế hoạch tiếp thị trong tất cả các khía cạnh bảo mật trong tự nhiên, khác với thông tin mà là ở phạm vi công cộng thông qua các phương tiện khác và bất kỳ tiết lộ hoặc sử dụng cùng bởi người đọc, có thể gây thiệt hại nghiêm trọng hoặc thiệt hại cho _______________. Khi có yêu cầu, tài liệu này là được ngay lập tức quay trở lại _______________. ___________________ Chữ ký ___________________ (Đánh máy hoặc in) 1.0 Tầm nhìn Marketing 1 1.1 Mục tiêu 1 1.2 Mục đích 1 1.3 Hình ảnh 1 1.4 Chênh lệch bảng điều khiển 2 Table: Chênh lệch bảng điều khiển 2 2.0 Ý tưởng khách hàng 3 2.1 Mô tả thị trường 3 3.0 Sự khác biệt đáng ghi nhận 3 3.1 Khác biệt 4 4.0 Chiến lược cốt lõi 4 4.1 Các yếu tố cốt lõi xây dựng thương hiệu 4 5.0 Sản phẩm / Dịch vụ đổi mới 4 5.1 Cơ sở đặt giá 5 6.0 Tài liệu tiếp thị 6 7.0 Kế hoạch Web 6 7.1 Kế hoạch truyền thông xã hội 6 8.0 Kế hoạch dẫn đến thế hệ 6 8.1 Quảng cáo 7 8.2 Giới thiệu tham gia 7 9.0 Kế hoạch dẫn đến sự chuyển đổi 8 10.0 Kinh nghiệm phục vụ 8 10.1 Lòng trung thành đối với sản phẩm / dịch vụ cung cấp 9 10.2 Duy trì các khách hàng 9 11.0 Lịch tiếp thị 9 11.1 Hàng tháng 9 Bảng: Các cột mốc 10 12.0 Số lượng quan...
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...Question 3 Choose a brand where its core product is primarily for kids e.g. The Wiggles, Thomas and Friends, Hello Kitty etc. Write a paper on how it has diffused throughout the product categories and how it has extended to other categories as well. Do a case study of its success (or failure) and how it has changed the landscape of product innovations. For example, Thomas and friends has clothes, stationery, household products, jewellery etc. *** She is a successful independent woman, who lives in a world of pink, where she owns a dream house in Malibu. Every day, she wears high-heels to work, and even runs a fashion chain under her name. For many, she was the influential icon of American culture in the late 20th century. Until now, I dare say that her image is still very potent worldwide. Who is she? Never before has she ever starred in a Hollywood movie or performed at a famous fashion show. Surprisingly, she never exists in real life and she is literally a toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls, a British or Italian girl may own seven, while five is the number of Barbie that a German or French girl has. It was Mattel’s purpose and will...
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...person is focusing on something different, thinking of something different, and noticing something different. That is why every person has a story to tell, and it is why we can learn from every single person. And this essay is about my short autobiography, which can give you an indication of my personal story. I came into this world on the windy morning of October 15, 1990. I was born in Cua Viet, a small town in Vietnam. I am the 5th child among the 5 children of my parent. I grew up and spent almost my whole life in my country. Now, I am the second year student in Business Accounting- the 2 year program. I have been through many life-changing situations in past 3 years. These situations have had both positive and negative impacts to me. My goals from 5 years ago compare to my current goals are totally different. After finishing 12th grade, I just wanted to become a Mathematics teacher, so I went to Hue University and tried my best to achieve the goal. However, when I was the 2nd year student of the Hue University, I found that I was no longer interested in becoming a teacher. Hence, I dropped the school and wanted to get a better education in Canada and seek opportunities in accounting. Since then, my life has changed. On one hand, starting my new life in a strange country is so hard. When I just came, I faced many difficulties, such as the language, the weather and the life style. Firstly, language was a big matter when I first came. Speaking was one of the linguistic problems...
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...Freddy Rodriguez Prof. Chamberlain English 063 16 Oct, 2012 My Hate for Work We all deal with some sort of issue that makes our work experience negative. In my case its cooking at a restaurant where all you hear is kids screaming uncontrollably from the control point window in the grill, the fog coming from both the fryer and grill, and last, but not least the “pushing and shoving” from the grill team when we’re pulling off a thousand dollar hour. If you haven’t guessed yet, its Friendly’s “Where ice cream makes the meal”... and my hate for people. I’m just kidding, but I don’t like rude people; like if I’m nice to you why can’t you return the nice gesture? Anyways (back on track) its crazy how many sounds you hear, things you see and objects you feel within a five hour shift that actually feels like two because of working through a rush period. Children children children, I hate them. Hate is a strong word? Trust me I KNOW! I cannot fathom the loud screaming that sounds like metal to metal screeching; all because mommy won’t them get ice cream. The sad part is that I work in the grill and its sort of tucked away in the back. Imagining the intensity of the screaming? Quite horrible isn’t it? As if the loud grinding gears of their voices isn’t enough, I have the pleasure of watching them run around like its free game day at chuck e cheese or something. The only part I enjoy of them running around like maniacs is seeing the huge bright shiny smile on their faces, it makes...
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...Narrowing down to on person who had had an impact on my life is a difficult task, and one that requires a lot of thought. There have been many, but as I travel back through my memories, one person stands out above the rest, my mother. Whether in the classroom or at home, that one individual continuously shines. She knows how to help me when a problem arises, she is there to pick me up when I fall, and she is there as my biggest supporter when all is going well. She always seems to know when to push me or when to just step back and allow me to learn life lessons. One example of her driving me to do my best is a time that I had an extremely tough exam in Chemistry. This was a must pass test and to make it worse, it was over a chapter where I struggled. I came close to giving up and failing the test, but somehow my mom knew I was fighting this battle. She came to me and explained how giving up would interfere with my dream of going to college. It might not keep me out of college, but it would set my standards lower than they needed to be. My mom did not force me to study, but instead, she allowed me to make a decision that would effect me right then and possibly in the future. My mom has made a huge impact in my life in such a positive way. She has pushed me to where I am now. Through her example and our many talks, I have learned that hard work and perserverance can and will take you a long way in this world. I did pass that...
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...instructed otherwise.) Not only is a topic sentence the first sentence of a paragraph, but, more importantly, it is the most general sentence in a paragraph. What does "most general" mean? It means that there are not many details in the sentence, but that the sentence introduces an overall idea that you want to discuss later in the paragraph. For example, suppose that you want to write a paragraph about the natural landmarks of your hometown. The first part of your paragraph might look like this: My hometown is famous for several amazing natural features. First, it is noted for the Wheaton River, which is very wide and beautiful. Also, on the other side of the town is Wheaton Hill, which is unusual because it is very steep. (Notice how the first sentence begins with "My hometown..." a few spaces to the right of the paragraph edge. This is an indentation. All paragraphs in English MUST begin with an indentation.) Note how the first sentence, My hometown, Wheaton, is famous for several amazing geographical features,is the most general statement. This sentence is...
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...sleeping the whole day and I got so many thoughts playing on my mind so I choose to rise get the laptop and type. 1. Second to my final destination ( … Well this is not a horror film; this destination I’m talking about is the force or factor that makes me go and face every life’s circumstances I am facing. My ultimate dream is to become a flight attendant, cabin crew, flight crew or whatever they call this. Yes, I’ve been dreaming to become one someday and I am trying to give my very best for this not to become an unclear vision. I want this to manifest, I want this to happen in my life in every good ways or means I can. As I’ve said on my recent posts, I love to go somewhere, I love to experience different culture, and I want to meet new and different people. There are some times in my life when I face mirror, stand classically and gracefully and try to imitate flight attendants posture and speaking. I used to act like there are passengers and I am orienting them with safety procedures inside the plane. To train to become a flight attendant costs so much, that’s why my parents wasn’t able to send me to those schools practicing this course. But I’ve got this what they called life’s principle. I believe with all my heart that nothing is definitely impossible that my future has been planned and decided. I just love the thought that God is faithful, with His words, His promises and plans. I trust Him with this. This is my heart’s very secret petition to heaven and to Jesus. His...
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...For those of you that don't know me my name is Brittany. I work at The Willows at Citation where I took care of Julia. For the short 3 months and 11 days that I knew Julia. I've learned something that no book could possibly ever teach me. On our Journey together I was constantly being moved and touched in ways that I often cannot describe. To live with Alzheimer's and still laugh, love and find joy is nothing short of amazing. I never got that chance to meet Julia when she was full of life and energy. Instead God blessed me with Julia on May 6th of this year. God had also blessed me with the ability to really connect with Julia. I spent many nights by her bedside, I've spent many hours listening, I've shared many tears with her daughter's and I've experienced many lifelong connections. Julia taught me the importance of living in the moment and finding joy in the small things. No two minutes were alike. Things were constantly changing and it put us on the wildest roller coaster ride imaginable. I must say it took a while and I'm sure I'm speaking for a few others when I say this but I came to realize that in order to survive, you must live in the moment and appreciate each and every good thing that happens, no matter how small. Sometimes you really have to dig deep to find the good in a lousy situation. The interesting thing is that bar is constantly moving. That thing that may have seemed completely insignificant a few months ago, can suddenly become the joy that gets...
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