...NASCAR: Lessons Learned About Safety By Kai McLemore Columbia Southern University MOS 5101 Abstract The National Association for Stock Car Auto Racing (NASCAR) seems to always be a few steps behind when it comes to initiating safety practices. They wait until there is a reason in implementing a change. This paper covers the changes that has been mandated over the past decade and why these changes have occurred. Changes ere not just to the car but includes the whole NASCAR package. Changes were made to the car, the track, the driver’s gear, and pit road. Unfortunately, these changes were too late for some of NASCAR’s most legendary drivers, to include Dale Earnhardt. However, NASCAR officials have attempted to rectify their wrongs by ensuring the safety of the driver over the past 10 years. One can hope that they do not stop there and continue to look towards the future and they can continue to improve with the increase of changes to machine and man. The National Association for Stock Car Auto Racing (NASCAR) has been an exhilarating sport since the mid 1940s, and has thousands of spectators at each race cheering for their favorite driver. But then again, what other sport can be as exciting as watching an extremely super fast car that weighs approximately 3,400 pounds (Online NASCAR, 2010) bulleting around a track at speeds ranging close to 200 mph and merely inches from each other. Unfortunately, there are downsides to this sport which keeps every fan, spouse...
Words: 3239 - Pages: 13
...Andrew Adamo Outline—Research Paper I. Introduction * Definition of road rage * Relatable examples * What are the causes of road rage? * Claim: Unlike in person, drivers feel more restricted and powerless because they are in an enclosed vehicle packed onto a road with other cars. II. Main Body A. Reason 1: Feeling restricted in a car can often lead to making assumptions about other drivers based upon simple observances. * Examples of assumptions * Quote, “Motorists cannot communicate. There is no easy way of saying, “Oops, I’m sorry!” as we can in a bank line. This leads to ambiguity and misunderstanding: “Did he just flip me off or was that an apology?” * Explain the feeling of restriction, its causes and effects * Compare feeling to other relatable situations? * Shows up in younger people frequently…parents/movies not good examples (quote) B. Reason 2: Drivers often feel that each drive is a competition with the other drivers on the road. The tension which builds up can cause a driver to become easily upset. * Show competitive nature in all of us * How this completion is fueled: Sports like NASCAR and other video games * Find quotes to support this reason * “losing” feeling causes road rage * Tension puts everyone on edge and easily irritable instead of patient/forgiving * Nobody wants to be last * Solutions for this problem? * Many cars on road feel pressured in lane, creates more tension C...
Words: 341 - Pages: 2
...My Time at The Giant Center: Day of Observation Prepared for Professor Treva Clark Organizational Communications Prepared by Dylan Kapp March 22, 2013 Memorandum To: Professor Treva Clark From: Dylan Kapp Date: March 22, 2013 Subject: Day of Observation Paper Dear Professor Clark, The attached report is my Day of Observation paper. Throughout this paper I am going to discuss some of the communication events that I encountered in my time with Amy Rhine from The Giant Center. The Giant Center is a multi-purpose arena operated by Hershey Entertainment and Resorts Company. The Giant Center is located in Hershey, Pennsylvania. The day of my observation was on Sunday, March 3, 2013. My observation took place over a weekend; therefore, I did not need to get permission to be excused from classes to complete this assignment. I lived in Annville, Pennsylvania my whole life, which is just a few miles away from Hershey. I was already familiar with the Giant Center before we were assigned this project. Alex Sweeney, a former student in the Organizational Communications class, made me aware of this opportunity. This is the source of where I got the necessary contact information to get in contact with Amy Rhine. I contacted her via email and she replied with a date that would be suitable for the both of us. Within the report you will find three different communication events that I was able to observe. I will present them using the Harvard Case...
Words: 4725 - Pages: 19
...performance. 5 Describe the major global economic challenges of the 21st century. Economic Challenges Facing Contemporary Business Rudyanto Wijaya/iStockphoto Copyright ©2012 John Wiley & Sons, Inc. NASCAR Tries to Restart Its Engine ASCAR is widely known as the most popular spectator sport in the United States. Yet even its most diehard fans are tapping the brakes when it comes to buying tickets to their favorite speedway. Tracks in cities such as Phoenix and Talladega have reported double-digit percent declines in attendance. Just as worrisome is the fact that, instead of watching races at home, fans are changing the channel. Some critics of NASCAR blame a drop in dramatic action and a mandated car chassis design that leaves car models undifferentiated. Others say that the races are just too long and the broadcast commentary is boring. But NASCAR defenders argue that there’s another huge obstacle: the economy. “We knew admissions would be down [this year],” admits Roger VanDerSnick, COO of International Speedway Corp, which operates a dozen tracks around the country. “The biggest impediment is the economy.” NASCAR is largely supported by middle-class fans who are now reluctant to open their wallets. They also want value for their entertainment dollar. If NASCAR doesn’t live up to fans’...
Words: 18694 - Pages: 75
...Coca-Cola 11 Conclusion 12 References 13 Biblography 14 Abstract This paper will seek to define what are cognitive, affective and behavioural responses and link them to how the Coca-Cola Company has used its marketing mix to influence consumer responses in these ways. Section One Introduction Coca Cola (Coke) is one of the most successful brands in history and definitely the most well-known. The brand is identifiable in even the most remote parts of the planet and according to its website has a brand value of approximately $81.6 million (coca-cola company.com). Thought little has been done to alter the taste of the original coca cola formula, the 128 year old soft drink giant continues to evolve as the needs of the market change via innovation and keeping on top of trends. This is accomplished through continuous analyse of the needs of the customers within an ever changing market in order to meets and exceeds the consumer’s expectation. (Interbrand.com). Undoubtedly, the company’s reach is wide and within recent years Coca Cola has managed to develop a vast portfolio of products ranging from water to juices to diet drinks thereby widening its market share by aiming to satisfy all the refreshment needs of its potential customers. Coca Cola is no doubt a world-wide phenomenon! It has managing to create unprecedented brand loyalty thus ensuring its longevity. In this paper, the sound and resilient relationship which the coca cola brand has with consumers...
Words: 3291 - Pages: 14
...[pic] Executive Summary The following report is an examination of the Far East Asian country of Japan. This report includes a look at the past, present, and future of Japan’s economic stance, cultural values, and business opportunities. Our group examined the relations between the Georgia-based insurance company AFLAC, and their Japanese counterparts. This report explains AFLAC’s strategic motives and successes they have found in doing business in Japan. It also identifies some of the weakness and threats that are in the near future if current practices are not altered. With over 70% of the revenue coming from the Japanese market, AFLAC should be concerned with any changes in economic forecasting for the country as it will be sure to have a direct effect on the future of AFLAC U.S. Japan has long been, and continues to be a major ally to the United States in terms of business relationships and cultural influences. Our report serves to outline some of the noteworthy things to consider when conducting business with the Japanese. Through an examination of AFLAC’s individual experiences in Japan, this report demonstrates the need for professional businesspersons to be aware of the countries cultural, personal, and business preferences. With the increase in the age gap of Japan’s population, in addition to the change of workforce demographics, it is becoming increasingly more important for U.S. businesses to consider expanding their products and/or services...
Words: 8401 - Pages: 34
...Business Texas A&M University-Central Texas Summer 2014 Absract There have been and/or are plenty of factors, both internal and external impact the planning function for management within an organization. Regardless of size, age, revenue, product, or service, planning is the most fundamental and important component for management. By no means is the Coca-Cola Company an exception. Arguably, Coca-Cola is the most recognized, most popular, as well as the biggest-selling soft drink in history. Synonymous for Coke, the company produced nearly 550 million servings in 2007 selling other brands such as Sprite, Dasani, Bacardi, Fanta, Minute Maid, and Powerade generating a net operating revenue of $28.9 million. (Isdell, 2007). This paper will examine 4 major internal and external factors that impact managerial planning; globalization, technology, diversity, and ethics. In addition, will explain how managers can use delegation to manage the impact that these factors have on the four functions of management. Brief History It all started back on a regular afternoon, in the year 1886 in Atlanta, Georgia, when a pharmacist named John Pemberton, by curiosity decided to stir up a fragrant, caramel-colored liquid (syrup) and was combined with carbonated water. This drink, named Coca-Cola, was carried over to a near pharmacy, Jacob's Pharmacy, and was first sold for .05 cents a glass. For the first year, Pemberton sold only 9 glasses a day. Pemberton past away in the year 1888...
Words: 2183 - Pages: 9
...Proactiv Marketing Plan Proactiv Solutions 10/10/2012 Table of Contents Executive Summary2 Background3-4 Marketing Objective4 Marketing Environment4 Competitive Forces5 Economic Forces5 Political Forces5 Legal and Regulatory Forces5-6 Technological Forces6 Sociocultural Forces6 SWOT analysis7 Strengths7 Weaknesses7 Opportunities7-8 Threats8 Target Market8-9 Marketing Mix9 Product9 Promotion9-10 Paid media10 Earned media10 Owned media10 Shared media11 Distribution11 Price12 Evaluation and Control13 Table 1: Implementation Schedule13 Table 2: Control measures14 Sources15-16 Executive Summary According to the Proactiv website, acne is the most common skin disease, affecting 85 percent of Americans, 90 percent of teenagers and 50 percent of adult women. Out of the 85 percent of Americans suffering with acne that attempt to self-treat their condition, most of the acne treatments are marketed toward women. The market share of men and young male adults have been considered but not particularity marketed to. Proactiv can increase its customer base if they reallocate some of their current resources to making their products appealing to the previous noted market share. Proactiv can use the launch of its new formula as an opportunity to update its approach to its marketing and packaging. The main goal for the marketing strategy change is to capture an additional five percent of the market share for acne treatment and...
Words: 6921 - Pages: 28
...Overview To determine how well a company is performing, specific analyses are used to analyze operations and financial status. These analyses will ascertain the company’s ability to meet its financial obligations to creditors and investors. They will also verify that the company is in compliance with governmental regulations. The analyses will also show areas of concern and weaknesses that must be addressed. Competition Bikes will be analyzed using four methods. The first method is horizontal analysis where each line item is compared for two or more accounting cycles. The next method is vertical analysis of the financial statements in which the major categories of assets, liabilities and equities are reviewed and analyzed. A trend analysis will follow which will identify current and past performance trends to determine future predictions. The fourth method will be a ratio analysis. These ratios can be compared to Competition Bike’s closest competitor, Two Wheel Racing, to verify its place in the biking industry. Working capital is also addressed as are overall weaknesses and the potential conflicts with the Sarbanes-Oxley Act. Horizontal Analysis Horizontal analysis compares financial performance year over year. Using each line item on the Comparative Balance Sheet, I can analyze Competition Bikes Inc.’s (CBI) current performance based on the prior year’s performance. I am also able to compare the percent increase/decrease over the prior year to determine line...
Words: 4654 - Pages: 19
... History 3 Literature Review 5 Cutting through the Clutter 7 Regulation 8 Research 9 Literature Analysis 12 Perception 12 New Mediums 14 Future Research 17 Conclusion 19 References 21 Introduction In today’s consumerist world, we are bombarded by advertising messages through virtually every medium inducing us to change our attitudes. All of the companies are screaming for our attention at once, each of which is trying to shout the loudest to be heard over the commotion. This commotion, created by the multitude of companies, blends together creating a constant buzz in the back of the consumer’s mind. It leads to a world filled with overwhelming clutter that leaves consumers trying to find a way to keep from drowning. As a result, many marketers are considering whether the advertising message is still getting through to the customer or if the message is becoming decreasingly effective in particular to the medium used to deliver the message. Marketers are becoming increasingly aware that they need to find a way to break through the clutter created in today’s culture. Some observe that a more cluttered environment reduces advertising viewing, increases avoidance, impairs advertising memories, inhibits the ability to correctly identify the brand, and has an undesirable impact of emotional responses to advertising (Hammer, 2009). This paper examines current research that is being done on traditional mediums of advertising, whether the clutter is leading...
Words: 6461 - Pages: 26
...Business Plan For Finale Sports Bar & Grille Submitted by: Donald Jackson III Baton Rouge, La. April 20, 2011 Table of Contents I. Executive Summary…………………………………………………Pg: 3 II. Introduction……………………………………………………….....Pg: 4 III. Industry Analysis……………………................................................Pg: 4 & 5 IV. Organization………………………………………………………...Pg: 5 & 6 V. Management/Human Resources…………………………………….Pg: 6 & 7 VI. Operations…………………………………………………………...Pg: 7 & 8 VII. Competitive Analysis………………………………………………..Pg: 8 & 9 VIII. Marketing……………………………………………………………Pg: 9 - 11 IX. Assumptions Page…………………………………………………...Pg: 12 X. Financial Documents………………………………………………...Pg: 13-15 XI. Appendix…………………………………………………………….Pg: 16-19 Executive Summary References in this document to “Finale Sports Bar & Grill,” “company,” “we,” “us” and “our” refer to the business of Finale Sports Bar & Grill. Finale Sports Bar is a growing restaurant featuring a variety of boldly flavored, made-to-order menu items. Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike. Our concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining...
Words: 3751 - Pages: 16
...City of Charlotte, North Carolina Comprehensive Annual Financial Report For the Fiscal Year Ended June 30, 2012 Mayor: Anthony Foxx Mayor Pro Tem: Patrick Cannon City Council: John Autry Michael Barnes Warren Cooksey Andy Dulin Claire Green Fallon David Howard Patsy Kinsey LaWana Mayfield James Mitchell, Jr. Beth Pickering City Manager: W. Curtis Walton, Jr. Prepared by the City of Charlotte Finance Department Greg C. Gaskins, Chief Financial Officer Teresa T. Smith, Chief Accountant This document is available online: CITY OF CHARLOTTE, NORTH CAROLINA TABLE OF CONTENTS Page INTRODUCTORY SECTION Letter of Transmittal ....................................................................................................................................... 1 Certificate of Achievement for Excellence in Financial Reporting ............................................................... 14 Organizational Chart .................................................................................................................................... 15 FINANCIAL SECTION Independent Auditors’ Report ...................................................................................................................... 17 Management’s Discussion and Analysis ..................................................................................................... 19 Basic Financial Statements: Government-wide Financial Statements: Statement of Net Assets ..................................
Words: 57775 - Pages: 232
...citations has three parts. ❑ The first part is the type of resource (for example, “Book, one author”). The BOLD Comic Sans font in 14 pt identifies this part of each citation. ❑ The second part is a template containing the components needed to cite the resource. The grey boxes identify the template in each citation. This part is in 12 pt Times New Roman. ❑ The third part provides an actual example of a resource found in a Lexington County District One Library Media Center. The red font in 12 pt Times New Roman, double-spaced lines and hanging indent identify this part of each citation. II. To use the citation template, highlight the template for the resource you need to cite, then copy and paste into your paper. 1st_Author's_LastName, 1st_Author's_FirstName, and 2nd_Author's_FirstName 2nd_Author's_LastName. Title. City_of_Publication: Publisher, Date_of_Publication. III. Select one of the grey boxes and type the correct information. As soon as you click on each grey box to select it, it is highlighted—do not delete the grey box—just start typing. Notice in the sample below, “Warhol” has replaced the grey box that said “1st_Author’s_LastName” in Step II above. Warhol, 1st_Author's_FirstName, and 2nd_Author's_FirstName 2nd_Author's_LastName. Title. City_of_Publication: Publisher, Date_of_Publication. IV. The punctuation, italics, and underlines will be inserted automatically as you type. Warhol, Tom, and Chris Reiter. Eagles. Tarrytown: Marshall...
Words: 5909 - Pages: 24
...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265
...Notes for Exam 5- Geography North America Tuesday, November 16, 2010 Physical Geography * Latitude is very important –broad range * Western climates- Mountains (change the climate of the region) * Example: Sierra Nevada and Rockies * Deserts and dryness- Because the mountains are so tall they absorb the precipitation * Further west- very wet * Louisiana- very close to the equator, nothing to stop the storms -2 of the largest countries in the world include (Population)- 1. Canada- 1/10th of the US- 33 million * Lots of empty land in this area 2. The US- 300 million pop * Highly urbanized (D): Megalopolis- Applies to the US and Canada, very big *PROS OF North America 1. -Farming and Ranching and Agriculture * Used to be dominate * 1790: employed 90% of the work force * 1880: dropped down to 50%- because of industrialization * Today: less than 2% * In the US only 1% of population are farmers * Farm populations fell by 2/3 in the beginning of the 20th century * Farms are consolidating * 20% drop in the number of farms * Agriculture has become more meganized (more industrial) More money to keep it going, more land and more machines * Farms are still critical in the US and Canadian economy * 2000: US Alone, $216 billion dollars in farming alone * Land use, agriculture remains dominant * Varies by region * Dairy farming in the east * Live Stock...
Words: 4158 - Pages: 17
