...National Bookstore’s mission is to provide the largest selection of products and services for them to attain their goal that is to enrich the minds and improvethe skills of their customers. This is made possible through the well diversifiedbranches of the company. 3. Market National Bookstore envisions itself to build a thousands of strongknowledge centers not only in the country but throughout the Asia – PacificRegion. 4. Technology To attain its goal, National Bookstore continues to grow. It is stated in theMV statement that the company will be able to reach their customers through itsgrowing branch network. 5. Survival, Growth and Profitability National Bookstore is company who envisions itself to be the leadingbookstore not only in the country but to the entire Asia-Pacific region by the year 2025. 6. Philosophy The values embraced by the company, its owners and employees iscontained in the acronym MINDSET that is to have Malasakit (to be concernedto or with), to be INnovative in their products and services, to have a strongsense of Dignity in everything they do, to be Service-oriented, strive for Excellence and to work as a Team. The company believes that having thismindset is their key to success.These values guide each employee and the whole company itself in theway how the business is being conducted. The company is concerned with theproducts and service they offer that is why they want to be innovative in the bestway they can to provide a higher sense of satisfaction...
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...Northlake Bookstore: Benchmarking for Performance Evaluation By: Manuel Garza Hugo Hinojosa Graciela Rodriguez Jose Garcia Alejandro Arizpe Carlos Arizpe Summary of Facts Upon assessment of the FY2004 financial information, Wendy Wiley, Northlake Bookstore’s manager, identified the first ever drop in book sales over the previous quarter. After identifying the drop in sales, Wendy turned to Chuck Irwin, the Vice Chancellor of Finance for Northlake University. He mentioned that Wendy should conduct a benchmarking analysis in order to identify the deficiencies that led to the drop in book sales. In addition, Chuck also asked Wendy to develop a set of short-term performance goals and measurements for future evaluations. Northlake is a private university located in the Midwest U.S. Annual enrollment is estimated at 12,700 students. Northlake is overwhelmingly comprised of undergraduate students. Over 60% of the university’s revenues come from student tuitions, with the majority of the remaining 40% stemming from donations and gifts. Chucks, the Vice Chancellor, is worried that the donations and gifts have decreased dramatically during the current year. He believes this is due to the current uncertain economic conditions and the stock market’s erratic performance. Wendy has been the bookstore’s manager for 7 years now. She previously worked as a Wal-Mart sales manager where she acquired15 years of experience in...
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...marketing mix of National Bookstore in the Philippines. Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of great benefit to the consumers. National Bookstore also offers branded school supplies like Staedler, Stabilo, Cattleya, and et cetera. However, National Bookstore also offers their own product line named Best Buy which is more affordable than other brands. In effect, National Bookstore gives the option to its consumers to choose the products and brands that suit their tastes and that fit in their wallet. National Bookstore products have become a necessity for students and office workers. So much so, that Filipinos equate and refer to bookstores as National, like how photocopying is equated to Xerox and marker to Pentel. Filipinos rely so much on National Bookstore providing them...
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...[pic] Lisa Kling lisa.kling@villanova.edu 610-688-0404 February 26, 2003 Table of Contents Executive Summary 2 Introduction 3 Industry and Competitive Analysis 5 Company Situation Analysis 12 Company Value Net Analysis 15 Conclusion 17 Bibliography 18 Appendix 19 Executive Summary Borders Bookstore is a major leader in the book retail industry, with a differentiated strategy focusing on customer experience and a category management system. New technological growth such as the “Title Sleuth” and e-commerce capabilities allow Borders to stay competitive. The book retail industry is affected by the recent decline of the USA economy, though Borders continues to make a profit. Globalization and technology are factors of the industry, as well as dealing with large amounts of inventory. The competition is fierce and aggressive, consisting of Barnes and Noble, Amazon, Books-A-Million, independent book sellers, Wal-Mart, Target, and Sam’s Club. Rivalry among competitors is amplified between Borders and Barnes and Noble. Other forces, such as substitutes, buyers, suppliers, of the industry environment range in strength. Comparing Borders and Barnes and Noble’s financial data shows that Borders appears to be gaining more profits and using equity more advantageously than the competitor. Yet, Borders must not lose sight of its own weaknesses...
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...E-business plan An e-business plan for e-bookstore Presented to the professor of E-business Radostina Ruseva By: Anel Nussupbayeva (3.11.2014) Executive summary “Read Business Easy” Company is a start-up which wants to create an e-bookstore for global usage. The e-bookstore will provide people with e-books strictly related to business topics in short period of time. The goal of the company is to acquire a market share in the e-book industry through dominant selection of products, a competitive variety of services and products including the application for electronic devices, suitable prices for chosen segments and friendly environment, good browsing and reading. The RBE Company will have its head office in USA, Massachusetts, Boston. This area was chosen because many colleges and universities make Boston an international center of higher education in business area, and the city is considered to be a world leader in innovation. Boston's economic base also includes finance, professional and business services. Introduction The idea of the current business plan is to create an e-bookstore with specialized books on business topics and provide with e-book students who study business currently or business people who currently are running their own business and sometimes need to refresh the knowledge they got before. Offered Products and Services Read Business Easy will offer a wide range of books on business topics. This includes books on Economics, Finance...
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...I. Introduction Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines. The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers. Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year. 1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple...
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...Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such as B. Dalton and Scribner's already face cannibalization from the growth of superstores and online...
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...superior value for customers; competitors are unable to duplicate it or find too cost to imitate it. To be better understood and analyze the competitive advantages of the Border Bookstores, this text will focus on the external environment, internal analysis and superior strategy it used. * External Analysis The external analysis mainly includes, the general environment, industry competition and competitor analysis and it creates opportunities & threats for the firms. To this case, much more attention will put into the general environment and the industry competition. a) General Environment The late 1980s and early 1990s were a time of unprecedented growth for book retailers. Taking advantage of these circumstances, the Border Bookstore had quadrupled its size and was beginning the complicated process of going public. (Australian Associated Press 2011). Around the same time, the retailer attracted the attention of the huge Kmart Corporation, which injected new vitality to the Border Bookstore. Several years later, the Borders and its sibling-Waldenbooks, formed a new company called Borders Group, which was independent from its parent-Kmart Corporation, due to the finances were settled with completed the proceeds of a public (Ovide 2011). The flexible environment contributed the Border Bookstores to grow...
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...ESLITE IN SINGAPORE 1 Eslite Profile: One of the best bookstores in Asia Eslite was selected as one of the best bookstore in Asia by Times Magazine in 2004, and it was awarded "the most influential design award" by the Hong Kong Design Center. The founder was Mr. Wu Qing-You. He establishes this bookstore in 1989. His purpose of founding this organization is to see cultures and arts cultivated as the economy grows. As a result, this bookstore is operated based on arts and culture, hoping to enhance the diminishing humanities in Taiwan. Eslite now owns 48 branches, and is highly experienced in establishing them. The number of employees is about 1,200, and annual sales are about 1 billion dollars. It not only provides people with a comfortable atmosphere to read, but also blend in the element of fashion and trend into the bookstore. In spite of the bookstores, Eslite also owns 2 stationary stores, 5 concert halls, and 2 children bookstores. Eslite is well operated by compound management, including publishing, art exhibitions and even Tearoom. Because of its positioning and targeting customers, most of the branches are located in the urbanized areas. In 2012, Eslite established the first overseas branch in Causeway bay, Hong Kong. It is a spacious and quiet bookstore with more than 230 thousand books. It’s now the biggest bookstore and the one with most book collections in Hong Kong. Moreover, it will soon open in China at Soochow 2014. Assessment of Potential...
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...Table of Contents Executive Summary 3 Industry Analyses 4 Definition of the Business 5 Purpose of the Business 6 Map into the future 6 Supporting growth and securing funds (Attracting Investors) 6 Management of cash flow 6 Attract and Motivate Employees 7 Business Feasibility 8 Justification of the Business 9 Economic Benefits 9 Social Benefits 9 Personal Benefits 9 Organization and Management 11 Mission Statement 11 Everybody’s Bookstore Mission Statement 11 Cooperate Goals 12 Managerial Competence 12 Organizational Chart 13 Everybody’s Bookstore Organization Chart 14 General Manager 14 Financial Controller 14 Marketing Manager 14 Human Resource Manager 15 Human Resource Management 16 Recruitment and Selection 16 Training 17 Compensation 17 Performance Management 17 Conditions of Employment 18 Operational Considerations 19 Location 19 Layout of Store 19 Staff 19 Basic Operations 20 Utilities 20 Marketing Arrangements 22 Financial Considerations 23 Implementation Schedule 24 Appendix I 25 Appendix II 26 Appendix III 27 Appendix IV 28 Appendix V 29 Appendix VI 30 Appendix VII 31 References 34 Credits and Acknowledgements 35 Executive Summary Everyone's Bookstore is a start-up used book store in the Papine area of Kingston, Jamaica. The main goal of the company's management is to acquire local market share in the used book store industry through low prices, a dominant selection of products, a competitive variety of...
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...from increased competition significantly enhance consumer surplus, for instance, by leading to lower average selling prices, our present research shows that increased product variety made available through electronic markets can be a significantly larger source of consumer surplus gains. One reason for increased product variety on the Internet is the ability of online retailers to catalog, recommend, and provide a large number of products for sale. For example, the number of book titles available at Amazon.com is more than 23 times larger than the number of books on the shelves of a typical Barnes & Noble superstore, and 57 times greater than the number of books stocked in a typical large independent bookstore. Our analysis indicates that the increased product variety of online bookstores enhanced consumer welfare by $731 million to $1.03 billion in the year 2000, which is between 7 and 10 times as large as the consumer welfare gain from increased competition and lower prices in this market. There may also be large welfare gains in other SKU-intensive consumer goods such as music, movies, consumer electronics, and computer software and hardware. (Consumer Surplus; Product Variety;...
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...Pay it forward Book Supplier Executive summery Executive Summary The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage. 1.1 Solution The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market dominance by...
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...Pay it forward Book Supplier Executive summery Executive Summary The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage. 1.1 Solution The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail. The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market dominance by...
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...Republic of the Philippines LagunaStatePolytechnicUniversity Siniloan Host Campu, Siniloan, Laguna CollegeofAgriculture Bachelor of Science in agribusiness COURSE SYLLABUS IN social science 4 first semester, a.y. 2013-2014 I. COURSE CODE: SOC.SCI 4 II. COURSE TITLE: GENERAL ECONOMICS WITH TAXATION AND LAND REFORM III. Course Description: This course provides a comprehensive coverage of all major topics in economics. Attention is given to establish student understands of key economic principles with particular emphasis on the Philippine Economic system, its growth and development. The course covers the foundation of economics, demand and supply analysis, the concept of elasticity, the theory of production and the fundamental concept of micro and macroeconomics with the use of simple graphical and mathematical illustrations. Likewise, the course involves topics on taxation and agrarian reform with discussion on issues and problems related to its implementation. IV. CREDIT UNIT: 3HOURS V. TIME ALLOTMENT: 54 hours/ 3 hours per week VI. GENERAL OBJECTIVE: At the end of the course, the students are expected to know the fundamental principles of economics, and their application to everyday life. SOCIAL SCIENCE 4 – GEN. ECON WITH LAND REFORM AND TAXATION Time Allotment |TOPICS/ CONTENT |SPECIFIC OBJECTIVES |TEACHING STRATEGIES |VALUES INFUSED |INSTRUCTIONAL MATERIALS...
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...Creating/Sustain Customer Markets Final Project Executive Summary Barnes & Noble (B&N), Inc., is a Fortune 500 company, the largest retail brick and mortar bookseller in the United States, and a leading retailer of content, digital media and educational products in the country.1 Over the years, we have been faced with decreasing profits due to a shrinking market for print books, competition from Amazon.com Inc., and the costs of investing in our own e-reader.2 Barnes & Noble Education, Inc., one of the largest contract operators of bookstores on college and university campuses, legally separated from Barnes & Noble on August 2nd of 2015.3 Therefore, the college student market segment that purchases their books from a Barnes & Noble Education-owned bookstore will not be discussed. Barnes & Noble Education did contribute to increase the brand name of Barnes & Noble, “The Bookseller”. B&N first store opened in 1917 as a bookstore.4 Since then our company has expanded its store offerings to include toys, games, music selection, coffee, and food. With less than 2 years to the anniversary of the opening of our first store, we recommend returning our focus back to books; our marquee product. Therefore, we will provide a detailed marketing strategy to increase the overall sales of books. We will offer solutions to increase purchases of current customers, address customer price concerns by promoting our loyalty program, how to increase foot traffic by offering free wifi...
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