...Purpose – In the context of a merger, the management of corporate identity – in particular of corporate names and logos – assumes a critical role. This paper aims to explore how name and logo design characteristics, and specifically figurativeness, influence consumer preferences in the context of a brand merger, in the banking sector. Design/methodology/approach – This study develops a typology of the alternative corporate identity structures that may be assumed in the context of a brand merger by drawing on a literature review and secondary data, as well as an exploratory study analyzing consumers’ preferences regarding alternative branding strategies. Findings – The results suggest that there is a clear preference for figurative logos. Furthermore, there is evidence that logos may be as important as the company name in a merger situation, in terms of assuring consumers that there remains a connection to the brand’s past. The data show that the logo chosen by consumers reflects their aesthetic responses, whereas the selected name reflects their evaluation of the brand’s offers or its presence in the market. Originality/value – The paper uses an innovative research design which gives respondents freedom to choose their preferred solution; hence, the richness of the results is enhanced. The results should guide managers in their evaluation and choices regarding post-merger branding strategies. Keywords Brand, Brand identity signs, Brand logo, Mergers and acquisitions, Consumer preferences...
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...Systems Research and Behavioral Science Syst. Res. 15, 365–372 (1998) & Research Paper Evolution and Thermodynamics: The New Paradigm{ Jeffrey S. Wicken* Department of Biochemistry, Penn State University, Erie, Pennsylvania, USA This paper introduces the new evolutionary paradigm born of the synthesis of Darwinism and thermodynamics. It also introduces this volume, whose theme is the integration of life and social process with physical law. The sense of this expansion is as follows: Darwinism has come under intense scrutiny in recent years, from several fields. These range from statistical mechanics to developmental biology. In this paper, I will discuss the direction the revision of the Darwinian program is taking through thermodynamics, which is the science of irreversible process and self-organization. My objective is to show the coherence of life with the rest of nature. # 1998 John Wiley & Sons, Ltd. Keywords evolution; emergence; thermodynamics INTRODUCTION Evolutionary theory is presently undergoing the kind of massive conceptual restructuring that marked the two great scientific revolutions of our century: relativity and quantum mechanics. Like those two revolutions, the one occurring in evolutionary theory has tremendous practical and epistemological implications for understanding, and dealing with, nature. Much is dissonant in the Darwinian world. The ecological relationality of life had, from the time of Aristotle, suggested a functional order of nature...
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...2328 alextevi@yahoo.com Olutayo Otubanjo, PhD Senior Lecturer (Marketing) Lagos Business School Pan-African University Km 22 Lekki Epe Expressway Ajah, Lagos, Nigeria. 00234 808 608 6816 totubanjo@lbs.edu.ng Electronic copy available at: http://ssrn.com/abstract=2197664 Abstract Purpose: This paper seeks to create an epistemologically grounded understanding of the causes and process of corporate rebranding via the lens of the theory of evolution by natural selection. Approach: A review of the factors that trigger corporate rebranding, as reported in academic literature, is made. Following the review, a case is made for the absence of an epistemologically grounded understanding of why firms rebrand. Consequently, the theory of evolution by natural selection is brought forward as a platform for the development of a new model that explicates the causes and process of corporate rebranding. Findings: A new model anchored on the theory of evolution by natural selection, and a new definition of corporate rebranding is advanced. Essentially, the model offers epistemologically grounded reasons for ascendancy of corporate rebranding in the environment. Limitations: This is a conceptual paper – meaning that the model suggested in this study is yet to be subjected to a serious empirical exercise Originality: The review of literature indicates the absence of an epistemologically grounded understanding of the causes and process of corporate rebranding in the business environment. The pursuit...
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...Abstract This paper explores a social psychology study that reports on results from research conducted on negative stereotypes and the effects it has on certain types of people. The study focuses on the phenomenon social psychologist call the “stereotype threat” or the concern of being at risk of confirming a negative stereotype about one’s social group (Stone et al., 1999). Similar studies have shown that when people are confronted with negative stereotypes about their social identity they tend to perform poorly on a task. On the other hand people tend to do well on tasks when the threat to their social identity is not present. This paper examines Stone’s, Sjomeling’s, Lynch’s and Darley’s experiment focused on whether traditionally non-stigmatized groups such as white college students would also experience distress when their social identity is threatened. Stereotype Threat The anxiety or concern of confirming negative stereotypes about one’s social group in any situation is referred to as the stereotype threat by social psychologist. Ever since it was first introduce by psychologist Claude Steele, the stereotype threat has become one of the most researched topics in the field of psychology, academics, and recently in athletics. Therefore, the purpose of this paper is to critically analyze the study: “Stereotype Threat Effects on Black and White Athletic Performance,” conducted by Jeff Stone, Mike Sjomeling, Christian Lynch, and John Darley....
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...Course Title: Thesis Paper A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prof. Dr. Md. Masudur Rahman Professor Department of Marketing University of Dhaka Prepared For: Anisur Rahman ChowdhuryRoll-117, Section A18th batchDepartment of MarketingUniversity of Dhaka | Prepared By: Submission Date: 31 March, 2016 Letter of Transmittal March 30, 2016 Prof. Dr. Masudur Rahman Professor Department of Marketing University of Dhaka Subject: A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” Dear Sir, This is an immense pleasure to submit my thesis paper on A Research Paper on “How brand elements influence the consumers’ purchase intention of a brand: A study on Horlicks and GlaxoSmithKline” as a partial fulfillment of BBA program. I hope this paper is informative and comprehensive as per your instruction. Here, I have worked with the consumer of “Horlicks” and tried to analyze their feedback to find out the impact of brand elements of “Horlicks & GlaxoSmithKline” on their purchase intention of Horlicks. Now, I am very grateful to you for your valuable supervision, precious time, effort and support throughout...
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...Dameka Towner PSYC 340 07/29/13 The effects of Hormones and behavior on gender identity Gender development begins when a baby is conceived, which why most women want to know the sex of their child as soon as possible. Boys and girl are treated different from the day they are born, causing the environment- nurture to affect gender development. Although nurture has a major influence on gender development, biological factors-nature also play a major part in the effects of gender development. In this paper the discussion that will address is the interaction between hormones and behavior and how they affect gender identity, also how the argument of how nature and nurture is the main affect gender identity. Biological factors play a huge role in children’s growth development. For example, boys and girls develop with a significantly different sex organs, and they also become more different when the onset of puberty sets in. Puberty is when the chemical messenger called hormones start to help with the formation of appearance from the physical changes occurring inside the body of an adolescent. According to Oswalt & Dombeck (2013), some researchers introduced the thought of same sex hormones that make sex organs differentiation in the uterus, which later triggers puberty. Naturally, human bodies go through the stage of puberty, and hormones have a lot to do with the development of the individual body during the onset of puberty. Hormones are leading players in the body’s...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research DocumentsThe Research Paper FactoryJoinSearchBrowseSaved PapersHome Page » Social Issues Assess the Strengths and Limitations of Participant Observation for the Study of Labelling in Schools. In: Social Issues Assess the Strengths and Limitations of Participant Observation for the Study of Labelling in Schools. The term labelling is used when someone attaches a person with a meaning or definition to them. For example, a teacher may use labelling to label students with titles such as bright or thick, trouble maker or hardworking. Participant observation is where a researcher takes part in the event or ordinary life of a group while observing it. There are two types of types of participant observation- covert and overt observation. Covert observation is when the study is carried out undercover, and the researcher’s real identity and purpose are kept a secret. Overt observation is the complete opposite where the researcher makes their true identity and purpose known to those being studied. The provided text looks into researching gender relations in school. Gender relations can cause many issues for the researcher, especially if the researcher is of a different gender. The item suggests that teachers working in the school may disguise their sexist attitudes because they have a professional duty to treat all pupils the same but they may find it hard to put up with this act when being observed over a long period...
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...POLITICAL SCIENCE DEPARTEMENT OF HUMANITIES ENGLISH LANGUANGE AND LITERATURE PROGRAM PURWOKERTO 2014 Abstract This paper titled "The Impacts of Foreign Education in Obi Okonwo's Life as Depicted in No Longer At Ease" will mainly focus on finding how foreign education changes Obi's Life. This paper will explore this issue by explaining how his foreign education affected his life and what impacts it brings to Obi's life. This paper will use Post Colonialism Criticism to try to explain what happens to Obi after his foreign education. As a theoretical approach, postcolonialism asks readers to consider the way colonialist and anti-colonialist messages are presented in literary texts. It argues that Western culture is Eurocentric, meaning it presents European values as natural and universal, while Eastern ideas are, for example, inferior, immoral, or savage. What post-colonial literary criticism does is analyze literature written both by colonial powers and by those who were colonized in order to look at the cultural impact of colonization. After further analysis are done regarding the impact of foreign education in Obi Okonkwo's life, the analysis concludes that there are three main impacts that are caused by Obi's foreign education. The first is the loss of identity that made Obi Okonkwo to feel uncomfortable whether he is Nigeria or England. This loss of identity has caused Obi to see all sorts of problems with his own culture, but on the other hand, he is not accepted by the...
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...out of ‘good will’. It is therefore a surprising given that this paper, Origins Natural Resources, an international cosmetic superstar adopted CSR since its conception and continues to maintain strong earth friendly practices throughout its operations regardless of substantial costs and burden to uphold. Thereby exploring the possibilities that characteristics of virtue can truly exist in a corporate entity, and perhaps society should be less sceptical of others intentions. Introduction The question of why businesses truly adopted CSR initiatives has never been initiated, thus sparking interests on whether or not it is an authentic act of corporate citizenship or simply a front to financial rewards. This paper aims to analyse Origins Natural Resources dedication towards Corporate Social Responsibilities (CSR) addressing two major issues the organisation perceived as most significant and relevant to its core products and services. The two categories are addressing the importance of animal cruelty via experimentation and environmental sustainability. These issues will be analysed by applying utilitarianism, Kant and Virtue Ethics theories to address whether the current CSR strategies is a normative model of ethical practices. Lastly, a conclusion on whether the CSR initiative fits any ethical or moral value theories and identifying any new issues unaddressed. Company Overview & CSR Strategies Origins Natural Resources Ltd. is an international business specialising in naturally...
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...spring as source of drunkenness water. The lakes are a source of food, a kind of Fish, shrimps, and mollusk such as Corbicula, commonly called tulya. Parts of the lakes are navigable. The lakes traditionally have been a common resource for everyone, without any restrictions on their use; any extremity of the community of interests can fish in them. The city of San Pablo relies on these Lakes as a source of economic income by attracting tourist and commercializing its local resources for the benefit of the city. 2. BACKGROUND OF THE STUDY The seven lakes hold the most interesting parts of the city and yet they are subjected to human degradation. Government efforts to save the lakes were made in order to ensure the preservation of its natural resources at the same time promote its beauty not just for the local population but for the whole world to know. The Seven lakes of San Pablo in...
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...RESEARCH 2015 R E S E A R C H , 2 015 The Doctoral Programs at Harvard Business School educate scholars who make a difference in the world through rigorous academic research that influences practice. More than 140 strong, HBS doctoral students represent diverse backgrounds, degrees, undergraduate schools, and disciplines includ— ing economics, engineering, mathematics, physics, psychology, and sociology. They examine the most critical issues in business management through rigorous research, creating and disseminating new knowledge as the next generation of thought leaders. By the time they graduate, students will have authored and co-authored publications with faculty members, who often become important mentors, colleagues, and collaborators. ACCOUNTING AND MANAGEMENT Chattopadhyay, Akash , Matthew R. Lyle, and Charles C.Y. Wang. “Accounting Data, Market Values and the Cross-Section of Expected Returns Worldwide.” Working Paper, April 2015. (Revise and resubmit to Journal of Accounting and Economics.) Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. “Activist Directors: Determinants and Consequences.” HBS Working Paper 14-120, June 2014. Gow, Ian D., Sa-Pyung Sean Shin, and Suraj Srinivasan. “Consequences to Directors of Shareholder Activism.” HBS Working Paper 14-071, February 2014. Ioannou, Ioannis, Shelley Xin Li, and George Serafeim. “The Effect of Target Difficulty and Incentives on Target Completion: The Case of Reducing Carbon Emissions.”...
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...Is asexuality a lack of sexual orientation and analogous to other sexual orientations and identities? One of the most inescapable social assumptions is that all humans possess sexual desire (Cole, 1993; 192). A related assumption is that sexuality is not only something one does, but an identity or something one is (Weeks, 1986; Foucault, 1978, cited in Scherrer, 2008; 621). Most inquiries into asexuality have approached it as either behaviour (lack of sexual acts) or a lack of desire for sexual acts. However, Scherrer argues that the complexity and variability of asexuality also encompasses those who are interested in romantic attachment but with limited or no physical contact, along with others who are simply not interested in sex (Scherrer, 2008: 634), a discourse appears frequently in which self-identified asexuals participate. It is in this context where identity labels such as demisexual, hyposexual, romantic or aromantic asexual, hyporomantic, straight-A, gay-A, bi-A, grey-A, etc. take on meanings, as asexuals attempt to position themselves not only according to the genders of people to whom they experience romantic attraction, but also according to the degrees to which (and the ways in which) they do so (DeLuzio Chasin, 2011; 713). It is already clear from the language of asexuality that it positions itself as an alternative to sexual, instead of as an alternative to straight or queer, with significant variations in both ‘romantic orientation’ and the degree to...
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...Synthesis Paper: Leadership Ella Mathis-James June 17, 2015 Doctoral students are the future of academic circles and need to possess an in-depth research-based approach. The three articles covered in this paper focuses on organizational candidates, presidential affiliates and doctoral students with the leadership skills needed for the role of educated professionals research. This paper will have the in-depth research-based on the commonality of all the articles which is inclusive of personality and behavior traits as well as embracing the management philosophy portraying a functional method to detect prospective leaders. It is not an ironclad method which envisages who will direct or by what method will he or she direct. These articles give a concept into the methods to effect or utilize a particular description of successful management. However the conception of an effective leader is biased, which makes it challenging to visibly describe what characteristics and qualities cause somebody to be an effective administrator or leader. There is also not any unanimity concluded as to which traits are largely significant for those in chief positions such as leaders and administrators to have. Although some view character traits like self-confidence and inspiration, others contemplate natural traits like individuals size to be more important. This paper is a synthesis analysis of three research articles that explored leadership styles, individual’s temperaments, perception of themselves...
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...as a malleable structure: Reframing the conceptual understanding of design and culture through George Kubler’s morphological approach to the history of things Author: Joori Suh, Assistant Professor, Interior Design Department, Iowa State University Under the banner of globalization and internationalization, what actually happens in design? Has today’s blended culture lost the identity unique to the context? What should be the interior design educator’s attitude toward teaching design and culture in the current age? We encounter dilemmas in global design, the results of which are sometimes almost identical regardless of unique settings because of our tendency to grasp design as a whole with respect to particular style or trend without fully apprehending the core and the deviation. Perceiving the entire design project as a mere symbolic expression also hinders our true understanding of design and culture. In this article, I attempt to answer fundamental questions regarding the complex, innate relationship between design and culture and suggest restructuring a conceptual framework applicable to related research and education that effectively reveals the multi faceted characteristics of design and culture in the present age. From the perspective of morphology, current individual design practice can be redefined as one entity comprising two coexisting components: One is a set of particular principles that construe a certain design pattern or type of design practice, and the other is...
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...International Journal of Machine Learning and Computing, Vol. 1, No. 5, December 2011 Preservation of Cultural Heritage and Natural History through Game Based Learning Zainal A. Hasibuan, Yugo K.Isal, Baginda Anggun N.C., Mubarik Ahmad, and Nungki Selviandro phase to implementation phase. Next, experimental games to study the influence of game culture on students. Finally, the conclusions of the article and future research. Abstract—Indonesia is a country consisting of thousands of islan. With many islands in Indonesia then there are many cultures of various ethnic groups scattered across Indonesia. With the cultural diversity that exist in Indonesia, then the existing culture must be preserved because the culture is a very important element in representing the personality of a country. There is a tendency that Indonesian young generation do not recognize their cultures. "Desa Maya Budaya Indonesia" (DayaBaya) : Virtual Village with Indonesian Culture - is a game developed to introduce Indonesian culture to young generation. This game simulates a virtual village located in a region in Indonesia that can be developed according to the player’s desires and wishes. The simulation will help young generation to know various cultures of Indonesia at the early stage. This game has also been tested on 48 students from Vocational High School,and a result from this experiment shows that the game improves user’s knowledge about cultures. II. PREVIOUS STUDY In the previous studies, the...
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