Throughout history, music has lasted as a metaphysical, intangible good that can trace and identify different styles, fashions, and fads. Music is not perishable; as time continues, more music is produced and can be accumulated by its macro-market of the entire population. At a first glance, this assertion may seem greater than its true implications. However, music, both as a whole and targeted, has formed and acquired its own target market for each generation, location, current age, culture, and every other demographic. In the midst of the information age, music consumption has evolved from the rudimentary trends of the 20th century; as records and CDs eventually faded away from their positions of primary music-consumption products, digital …show more content…
After 17 months of negotiations, the FCC approved the merger between XM and Sirius satellite radio. Before this merger, both Sirius and XM “limped along financially for years, and [the merger] is a second chance (Simon).” Both Sirius and XM agreed to a number of conditions from both merger- opposing Democratic and Republican commissioners, such as freezing prices for three years, selling channels in smaller and cheaper packages, and allocating 8% of their channels to educational and minority broadcasters. In 2008, NPR’s Neda Ulaby stated that the merger between Sirius and XM will “not be much of a monopoly,” taking into account other sources of music consumption such as iPods and MP3 players (Simon). 10 years later, this tends to hold true in the entire music listening industry, but may not be completely accurate compared to “other” satellite radio …show more content…
In a very successful marketing technique, Sirius XM is often installed and includes a one-year free trial in over “75% of all new vehicles (Hall).” Inclusion in a tremendous amount of new vehicles allows the already prestigious reputation of XM radio to create a dependence on the listener. With exposure to “tens of millions of potential new listeners each year,” XM may have a substantial, and growing, following of dedicated subscribers. With the goal of marketing being to obtain and retain consumers, XM radio certainly markets itself