The first commercial advertisement that this particular ad agency created has a few problems that should worry them. The commercial shows Arnold Schwarzenegger drinking a shot of Jack Daniels whiskey. After he takes the shot Schwarzenegger says, “The best-tasting whiskey every made. Jack Daniels … You’re hired!” The first problem with this commercial is the consumption of alcohol by Schwarzenegger. The networks that are displaying these ads might be turned off by the commercial because of the alcohol being consumed. This commercial is being shown during several primetime shows where there will be a big audience watching at home. Consumers may be turned off by this ad and these big TV networks definitely don’t want their viewers being uneasy about these ads. …show more content…
That statement would be considered falsity because he declared a statement of fact about Jack Daniels. He could’ve avoided this by using a puffery statement like “ Jack Daniels… a great tasting whiskey”. That would be an expression of opinion instead of a statement of fact. Also, is Schwarzenegger considered a relevant advocate for a whiskey brand? This could be deceiving to consumers because an actor/bodybuilder/politician could confuse consumers on the brand of whiskey. Lastly, Arnold Schwarzenegger tweeted on his personal twitter account, "Celebrating America's birthday with America's most popular whiskey: Jack Daniels." This tweet had no hashtags attached to it. Schwarzenegger was paid $10,000 for this tweet and did not disclose this information. He must indicate that he was paid for his tweet by having a hashtag such as #payedad. The ad company must reconsider this commercial and tweet due to these