...| Assignment 5: Marketing Strategies | Professor: Dr. Shirley McLaughlin | | Miriam E. Rockemore | 3/17/2013 | | Executive Summary This paper aims to summarize the plans and strategies that will generate sales of merchant processing services and equipment for Franchise Card Network. Franchise Card Network (FCN) is a vehicle solely dedicated to delivering the best possible payment processing solutions to franchisors and their franchisees. FPN works exclusively in the franchise space, utilizing the extensive knowledge of its human resources in the areas of retail and payment processing to facilitate the unique needs of franchise systems. FCN’s goal is to provide fair, fully disclosed pricing and empowering merchants to take control of their payments processing costs. Franchise Card Network (FCN) believes in the promise and value small to medium-size businesses offer the marketplace. Through innovation and experience, Franchise Card Network helps guide these businesses in managing the opportunities and risks associated with establishing and expanding their payment processing capabilities. Franchise Card Network will empower its clients with rapid application approvals, with most applications being approved within two business days. In addition, FCN’s investment in technology will effectively harness and exceed the growing demands in the processing industry. Therefore, allowing...
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...recommend a vendor who offers an ERP strategy. I need to review SAP and Oracle Web sites, and at least two others that offer ERP solutions, and reply to her with the results and the reasons for my recommendations. Answers will vary. Students should realize that SCR foresees a dynamic future. With this in mind, an ERP strategy would be highly desirable. Students should have a basic understanding of ERP. When they research on the Internet, students should be able to find more material they can use in their recommendations. For reference purposes, the following screens are provided: [pic] [pic] 2. Visit SCR’s data library to review SCR’s network configuration and then send Jesse a recommendation for the TIMS system architecture. She wants me to suggest an overall client/server design, number of tiers, and network topology. She also asked me to comment on these issues: legacy data, Web-centricity, scalability, security, and batch processing that might be needed. Jesse said it was OK to make reasonable assumptions in my proposal to her. Student answers will vary. Students should start by viewing the SCR network shown in the Data Library. Based on information in this chapter and previous SCR assignments, students should be able to form an opinion regarding SCR’s TIMS system. Most students will conclude that a client/server architecture should be used, and that a two-tier design probably would support SCR’s needs. With regard to network topology, not enough information...
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...as: | |A) |An organized combination of people, hardware, software, communications networks, and database resources. | |B) |As a system that collects, transforms, and disseminates information in an organization. | |C) |Is composed of hardware, software, networks, and data resources. | |D) |All of the above would apply to the definition of an information system. | | |Ans: D | |2. |In the internetworked E-business enterprise, an extranet refers to: | |A) |A network inside the enterprise. | |B) |A network between an enterprise and its trading partners. | |C) |A local area network within the enterprise. | |D) |A wide area network within the enterprise. | | |Ans: B ...
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...TJX payment system to hack personal and credit/debit card information of an unspecified number of customers. Security breach had affected Customers - pay for the purchases made by the intruders/ card invalidated / expiring the spending power, Financial Institutions –re-issue the cards for those customers whose information was compromised, Store Associates –change their credentials for system access, Vendors, Merchandisers - Modify the information shared due to mutual network and Richel Owen, CSO- design long and short term strategy to address the security breach issue. Intruders utilized the data stolen to produce bogus credit/debit cards that can be used at self-checkouts without any risks, and had also employed gift card float technique. Case Analysis: TJX learnt about the hacking on December, 2006 through the presence of suspicious software and immediately called in Security consultants for assistance. TJX had been intruded at multiple vulnerable points – Encryption, Wireless attack, USB drives, Processing logs, Compliance and Auditing practice. Encryption - Intruder had accessed the card information during the approval process and had the decryption key for the encryption software used in TJX. This can be addressed by purchasing or designing an encryption algorithm that uses advanced encryption standards like asymmetric encryption algorithm, which employs a pair of keys (public and private) and uses a different component of the pair for different steps of the algorithm...
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...information systems for business. Following that, analysis key information requirements by refer to porter’s five forces to find out strategies for competitive advantage and business processes. Moreover, apply information systems to help FIN to solve these exist problems and fulfilling business requirements. As well as, discuss about business decision making by using information systems, and utilize IS/IT to collaborate and communicate with stakeholders. After that, focus on the security and ethical issues that may arise in the company. Finally, discuss about organizational change during the implementation. The problem identification In the case of FIN, obviously, there are different management problems in the business so that reduce the company’s profit and obstruct business processes. As the issues already addressed by Adam and Ian, the first problem was accounts payable and receivable incorrect, reason is the incorrect invoicing which directly affect the accounts payable and receivable. Therefore, FIN should change its data from incorrect to correct. Secondly, there was a problem of inventory management, which didn’t schedules order properly and failed to forecast demand for next quarter. Hence, the change is help FIN to place order properly. Thirdly, failed to forecast demand for future and failed to order correctly. Fourthly, insufficient network and...
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...SEGMENTATION WITH NEURAL NETWORK B.Prasanna Rahul Radhakrishnan Valliammai Engineering College Valliammai Engineering College prakrish_2001@yahoo.com krish_rahul_1812@yahoo.com Abstract: Our paper work is on Segmentation by Neural networks. Neural networks computation offers a wide range of different algorithms for both unsupervised clustering (UC) and supervised classification (SC). In this paper we approached an algorithmic method that aims to combine UC and SC, where the information obtained during UC is not discarded, but is used as an initial step toward subsequent SC. Thus, the power of both image analysis strategies can be combined in an integrative computational procedure. This is achieved by applying “Hyper-BF network”. Here we worked a different procedures for the training, preprocessing and vector quantization in the application to medical image segmentation and also present the segmentation results for multispectral 3D MRI data sets of the human brain with respect to the tissue classes “ Gray matter”, “ White matter” and “ Cerebrospinal fluid”. We correlate manual and semi automatic methods with the results. Keywords: Image analysis, Hebbian learning rule, Euclidean metric, multi spectral image segmentation, contour tracing. Introduction: Segmentation can be defined as the identification of meaningful image components. It is a fundamental task in image processing providing the basis for any kind of...
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...Section 2 AFFECT AND COGNITION AND MARKETING STRATEGY Chapter 3. Introduction to Affect and Cognition Chapter 4. Consumers’ Product Knowledge and Involvement Chapter 5. Attention and Comprehension Chapter 6. Attitudes and Intentions Chapter 7. Consumer Decision Making Chapter 3 INTRODUCTION TO AFFECT AND COGNITION Authors' Overview of the Chapter This is the introductory chapter on consumers' affect and cognition, and it provides a foundation for the rest of this section. Students need to understand the basic concepts presented here in order to apply them throughout the course. We begin the chapter by briefly reviewing the four elements in our basic model, the Wheel of Consumer Analysis. Then we discuss in some detail two broad, internal aspects of consumers' responses--affect and cognition. We describe affect and cognition in terms of two psychological systems that sense, interpret, and respond to information in the environment. The affective and cognitive systems can be thought of as essentially independent, yet highly interrelated modes of psychological response. Affect. Affect concerns people's feelings and emotional reactions. We identify four types of affective responses--emotions, strong feelings, moods, and evaluations--that vary in intensity and level of arousal (see Exhibit 3.2, p. 42). We emphasize that the affective system is largely...
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...are the inputs, processing, and outputs of UPS's package tracking system? There are two sides to UPS's package tracking system: the external, customer-oriented side, and the internal company and employee oriented side. The input starts with customer with the creation of a scannable bar-coded “smart” label which can be done from the UPS website or using a special software provided by UPS, both accessible via the internet. These labels will contain data about the sender, the destination, and package arrival times. This data is received by UPS's central computer for processing and the information is then forwarded to one of their distribution centers where logistical planning will occur. UPS drivers are given a handheld Delivery Information Acquisition Device (DIAD) which can immediately record and upload pickup and delivery information and pictures of recipient signature to the UPS network, called UPSnet, for storing and processing. The data being sent from the DIAD is gathered from the scannable label on packages, recipient signatures captured, time card info, satellite feed of traffic patterns and changing schedules. Finally, all this information's outputs will include the UPS intranet available company-wide to distribution centers, customer service centers, etc., and the internet via UPS's website or embedded UPS functions within corporate customer's own websites. What technologies are used by UPS? How are these technologies related to UPS's business strategy? The technologies...
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...Types of Information Systems PGDM Trimester I, 2013 Types of Information Systems IT applications in Management, 2013 2 Operation Support Systems Definition: • Information systems that process data generated by and used in business operations • Goal: – efficiently process business transactions, – control industrial processes, – support enterprise communications and collaboration, and – update corporate databases IT applications in Management, 2013 3 Examples • Transaction Processing Systems (TPS) – record and process data resulting from business transactions, update operational databases, and produce business documents. • Sales and inventory processing, accounting system • Process Control Systems (PCS) – monitor and control industrial processes. • Power generation, steel production, refinery • Enterprise Collaboration Systems – support team, workgroup, and enterprise communications and collaboration. • E-mail, chat, videoconferencing IT applications in Management, 2013 4 Management Support Systems Definition: • Information systems that focus on providing information and support for effective decision making by managers • Types: – MIS – DSS – EIS/ESS IT applications in Management, 2013 5 Management Support Systems Management Information Systems (MIS) – provide information in the form of prespecified reports and displays to support business decision making. Sales analysis, Production performance Decision Support Systems (DSS) – provide interactive...
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... D. secondary devices. 4. Which physical connection is the fastest? A. Twisted pair B. Coaxial cable C. Fiber-optics D. Microwaves 5. Which among the following is considered a line of sight communication medium? A. Broadcast radio B. Satellite communication C. Bluetooth D. Infrared 6. Most home or business wireless networks are based on a standard called: A. FireWire B. Bluetooth C. TCP/IP D. Wi-Fi 7. Microwave communication uses high frequency: A. radio waves B. infrared C. satellite communications D. optic fibers 8. To _____ is to send data to a satellite. A. uplink B. downlink C. modulate D. demodulate 9. The GPS device in an automobile uses which communication channel? A. Infrared B. Radio Frequency (RF) C. Microwave D. Satellite 10. A widely available technology that uses existing telephone lines to provide high-speed connections is called A. WWAN. B. 3G. C. voiceband. D. DSL. 11. Cellular services use _____ to provide wireless connectivity to the Internet. A. ADSL B. T3 cellular networks C. DSL D. 3G cellular networks 12. The capacity of a communication channel...
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...Chapter 10 Information Systems for Business Operations V. LECTURE NOTES SECTION I: Business Information Systems 10-1 Information Systems in Business: As a prospective managerial end user you should have a general understanding of the major ways information systems are used to support each of the functions of business. The term business information systems is used to describe a variety of types of information systems (transaction processing, information reporting, decision support, etc.) that support the functions of business such as accounting, finance, marketing, or human resource management. Analyzing Gulf States Paper We can learn a lot about how information technology provides major business benefits in manufacturing and other functional areas of business from the Real World Case of Gulf States Paper Corporation. Take a few minutes to read it, and we will discuss it (See Gulf States Paper Corporation in section XI). 10-2 Cross Functional Information Systems: [Figure 10.2] Information systems can be grouped into business function categories, however, in the real world information systems are typically integrated combinations of functional information systems. Such systems support business processes, such as product development, production, distribution, order management, customer support, and so on. There is a strong emphasis in many organizations to develop such composite or cross-functional information systems that cross the boundaries...
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...A comparative analysis of Operation management of Mother Dairy and Amul Submitted by: Group 7 Sayak Ray-159 Pranaw Gautam-160 Vineet Gautam-162 Pardep Jindal-169 Monika Agarwal-170 Shruti Gupta-178 Executive Summary India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cent. Also to take advantage of this lowest cost of milk production and increasing production in the country multinational companies are planning to expand their activities here. Some of these milk producers have already obtained quality standard certificates from the authorities. This will help them in marketing their products in foreign countries in processed form. The urban market for milk products is expected to grow at an accelerated pace of around 33% per annum to around Rs.83,500 crores by year 2010. This growth is going to come from the greater emphasis on the processed foods sector and also by increase in the conversion of milk into milk products. By 2010, the value of Indian dairy produce is expected to be Rs 10,00,000 million. Presently the market is valued at...
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...INFORMATION SYSTEMS 1. What are the inputs, processing, and outputs of UPS’s package tracking system? The company’s inputs are: package information, customer signature, pickup, delivery and timecard data, data location and billing and customer clearance documentation. Processing: They simply transmit data into the central network. The driver places the DIAD into the UPS truck’s vehicle adapter then the package tracking information is then transmitted to UPS’s network for storage and processing in the main computers. From there, the information can be accessed worldwide to provide proof of delivery to customer. The scanning of the barcode at various points along the route and the data is fed into the central computer to keep track of the progress of shipment. Output: the delivery information that can be assessed worldwide to provide proof of delivery to customers. Customers can also access this information through the UPS website or a special package tracking software supplied by UPS 2. What technologies are used by UPS? Technologies include handheld computers (DIADs), barcode scanning systems, wired and wireless communications networks, desktop computers, UPS’s central computer (large mainframe computers), and storage technology for the package delivery data. UPS also uses telecommunication technologies for transmitting data through pagers and cellular phone networks. The company uses in-house software for tracking packages, calculating...
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...system that helps organizations to achieve their goals. a.|Hardware|c.|Feedback mechanism| b.|Software|d.|Data| __C__ 2. Many excellent computerized information systems follow stock indexes and markets and suggest when large blocks of stocks should be purchased or sold in a process called ____. a.|feedback|c.|forecasting| b.|processing|d.|program trading| __A__ 3. _____ consists of computer equipment used to perform input, processing, and output activities. a.|Information technology|c.|Telecommunications| b.|Technology infrastructure|d.|Hardware| __D__ 4. Keyboards, automatic scanning devices, and equipment that can read magnetic ink characters are examples of ____ hardware. a.|storage|c.|output| b.|processing|d.|input| __B_ 5. The One Laptop per Child computer costs ____. a.|under $100|c.|between $200 - $400| b.|under $200|d.|over $400| __B__ 6. ____ consists of computer programs that govern the operation of the computer. a.|Hardware|c.|Applications| b.|Software|d.|Telecommunications| __C__ 7. ____ is an example of application software that allows you to accomplish specific tasks such as word processing or tabulating numbers. a.|Systems software|c.|Microsoft Office 2010| b.|Windows 7|d.|Windows Vista| __C__ 8. People can send short messages of up to ____ using Twitter. a.|10 words|c.|140 characters| b.|100 characters|d.|140 words| __D__ 9. Using ____, you can download audio programs or music from the Internet to play on...
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...system 4. Key corporate assets are: (Points: 2) Intellectual property, core competencies, and financial and human assets. Production technologies and business processes for sales, marketing, and finance. Knowledge and the firm's tangible assets, such as goods and services. Time and knowledge. 5. A managerial element in the UPS tracking system described in the chapter is: (Points: 2) Taking inventory Providing package status reports to customers The decision to use computer systems In-house package tracking software 6. The term "management information systems" designates a specific category of information systems serving: (Points: 2) Integrated data processing throughout the firm Transaction process reporting Employees with online access to historical records Middle management functions 7. These...
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