...are shaped by forces in the society including new consumer capabilities and new organization capabilities. Technology is empowering consumers and organization in ways that are not possible in the past. As such, marketing goes beyond attracting customers, it is involving beating competitors, connecting with customers to build value satisfaction and long-term loyalty (Kottler, 2012). Hence for the IT business venture, marketing starts from internal, taking care that employee are well trained to be able to deliver value, sharing information and that will add value to the customer, ensuring that our services offering reaches our target audience and deploying projects based on best practice to delight customers, and ensuring a tightly integrated after sales support in all our projects. Below represents marketing plan for the organization. Management The role of management team is very critical to sustainability of any business venture. Ability to build and keep teams together is critical to the success of any organization whether old or new. Having the right people in the right role aligning with the vision of the organization, is the hallmark of high performing the organization (Cardon, M.S., 2008). Management team play a great role in building and keeping teams together and ensuring that they perform optimally for the common goal of all stakeholders, customers, suppliers, employee, shareholders etc. Managing a new business venture is quite different from managing a large establish...
Words: 1455 - Pages: 6
...up a new business or buying an existing one in New Zealand. We will begin by explaining why new ventures appear attractive to those entering the world of business, and then describing the more undesirable aspects of new start-ups. We will then continue on to explain the benefits of purchasing an existing business, and then the downfalls of this approach. Lastly, we shall compare the two options and arrive at a summarising conclusion. Making the transition into becoming a business owner in New Zealand can be highly beneficial for many people; however the appropriate groundwork and research must first be completed in order to make informed decisions regarding how the business is going to pan out. Starting a new business is an attractive option for many New Zealanders as it offers capacious benefits and a potential vast improvement in lifestyle. Some of the advantages available include increased income, tax benefits, flexibility and the ability to determine all aspects of the business. Sole proprietors and owners of companies can increase their income exponentially if the business is a success, which can be a great improvement if one is unhappy with the wage they are on in their current employment. Business owners can legitimately use the tax system to their advantage, for instance if one decides to work from home, they have the option to write off a percentage of their rent or mortgage, as well as their utilities and practically anything that is related to the business, thus...
Words: 2099 - Pages: 9
...1.0 EXECUTIVE SUMMARY These business plans outlines the strategy for sales of enterprise software planning solutions to optimum the usage of mobile phone and provide the convenient system to our user. Polaris Private Limited (PPL) will act as the software developer to enhance the usage of mobile phone. We expect a high degree of profitability based on our plan to key in on businesses that have already expressed the need for such services and products to the software manufacturer. Our management expertise in dealing with corporate decision makers and our reputation will be the cornerstone of our success and be a funded that we needed to develop our system. . M&M PHONE in Polaris Private Limited. It is a local company with 100% Bumiputera status. It begins with new introducing and promoting the well-known concept of smart and high tech system that provides services towards customer and makes their daily life more effective and easy regarding using their mobile phone. We got the idea from e-wallet and we tend to expend the idea and come up with M&M phone and create a new environment of life which is modern and easy life in one pocket. With M&M PHONE user can make use their mobile phone as maximum they can. Our system was first conceived as a method of storing various forms of electronic money (e-cash), but with little popularity of such e-cash services, the M&M PHONE has evolved into a service that provides internet users with a convenient way to store and use online...
Words: 4908 - Pages: 20
...in starting a new business venture” Introduction: Marketing is the first and most important activity for a new business venture. Marketing introduces business in the market. Marketing plays a vital role in building new business venture's reputation. Company / Firm doesn't take back move to spend more money on marketing. Because initially, this is the only way where the company can pull the attention of many customers. Consumers get to know more and more about the products through marketing. Let's have a brief discussion about the importance of “Marketing”, why it should be prioritized the most in starting a new business venture. Brand/Name & Fame Recognition: Consumers look for “Branded Materials” now a days. So “Brand Recognition” can only be possible with high marketing activities. Marketing is one of the most powerful activities which provides brand recognition to business venture. With Marketing, We get to decide how do we want to rank our company and what we want consumers to know about what we do. We can build a reputation for our brand around our venture's values, benefits and advantages, with consistent effort and great content. Importance on Community: The products of the business venture will be more publicized if “Marketing” gives importance on the mindset of the community. Company should understand in what way they can attract the community. The business acquisition in One community will definitely help the new business venture in cascading...
Words: 814 - Pages: 4
...large operating company with huge financial success and annual revenue. With that in mind this company has the ability to implement several different kinds of organizational structures and departments. The best approach to starting the idea of cutting expenses and increasing revenue would be to become more centralized than in the past, but not 100% centralized at this point. This new structure would create two to three new divisions under Scott; a farm supplies purchasing department which would include a salaried manager, or a manager and two supervisors, an analyst, three buyers, an expediting clerk that cross trains as an invoice clerk or an invoice clerk. The larger farm supplies purchasing department would fully handle the purchasing of farm supplies. Taking the power away from the local managers and the product managers would give them the ability to have a deeper view of the organization. For example, the company could consolidate shipments of supplies to save transportation costs. Effective communicate between new departments, management, and subordinates is crucial to make this new venture effectively run. The smaller elevator operations purchasing department would oversee the decisions made by local managers, but would not do any...
Words: 1065 - Pages: 5
...BOOTSTRAPPING FOR NEW VENTURES BOOTSTRAPPING FOR NEW VENTURES Antoinette Brown Metropolitan College of New York BOOTSTRAPPING FOR NEW VENTURES Abstract Bootstrapping, frequently regarded as a means to an end when there are no other options to finance a business. Entrepreneurs commonly use bootstrapping practices to help get new ventures up and running. For most small start ups, the process of securing financial backing is risky. When outside capital financing, venture capitalists, banks, and angel investors do not exist Bootstrapping is entrepreneurship in its purest form. It is the transformation of human capital into financial capital. The overwhelming majority of entrepreneurial companies financed through this “highly creative” process, which involves the use personal savings, credit-card debt, loans from friends and family, and formal sources of private equity (Freear, Sohl, and Wetzel, 1995). BOOTSTRAPPING FOR NEW VENTURES Bootstrapping Risks and Rewards When the investment banker says ‘NO’ the entrepreneur relies on himself or herself to raise capital by bootstrap financing. Bootstrappers have to be resourceful to a certain extent. The entrepreneur finds other creative ways to make-do or they do without. Bootstrappers consider strategies that can essentially reduce risks connected with their new ventures. By creating a business that make available products or services and needs little or no inventory, the entrepreneur can make the business more “boots...
Words: 950 - Pages: 4
...speed in the marketplace is increasing. For example, the rate of appearance of new technologies, such as the Internet, is a daunting fact of life for any business. Faced with a multitude of forces encouraging speedy action, many firms respond to the pressure by reducing or even eliminating the time allocated to planning. In a nutshell, it seems as if the pressures of the new competitive landscape are pushing planning aside and forcing companies to simply act faster. Although the idea of planning before starting an activity is intuitively appealing, there are many criticisms of “plan first.” One criticism is that more could be accomplished if the time spent on planning was allocated to other activities. This “plan first or act first” dilemma may be most evident in the development of new ventures—mainly due to the narrow window of opportunity they seek to exploit. The argument is that planning is of little value at the outset of new ventures because time allocated to other activities is of more value at such a critical stage in the organization’s life. In other words, planning takes time away from making the firm a “reality” since the uncertainty and fast timing of entrepreneurial opportunities warrant quick action. Instead of pouring their efforts into planning, founders of new ventures might better spend their time on actions that immediately exploit the identified business opportunity. Another argument is that there is limited downside risk early in the...
Words: 1536 - Pages: 7
...Venture Capitalist ENGL106-Week 2 IP American Intercontinental University Kendrick Little April 22, 2012 Abstract This is a paper to define and explain what venture capitalism is as well as what venture capitalists do in their business. Venture Capitalist An venture capitalist a person who provides capital is for the financing of growing, a new upstarting or struggling businesses. Venture capitalists are the general partners in the venture capitalist process. The capital itself provides long term finances to help companies that are not as lucrative as other large companies and it just simply keeps the company from failing. Venture capital can primarily help with a lot of things such as buying out a company, save a struggling one, upstart a new or expand an existing one. The venture capitalist profit is dependent solely on the company they have invested in, if the company is showing good signs of turnaround or having a good amount of success then the venture capitalist has made a good investment and will benefit from the success financially. Venture capitalist usually works very closely with the partner in the venture capital firm which develops a partnership. The general partners of the company role serves as the managers of the firm and will also in some cases take on the role as advisor to the vc’s to which the funds are made. In the Unites States of America venture capital firms can be set up or structured as limitied liability companies, by doing so the...
Words: 825 - Pages: 4
...About Venture Capital (VC) | Starting and growing a business always require capital. There are a number of alternative methods to fund growth. These include the owner or proprietor’s own capital, arranging debt finance, or seeking an equity partner, as is the case with private equity and venture capital. Private equity is a broad term that refers to any type of non-public ownership equity securities that are not listed on a public exchange. Private equity encompasses both early stage (venture capital) and later stage (buy-out, expansion) investing. In the broadest sense, it can also include mezzanine, fund of funds and secondary investing. Venture capital is a means of equity financing for rapidly-growing private companies. Finance may be required for the start-up, development/expansion or purchase of a company. Venture Capital firms invest funds on a professional basis, often focusing on a limited sector of specialization (eg. IT, infrastructure, health/life sciences, clean technology, etc.). The goal of venture capital is to build companies so that the shares become liquid (through IPO or acquisition) and provide a rate of return to the investors (in the form of cash or shares) that is consistent with the level of risk taken. With venture capital financing, the venture capitalist acquires an agreed proportion of the equity of the company in return for the funding. Equity finance offers the significant advantage of having no interest charges. It is "patient" capital...
Words: 5795 - Pages: 24
...Proof of Business Concept Purpose and structure of outline feasibility Learning Outcome At the end of this learning resource, students will recognise the purpose of the outline feasibility in proving the business concept and begin to consider the likely structure and content of their own study. The outline feasibility study Purpose of the Study When starting a new venture you will almost certainly need to prepare a Business Plan. However there is little point in investing days and days of effort in preparing a full plan, without first clarifying your thinking. Undertaking some initial feasibility activities will help you assess whether the idea has sufficient potential to warrant the investment of your further time and effort. The Business Plan is the full detailed blueprint for launching a new business or venture and securing funding resources. Many person days are involved in its preparation, but this initial feasibility work will greatly assist its preparation. The Outline Feasibility is a format for developing your thinking and structuring the presentation of key information in a way that will help the decision as to whether to proceed to the full business plan. The feasibility study and the business plan are very different and each has a very specific role[1]. The Outline Feasibility is your initial check on reality. (Launching the business would be your ultimate reality check!) An outline feasibility that presents a compelling case is the first...
Words: 1457 - Pages: 6
...IDEA AND MARKET DESCRIPTION Steve Ugbah Prepared for: School of Business & Technology Introduction Entrepreneurship has significantly contributed to society’s climb from underdevelopment to affluence. This has been accomplished through the introduction of new products and technologies to better satisfy consumer wants and raise productivity. An entrepreneur, therefore, is a person who organizes and manages a business, assuming the risk for the sake of potential return (Mariotti & Glackin, 2012). The entrepreneur is an innovator who brings about change through the introduction of new technological processes or products, and thus, through innovation, the entrepreneur is a “deliberate wrecker of equilibrium.” Successful entrepreneurship is associated with a high degree of practical intelligence, creative abilities, and business talent, characteristics which Shavinina (2006) refers to as “entrepreneurial giftedness” (p. 225)--talented individuals who exceptionally succeeded in business by creating new ventures. According to Darling, Gabrielsson, and Seristo (2007), entrepreneurial management leadership is all about “breaking new ground, going beyond the known, and helping to create the future.” Also, entrepreneurial management leadership is about helping people settle into new opportunities that give them joy and hope for the future. The keys to entrepreneurial success are not intelligence, education, lifestyle or background. Rather, entrepreneurial success is determined...
Words: 2137 - Pages: 9
...How to Write a Great Business Plan by William A. Sahlman Harvard Business Review Reprint 97409 Which information belongs – and which doesn’t – may surprise you. How to Write a Great by William A. Sahlman Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. Countless books and articles in the popular press dissect the topic. A growing number of annual business-plan contests are springing up across the United States and, increasingly, in other countries. Both graduate and undergraduate schools devote entire courses to the subject. Indeed, judging by all the hoopla surrounding business plans, you would think that the only things standing between a would-be entrepreneur and spectacular success are glossy five-color charts, a bundle of meticulouslooking spreadsheets, and a decade of month-bymonth financial projections. William A. Sahlman is Dimitri V. d’Arbeloff Professor of Business Administration at the Harvard Business School in Boston, Massachusetts. He has been closely connected with more than 50 entrepreneurial ventures as an adviser, investor, or director. He teaches a secondyear course at the Harvard Business School called “Entrepreneurial Finance,” for which he has developed more than 100 cases and notes. Nothing could be further from the truth. In my experience with hundreds of entrepreneurial startups, business plans rank no higher than 2–on a scale from...
Words: 6958 - Pages: 28
...___________________________________________________________________________ 1. Diversification is the process of a company entering new industries distinct from its core industry, using a multibusiness model. True False 2. Free cash flow refers to additional funds from a government stimulus program. True False 3. If a company generates free cash flow, that money technically belongs to shareholders. True False 4. Transferring competencies across industries involves taking a distinctive competency developed in one industry and implanting it in an existing business unit in another industry. True False 5. A 100-year-old industrial giant, 3M serves as an example of how a company can leverage technology to create successful new business. True False 6. If a company's core skills are highly specialized and have few applications outside the core business, then a company should pursue a related diversification strategy. True False 7. A company should pursue related diversification only to enhance the competitive position of its core business. True False 8. Economies of scope arise when one or more of a diversified company's business units are able to realize cost-saving or differentiation advantages because they can more effectively pool, share, and utilize resources or capabilities. True False 9. Firms with superior strategic capabilities can create profitable new business units at a much higher rate than most other companies can. True False 10. For diversification...
Words: 4090 - Pages: 17
...Lean Start-Ups and Creating an Entrepreneurial, Innovating Economy Missouri Southern State University Abstract Whenever a new venture creation business starts, whether it be a brand new company to a previously established business looking to expand its horizons, failure is almost inevitable. But, thanks to the lean start-up business model, success rates have been increasing and showing great results. The lean business model provides, in a way, a safety net during the testing the hypotheses stages of a new venture to where if failure is detected, corrective action can be taken immediately with minimal risk involved due to testing. In today’s economy, employment can be tricky, thus creating an environment where new venture creation along with a lean business model can help to create an entrepreneurial, innovating economy. Lean Start-Ups and Creating an Entrepreneurial, Innovating Lean start-ups are becoming more popular, spreading from just young tech ventures to big, already established companies due to better rates of success compared to traditional business models. When companies use lean business models, they lead the way for an economy that becomes based off of innovation. This paper will discuss lean start-ups and the process of creating an entrepreneurial, innovating economy. Schemerhorn and Bachrach (2015) states three stages to the life cycles of entrepreneurial firms that all entrepreneurs encounter. Those stages being the birth, breakthrough and maturity...
Words: 1685 - Pages: 7
...existing financial system in Bangladesh to cater to financing needs of SMEs or new potential entrepreneurs and a proposal has been given to develop the venture capital industry to meet financing and non-financing needs of SMEs. SMEs play a vital role within Bangladesh’s economy in terms of creation of industrial outputs and generation of employment. Even though they play a significant role they face problems in securing investment or manage finance to develop their ideas or to expand their existing business. It is not possible for Bangladesh to accelerate economic growth without catering to the financing needs of SMEs, Thus, the paper proposes the development of the venture capital industry as an additional financial intermediary to Cater to financing and non-financing needs of SMEs. The paper discusses available sources of finance for SMEs and the Constraints of these sources. There are basically three sources from which SMEs may receive finance. These are banks, non-government organizations (NGOs) and the capital market. Then, we discuss the advantages that venture capitalists have over banks in catering to the funding needs of SMEs. It is argued that venture capitalists perform the role of ‘active investors’ by way of offering both financial and non-financial commitment to the investee company, which is essential in a market characterized by a high level of uncertainties. Also, it is argued that venture capitalists can reduce the transaction costs associated with monitoring as...
Words: 3834 - Pages: 16
