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New York Times vs. Sullivan

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Submitted By star9957
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Reflections
RES/351
University of Phoenix

Reflections Our goal for week three was differentiating and understanding the difference between qualitative and quantitative methods of research. We reviewed the most common used research designs, both qualitative and quantitative; in addition to selecting the appropriate type of research design in a given business situation. Qualitative research typically has analysis of few subjects for which a set of data is organized and collected. When performing qualitative research, the most commonly used types are through data analysis and data gathering. By putting the components together in sequence, data gathering can help a researcher place all the pieces to formulate a path to the problem that needs resolving. Data analysis can help a researcher put together all the information collected, design patterns and different answers to the problems that are in question. The quantitative method of research mainly uses research groups to test a hypothesis and get more control over the research performed. The design calls for finding participants for the research and using instrumentation to collect data. By using both forms in the designs, researchers can create their own ways to solve the problems and gather other aspects of it by asking their questions and getting answers that meet the requirements of those questions. Quantitative research involves the proper application of statistics to a large number of subjects. When it is applied properly, the quantitative research is arguably more powerful due to the statistics. Knowing your research question is the first part of knowing what research design you want to use. Selecting the right research design for your study depends on what you are studying. There are three types of designs to choose from, experimental, non-experimental, and quasi experimental. A

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