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Competitive Advantage 1. Who are its competitors and partners? a. Competitors: SustainAbility (Think Tank and Consulting group), Niche Consulting Groups (on CSR and ESG), b. Partners: David Gardiner & Associates (consulting service), Angela Bonarrigo Co Cen (consulting services), UNEP, 2. How does it differentiate itself? c. Leader in corporate environmental sustainability in the early 1990s. Founded on what is known as the “Ceres Core Principles” (a 10 point code on corporate environmental conduct), Ceres worked side-by-side with companies to implement these principles into every day operations. In 1993, Sunoco, a Fortune 500 Company, first adopted the principles. Ceres offered constructive dialogue, people not associated with our business and explaining where they are coming from was extortionately beneficial to us? d. Roundtable - Social and Business problem at the center of the table and creative way to involve all stakeholders to come up with the solution e. Embraced identity as leader as environmental reporting f. Catalysts for change! 1997 – launched Global Reporting Initiative (GRI) with UNEP and Tellus Institute offering first standardized platform for corporate reporting in the world!! g. Also pushes companies to improve!! E&S performance h. FIRST IN CSR AND ESG!!! i. Nonprofit that translate environmental problems into the language of the financial markets (bottom line risk, etc.)

Reference: http://www.sustainablebusiness.com/index.cfm/go/news.display/id/21937

Branding and Strategy 1. What is its brand identity and strategy? a. “Corporate Programs: Ceres helps companies make the connection between sustainability and strong corporate governance practices with a focus on strong management systems and accountability structures. This is accomplished

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