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Unit outline of M 501 @ IBA Course Title: Marketing Theory and Practices: M 501

Course Instructor: Dr. Md. Ridhwanul Haq
Ph.D (University of Western Sydney)
MBS (The Australian National University)
Post Graduate Diploma in Training and Teaching (Aus-training, Sydney)
MBA and BBA (University of Dhaka)

An introduction of this unit
Marketing is a discipline concerned with the creation of ‘value’ and exchange of ‘values’ between marketers and their customers. Marketing helps to increase the value of organizations and their clients. Furthermore, managing the marketing is about handling and implementing updated tools and technique in business world.
It is a dynamic and highly stimulating field of contemporary business studies. It has been defined as the business function that determines customer needs, identifies target markets that the company can serve better than its competitors, designs marketing strategy and develops plans and programs to serve these markets effectively and efficiently. Since the basic purpose of business "is to create a customer", the way to grow a business is through marketing. Marketing is therefore often equated with creativity and viewed as one of the most important functions in business.

Approach of teaching
The way that the Marketing Management unit has been developed emphasizes the importance of ‘dialogue’ (through regular collaboration and discussion) as essential to effective learning. We will have number of interactions via the lectures, class contribution, project poster, presentation and through the e-learning environment. We have created linkages between face-to-face interaction and various methods of assessment that provide a continuous opportunity for engagement and learning throughout the semester.
You will learn to apply the principles and theory of

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