...Measured Approach August 13, 2012 The Center on Alcohol Marketing also known as “CAMY” has conducted research on alcohol advertising and our youth. CAMY was created to monitor alcohol company marketing practices in the U.S. The exposure to our youth is through television, radio, magazines and on the internet. The research shows that alcohol companies have deliberately placed advertising where our youth is exposed instead of gearing their advertising towards legal drinking adults. Alcohol consumption among our youth is an international public health crisis. Hastings has analyzed the exposure of alcohol advertising and predicts awareness of the advertising; this leads to positive beliefs about alcohol, increased intentions among our youth to drink and higher tendencies of our youth consuming alcohol. While alcohol advertising is a risk factor for our young people, there have been few regulations implemented to keep the alcohol companies from advertising to our youth. World Health Organizations report that between 13 and 16% of countries rely on some form of self-regulation in this area. Between 2.8% and 57% have no restrictions on alcohol advertising. CAMY has completed multiple research studies by using commercial data bases, surveys, independent research and has even went as far as conducting brain imaging. CAMY’S latest work has broken down his findings by Hispanic and African-American youth since they...
Words: 643 - Pages: 3
...------------------------------------------------- Research Project Date 17th November, 2012 ANALYSIS OF THE IMPACT OF PEOPLE METER ON TELEVISION ADVERTISING IN PAKISTAN AKNOWLEDGEMENT We sincerely thank our advisor Mr. Agha Zohaib for the guidance and help he has given us at every step of the way in completion of this Research Project. We are also thankful to Ms. Sabina Aziz from Mindshare for her time and patience and all the media professionals who consented to our request for interview and gave their valuable time, knowledge and experience in completion of our work. Table of Contents ABSTRACT 6 CHAPTER 1 8 Introduction 8 Gallup: 9 People Meter: 10 Objectives/Aim: 11 CHAPTER 2 12 LITERATURE REVIEW 12 The Global Perspective: 12 Subcontinent Perspective (India): 17 Local Perspective (Pakistan): 19 CHAPTER 3 21 RESEARCH METHODOLOGY 21 Research Design 21 Procedure 21 Measurement/Instrument Selection 21 Methodology 22 Sample 22 Software Employed 23 CHAPTER 4 24 People Meter Vs Gallup: Secondary Data Analysis 24 Gallup & People Meter Reach Comparison between Satellite & Terrestrial Channels 25 Gallup & People Meter Rating Comparison between Satellite & Terrestrial Channels 27 Gallup & People Meter Reach & Ratings Comparison for Top 10 Channels 29 Ratings Analysis of Altaf Hussain’s Speech on 9th September 2011 31 GEO NEWS ANALYSIS: 31 DUNYA NEWS ANALYSIS: 33 ARY NEWS ANALYSIS: 34 SAMAA...
Words: 18546 - Pages: 75
...Survey on Impact of Television Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers...
Words: 2122 - Pages: 9
...converting consumer insights into actionable recommendations Crystal Nathan and Johanna Campbell ESOMAR Consumer Insights, Dubai, February 2009 Title: Author(s): Source: Issue: Circling the square - converting consumer insights into actionable recommendations Crystal Nathan and Johanna Campbell ESOMAR Consumer Insights, Dubai, February 2009 Circling the square – converting consumer insights into actionable recommendations Crystal Nathan The Nielsen Company, Australia Johanna Campbell Frucor Beverages, Danone, Australia PREAMBLE “My goal is simple. It is a complete understanding of the universe, why it is as is and why it exists at all.” Stephen Hawking Although the goal is termed as simple, it is a monumental albeit fascinating task and qual research often gets endowed with that task in a marketing environment. Hence, the hunt to explain the reasons behind a particular phenomenon or phenomena and arrive at insightful solutions continues. Having said that, Qualitative research also comes under the axe for producing results that are “too conceptual and airy/fairy” or “not robust enough to be actionable” or as the ubiquitous client would put it “telling me things that I already know” or better still “not giving me enough insights”. So how does one combat this? To the authors of this paper, the answer lies in not just adopting the proverbial “thinking out of the box” route but also identifying the insights and enclosing it with actionable recommendations...
Words: 1845 - Pages: 8
...Q 1. Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. In the U.S., the term TV ratings immediately makes people think of Nielsen because Nielsen Media Research has become the de facto national measurement service for the television industry in the United States and Canada. Nielson measures the number of people watching television shows and makes its data available to the television and cable networks, advertisers and the media. This research is worth billions of dollars. Advertisers pay to air their commercials on TV programs using rates that are based on Nielsen's data. Programmers also use Nielsen's data to decide which shows to keep and which to cancel. Nielsen uses a technique called statistical sampling to rate the shows -- the same technique that pollsters use to predict the outcome of elections. Nielsen creates a sample audience and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show. Electronic metering technology is use for Nielsen ratings process. Two types of meters are used: set meters capture what channel is being tuned, while People Meters go a step further and gather information about who is watching in addition to the channel tuned. Nielson viewership data collection system provides many advantages:...
Words: 774 - Pages: 4
...Foundations of Research RES 320 April 26, 2011 Patricia Moser Abstract The discussion of this paper will review The Neilsen Ratings System for television programming in the United States. The paper will specifically focus on the research studies for the Neilsen Ratings System. The goal of the paper is to explore these issues, incorporate the ideas and practices of the Neilsen Rating Systems and discuss the pros and cons of this research giant. . . . . . . . . . . . . . . . . . . . The Neilsen Rating System The Neilsen Ratings System began as a radio rating system by Arthur Neilsen. The Neilsen Rating System evolved to eventually analyze television data. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio (Levin, 2006). That method has since become the primary source of audience measurement information in the television industry around the globe. Measuring Ratings The Neilsen Rating system is characterized as a syndicated data provider. A syndicated data provider tracks the change of one or more measures over time, usually in a given industry (Cooper, 2006). Neilsen Rating system makes a very lucrative business for the data that is presented to the entertainment industry, most importantly television. The primary system of measuring data for the Neilsen Rating system is by gathering data and the industry...
Words: 1516 - Pages: 7
...in 2003? d. In what year were the fewest new drugs approved? How many? e. Comment on the trend in the number of new drugs approved by the FDA over the eight-year period. Chapter 1 Data and Statistics 0.5 1.0 1.5 2.0 2.5 3.0 0 3.5 Federal Spending ($ trillions) Year 2002 2003 2004 2005 2006 2007 2008 FIGURE 1.8 FEDERAL SPENDING 23. Nielsen Media Research conducts weekly surveys of television viewing throughout the United States, publishing both rating and market share data. The Nielsen rating is the percentage of households with televisions watching a program, while the Nielsen share is the percentage of households watching a program among those households with televisions in use. For example, Nielsen Media Research results for the 2003 Baseball World Series between the New York Yankees and the Florida Marlins showed a rating of 12.8% and a share of 22% (Associated Press, October 27, 2003). Thus, 12.8% of households with televisions were watching the World Series and 22% of households with televisions in use were watching the World Series. Based on the rating and share data for major television programs, Nielsen publishes a weekly ranking of television programs as well as a...
Words: 1820 - Pages: 8
...determine the rates charged for advertising?: It is important for how much money is charged to ads; more of an audience = higher cost, whereas less of an audience = lower cost 16. Know types of NON face-to-face communications:: Signs, billboards, fliers, posters, logos, videos, emojis, clothing Reasons events fail:: -Not being willing to try new things -Lack of creativity or innovation -Unengaged attendees -Ineffective or no marketing or promotion -Poorly trained or selected personnel -Lack of money -Poor timing or conditions Ways to build a brand:: Ad and marketing, websites, point of sale materials (shirts), reporting formal (consumer reports, PR) and informal (word of mouth) 10. 11. 12. 13. 17. What are Nielsen ratings?: Audience measurement system What are the 4 elements of brand equity? Need to understand each element.: -Brand-name awareness: familiarity, recognition -Brand...
Words: 1092 - Pages: 5
... REFERENCING TECHNIQUES AND PLAGIARISM. NAME: Ashley Vercueil STUDENT NUMBER: 42068711 DATE: 08/10/2015 WITNESS: Sheree Gloss 2 42068711 COM 3703 TABLE OF CONTENT 08 October 2015 PAGE DECLARATION 2 1. INTRODUCTION 4 2. QUANTITATIVE CONTENT ANALYSIS 2.1 The research problem 4 2.2 Research question or hypothesis 4 2.3 Method 5 2.4 Findings 6 2.5 Analysis 7 3. FIELD RESEARCH IN MEDIA STUDIES 8 4. MEASURING MEDIA AUDIENCES 11 5. FILM THEORY AND CRITICISM 14 5.1 Film: An overview 14 5.2 Theoretical discussion 14 5.3 A German expressionist analysis of film 15 6. PSYCHOANALYSIS AND TELEVISION 17 7. CONCLUSION 20 8. SELF-EVALUATION AND SELF-REFLECTION 21 SOURCES 23 Addendum 24 3 42068711 COM 3703 08 October 2015 Portfolio Examination Option 01 1. INTRODUCTION In this portfolio examination I will conduct my own quantitative content analysis, conduct a focus group interview to explain field research in media studies. This analysis will give greater insight into the frequency of stories published about women and other related stories, as well as how they are portrayed...
Words: 9121 - Pages: 37
...Elizabeth Gomez Saratoga Hostel v. Avila (2009) In 1999, Maria Avila was hired as a housekeeper by Saratoga Hostel; she was 42 years old. Her duties included: cleaning twelve rooms a day, doing some laundry, and cleaning the hallways as well. Due to the economic crisis of 2009, Saratoga Hostel hired a new business consultant to find ways to reduce costs and personnel. The housekeeping department let go 3 of their 10 employees. The manager then decided to train all employees to clean 14 rooms per day instead of 12. When the training was over, 3 employees could not handle the pressure of the new routine, Avila was of them. These three employees were given another week of training. After that week, when their performance did not improve, the manager called each of the 3 employees to a private meeting, and opened a new part-time/seasonal housekeeper position. Avila was given a verbal warning for her current poor performance (up to this point, Avila’s performance was always described as “good” or “excellent”.) Comments about Avila’s age starting to be heard around the hotel after her warning; she was called “grandma”, and constantly asked if she usually uses her “senior discount” at stores. She was the oldest housekeeper. Also, rumors around the employees were saying that, out of the three employees who were called to speak to the manager, only Avila’s was given a verbal warning. When her performance did not improve, she was terminated in January...
Words: 1729 - Pages: 7
...reviews are by the movie viewers. There is something unique in ratings called Flickometer. This tells you the actual critic reviews, awards won by the movie, etc. In short it helps you to decide the best movie to watch. What is much loved about this site is its simplicity and the content provided. There are different categories which cater to all, such as movies, celebrities, photos, videos, games, news and blog. As a registered user you can even write a blog on related topics. It is user friendly and provides just the information required. There is nothing complicated about it. There are categories like widgets and advertising as well. So if you own a blog or a website you can add doctorflix.com as a widget on the same. As per my research, there are about 30 or more similar websites in this category, but this wins over in simplicity and information provided. Other websites offer other features like movies and songs download, wallpapers, etc. which is very common. Doctorflix in return concentrates more on the reviews, ratings and the blog which differentiates it positively from others. Pros:- 1. Simplicity of content 2. User friendly 3. Real-time reviews and ratings 4. Interesting categories Cons:- 1. May be they can come up with more categories like the best songs of the particular movie rated 2. Music reviews My rating for this website for now will be 3.5 stars out of 5. In short it’s a one stop solution and some entertainment for movie lovers. We can expect...
Words: 299 - Pages: 2
...programming has created a tremendous market for producers of televisions. Technological advances in electronic circuitry have allowed televisions to be manufactured less expensively opening a flood gate of companies that sell sets. Owners of “smartphones” can even view the same programming on their telephone that they see at home. This provides yet another avenue of influence for television programmers. Americans have an average of three televisions per household according to surveyor and television ratings company A. C. Nielsen in a study released in 2010. According to Nielsen, 54 percent of American homes have at least three televisions while only 18 percent of homes had one or less sets. This number is up 43 points from a similar survey conducted in 1975. Clearly, television has become one of the dominant forms of media in the United States and probably has some effect on viewers but whether the effect is negative or positive is yet to be determined. Also according to Nielsen more people will be cutting their cables and obtaining their entertainment from the internet thanks to advances in web broadcast technology and the increase in the number of homes with access to high speed internet. There are so many arguments being offered by both sides of the morality issue that it is nearly impossible to determine which side is right. Proponents of public television cite the good things that...
Words: 1721 - Pages: 7
...TEAM PROJECT PEER EVALUATION Part of your grade is based upon your participation in and contribution to your team. To help us determine your grade, you are to provide information evaluating your own performance and that of your team members. Keep in mind that the information you provide here is confidential and only your professor will see your evaluation. The criteria to consider as you rate your members include: 1. Effort / Active Participation: following through on the project and being accountable to group members. 2. Contribution: improving quality of work, being creative, bringing unique skills and abilities that aid in the quality of the final product, and providing leadership 3. Attendance: attending team meetings and or group activities 4. Supported Group Process: eliciting and valuing input of others, mediating arguments and relieving tension, lending a positive attitude, and other maintenance roles that enhance group social climate 5. Communication: checking in with the team before missing a meeting, clarifying expectations, keeping communication channels open, facilitating others’ participation, and speaking and listening effectively. Using each of the criteria, provide a rating for yourself and each of your team members using the rating scale from 1 to 10 below. In the last column recommend a grade (A, B, C, D, or F) for the individual. 1-2 Mediocre 3-4 Poor 5-6 Average 7-8 Good 9-10 Exceptional Name (Insert names...
Words: 296 - Pages: 2
...Sibelius 5th Symphony Sibelius had had a tough life of being an alcoholic and having lived during the First World War Sibelius as a composer led his life "on two levels". Him being in- touch with the outside world were sparse because of the war, and financial pressures. Sibelius was planning for an entirely new kind of symphony. He would write multiple versions of the symphony before he was really satisfied with the result. In the summer of 1914, just after the outbreak of the First World War, he wrote that he had got an idea for "a lovely theme". Then in the autumn of 1914 he wrote a prophecy to his friend Axel Carpelan: "Another depth of misery. But I can already make out the mountain that I shall ascend God is opening his doors for a moment, and his orchestra is playing the fifth symphony. “While Sibelius’s diary notes show that his mood during the fourth symphony was one of determination, the initial stages of the fifth symphony seemed to be filled with ecstasy. "The autumn sun is shining. Nature in its farewell colors. My heart is singing sadly – the shadows grow longer. The Adagio of my fifth symphony? That I, poor fellow that I am, can have moments of such richness!!" he wrote on 10th October 1914. And in November the sentiment grew even stronger: "I have a lovely theme. An adagio for the symphony – earth, worms and misery, fortissimo and sordinos [mutes], lots of sordinos. And the melodies are divine!!" In another diary entry (April 1915) Sibelius wrote: "In...
Words: 640 - Pages: 3
...A big problem facing by Bluefin Labs is that Bluefin’s data reliability. First, Bluefin’s data mainly come from Twitter, a real-time communications platform with 200 million monthly active users globally. From what CBS Television has commented, 70% of Bluefin’s data come from Twitter, and only 10% of CBS’s market is on Twitter. In a way that Bluefin could not provide what client really needs. Also, Bluefin’s reliance on the data from Twitter may cause a selection on biased sample of audiences since the majority of Twitter’s users tend to be young adults. Furthermore, Bluefin collects its demographics by retrieving users’ public screen names. Among Twitter’s 200 million monthly active users, many of them are fake users and maintain duplicate accounts. And there could be groups of spammers who are paid working together to influence reviews. It is hard for Bluefin to segment and target different groups of users. Hence Bluefin’s data source are not actually representative for all groups of users. Nielson, the television ratings girant, is a robust competitor to Bluefin Labs. For representativeness, CBS Television supplemented its Nelson People Meter data with a proprietary viewer panel. If it wanted viewer reactions to a show, or wanted to know reactions from a subset of the penel with a propensity to influence other viewers, it had only to email its question to the panel and receive, within three or four days. However, Nielson’s sample is not random in the statistical sense. A...
Words: 374 - Pages: 2
