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Not All Companies Are Viewed as Equal

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Not All Companies Are Viewed as Equal

Strayer University:
BUS309 Business Ethics
Week 4 Assignment

Not All Companies Are Viewed as Equal
Speaking on the side of the consumer, I believe the consumer is responsible for him or herself. If you decide to partake in alcoholic beverages, you have a responsibility to yourself and those around you. We have all heard about drinking and driving. It affects everyone that it touches: the victim, the person responsible and each of the families. If both individuals involved are not killed they could be seriously injured.
I support the consumer who decide to drink. It is their choice whether or not to partake in alcohol. As an individual, no other person can force you to drink. You are your own person and like the ad goes, you should do so responsibly. Alcohol can affect us, personality wise, in different ways. For example, some of us may react violently while others may become happier. However, it affects the body itself, the same. “Alcohol is absorbed through the stomach and travels straight to the bloodstream” (www.drugfreeworld.org). It only takes a few minutes to reach your brain. Hence, it affects your brain and slows a person’s actions/ reaction time.
With that being said, you have to educate yourself about being responsible when it comes to drinking alcohol. Alcohol education it is good to know the facts, but there is so much more that you need to know. “There is the risk of disease, early death, and jail to name a few” (www.valueseducation.co.uk/articles/alcohol-responsibility.html). Whenever you decide to drink you should do so responsibly. If and when you are drinking with friends, you should also look out for their safety and wellbeing. For example, do not let them leave the party and get behind the wheel of their car. You may need to take a stand by taking their keys or insist that they not have any more to drink.
The industry can do cater to both: self-preservation and consumer. Once upon a time, there were no television commercials or billboard ads about alcohol.
Not All Companies Are Viewed as Equal
The industry played no role in terms of responsible brand promotion. It was as if they, only cared that you buy their product. No word was ever mentioned about being responsible. It has not been until recent years that the industry has taken a more active role in being responsible. For example, whenever you see a television commercial about drinking it concludes with “Please Drink Responsibly” (www.crownroyal.com). If you go to any website, it asks to verify your age. “Brands are trying to verify that you are of legal age to drink” (www.barcardi.com). In closing, both industry and individual consumer bear a certain amount of responsibility. Brands are doing so, by minding consumers to drink responsibly. However, it is ultimately up to the consumer to make educated choices. For example, assign a designated driver whenever you are out with friends. If necessary, call a cab whenever you have too much to drink.

Not All Companies Are Viewed as Equal
References

Crown Royal® Canadian Whisky | Crown Royal®. (n.d.). Retrieved April 28, 2016, from https://www.crownroyal.com/

Drunk Driving Statistics - Drinking and Driving Facts - Drug-Free World. (n.d.). Retrieved April 27, 2016, from http://www.drugfreeworld.org/drugfacts/alcohol/drinking-and-driving.html

Alcohol Education – Where’s The Personal Responsibility? (2009, February 17). Retrieved April 28, 2016, from http://www.valueseducation.co.uk/articles/alcohol-responsibility.html

BACARDI Age Gate - BACARDI. (n.d.). Retrieved April 27, 2016, from http://www.bacardi.com/us/lda

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