...manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail. 2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13). 3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling methodology. And also data collection procedures selected and designed. (Cooper, & Schindler, 2011, p. 13) 4. For the manager to ensure high ethical standards applied, there should be safeguards put in place to protect the study participants, organizations clients and researchers. Recommendations should not exceed the scope of the study. And the study’s methodology and limitation section...
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...How to Study and Discuss Cases Read the case once, attempt to answer the questions independently, and then read the case again. Sample questions that may guide you on your analysis What are the basic facts? What are the characteristics of the company and the market? Who are the key players? What are their objectives? Is there an organization in distress? Is there an undeveloped market opportunity? If so, what are the symptoms? What are the measures or evidence? Are they biased? Are there underlying problems or trends? What are they? How do we know? Is there one transcendent problem or opportunity? What is it? How do we know? What decisions need to be made? What are the alternatives for action? What are the pros and cons of each alternative? How do we evaluate them? Which alternative do you recommend? Why? What should we learn from this case? How does this case relate to the course topic? To other cases? To the reading? WHIRLPOOL OF INDIA LTD Whirlpool’s vision is to have a presence in every home of the country—with pride, passion and performance. They believe they create the world’s best home appliances to make people’s life easier and more enjoyable around the world. 1. Pride in the work and in the employees. It is measured by vigorous process of determining the commitment, capabilities and contribution of the employees. 2. Passion for creating unmatched customer loyalty for their brands, which...
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...A Project Management approach to Service Delivery within the Financial Services Sector; A case study of CAL BANK 1.1 Background The competitiveness of service business is contingent, at least in part, on the design and configuration of quality service delivery and the value proposition inherent in such services (Frei and Harker, 1999; Johnston and Clark, 2005; Verma et al., 2002). Therefore,congruence high level of alignment between a service experience and value for money is crucial for success of all organizations. From this perspective, a study aimed at investigating how project management can be successfully applied to service firms (banks) to lead to quality service delivery for customers is highly justified, as customers are the life blood of any organization. Indeed, several empirical studies suggest that firms achieve higher levels of profitability and performance through successful implementation of project management (PM) (Sauser et al, 2009; Lockett et al, 2008; Chin, 2004; Atkinson et al, 2006; Alleman, 2008; Gallo and Gardiner, 2007; Fernandez and Fernandez, 2009). Moreover, project management has been proven to have the ability to enhance flexibility, remove bureaucracy and also to create room for adaptability (Gomes et al, 2008; Lockett et al, 2008; Lord, 1993). Similarly, the argument for providing quality service has far been advanced by many scholars both in marketing and management circles. For example, Heskett & Sasser, (2010) documents the importance...
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...Service quality gap analysis in Indian banks: an empirical study. Abstract: Introduction of Liberalisation Privatisation and Globalisation (LPG) in Indian economy has affected almost all the sectors and industries of the economy. Indian banking industry is no exception to that. The net result of such policy initiatives has been increased competition at the marketplace. The fight for customers has got intensified. Literatures establish a direct link between service quality and marketing performance of banks thus concluding that loyal customer base can only be created through superior service. Hence effectiveness of service quality of banks is largely being tested to forecast the marketing performances of the banks. It has also been seen that degree and effectiveness of service quality has been said to be different in case of public and private sector bank. The paper investigates the service quality gaps existing with the offerings of the leaders of public and private sector banks of India, viz., SBI and HDFC Bank. An attempt has also been made to identify the weak links of select banks and enable the banks to understand the areas of their strengths and weaknesses and work upon to infuse efficiency and effectiveness. Key words : Service Quality, Customer satisfaction, Customer perception, Customer expectation, State Bank of India (SBI), HDFC Bank. Article Type: Report Subject: Banks (Finance) (Quality management) Liquefied petroleum gas (Quality management) Direct marketing ...
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...I: Introduction I. A: Rationale/Motivation Over the past two decades, cross-border or international mergers and acquisitions (IM&As) have become the favored method of foreign direct investment (FDI). The form shows that IM&As go both ways: toward developing countries and from them, reshaping the world’s economic boundaries. Trends notwithstanding, researchers suggest that, overall, the expected financial benefits of M&As are often not recognized. The highest rate of failures has been linked mainly to the fact that “M&As are still designed with business organization and financial fit as primary conditions, leaving psychological and cultural issues as secondary concerns”. While as new countries start out into the free-market economic system, paying attention to cultural factors in IM&As is becoming essential. The wider cultural gap and the current trend of IM&Asbetween developed and developing countries increases the urgency of understanding the effects of civilization on the dynamics of IM&As and on issues such as corporate organization and local adaptation strategy. The present research is designed in response to this shortcoming. It examines the effects of culture on the outcome of IM&As and the variability of these effects during the different phases of an IM&A. The research focuses on the international aspect of cultural conflicts—the differentiating factor between domestic mergers and acquisitions (M&As) and IM&As. It measures success from an organization’s internal...
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...the factors of High Labour Turnover within the Hotel Industry in Johor Bahru 1.0 Introduction The hotel industry in Malaysia was considered the second highest industry that contributed to the national GDP. A report from the Malaysia Insider (2010) stated that 9% of the country’s GDP is contributed by this industry due to the increasing numbers of tourists visiting the nation. This can be seen from a 2010 report by the MTPB which showed 16.4 million tourists arrived in 2005, later the number increased to 23.6 million within 5 years. Thus, an increase in the number of tourist means that there will be more job opportunities for the locals. However according to the report from the Ministry of Human Resource in 2009 it mentioned that the Tourism employee turnover in Malaysia is relatively high at 16% and 8% was contributed by hotel employee turnover. Manpower is crucial to any industry but to the service industry manpower shortage would be the biggest challenge faced by the hotel industry when compounded by the issues of staff retention and job satisfaction. In an increasingly competitive landscape, the hospitality industry must endure upon restructuring especially in aspects of career progression opportunities and matching the industry growth with the talent and service levels as well as monetary and non-monetary reward structures. It has become a necessity to look at the context of labour turnover within the hotel industry and decide on benchmark practices to battle the operational...
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...multi-dimensional perspective Josee Bloemer, Ko de Ruyter, Martin Wetzels. European Journal of Marketing. Bradford: 1999.Vol.33, Iss. 11/12; pg. 1082 » Jump to full text Subjects: Service industries, Studies, Statistical analysis, Quality of service, Market research, Loyalty, Consumer behavior, Effects, Marketing management, Customer relations Classification Codes 9175 Western Europe, 8300 Service industries not elsewhere classified, 5320 Quality control, 7100 Market research, 2400 Public relations, 9130 Experimental/theoretical Locations: Belgium Author(s): Josee Bloemer, Ko de Ruyter, Martin Wetzels Document types: Feature Publication title: European Journal of Marketing. Bradford: 1999. Vol. 33, Iss. 11/12; pg. 1082 Source type: Periodical ISSN/ISBN: 03090566 Abstract (Document Summary) In recent research on service quality it has been argued that the relationship between perceived service quality and service loyalty is an issue which requires conceptual and empirical elaboration through replication and extension of current knowledge. A study focuses on the refinement of a scale for measuring service loyalty dimensions and the relationships between dimensions of service quality and these service loyalty dimensions. The results of an empirical study of a large sample of customers from four different service industries suggest that four dimensions of service loyalty can be identified: purchase intentions, word-of-mouth communication; price sensitivity; and complaining behaviour. Further analysis...
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...ethics. We use a dataset on ethical policies of almost 2,700 firms in 24 countries. We find that there are significant differences among ethical policies of firms headquartered in different countries. When we associate these ethical policies with Hofstede’s cultural indicators, we find that individualism and uncertainty avoidance are positively associated with a firm’s ethical policies, whereas masculinity and power distance are negatively related to these policies. KEYWORDS: business ethics, codes of ethics, cultural values JEL: G300, L210, M140 Introduction Are there differences with respect to the ethical policies of firms that are headquartered in different countries? And are there differences among firms that belong to different industries? Chryssides and Bert Scholtens received his Ph.D. at the Universtiy of Amsterdam. Since 1999 he has been working at the Department of Finance of the University of Groningen, the Netherlands. His research particularly looks into the interaction between financial institutions and corporate social responsibility. He has published in, among others, Ecological Economics, Journal of Banking and Finance, Finance Letters, Journal of Investing, Sustainable Development, and Journal of Business Ethics. Lammertjan Dam is a Ph.D. student at the Universtiy of Groningen. He expects to defend his thesis...
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...1. Introduction The globalization of the economy, internationalization of businesses and emergence of new markets are all key themes in contemporary business. Whereas international business may once have been the province of organisations with sufficient scale and reach, these types of companies – typically multi-national corporations - no longer have a monopoly on this kind of business. Increasing numbers of firms, of varying scale, are confronted with compelling reasons for expanding their activities across multiple national boundaries. In some cases, such motivation includes the knowledge that success in international markets is a pre-requisite for survival; if competitor organisations succeed in international markets, they may achieve the scale and liquidity which affords them sustainable competitive advantage. However, scrutiny of the empirical experience of international expansion suggests that the apparent potential is by no means straightforward to achieve in practice. This raises questions about whether or not it is realistic to envisage a ‘best practice’ in terms of international expansion strategy. Can the latter be conceived of as a specific and transferable management skill, or is it instead reliant upon expertise in a particular sector of business, a market, or a national culture? After all, if proven strategists are found wanting, where can the organisation go in terms of its future practice? Large, successful and sophisticated businesses have often found that...
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... Page Nos. Table of Contents 2 Abstract 3 Literature Review 4 Background 4 The Theory of Planned Behavior 8 Methods and Participants 9 Study Design 9 Data Collection 10 Demographic Details 11 Data Analysis 11 Conclusion 13 Recommendation 14 References 15 Appendices 17 APPENDIX 1: Ethics Form 17 APPENDIX 2: Preliminary Data Analysis 17 Interview Questions 17 APPENDIX 3: Thematic Data Analysis 17 Interview Questions 17 Abstract This study attempted to qualitatively investigate Australian student’s perception of the impact of excessive consumption of fast food on their health, studying in Flinders University. The sample consisted of University students with a diversity of demographic details, including sex, age, and the level of education. The researcher, a 27-year old student, used a purposeful sampling strategy to select respondents for the study. Four participants were convenient in making the results of the study dependable. He used four qualitative interviews as a method of data collection. While carrying out the interviews, the researcher used both open and closed ended questions. In order to ascertain that all the data was recorded, notes taking and audio recordings were used at every stage of the interview. Preliminary data analysis and thematic data analysis were used to analyze the overall recorded information. The purpose of the study is to...
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...Paper Outline I. Section 1 a. How have social enterprises fared better than their for-profit rivals during the recession? b. What aspects of the way the businesses are run have made them more successful (if using profit as the measurement of success)? c. How have they continued to attract customers to their shops despite falling numbers of patrons during the recession? d. To what measurable extent has the recession impacted their business? e. In a broader sense, are mutuals more competitive in their sector/industry by virtue of containing positive aspects falling into one of the questions above? II. Section 2 III. Section 3 Section 1 How have social enterprises fared better than their for-profit rivals during the recession? The economic recession has had a negative impact on the performance of most businesses in the UK. However, this appears not to be the case with social enterprises. During the recession, most social enterprises seem to be growing and have reaped more benefits as they seek to achieve their goals. Social investment has remained vibrant even in the face of the economic recession. Unlike the for–profit enterprises, social enterprises derive their capital and labour for philanthropic, government and commercial bodies. This means that social enterprises have a great pool, of investors as well as a greater capacity to attract talented and more skilled labour. Legal structures in the UK have been reformed...
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...INTERVIEW QUESTIONS AND TEN SMART ANSWERS If only interviewees could have the slightest idea of the kind of questions interviewers will ask them, a lot more people would be able to overcome mental fear of the unknown which often produces the physical symptoms of nervousness. The best way to prepare mentally is to know what may be coming. Fear of the unknown can only exist when there is an unknown. Take the time to understand some of the standards when it comes to interviewing questions. The following are some of the most difficult questions you will face in the course of your job interviews. Some questions may seem rather simple on the surface such as ‘tell me about yourself’ but these questions can have a variety of answers. The more open ended the question, the wider the variation in the answers. Once you have become practiced in your interviewing skills, you will find that you can use almost any question as a launching pad for a particular topic or compelling story. Others are classic interview questions, such as “what is your greatest weakness”? Questions most people answer improperly. In this case, the standard textbook answer for the greatest weakness question is to provide a veiled positive such as: I work too much. I just work and work and work. Wrong. Either you are lying or, worse yet, you are telling the truth, in which case you define working too much as a weakness and really do not want to work much at all. The following answers are provided to give you a new perspective...
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...Open Source and Business Model Innovation. The Funambol case Alberto Onetti Department of Economics - Insubria State University Varese, Italy aonetti@eco.uninsubria.it Abstract – A comprehensive theoretical framework about open source business models is still missing, notwithstanding a growing number of contributions. This lack of literature is mainly due to the relative newness of the phenomena. This paper aims at giving a contribution to the ongoing discussion about open source business implications. The research hypothesis is that open source represents a disruptive innovation for the software industry. The purpose is to understand, through case study research, how open source companies can develop successful business models. Funambol provides an interesting example of an optimized business model, able to leverage the open source advantage in an emerging market. The paper is structured in three main parts: the first one aims at outlining the research hypothesis and methodology. The second part identifies the unique competitive factors distinguishing open source business and the main business implications. The final part focuses on the analysis of the Funambol business case. Fabrizio Capobianco Funambol Inc Redwood City, CA, USA info@funambol.com Zend engine) and multiple commercial tools around it. - Dual licensing business model: the dual license approach is not based on one integrated license. It is rather a business policy that permits a customer to choose one of...
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...THE GLOBAL MARKETPLACE. (Under the direction of Dr. Nancy Cassill and Dr. William Oxenham). The purpose of this research was to analyze how a niche strategy can be used by US textile and apparel companies to compete with lower priced imports. With the increasing globalization of the industry, it has been suggested that companies focus on products that offer a competitive advantage over commodity products (Standard and Poor’s, 2003). One way of doing this is to focus on specialized, or niche, products. The conceptual models used in this study provided a framework for specialization within trade. The trade theories examined were 1) Ricardo’s Comparative Advantage Theory (Ricardo, 1817), 2) Heckscher-Ohlin Trade Theory of Factor Proportions (Heckscher & Ohlin, 1991), 3) Posner’s Technology Trade Gap Theory (Posner, 1961), 4) Vernon’s Theory of the Product Life Cycle of Trade (Vernon, 1966), and 5) Porter’s Model of Competitive Advantage (Porter, 1998). Each of these trade theories predicts specialization as a result of trade. This means that as trade barriers decrease, a country’s resources will focus on those processes in which it has a competitive advantage. For the US textile and apparel industry, this means moving away from basic textile items used in apparel production, such as basic fabrics, and moving towards more focused and specialty products, which includes niche products. The methodology used in this study consisted of two phases. Phase I used a deductive research design...
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...Performance Persistence in Entrepreneurship 1. Introduction In this paper, we address two basic questions: Is there performance persistence in entrepreneurship? And, if so, why? Our answer to the first question is yes: all else equal, a venture-capital-backed entrepreneur who succeeds in a venture (by our definition, starts a company that goes public) has a 30% chance of succeeding in his next venture. By contrast, first-time entrepreneurs have only an 18% chance of succeeding and entrepreneurs who previously failed have a 20% chance of succeeding. The answer to the second question of why there is performance persistence is more complex. Performance persistence – for example, among mutual fund managers, stock analysts, or football players – is usually taken as evidence of skill. This is certainly the most straightforward explanation of our finding. Indeed, we will provide additional evidence to support this view. However, in the context of entrepreneurship, there may be another force at work. The perception of performance persistence – the belief that successful entrepreneurs are more skilled than unsuccessful ones – can induce real performance persistence. This would be the case if suppliers and customers are more likely to commit resources to firms that they perceive to be more likely to succeed based on the entrepreneur’s track record. This perception of performance persistence mitigates the coordination problem in which suppliers and customers are unwilling to commit resources...
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