...about life in general. The six scientific principles of thinking happen to be the concept, which has greatly affected people’s thinking as well as reasoning behavior. This concept is dependent on the primary aspects of psychology. It is applied within each and every level of scientific thinking categories. This only means that such principles are utilized in tests, problem solving, as well as solution valuations. All scientific thinking, which take part in an individual’s daily activities happen to be best enhanced using the six principles of scientific thinking. Such principles include: correlation vs. causation fallacy, ruling out rival hypothesis, falsifiability, extra ordinary claims require extraordinary evidence, reliability, and Occam’s razor. Extra ordinary claims This is a scientific thinking principal, which argues that extra ordinary claims need extraordinary evidence. In other words, the more an argument contradicts what people know already, the more convincing the evidence has to be prior to people accepting the claim. For instance, a sight on the internet “where does big foot live in North America,” reports that the encounters of Bigfoot get report throughout North America. It argues that Bigfoot is seen in every kind of climate as well geographic location (HubPages Inc, 2016). There is a lot of contradiction on the argument augment about Bigfoot and his presence in North America. There is need for convincing evidence for people to buy that. Falsifiability...
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... For PAPER 2, SECTION 2: WESTERN METAPHYSICS On WILLIAM OF OCKHAM SUBMITTED BY: HARISH S PEDPAROLU MA PART 1 WEEKDAY BATCH ABSTRACT This write-up seeks to take stock of the philosophy of William of Occam , in the context of his position in the history of medieval philosophy and with reference to not just his ‘razor ‘ but also of his views on ethics, politics and epistemology as well. It begins with an account of medieval philosophy and its chronology followed by a brief survey of the problems central to medieval musings. The problem of universals and particulars is then brought in and is discussed with reference to the raging conflict between the realists, on one hand , and the nominalists on the other . The views of Thomas Aquinas and John Duns Scotus ,in reaction to whom , much of the philosophy of William of Occam took shape , are related . What follows is an account of Occam’s razor, its being rooted in Occam’s position on the problem of universals and the distinction he draws between the knowledge capable of being reasoned and the understanding based solely on faith. His ethical and political views are touched and a few comments are made about the impact and relevance of his views in the Middle Ages. The beginnings of what has come to be classified as the ‘Medieval period ‘ in the historical discourse on philosophy lie in...
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...MANAGEMENT BRIEF - GILLETTE - THE SENSOR RAZOR LAUNCH. 15 August 1992 The Economist (c) The Economist Newspaper Limited, London 1992. THE BEST A PLAN CAN GET Our second case study involves one of the most successful launches of a consumer product in decades: Sensor, Gillette's high-priced, high-tech razor. In April 1990 Gillette's Bruce Cleverly made one of the hardest decisions a marketing boss can ever face: to pull an expensive television-advertising campaign off the air. Hard, but in this case, enviable. The advertisements in question had not been attacked as misleading; they had caused no offence; they had not failed to stir consumers. Far from it. Mr Cleverly was forced to stop advertising his company's newest product, Sensor, because demand for the high-tech razors was so intense that the company could not produce them fast enough to meet it. In America and Europe, pre-launch publicity had consumers clamouring for Sensor weeks before it arrived in shops that January. When it arrived, many retailers could not keep the razor and its premium-priced blades in stock for more than a day or two. Gillette vastly under-estimated its product's potential. The company's most optimistic pre-launch projections were for the sale of 18m razors and 200m blades in 1990. The actual totals were 27m and 350m. Sensor grabbed 7% of both the (at the time) $850m American blade market and the $1.1 billion European one, and an astonishing 42% of the $150m combined American and European...
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...Analytical Essay Boy in the Striped Pyjamas January 13th, 2010 Nathan Harder Shaving Bruno’s hair is a focal point in the novel and a main contribution to his death at the end of the book. It also illustrates how we are, ultimately, all humans. Through Bruno, we improve our understanding of just how equivalent and identical we truly are. When Bruno is infected with lice from nearby Auschwitz, his father shaves his son’s head, much like the prisoners must undergo upon entrance. “It turned out that both Gretel and Bruno had lice in their hair,…..then Father decided that the best thing was for him to start afresh and he got a razor and shaved all Bruno’s hair off, which made Bruno cry.” (p.183) “…there were crowds of people sitting together in groups….they all had one thing in common….they all had shaved heads, which Bruno thought must have meant there had been an outbreak of lice here too.” (p.206) Not only does this make Bruno resemble the prisoners, but it condemns him to his ultimate demise when, upon entering the camp, he is mistaken for a prisoner. He would have been easily recognized by his full head of hair and would have been returned to his father. Perhaps, had his father been more attentive towards his son, Bruno may have escaped his horrible fate. Bruno’s shaven head contributed in making him look like all the other children in the camp. This represents...
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...Gillette Indonesia Marketing The marketing plan appropriate for Gillette Indonesia would be to focus on the higher-end razors as they are probably already purchasing the low-end razors. With constant competition from cheaper-made shaving products, Gillette should find a way to fight dirty campaigns. In other words, razors are nothing more than sharp steel and by using a quality blade over the cheap ones, people can avoid razor cuts that can cause tetanus and various other infections. To receive good healthcare treatment in Indonesia usually requires money. With the average person making less than $10k per year, constantly going to the medical clinic for treatment for tetanus, will not suit their pockets well. The marketing can focus on good quality razors saving lives and money by minimizing the trips to the medical clinic. This would be an easy marketing technique because the World Health Organization (WHO) has already approved Gillette as one of the safest razor blades made. The WHO has recommended Gillette as a healthcare hygiene product because Gillette is actually used in hospitals across the world as a shaving tool before surgery. Another campaign should be made to use clean shaved men to represent sex-appeal. Make beardless men look more attractive by society standards. Don’t just make them look good on television, but rather make society love them. Show these men wealthier, happier, and even more attracted by the opposite sex. Gillette can even go as far as having...
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...Alternatives……………………………………………………………………………..8 5. Evaluation of Alternatives………………………………………………….…….8 6. Recommendation(s), Action Plan/Implementation…………………..9 7. Appendix…………………………………………………………………………………11 1. Executive summary As a marketing advisor, my role is to analyse the Clean Edge Razor Case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative solution to choose, what the advantages and disadvantages are. Finally, suggest implementations that should be taken in order to achieve the goal. As a leader in the heath product and grooming manufacturer company, Paramount is introducing a more technologically revolutionary nondisposable razor into the super-premium market to maintain market share. However, there are many competitors in this segment and Paramount is considering the proper the positioning method to choose to gain the most market shares. Both niche positioning and mainstream positioning have pros and cons. Niche positioning focus on specific group of male that are very concerned with the functionality and the messaging of the razor. They seek superior shaving experience and consider shaving as daily grooming ritual. Mainstream positioning focus on a broad market and target at the consumers that have ordinary shaving needs. However, the key issue is that mainstream positioning may cause cannibalization effect, triggering decline in sales of the...
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...Examination Project By Virtual University Dear Informative Friends: This survey is about the Razor of the company namely Gillette. The purpose of the survey to analyze the marketing strategies of Gillette Razor. This is an examination research project which is assigned be the Virtual university. The people who are selected for the participation of this survey are of great importance. In the selection educated people is considered as a criteria to participate in it. Your sincerely, Umer shahzad MBA (final semester) Virtual university Questionnaire 1) How often do you shave? a) Daily b) After two days c) Weekly d) Forth nightly 2) Which type of shaving instrument you use: a) Razor with disposable Blade b) Disposable Razor 3) Have you shaved with Gillette Razor? a) Yes b) No 4) Which Gillette razor you use? a) Blue II b) Mach 3 c) Fusion d) Fusion Plus 5) To use Gillette Razor is easy? a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree 6) Do you agree that Gillette’ Razor has a positive psychological factors on consumer? a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree 7) Gillette makes its different brands so good that it always in accordance to its target...
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...Group Assignment (Gillette Case Study) Submitted to: Mr. Syed Ahmed Submitted by: (Group Members) • Saima • Maria Memon • Kashif Soomro • Jawaid Shaikh 1. How is the Gillette Series being positioned with respect to (a) competitors, (b) the target market, (c) the product class, (d) price and quality? What other positioning possibilities are there? a. Premium to competition b. The Best a Man can Get" - not the most convenient or cheap at all, but the most value added products, building on the popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other positioning possibilities for a Brand. Gillette can position the various products it has separately, or treat Gillette as a master Brand. If Gillett is one Brand, then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories, then there is a shaving line, and then a deodorant line, and it can get into an aftershave line as well, unless it wishes to keep it aligned with the shaving category. In this scenario there can be 3 distinct positioning that Gillette can take up in the consumers’ minds. 2. Is Gillette making the best use of the brand equity that has been created with Sensor? Given that Gillett is attempting to make a name for itself and that Sensor has been its biggest success, it makes sense to use the impetus of that to tie into the rest of its...
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...Dollar Shave Club University of Maryland, University College CMST 301 01/31/2016 Introduction & Synopsis In The New York Time article written by Dahl titled “ Riding the momentum create by a cheeky video” the author presents a founder of a Dollar Shave Club company which is based in Santa Monica, California. The company sells shaving razors to man based on a monthly subscription. Michael Dubin was the founder and he used digital media to achieve a goal of getting more customers but also to get investments from big companies. The prices range from a $1 to $9 a month based on what type of razor blade customer chooses. The idea of selling razor via subscription came to the owner Michael Dubin because he have heard of many man complain of the prices of razors in stores. At the begging of launching his business, he spent months driving down San Diego to connect with bloggers to spread the word. However, it was difficult and he decided to make a video to tell the story of buying a razor via subscription. After launching his video on YouTube it has been seen almost 10 million times. In the first 48 hours of launching the video, he had 12,000 orders placed. After the launch of the video the business kept growing, Dubin struck a deal with many investors, which helped him, grow the company. Today the business is valued at $615 million, what started, as a video ad now is multi million-dollar company. With the use of digital media, Dubin was able to...
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...simple and easily accessible. Let’s take the example of shaving. There are major differences in the behavior of customers in emerging and developed markets. Companies catering to these markets such as P&G often have to adapt to these difference. For example in the US the new Fusion Pro Glide with five blades is the top selling razor of P&G’s Gillette product portfolio priced at around $4. However this product does not address the needs of Indian customers. Most Indian people still shave with double-edged razors while balancing a hand held mirror. P&G realized that in order to enter India they had to investigate the needs of the Indian BoP customers. They sent a research to India to observe the shaving behavior of Indians and to understand the role that shaving plays in their daily life. P&G found out that Indian customers need a simple razor that can use without running water and which limits the risks of cuts while shaving. After conducting this research they introduced a simple razor called the Gillette Guard. It has just one blade, can easily be cleaned without running water, is safe and costs a fraction of the price of the Fusion Pro In fact, the razors and blade cartridges sell for about $0.30 and $0.10, respectively. To market the Gillette Guard, P&G focused on Indian kiranas, or local shops, since thisiswhere BoP customers preferto shop. For their promotion P&G used a local approach with ads and TV spots hosting...
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...Executive Summary Gillette has been the leading brand in men’s grooming industry. The competition in the razor industry is becoming more intense since the start of online retailing of razors. With competition heating up Gillette has to find a way to cater to consumers. Gillette merged with P&G in 2005, which instantaneously became a competitive advantage. Gillette uses its aggressive advertising to compete with customers and keep its market share. The company will introduce a new women’s razor to put more emphasizes on women. The company will use aggressive advertising and survival pricing, to target low to moderate income women. The company projects that this product will bring in $20 million in sales after launched and increase Gillette’s overall market share. Situation Analysis The Internal Environment Review of marketing goals and objectives Whether a customer uses electric or disposable razors, Gillette hopes to give their consumer the best shaving experience possible. Gillette has a strong market background which helps with identifying customer trends and promotes new product development. This is why Gillette’s shaving products are in its maturity stage. The company has been in the industry for more than 100 years and has high sources of equity (Gillette, 2015). The company’s current marketing goal is to continue to differentiate its strategy by innovation and marketing products in an unusual way. Gillette’s primary focus has been on the extension of its...
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...------------------------------------------------- Gillette Indonesia Case Study Analysis October 24, 2015 Sumeet verma EPGP08-116 October 24, 2015 Sumeet verma EPGP08-116 Introduction 1901 – The Gillette Company founded in Boston. 1905 – Opening of London office, 1906 – Established a blade factory in Paris 1971 - Gillette entered the Indonesian market forming a joint venture with a local company 1972 – Established razor blade plant . 1995 – Manufacturing capacity of 150 million blades (46 million exported) 1996 – increase production to 168 million blades (50 million exports) 1996-2001 – Achieve production capacity of 230 million per year. Marketing Mix Products Gillette’s product line includes ; * Double edge razors (Core Product) * Disposables (2 types) * System blades (3 types) 87% of all the blades sold were double-edge (100 million out of 115 million sold) Share of disposables projected to increase to 20% in 1996. Revenue expected to $27.6million in 1996, with a gross margin of 46%. Gillette also expects the revenue from the Sensor system to double. Other product to grow at a smaller margin. Price Gillette’s products are relatively expensive (4 times that of competitions) Place: Distribution is most complex challenge. * Geographical spread across 15K islands. * Regulatory restrictions on foreign companies from directly importing & distributing products . * Poor traffic conditions , no/lack of distribution service...
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...First mover: advantages and risks The Gillette Company has a long history of being 'the first to market...' in its own areas of operation. Its achievements include producing the first successful: • safety razor 1901 • twin bladed razor 1972 • twin bladed disposable razor 1976 • pivoting head razor 1979 • pivoting head disposable razor 1980 • razor designed specifically for women - Sensor 1992 • triple blade razor - Mach 3 1998 • battery powered razor - M3Power 2004. As well as being first to market, Gillette has also continuously produced products which feature improvements to existing technologies, including 3 bladed disposables and ergonomically superior handle developments, including Sensor, Venus Divine and M3Power. This timeline above also demonstrates how the speed of innovation has accelerated with shorter and shorter gaps between new introductions and superior products. Being 'the first to' can bring advantages known as 'first mover advantages'. These include being able to generate initial consumer interest via both media investment and accompanying press and PR coverage. This then leads to the main retail stores displaying the products in-store and supporting the products with powerful promotional campaigns. For as long as products remain the only one of their kind available, the 'first mover' can establish loyalty and reputation in its brands before potential competitors get going or catch up. A Brand is thus created. There are risks to being the innovator...
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...Is Gillette making the best use of the brand equity that has been created with Sensor? Given that Gillett is attempting to make a name for itself and that Sensor has been its biggest success, it makes sense to use the impetus of that to tie into the rest of its line. The tagline of the best a man can get is a solid enough vague claim to make, and own. Since the equity was established for the 'the best a man can get' and not just Sensor, Gillette is making good use of this, since the Sensor can be seen as a product from Gillette, and one that works very well, at least as per consumer response. Also, given that for men’s grooming, shaving is tied into the process very intricately, it is a logical next step to build onwards from shaving razor...
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...Thawing The familiar scent of blood filled the air, and I could feel death chasing up to me. As the dark red liquid puddled to the ground, my body took on a feeling of calmness, and my mind examined the last 16 years of my life in close context. How had things gotten so bad? Alexander Ebert's melancholy tones gave me a vision of my life, and how I felt about the endless supply of pain: “Say you're my lover, say you're my homie. Tilt my chin back, slit my throat, take a bath in my blood, get to know me all out of my secrets. All my enemies are turning into my teachers.” The music repeated itself over and over in my head, as my knees began to tremble and my arms emptied themselves of blood. The plan was to leave this world behind, and find a place where the pain wouldn't exist. As my lungs began to slow their pumps, my ears closed in on the sound of a door opening in the distance. The last thing I remember was the three-button beep of a cell phone as my mom called an ambulance to force me to stay attached to a life I didn't want to live. I used to think suicide was the only option. The pain I experienced on earth would never end, so what was the point of moving forward? I was sick and tired of feeling I had no purpose. The days dragged on, and the sleepless nights were even longer. My mom made me wear long-sleeved shirts to school so the other kids wouldn't question the long, narrow scars that draped across my arms. The fabric in the shirts would always rub against...
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