...needless food waste that occurs all around the world. Much of this waste can be attributed to the inefficiencies of the grocery shopping itself. For any number of reasons, shoppers purchase food in excess, or without a specific plan for how they will use a given item. A simplified example: suppose a shopper purchases a ripe tomato because it is being sold for a fair price, he enjoys tomatoes, and assumes he will use it in a dish soon. Over the course of the following week, however, the individual fails to consume the tomato. He dines out with friends, chooses to prepare meals that do not require tomatoes, or simply forgets he had purchased the tomato at all. The tomato spoils and he throws it out. He has not only misused his money, but he has disallowed the possibility for any other person consuming the tomato. Our customer feels upset at this waste. We hope to provide a solution for our customers that will reduce grocery buying inefficiencies and make our customers’ lives better. Our customer is the socially conscious grocery shopper. They are adults with middle to high income, and middle to high education level. Our product is best suited to individuals who do want to prepare food at home. Our customer is willing to change his grocery shopping habits in an effort to waste less food. The solution is Mela. Mela is a subscription service that makes the grocery buying more efficient and reducing food waste is its primary objective. Mela uses an algorithm that provides curated weekly...
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...22 The future of online grocery in Europe The online-grocery market is poised for growth. But only early movers will win—and only if they are adept, disciplined, and agile. Nicolò Galante, Enrique García López, and Sarah Monroe Just because Europeans aren’t buying groceries online en masse doesn’t mean they don’t want to. In fact, many of them love the idea of saving time by not having to trek to a supermarket, push a shopping cart down aisle after aisle, then wait in the checkout line. The convenience of shopping for groceries online is alluring. But convenience isn’t everything. Consumers will shop for groceries online only if the offer is right: they’re not willing to sacrifice the price, quality, and range of products that they’ve grown accustomed to in the supermarket, and they won’t put up with inconvenient delivery or pickup arrangements. To date, few European retailers have given consumers a compelling reason to switch from the neighborhood grocer to the Web. That could soon change. Based on our latest research, we believe the advent of the “click and collect” model—which allows customers to place orders online and pick them up at a store or other designated location—could entice more retailers, as well as more consumers, to the online-grocery space. Nevertheless, getting into e-commerce isn’t a trivial matter for a grocery retailer. Will the payoff be worth the investment? Our research, which included a survey of more than 4,500 European 23 consumers...
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...Assignment 1 – 50% Marketing Research Proposal – Individual Assignment Tesco-Online Thailand’s Failure to Penetrate Thai Markets Marketing Proposal Student Name: Weerapat Bhattharadheerakul Student ID: S00805162 Course Title: Digital Marketing Research Instructors Name: Gabriella Kerezturi Regent’s University London November 2014 Content Page Title Page 1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6 2. Research Methodology 6 f. Secondary Data Collection 6 g. Primary Data Collection 7 i. Qualitative/Quantitative 7 ii. Sampling 7 3. Conclusions 8 References 9 Appendix 11 Executive Summary The present study focuses on Tesco Lotus Thailand and their recent venture into the online grocery shopping industry. The company that accounts for over 1700 retail outlets and employing over 50,000 workers around Thailand, has yet to make any major improvements in their online market share. Big C Super Center, a competitor is presently leading in the industry of online grocery shopping. The study presents that Tesco Lotus lack of proper engagement with the Thai market with the right marketing...
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...Survey data analysis: We conducted an online survey and had 121 respondents from different US cities. Most of them did not use Peapod for their grocery shopping (Appendix A) * Attributes important for choosing Grocery Items: From our findings, we could find that most of the people cared about past experience at the store and price for choosing their grocery stores (Appendix B). Also the other major factors were nutritional information and looks of the items. Therefore, making the grocery experiences better and optimizing prices for the consumers could play an important role in the improvement of retention rate. Surprisingly people did not care about novelty aspect that usually is one of criteria’s to go for grocery shopping. * Attributes to choose the grocery destination: In order to segment the customers who might have different preferences for choosing the grocery destination, we did a cluster analysis (Appendix C) to perform the segmentation, but there was not much difference between the clusters and almost all of them across the three clusters chose – proximity, prices and quality as the important criteria. The good news for Peapod is that consumers do not care about touch and new products discovery while choosing their shopping destination. We also segmented customers into three categories – Non-peapod users, Peapod users and users who stopped using it to see if there are any differences in the preferences they might have (Appendix Heat-map)...
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...Online Supermarkets: Emerging Strategies And Business Models In The UK Irene Yousept, Feng Li University of Newcastle upon Tyne Business School, United Kingdom Irene.Yousept@ncl.ac.uk, Feng.Li@nc,.ac.uk Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business scope redefinition, the development of fulfilment centre model and core processes, new ways of customer value creation, and online partnerships. In fact the role of online supermarket itself has undergone some significant changes in the last few years. Based on recent empirical evidence gathered in the UK, this paper will illustrate current developments in the strategies and business models of online supermarket retailing. The main evidence has been collected through an online survey of 6 online supermarkets and in-depth case studies of two leading players. Some of the tendencies are comparable to what happened in retail banking with the introduction of Internet banking, but other tendencies are unique to the supermarket retailing industry. This is a rapidly evolving area and further studies are clearly needed. 1 Introduction The Internet has facilitated the emergence of new business models in several industries. Previous research has revealed that the integrated models of...
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... | Executive Summary This report explores the benefits of customer loyalty programs to both sellers and customers with a view to deciding whether such a program would be beneficial to the client, BGO – an online grocery retailer. A review of the literature suggests that the benefits to sellers include higher customer retention rates, enhanced effectiveness of marketing initiatives, the development of affective commitment from customers, and improved measurement systems. All these factors contribute to higher profitability for the business. The literature suggests that the benefits to customers include both tangible, money-saving benefits and intangible social benefits, such as a sense of belonging. Flexibility is a highly important aspect of loyalty programs because it allows customers to choose their rewards and thereby increases the perceived value of benefits in the eyes of consumers. All scholars agree that the most important benefits of a loyalty program relate to money savings. The results of the field research support most of the suggestions made in the literature. All the sellers interviewed in the survey agreed that loyalty programs were effective at retaining customers and improving business profitability. Customers highly valued the benefits they received, and especially flexibility in choosing from a variety of rewards. However, the notion that customers develop an affective commitment...
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...issues related to online retailing Key Points Online shopping in Australia is becoming more prominent. – Official ABS statistics are not produced for domestic and overseas online retail sales in Australia. – Market analysts estimate that the domestic online share of total retail sales in Australia is between 3 and 7 per cent. The Commission considers the share to be at the lower bound of these estimates at 4 per cent. – Overseas online sales account for around a third of total online sales. That is, around 2 per cent of total retail sales are being spent on overseas websites. – Domestic and overseas online sales account for 6 per cent of total retail spending in Australia in 2010 which equates to $12.6 billion. By comparison, market analysts estimate the online share of retail sales in the United Kingdom and the United States at 11 per cent and 8 per cent respectively. Official estimates for the online share in the United Kingdom and United States are lower at 9 and 5 per cent respectively. – Online sales in Australia are projected to grow by between 10 and 15 per cent per annum over the next three years. New electronic devices including mobile phones with internet capability are stimulating further growth in online sales. Australian consumers are attracted to online shopping due to three main factors — lower prices, convenience and a wider range of goods to choose from compared to those available from bricks and mortar retailers. Online penetration of...
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...Publix Strategy Recommendation As an individual, “Goals play (an) extremely important function in our life by organizing our thinking and giving our life order and direction” (Chaffee, 2012). Goals influence our decisions and suggest courses of action (Chaffee, 2012). The same can be said of business. Whether as a human entity or a business entity, we grow and become fruitful (profitable) by solving problems, making intelligent decisions and achieving goals that have purpose and provide fulfillment (Chaffee, 2012). Businesses, regardless of industry or size have one ultimate goal in common, that goal is to maximize profit and/or shareholder wealth. And, it is how a business goes about achieving this goal that determines how mighty an opponent the company is in its industry. Take Publix for example. Publix and the Supermarket Industry Publix Super Markets, Inc. was founded by George W. Jenkins in 1930. The company is a member of the highly competitive supermarket industry. Publix made its start in Winter Haven, FL and now operates 1,068 supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The company is largest employee owned supermarket in the United States with over 157,000 employees, and is also one of the top ten largest supermarket chains in the United States (“Publix”). Top 10 U.S. Food Retailers by Sales | 1987 | 1997 | 2007 | Safeway | Kroger | Wal-Mart* | Kroger | Safeway | Kroger | American Stores | Wal-Mart* | Safeway | ...
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...Salisbury’s 5 Fundamentals Areas of Marketing Objectives 6 Marketing Strategies 7 Marketing Mix 7 Reference 8 MARKETING STRATEGY FOR SAINSBURY’S Introduction Sainsbury’s is a chain of supermarkets in the U.K. it is mainly focused on the sale of groceries. The supermarket was established in the year 1869 in Central London. It is the third largest grocery chain in the U.K after Tesco and Asda. It is indicated that Asda outdid Sainsbury’s in large after it acquired Netto. The U.K has recently registered a change in the shopping habits of the groceries consumers. Many of the consumers are now preferring online shopping and discounted chains as opposed to supermarkets. It is for this reason that this paper is going to give a report to the Board of Sainsbury’s on the marketing position that Sainsbury’s should adopt over the next three years. External Audit for Sainsbury’s A research conducted by the City analysts has predicted that Sainsbury’s is likely to register a decline in its grocery sales by 2.5% for the preceding three months. This is with the exclusion of fuel. This is going to be a big setback for Salisbury’s given that it has, for the last decade, registered only an increase in the sale of its groceries. Salisbury’s used to record all these profits until the consumers in the U.K changed their shopping habits. This was also due to the emergence of Aldi and Lidl which are discount chains. It is also noted that the prices of food fall considerably. With these...
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...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on...
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...UNIT 17: MARKETING INTELLIGENCE Written By: LO1: UNDERSTAND BUYER BEHAVIOUR AND PURCHASE MAKING DECISION 1.1 Describe the main stages of the purchase decision-making process for an individual consumer (i.e. business-to-consumer) Buyer Behaviour and Decision Making Process Customers go through five stages of decision making process in any kind of purchase. The diagram below summarises it. The above model is essential in making marketing decisions. Customer buying process starts with “Need Recognition”, in which buyer identify a need or a problem (hungry, fever). Some times in these stage customers respond to a marketing stimulus (aroma of chocolate muffins and coffee while passing the coffee shop). The next stage is “Information search” in this stage if the need is very strong then customers do not search a lot of information and buy product or service close to hand, if not then customers obtain information from family, friends, neighbours, advertising, TV, radio, retailers or by handling and examining or even testing. In the third stage “Evaluation of alternative” customers uses the information gathered and chooses between alternative brands, products or services. After evaluation, customer makes the purchase. The last stage is “Post-Purchase Evaluation”, this stage make a customer feel either satisfied or dissatisfied with the purchase, if customer feels satisfaction then they will stick to the brand, product or service in not then they will switch to...
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...CHAPTER CONTENTS Business Marketing Plan for My Grocery Store Bartholomew Albert BUSN MARKETING PLAN B. Table of Contents Pages 1. Executive Summary 1.0 2. Company Description 0.5 3. Strategic Focus and Plan 1.0 a. Mission/Vision b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 1.0 a. SWOT analysis Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis 5. Market-Product Focus 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 2.0 a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections 1.0 a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 0.5 9. Implementation 1.0 10. Evaluation and Control 0.5 11. Bibliography Total Pages in Marketing Plan Excluding Appendices 10.5 My service is going to be a grocery store that also delivers and takes orders over the phone and online. So a person could either call in, order online and also pick either pick up or delivery. You can...
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...consumers the facility to place their orders through the Website or Phone and Sangam Direct will home deliver the products at the appointed date and time. This project will deal with understanding their existing consumers’ preferences and behaviour while food and grocery shopping which will help them to serve its customers in a better way by making the required changes in their way of working according to the responses recorded during the study. 1.2 Objectives of study: • To understand consumer profile. • To understand consumer preferences. • To know the frequency of purchase by the customers from Sangam Direct. • To obtain customer feedback for providing better service. • To provide recommendations to the company to provide greater satisfaction to existing customers to retain them. 1.3 Scope of Study: This study will provide us information on Sangam Direct’s existing customers’ profile with respect to their psychographics, behaviour and demographics. It will also provide Sangam Direct with information which can help them retain its customers by acting as per the customer feedback and suggestions which don’t cost much. It can also be used as reference by professors and academicians who are teaching online consumer behaviour. 1.5 Significance of study This study is significant because it is going to provide with recommendations to Sangam Direct which can be used as to plan marketing strategies by the store so as to create awareness in the market, to fight competition...
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...Marketing Strategy Vita-Sure’s positioning is to focus on the kids that need more nutrition in their diet which is most kids. Not only will it be sold in convenient, grocery and department stores but it will also be distributed in whole foods and organic stores. The primary group’s people we hope to sell our product to will be kids anywhere from a year old up to 10 years. Children are so active and full of energy at a young age that is why our focus is on 1 to 10 year olds to help them keep their energy and be healthy and stay active. Positioning Vita-Sure will be focused on a “Healthy Kids” strategy. Our product features everything kids need in their daily diet to help them stay healthy including natural ingredients and the vitamins and nutrients they need. Vita-Sure is going to help kids stay healthy, active and energetic which is the way kids should be. Product Strategy Vita-Sure will only have 5 flavors to start with then as it grows and becomes well known more flavors will start to come out. After we launch these first 5 flavors we will be doing a poll and surveys to find out if children enjoy the flavors that are currently out and what are some other ones they would like to come out. If there are any flavors that are not enjoyed as much those flavors will be retired and allow more room for new product flavors. If the product is popular and sell well not only will more flavors be added but also more container choices will be made for example an 8-pack...
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...Walmart vs WinCo 10 Data and Information Management Plan 11 Information Collected 11 How Information Collected Is Used 12 Policies to Protect Information 13 References 14 In today’s world shoppers like to have a one stop shop where they can go to get everything they need at a low price. Wal-Mart has provided that type of store for customer to be able to shop for groceries, clothes, house hold items, furniture, toys, pharmacy, and electronics. They are good at giving the customers what they want, they were the number one business of the Fortune 500 list for 2014 the second year in a row (Fortune 500 2014, 2014). Wal-Mart opened their first store in July 1962 in Roger, Arkansas. In 1991 Wal-Mart went international by opening up Sam’s Club in Mexico City. “Today, Walmart operates over 11,000 retail units under 71 banners in 27 countries (Our Story, 2014).” Walmart employs 1.3 million in the United States and 2.2 million associates around the world. Walmart’s mission statement is “Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices (Our Story, 2014).” In short Walmart often uses “We save people money so they can live a better life (Jurevicius, 2014).” Business Model When Sam Walton opened his first store he was focused on providing merchandise at the lowest...
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