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Opinion Comparator

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Submitted By mmalviya115
Words 2657
Pages 11
ABSTRACT
As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. This makes it difficult for a potential customer to read them to make an informed decision on whether to purchase the product or not. This paper proposes a novel tool named as Opinion Comparator for analyzing and comparing consumer opinions on competing products. This tool is useful to both potential customers and product manufacturers. A potential customer can see a visual comparison of products, which helps him/her to decide which product to buy. For a product manufacturer, the comparison enables it to easily gather marketing intelligence. This tool shows the features of a product along with their polarity on a bar graph. This tool uses language pattern mining and it extracts product features from the reviews of the format containing Pros and Cons of a particular product. Experimental results show that the technique is highly effective as it summarizes product reviews given by different customers. It visualizes this summarization using bar graphs with opinion polarity which helps user for better decision making.

1. INTRODUCTION
The Web has dramatically changed the way that consumer express their opinions. They can now post reviews of products at merchant sites and express their views on almost anything in Internet forums, discussion groups, and blogs. There are also dedicated review sites, e.g., epininons.com. With more and more people using the Web to express opinions, the number of reviews that a product receives grows rapidly. For some popular products, the number of reviews can be in hundreds or more. These reviews provide sources of consumer opinions on products, which are very useful to both potential customers and product manufacturers.

Gathering and comparing consumer opinions of competing products from the Web for

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