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Optimization

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I. Use the demand equation QD = 100 – 10P, where P = price and Q = quantity, to complete the table below. TR, AR, and MR refer to total, average, and marginal revenue, respectively.
|P |Q |TR |AR |MR |
|1 | | | | |
|2 | | | | |
|3 | | | | |
|4 | | | | |
|5 | | | | |
|6 | | | | |
|7 | | | | |
|8 | | | | |
|9 | | | | |
|10 | | | | |

1. Plot the total revenue function on one graph.

2. Plot the average and marginal revenue functions on another graph.

3. At what quantity is total revenue maximized?

II. Desktop Publishing Software, Inc., develops and markets software packages for business computers. Although sales have grown rapidly during recent years, the company’s management fears that a recent onslaught of new competitors may severely retard future growth opportunities. Therefore, it believes that the time has come to “get big or get out.” The marketing and accounting departments have provided management with the following monthly demand and cost information:

P = $1,000 - $1Q TC = $50,000 + $100Q MR = $1,000 - $2Q MC = $100

1. Calculate monthly quantity, price, total revenue, total cost and profit at the short-run revenue-maximizing output level. 2. Calculate these same values for the short-run profit-maximizing output level. 3. Summarize your findings through a chart/table. Compare and discuss your answers to items 1 and 2.

III. Giant Screen TV, Inc., is a San Diego-based importer and distributor of 60-inch screen,

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