Research methodology project On
Consumer preference towards Organic food

Pcte ,baddowal

Submitted to –
Prof. Harleen Mahajan

Submitted by –
Parul Sharda
Ankur Dubey
Aditya Sharma

Chapter – 1 Introduction
Organic foods are that foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemicals fertilizers do not contain genetically modified organisms and are not processed using irradiation industrial solvents or chemical food additives.

For the vast majority of human history agriculture can be described as organic only during the 20th century was a large supply of new synthetic chemicals introduced to the food supply . the organic farming movment arose in the 1940s in the response to the industrialization of agriculture known as the green revolution.
Organic food production is a heavily regulated industry , distinct from private gardening. Certainly , the europian union , the united states , Canada , japan , and many other countries require producer to obtain special cetification in order to market food as organic withib=n their borders in the context of these regulations , organic food is food made in a way that complies with organic standard s set by national governments and international organizations .

OBJECTIVES
The main objective is to knew about the costumer satisfaction level associated with the product and the consumer preference level
To increase costumer satisfaction and recapture the market share by fulfilling the customers needs
To study the factors affecting the consumption pattern

Chapter -3
Research methodology

It enumerates the description of sampling
Plan , research instruments used for the collection of data , pre-testing of questionnaires , the use of statistical tools and