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Organization Communication

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Organizational Behavior & Communication Paper

Jessica Ginger

COM/530

January 30, 2012

Aileen

Aspect
The research in this paper focuses on the relationship between organizational communication and organizational culture. Many things can effect communication and culture to including determining if an organization is living up to the standard set forth in their core values and resolving conflict through these values as well.

Organizational Behavior & Communication Paper

Starbucks has created one of the most exceptional models of organizational culture and communication in American business history. Starbuck’s culture is built on the platform of creating the ultimate coffeehouse experience for the consumer. It accomplishes this through offering the highest quality of coffee, hiring a diverse and passionate workforce, and sustaining the environment in which it operates. Starbucks commitment to social awareness has created a strong healthy organizational culture thus aligning their espoused values and enacted values. For example in the coffee bean farming industry, Starbucks became a leading supporter and purchaser of Fair Trade Certified coffee. Through their commitment to the Global Exchange and Fair Trade they are the only company licensed to sell the coffee in 23 countries. This action supported a core value by allowing Starbucks to still purchase their high quality coffee while supporting human rights issues. Another example would be their Ethos water campaign, which donates proceeds of the water sales to non-profit organizations focused on diminishing the water crisis worldwide. Starbucks has been given many awards for their outstanding commitment to their suppliers, employees, customers, and the environment. Such awards include: “The 100 Best Companies to Work For” from Fortune Magazine; “The Most Ethical Companies” by

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