Scenario - MASCOTÒWork wearMascot was founded by John Kjaergaard Grosbøl in 1982 under the name Scan Termo Konfektion Aps, selling winter clothes. In 1989, workwear was launched. The name became Mascot International A/S in 1995. From 1992-2002 Mascot increased its turnover to total 300 million dollars . In 2002, Michael John Grosbøl took over the daily management of the company from his father John, who instead became Chairman of the Board of Mascot International.In 2003, the company had a turnover of 260 million DKK and was the fourth largest producer of workwear in Europe. There were approximately 160 employees in Denmark, while the rest worked in sewing factories in the Far East.In 2007, the company made nearly 55 million DKK, the largest earnings in Mascot's history. In 2010, this result was beaten, as the profit before tax was just over 55 million.Company milestones in recent years include the establishment of its own SA-8000 certified factory in Vietnam in 2008 and the purchase of a large piece of land in Pårup, Denmark, where they will build a new headquarters bringing together all of MASCOT's Danish activities. The new headquarters is expected to be completed in 2014.The bear - The idea was to make workwear of a high quality. Then came a little bear in the logo, which would symbolise durability and warmth, and soon MASCOT became known as the "one with the bear". The bear continues with MASCOT today. Now the second generation is at the helm of the family owned business, and MASCOT is today an experienced player and one of the largest in the workwear market in Europe.An industry with strong development - Everyone who has had involvement with workwear during the last 5 years will be able to see a completely new agenda. A specific colour no longer depicts a From local operator to global organization In a few years MASCOT has grown from a handful of employees and a small product range to an international organisation with 300 employees in Europe and 17,000 products.The strategy is still the same Much has changed over the years but the strategy remains the same. The basic idea is still to make high quality workwear for the everyday user. What the everyday user wants and can be offered on the other hand is very changeable. Who knows - in a few years there may be entirely new industries that pull professional workwear in a different direction. Either way, MASCOT will continue to follow our key principles, to develop modern, functional and eye-catching workwear for tomorrow's wearer.specific occupation . There is much more individual thought behind the choice of workwear. The choice between styles, functions and designs has become far greater. MASCOT has given wearers in many industries the possibility of individual choice. The range today also includes safety footwear.