...Organizational Structure of Twitter and Facebook Twitter and Facebook are social networking sites and have a strong organizational structure that is appropriate for their particular product; social media. Twitter and Facebook may seem like a simple site that does not require a structure to operate. To the inexperienced eye it may appear as though Twitter is nothing more than chatting through posts, or tweets. Tweets are text-based quotes of up to 140 characters and are posted on the user’s profile page (Shetty, 2010). Millions of people worldwide use Twitter and Facebook and organizations use them to advertise and promote their services. Twitter allows users to follow other users by receiving their tweets. Facebook has a similar set up where the user has friends who see the user’s posts. Twitter launched in 2006 and Facebook in 2004. Both are now the most popular social networking sites. A strong organizational structure has allowed Twitter and Facebook to grow and remain strong in a competitive market place where the product is your personal life on display. Twitter and Facebook have developed their organizational structure to become one of the most used social-networking sites in the world today. This spot was previously held by MySpace. MySpace was used mainly by individuals to chat with each other and post pictures and other personal information. Businesses never really adapted to MySpace like they have with Twitter and Facebook. For this reason advertising...
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...Organizational Structure MGT/230 June 17, 2013 Grady Patterson Organizational Structure: Facebook An organization that has a strong organizational structure is Facebook. It may sound crazy or silly to some but Facebook started as a small social media website that has grown into the number one social media website around the world. Facebook was created as a way for individuals to connect with and stay connected with other individuals in their lives over the Internet. Facebook (however) not only created a way for people to connect, but it also was put out there for businesses to reach out to as well as a way for advertising. For a company that started small Facebook has become one of the most successful businesses today it however would not be as big as it is today if it were not for exceptional organizational skills. Before Facebook launched in February 2004 many individuals were using the social media network known as Myspace. Myspace first launched in August 2003, and it started out as a pronounced way for people to connect, but they lacked the connection for businesses to advertise. At a fast growing rate Myspace was a simple luxury for people to use to connect and download music say Wikipedia, 2013, and they (Myspace) were making no money. It was about six month after Myspace launched that Facebook entered the social media world gave Myspace some major competition. When Facebook came to be, they saw an opportunity to not only reach out to the people...
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...* * Organizational Structure Paper Aaron T. Clemmons MGT 230 Instructor Roxanne Bates 16 June 2014 I think an organization that has a strong organizational structure would happen to be Facebook. Even though Facebook is nothing but a social media site that is used by millions of people all over the world it has become one of the best advertising organizations out there. Facebook was setup to allow for people to just communicate with one another over the internet and to keep in contact with people that you do not see that often. As things progressed Facebook has become one of the most well-known social media websites out today. Without proper organizational skills then Facebook would not be able to allow all of the advertising spots that they do and would not be as well known to businesses as they are now. Facebook developed over time to become the top advertising businesses out in the world today and awhile back MySpace used to be one of Facebook’s competitors but with the lack of interaction from businesses Facebook eventually took over having more and more to offer. MySpace was setup to do the same as Facebook but Myspace did nothing but allow people to stay in contact with one another and was mainly friendly with people only which brought them no money and a major lack of businesses appeal. After a while Facebook opened themselves to businesses to go along with the regular amount of friendly communication between people. Businesses took advantage of this...
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...organizations Seungah Nah; Gregory D. Saxton Seungahn Nah and Gregory D. Saxton. (forthcoming). Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, forthcoming. Abstract: This study examines what drives organizational adoption and use of social media through a model built around four key factors – strategy, capacity, governance, and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: 1) adoption, 2) frequency of use, and 3) dialogue. We find that organizational strategies, capacities, governance features, and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multidisciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages. Keywords: social media, new media, nonprofit organizations, Facebook, Twitter, technology adoption and use, diffusion of innovation, dialogue, organization-public relations Modeling the Adoption and Use of Social Media 2 Introduction The rapid diffusion of social media applications is ushering in new possibilities for...
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...Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | TABLE OF CONTENTS Executive summary. 2. Introduction. (ANAS) 3. Mission & Vision Statements. (GEORGE) 3. Strategic Vision. (GEORGE) Analysis. 4. Competitive Advantages. (GEORGE) 8. Summary of Competitive Advantages. (GEORGE) 8. Other success factors of Facebook. (GEORGE) 11. PEST. (ANAS) 13. Porter’s five forces. (ANAS) 15. Exploration & Exploitation. (ANAS) 16. Red and Blue Ocean Strategies. (ANAS) Conclusions. 19. Final Conclusion. (ANAS) References. 21. Reference. EXECUTIVE SUMMARY INTRODUCTION Among social networking organizations, Facebook is one of the most talked about and the most popular choice for people around the world...
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...The Twitter Case Final for Advanced Business Structures Ivana Paraca April 30, 2013 Table of Contents List of Figures 3 List of Tables 3 Introduction 4 Business Background and Specifications 4 Product and service lines by revenues and profit margin 4 Twitter’s Rise in Revenue 5 Twitter’s products and services 6 Twitter Business Model 7 Geographical distribution of Twitter services 7 Competitor analysis (sales, products and geographical distribution of services) 9 Size of the Marketing and Communication budget of Twitter and that of its competitors 10 Twitter’s Business Strategies 10 Define and characterize the type of control strategy Twitter uses 11 Company Policies 12 Define and characterize the type of change 12 Identify the growth and differentiation policies of the company 13 Twitter and Virtual Teams 15 Innovation and Improvements 16 Wholefoods and Twitter 16 Improvements for stakeholders 17 Conclusion 17 References 19 List of Figures Figure 1: Twitter Ad Revenues Worldwide, 2011-2015 (In millions USD and % change) 6 Figure 2: Global Distribution of Twitter Users 8 Figure 3: Twitter Users Created, 2006-2010 9 Figure 4: Porter's Generic Strategies 11 Figure 5: Twitter's Product Differentiation 14 List of Tables Table 1: Twitters Financials 5 Table 2: Facebook's Marketing and Sales Costs 10 Introduction Without a doubt social media has greatly altered the way people, companies...
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...management's role in the health care industry assists in staffing, performance, career planning, and organizational structure (Gomez-Mejia, Balkin, & Cardy, "The Managerial Perspective," 2010). The human resources department (HR) is responsible for filling the various positions in the health care system. Various employers are now finding job seekers through search engines like Monster.com, simplyhired.com and jobsearch.org to name a few. More recruiters are now using the internet to find prospective employees and screening them by using social networks such as Facebook and Twitter. In addition, human resources are also responsible for providing in house training to their employees through traditional classroom seminars and online learning. Training allows advancement learning for employees. For example, in my company (AAA Insurance) we have at least 16 mandatory classes we have to take throughout the year. Classes include customer privacy, ethics, and other classes pertaining to my department and company as a whole. AAA human resources keep track of these classes through employee transcripts which are also available to the employee on line. Organizational structure pertains to both reporting and operational relationships. Organizational structure includes several components such as departments or units, management hierarchy, rules, procedures and goals ("Organizational Structure", 2013). In essence, human resources provides the sustainability for every company or organization...
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...an organization structure? It’s the usual hierarchical order of lines of authority, connections, rights and duties of an organization. The organizational structure depends how the roles, power and responsibilities are allocated, controlled and coordinated and how information flows between the different levels of management. Now that I’ve given a basic description on an organization structure, let’s move towards my report in which I chose to identify and explain similarities and differences between the two most known organizations worldwide; Yahoo and Google. Why not Twitter or Facebook or any other organization? Why would I choose Google and Yahoo? Well, as most of us might already know, Yahoo and Google are one of the two top rated websites on the internet and computer software industry! In addition; both organizations have a quite interesting continued history of rivalry. Google Inc has received a lot of attention and praise for its remarkable organizational culture, which is designed to support both devotion and creativeness. Google has created many important products through this emphasis on modernization, such as the Google search engine, Google Maps and the Google Chrome Web browser. The company is now much bigger than it was when the organizational culture first developed, forcing some changes to the original model. However, Google is one of the organizations to appeal to probable employees, and is changing the traditional organizational structure. According to Fortune...
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...Organizational Resources Paper Randall Maurer MGT/330 Donald Driscoll Sep 23, 2013 Coffee retail production is a multi-billion dollar industry. America leads the world in coffee-consumption, consuming over 2 million pounds of coffee per year. Companies have come and gone but power houses like Folgers and Maxwell House have maintained the top shelf with American consumers, until the 1990’s. Starbucks, founded by Jerry Baldwin, Gordon Bowker, and Zev Sieg, initially started in the early 1970’s as an importer of the world’s finest coffee in a little coffee house located in Pike Place Market Seattle, Washington. Portraying a vision of ”To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”,"Starbucks" (2013). The little known coffee bean importer globalized the Starbuck chain and has since developed into one of the world’s most renowned coffee bean retailer. In this paper we will look at organizational resources focusing in on physical assets as well as the application of technology in the company and how effective and efficient Starbucks utilizes them. Organizational Structure Starbucks recently publicly announced restructuring the company due to globalization demands, and has adapted to a divisional organizational structure. The company pre 2011 executed operations via two separated entities; Starbucks US and Starbucks Coffee International (SCI), with the reorganization it will now be operating three divisions; China and Asia Pacific...
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...managing a complex Information Technology (IT) organization. This methodology, known as IT Infrastructure Library (ITIL), provides a framework of processes that give shape and order to an IT operation. These three teams, the military, the O & M contractors, and the ITIL improvement team work together to provide network services for the greater Air Force, striving to maintain network availability while keeping the data secure from intrusion or compromise. 2. Problem Statement In the last four or five years collaborative computing and social networking have rapidly increased both in the business environment and in people’s personal lives. On the home front, the internet sites Facebook, MySpace, YouTube, and Twitter have seen phenomenal growth: In 2009 the user growth rate on Facebook was 145% (Corbett, 2010), and other social media sites have shown similar growth rates (Owyang, 2010). In business and of late in the military, collaborative tools that allow users to chat from their desktops, collaborate on documents, and hold...
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...Zappos “More than shoes” An Assignment Submitted by Luis Mendoza Jesus Lopez James “Al” Gonzalez University of La Verne Table of Contents 1. Introduction…………………………………………………………………………3 2. Industry Environment…………..………………………………………………..….4 3. Organizational Mission/Vision and Goals………………………………………….6 4. Organizational Strategy……………………………………………………………..6 5. Zappos Structure………………………..………………………………….……….8 6. Control Features………………………………………………………...…………..9 7. Organizational Culture………………………………………………………...…..10 8. SWOT Analysis …………………………………………………………………...11 9. Conclusion and Recommendations………………………………………………..12 References………………………………………………………………………...13 1. Introduction. The term “E-commerce” has roots in the 1970’s with the development of Electronics Funds Transfer (EFT) and the introduction of the Automatic Teller Machines (ATM) in the 1980’s. With the development of the Secure Socket Layer (SSL) standard in Mosaic web browser and the explosion of the Internet in 1990’s the term has been universally accepted as the ability to buy and sell via the Internet (Graham, 2008; p. 776). Zappos.com is an online shoe and apparel shop that was found in 1999 by Nick Swinmurn and developed into the largest online shoe store. Today this online retailer “offers 500 brand names and 90,000 styles and stocks over 2 million pair of shoes” (Lamb; 2011; p. 97). Currently, the headquarters of the company is based in Henderson, Nevada. Its products include shoes, apparels, handbags...
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...(SNS)- We use people to find content, but we also use content to find people. If they are understood better relationships and knowledge flows can be measured, monitored, and evaluated, perhaps (for instance) to enhance organizational performance. The results of a social network analysis might be used to: Identify the individuals, teams, and units who play central roles. Discern information breakdowns7, bottlenecks8, structural holes, as well as isolated individuals, teams, and units. Make out opportunities to accelerate knowledge flows across functional and organizational boundaries. Strengthen the efficiency and effectiveness of existing, formal communication channels. Raise awareness of and reflection on the importance of informal networks and ways to Enhance their organizational performance. Leverage peer support. Improve innovation and learning. Refine...
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...media INDEX * Introduction- pg 3-11 * The why and how of social media w.r.t banking- pg 12-24 * International and Indian Examples of social media- pg 25-28 * The grey side of social media usage- pg 29-30 * Suggestions- pg 31 * Conclusions- pg 33-34 Introduction Social media and banking do not seem to have a strong relation at the first look on the topic, but are indeed complexly related in today’s world with the continuous evolution of the banking sector and the huge impact of social media on the masses. While today many international banks are using social media as a connectivity and marketing tool with its customers, Indian banks are also not far behind. ICICI, one of India's biggest banks, already boasts a Facebook app allowing clients to view their account details, check statements and upgrade their debit card, among other activities, but still maintains a cautious attitude to social media strategy. While there is no doubt that social media is all the rage amongst retail and advertisings sectors, it is yet to make major inroads in the financial services and banking sectors. A new report from Ovum, the technology arm of market analyst firm Datamonitor reveals that a majority of banks worldwide aren’t yet ready to embrace social media. Privacy and Data Security are two of the biggest hindrances to mass-scale social media adoption in the banking sector. Moreover, many banks do not think social media gives them an edge to engage customers. In fact...
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...Social Media and the effects of Business Growth Limor Elazar Columbia Southern University Introduction “Simply put, social media is an “open media for interactive communication led by normal people”” (Dong-Hun, 2010, p. 112). Social media represents new opportunities for businesses to expand their customer base and brand. Implementing social media outlets such as Facebook, Twitter and Tumblr is the innovative way to mobilize immediate marketing. Social media can be a critical factor for business image, many sites allow for customer reviews. Not all of the company’s reviews will be positive but the way the company responds will have numerous consequences for the company’s image. Problem Statement “One of the biggest threats of social media inaction is to risk having a big, dark cloud cast over the brand” (Overhulse-king, 2010, p 42). Many companies are not aware of the information on social media and do not engage in the use. This can be very harmful for the organization brand. Lack of participation in social media handicaps the organizations by not building positive relations with customers and minimizing negative ones. Current Situation All businesses have inherent threats, competition, branding, company image and cost. In order for an organization to continue to grow economically they must integrate social media strategies. “If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business...
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...Acquisitions Carrie Steptoe Contemporary Business/508 May 18, 2014 Facebook is one the of the nations’ leading social network sites in the United States, accumulating over one billion members since its creation back in 2004. So it really wasn’t a surprise to learn that Facebook had interest in acquiring Instagram, In April of 2012, Facebook acquired Instagram for one billion dollars, for their photo sharing mobile app. Instagram is a social network site that is an online photo and video sharing and network service that enables its users to take pictures and videos, put on digital filter to them, and share them on a variety of social networking services, like Facebook. The merge between Facebook and Instagram is considered one of the largest merging tech deals to date. Some would say it was a good move for Facebook to merge with the up and coming social networking sites, because it would increase users along as keeping their loyal users, by providing new features that Instagram offers. Others observing may say Facebook acquiring Instagram was clearly a defensive move, made in order for Facebook to keep its leading spot in social media network sites, and would probably say the merge is a bad business move because of its hastiness of spending one billion dollars for a startup company with no revenue at the time. However, the two companies merging was a historical moment in business history. One reason I feel Facebook decided to acquire Instagram, is because they saw an opportunity...
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