...11/08/2012 Assignment: Analyze the debating of “Does China do capitalism better than America” hosted by Intelligence Squared Does China Do Capitalism better than America? There is no doubt that China is rising whether the American people like it or not. What kind of impact is China having on American economy and trade policy? Intelligence Squared hosted a very interesting debating called “Does China Do capitalism better than America”. The audience first voted for the motion, but 35% changed their minds after hearing the debate. How did the team against the motion change the audience’s minds? The debating strategy played a key role during the debate. There were two teams in this debate. For the motion team, Orville Schell, Director of Director of the Center on U.S. - China Relations at Asia Society & Award-Winning Journalist; Peter Schiff – CEO & Chief Global Strategist, Euro Pacific Capital. Bestselling books, Crash Proof: How to Profit from the Coming Economic Collapse, The Real Crash: A Blueprint for a Bankrupt America. Ian Bremmer and Minxin Pei were on the team of against the motion. Ian was much energized and casually dressed without a tie. Minxin Pei was from China, and earned his Ph. D from Harvard University. Currently he serves as Professor of Government at Claremont McKenna College. In 2006, he published his second book, China’s Trapped Transition: The Limits of Developmental Autocracy. From the book title, one can discern Pei’s...
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...amount of time. He was looking at how many un-popped kernels there were in each different brand. He had concluded that Act II was the best brand as far as un-popped kernels. I found another experiment named, “Which brand of popcorn pops the most.” There was a slight difference in his experiment from my experiment. In this experiment he was using regular popcorn instead of microwave popcorn. He had taken 100 kernels of each brand, and popped those in a popcorn popper. He then counted all the kernels. He counted the ones that popped plus the ones that didn’t. He then came to the conclusion that Act II was the best popcorn based on price and popped kernels. Experimental Design Steps Step 1) Gather all materials. 3 bags of Orville Redenbacher’s microwave popcorn, 3 bags of Act II microwave popcorn, and 3 bags of Kroger brand microwave popcorn, microwave, and 2 large bowls. 2) Pop all 9 bags of microwave popcorn for 2 minutes and 15 seconds. 3) Count all popped and un-popped kernels in each bag. 4) Record all data in the data chart. 5) Find percentage of popped and un-popped kernels in each bag. 6) Find percentage for the total average of the 3 different brands....
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...should be very brief. Remember to start it with a capital letter and end it with a question mark. Also, include your hypothesis statement. For example… Orville Redenbacher microwave popcorn will pop the most kernels. The hypothesis statement should be one brief statement about what you think (using an educated guess) the outcome of the experiment will be. Do not use any personal pronouns (I, me, you, etc.). Be prepared to explain how you can support your hypothesis. (Orville Redenbacher was picked because it was the most expensive.) Materials and Procedures (requirements) Open up your question and hypothesis- should be saved on your computer. Make a new section call it Materials & Procedures -include a typed list of all the materials that you will need to complete your project. Please include only one item per line. After you have typed the materials that are needed, you need to type the procedures. The procedures are step by step instructions on how you will actually do the project. Remember you will repeat your experiment more than once to get more valid data. Each procedure should be numbered in the order that they will be completed. Each new step begins a new line. For example: Materials 1. Microwave 2. Buy 3 Packages of Albertsons microwave popcorn 3. Buy 3 Packages of Orville Redenbacher microwave popcorn 4. Buy 3 Packages of Act II Movie microwave popcorn 5. Digital camera 6. Paper & pencil Procedures 1. Following the instructions on the...
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...Which pop Corn Pops the Best? Project Design Purpose: The purpose of this experiment is to determine which bran of popcorn will pop the best, leaving the fewest un-popped kernels. Experimental design: Pop 100 kernels from 3 different brands of popcorn one brand at a time. Count the number of popped kernels for each brand. Repeat this process for each brand 3 times. Average the number of kernels popped for each brand to determine which brand pops the best. Variables: Dependent - amount of kernels popped. Independent – the product brand/manufacturer will vary with each test group. Controlled – cooking method, time and temperature will be regulated for each test group. Threats to internal validity: Freshness of popcorn kernels could impact ability to pop. In order to reduce this threat, the product dates should be similar. Each brand should have a manufacturing date within 3 days of each other. Hypothesis: All popcorn brands will pop the same, leaving an equal number of un-popped kernels. A1. Introduction Popcorn has been around for hundreds of years. The corn (maize) was introduced to the English settlers by the native Indians in 16th century (“Popcorn”, 2012). When heated, popcorn expends from a hard kernel into a puffed soft substance. Because popcorn is relatively cheap to purchase and make, popcorn is often seen in many areas such as at fairs, carnivals and is practically synonymous with at the movies. There is over one billion pounds...
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...The Format of the Background Research Paper is clarified below: Title Body of the Paper 1. Include an introductory paragraph about the question you will be seeking to answer in your science fair experiment. 2. Include a paragraph about the hypothesis you will test to determine the answer to your question or the demonstration you plan to do. 3. Include Background Research Paragraphs that include the information you researched when I sent you background research questions. This information should be written in such a way that the info below is included and reads in a logical, not choppy manner. In other words you should take the research you have done and write out your paragraphs in a meaningful way. Your research should include: A. answers to research questions you were given to research B. a paragraph about what you will do in your experiment to test your hypothesis or demonstrate your model. Glossary: definitions of terms may be discussed within the background research or listed as a set of numbered definitions on a separate page Bibliography or Resources Don't forget to include the source from which you got the science fair project idea. "The Jawbreakers of the Popcorn Industry" This is an example of a Science Fair Background Research Paper so you can see one from start to finish. The Science Fair Board is not shown in this example but an example is also posted on Engrade. This sample paper was completed by a young man named Sean Boyd. He entitled...
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...How, How Do I Love Thee? A Rhetorical, Rhetorical Analysis The search for a soulmate always lurks in the minds of single young adults. People want someone who possesses similar qualities, yet at the same time, they want someone who will fill their flaws and make them a better person. For some, this process of finding the perfect partner can take years upon years, but the 21st century technology of online dating sites now allows prospective users to find potential dates within a few days. While this may sound like a breakthrough in the science of relationships, doubt regarding its viability exists. Lori Gottlieb, a renowned author who often focuses on the topic of online matchmaking, asks the question, “In the subjective realm of love, can cold, hard science help?” (2) To answer this question, Gottlieb endures countless hours of research, interviews, and simulations, writing her article “How Do I Love Thee?” as a final masterpiece to display her findings. Through a sarcastic tone, witty asides, specific details, and emotional, logical, and ethical appeals, Gottlieb effectively illustrates her discoveries on whether or not science can truly determine compatibility and lasting love. Before she places her opinion on display, Gottlieb first builds up the article with interesting statements to keep the reader engaged. She frequently inserts her own sarcastic opinions into her article, sometimes through asides and parenthesis, and other times through appositives or descriptions...
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...Biblical accounts of “corn” stored in the pyramids of Egypt are misunderstood. The “corn” from the bible was probably barley. The mistake comes from a changed use of the word “corn” was wheat and in Scotland and Ireland the word referred to oats. Since maize was the common American “corn”, it took that name—and keeps it today. It is believed the first use of wild and early cultivated corn was popping. The oldest ears of popcorn ever found were discovered in the Bat Cave of west central New Mexico in 1948 and 1950. Ranging from smaller than a penny to about 2 inches, the oldest Bat Cave ears are about 4,000 years old. Popcorn was integral to early 16th century Aztec Indian ceremonies. Bernardino de Sahagun writes: “And also a number of young women dance, having so vowed, a popcorn dance .As thick as tassels of maize were their popcorn garlands. And these they placed upon ( the girls ) heads”. In 1519, Cortes got his first sight of popcorn when he invaded Mexico and came into with the Aztecs. Popcorn was an important food for the Aztec Indians, who also used popcorn as decoration for ceremonial headdresses, necklaces and ornaments on statues of their gods, including Tlaloc, the god of rain and fertility. An early Spanish account of a ceremony honoring the Aztec gods who watched over fishermen reads: “They scattered before him parched corn, called momochitl, a kind of corn which burst when parched and discloses its contents and makes its look like a very white flower;...
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...The marketing of dead celebrities has become big business. Some estimates have valued the the royalties and licensing income at about $2.5 billion One of the first advertisers to employ dead celebrities was Diet Coke back in 1991. The TV commercial was staged in a hot nightclub, with Elton John leading the band. Humphrey Bogart, James Cagney and Louis Armstrong were all incorporated using old movie and TV clips - and the technique opened the doors to a whole new casting conversation. This week on Under The Influence, we look at Marketing Dead Celebrities. It's become a $2 billion dollar industry. The marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We'll trace the use of dead celebrities in advertising, we'll analyze "Dead Q Scores," we'll list the top-grossing dead celebrities, we'll tell some fascinating stories about ads that featured Audrey Hepburn, Michael Jackson, Fred Astaire, Kurt Cobain and Marilyn Monroe - and how their families felt about those commercials. Hope you join us. It's a brave new world, now that nobody's dead anymore. Twenty-six miles from Palm Springs, in Indio, California, a large event is staged every year. It's called the Coachella Valley Music and Arts Festival. Started in 1999, it's a big two-weekend gathering that draws over 80,000 people a day. Nearly 180 musical acts perform, and while the festival has hosted big acts like Paul McCartney, Madonna and Foo Fighters, it's also an important...
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...Genichi Taguchi and Taguchi Methods - Practical, Rapid Quality Cohort 2, Wooshik Jung Taguchi methodology is concerned with the routine optimisation of product and process prior to manufacture, rather than emphasizing the achievement of quality through inspection. Instead concepts of quality and reliability are pushed back to the design stage where they really belong. The method provides an efficient technique to design product tests prior to entering the manufacturing phase. However, it can also be used as a trouble-shooting methodology to sort out pressing manufacturing problems. Here are some of the major contributions that Taguchi has made to the quality improvement world: 1. The Loss Function - Taguchi devised an equation to quantify the decline of a customer's perceived value of a product as its quality declines. Essentially, it tells managers how much revenue they are losing because of variability in their production process. It is a powerful tool for projecting the benefits of a quality improvement program. Taguchi was the first person to equate quality with cost. 2. Orthogonal Arrays and Linear Graphs - When evaluating a production process analysis will undoubtedly identify outside factors or noise which cause deviations from the mean. Isolating these factors to determine their individual effects can be a very costly and time consuming process. Taguchi devised a way to use orthogonal arrays to isolate these noise factors from all others in a cost...
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...Integrated Company Analysis December Integrated Company Analysis15, 2010 December, 15 2010 Scott Meyer Scott Meyer Angela Faloye Anjali Krishnan Nathan Schaff Matt Reuer Scott Meyer 26 Table of Contents Introduction .............................................................................................................................................................. 3 Executive Summary ................................................................................................................................................. 3 Marketing Analysis ............................................................................................................................................. 3 - 7 Competitive Analysis and Positioning ................................................................................................................... 3 Target Segments ..................................................................................................................................................... 4 Product ................................................................................................................................................................... 5 Price ....................................................................................................................................................................... 5 Marketing Communications ...............................................................................
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...Д.ТРАУТ. "22 НЕПРЕЛОЖНЫХ ЗАКОНА МАРКЕТИНГА" Нарушайте их на свой страх и риск Введение Миллиарды долларов были попусту истрачены на маркетинговые программы, которые заранее были обречены на провал, независимо от того, насколько они были умными и блестящими, или от того, насколько хорошо они финансировались. Многие менеджеры полагают, что хорошо разработанная, хорошо выполненная и хорошо профинансированная маркетинговая программа обязательно будет работать, но это не всегда справедливо. Не надо далеко идти за примерами - достаточно взглянуть на IBM, General Motors или Sears, Roebuck. Методы и технологии, которые использовала компания Sears, Roebuck, возможно, были правильными, а порой даже зрелищными. И наверняка в GM за маркетинговые программы отвечали самые лучшие и самые умные менеджеры. Всем известно, что самые лучшие и самые умные люди традиционно работают в самых больших и лучших компаниях, таких как IBM и General Motors. Дело только в том, что маркетинговые программы были основаны на ошибочных предположениях. Джон Кеннет Гэлбрэйт (John Kenneth Galbraith) на вопрос о восприятии Америкой самых больших корпораций страны, ответил, что американцы боятся власти корпораций. Сегодня все изменилось, и мы боимся некомпетентности корпораций! Все компании сейчас в беде, а особенно большие компании. General Motors - хороший пример. За последние 10 лет компания заплатила ужасную цену за разрушение индивидуальности своих брэндов. (Она назначала...
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...ALSO BY MALCOLM GLADWELL The Tipping Point To my parents, Joyce and Graham Gladwell Introduction The Statue That Didn’t Look Right In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. He had in his possession, he said, a marble statue dating from the sixth century BC. It was what is known as a kouros—a sculpture of a nude male youth standing with his left leg forward and his arms at his sides. There are only about two hundred kouroi in existence, and most have been recovered badly damaged or in fragments from grave sites or archeological digs. But this one was almost perfectly preserved. It stood close to seven feet tall. It had a kind of light-colored glow that set it apart from other ancient works. It was an extraordinary find. Becchina’s asking price was just under $10 million. The Getty moved cautiously. It took the kouros on loan and began a thorough investigation. Was the statue consistent with other known kouroi? The answer appeared to be yes. The style of the sculpture seemed reminiscent of the Anavyssos kouros in the National Archaeological Museum of Athens, meaning that it seemed to fit with a particular time and place. Where and when had the statue been found? No one knew precisely, but Becchina gave the Getty’s legal department a sheaf of documents relating to its more recent history. The kouros, the records stated, had been in the private collection of a Swiss physician named Lauffenberger...
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...Retailing in the 21st Century Manfred Krafft ´ Murali K. Mantrala (Editors) Retailing in the 21st Century Current and Future Trends With 79 Figures and 32 Tables 12 Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu ISBN-10 3-540-28399-4 Springer Berlin Heidelberg New York ISBN-13 978-3-540-28399-7 Springer Berlin Heidelberg New York Cataloging-in-Publication Data Library of Congress Control Number: 2005932316 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science+Business Media springeronline.com ° Springer Berlin ´ Heidelberg 2006 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does not...
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