...Nokia microsoft Steve ballamer = chief executive of microsoft. Microsoft bought Nokia phone business for a total amount of 5.4 billions Nokia licences patens and mapping services to microsoft. Nokia share jump 35% . microsoft fell by 5%. Ballamer : microsoft known for software pcs to a company that focuses on mobile devices. Aim to turn a software comany into a devices and services business- Microsoft struggles as consumeres replaced traditional pc ‘s for tablets and smartphones. Critics say microsoft has been to slow to respond to the booming market mobile devices. It is a necessary gamble for microsoft to break into mobile, but given its complete reliance on nokia for windows phones devices and competitive position of apple and google with rival phone plattforms an understanable move… WTF ???? Background: nokia founded in 1871 1987 launches 1st phone. = mobira cityman 2000 stock market value: hits 186billion euros ( now worth 11) 2003 basic 1100 launched and become sthe most popular consumer electronic device. 2011: abandons symbian mobile phon operating system and switches to the windows platform instead. 2013 : launches Lumia 1020 boasting a 41 megapixel camera. Sold 53.7 million devices during the quarter ( which one ) and down to 27% down sales on last year. ( does not make sense) Microsoft signed a dela to 10 year licensing arrangement with nokia to use their brand on current mobile phone products. Microsoft deal= strategy...
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...and decision making of Palm Inc. Strengths 1. Years of experience For Palm, years of experience at software development, marketing and device development are really a great strength. Palm start in 1992, 18 years let Palm experienced a lot of technological change, also made Palm earn a lot of experience. They know many marketing skills, they can avoid mistakes from previous products. So experience is one of the most important strength a company should have. 2. Loyal customers Customer is God. Everyone knows this truth. If you grasp customers’ hearts, you win. Palm is a company of 18 years history, so Palm has many loyal customers. Like Apple, if you get used to the IOS system, you can not get out of it, so the same as Palm OS system. Palm still have this part of people. 3. Value A company’s value comes from two parts, one is intangible value, another is tangible value. After those years, Palm already had its value. Intangible value such as reputation can make public believe in Palm. 4. Controlled both hardware and software 5. Success in Treo product line Palm got a hug success in 2006, it’s a good signal for Palm. Treo smart phones let Palm earn 30 percent of market share in the United States and bring Palm back to life. Having this success experience, Palm can learn from it and come out more great ideas and make them come true. Weakness 1. Lack of innovation •...
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...PESTAL Analysis: Political | Economical | * Bad global relations, wars, and terrorism can affect the business of Apple as international sales accounted for 63% (Apple, 2011). * Apple manufactures most of its products & components outside the U.S. like Czech Republic, Korea, Ireland, Cork, and China. Recently, China is preparing for its leadership transition later this year that may influence the business of the Apple (Carnegie Endowment, 2012). | * Despite inflation rate being high, while the earning of the consumer’s has not significant changed; Apple in 2012 was able to end a fantastic fiscal year with record September quarter sales (Apple, 2012). * Apple uses financial instrument like foreign currency forward and option contracts, this is to safeguard it for making any losses if a particular currency devalues (Apple annual report, 2009). | Social | Technological | * Apple has created the largest virtual media store of digital music known as iTunes. The average age of world’s population is growing due to decline in fertility and a 20-year increase in during the second half of the 20thcentury. These factors will lead to an increase in the number of persons aged above 65 years during 2010-2030. However, Apple targets ages between 12-35 years. Therefore, creating a challenge for Apple as above 65 population is increasing in the recent years (Cdc gov, 2013). * The rising use of social networking sites like Facebook, Twitter, etc; has led to the increased...
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...Virginia Walthall Business Communication Module 9 Major Report Dec. 13 2012 How Businesses Develop Brand Loyalty BRAND LOYALTY 1 Abstract Apple is a company that has very loyal customers. Even though their products can be a little more costly than other companies, the scope of their products make its worth it to a consumer who is brand loyal to Apple. The wonderful customer service, the ability to link up the products and the ease of use are just of few of the things that keep these customers so loyal. BRAND LOYALTY 2 Brand loyalty. When I hear these words the first thing that comes to mind is Apple. Once a person purchases their first Apple product it seems inevitable that their future electronic purchases will also be Apple. Apple makes sure to keep their customers coming back for more. DevineCaroline.com stated “it doesn’t...
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...the strategy of the producer company Stanimir Andonov* The article discusses the differentiation among the product offers of companies working in the global markets, as well as the strategies which they use and could use in that respect. The main idea of the paper is that the principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example, let’s have a global look at the business of mobile phones. In June 1998 Ericsson, Nokia, Motorola and Psion established their own International Strategic Alliance, a private independent company called “Symbian”. Symbian Ltd. is an independent, for-profit company whose mission is to establish Symbian OS as the world standard for mobile digital data systems, primarily for use in cellular telecoms. So, the three biggest mobile phone companies at that time and Psion, a mobile PC company, created a new way for competing and differentiating. Today Symbian Ltd. is owned by Ericsson, Nokia, Panasonic, Samsung, Siemens and Sony Ericsson. Figure 1 shows the percentage of shares of each shareholding company: Figure 1 Shareholding companies of Symbian and their percentage of shares Source: Symbian Ltd. – Company Ownership, http://www.symbian.com/about/ownership.html Levels of product differentiation Porter has suggested that most industries contain strategic groups of close competitors – groups of firms within an industry that follow the same...
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...Biggest challenges today are to control the network security. Network security is having protection of networks and their services from unauthorized access, destruction, or disclosure. Malicious acts bring up the important topic of disaster recovery. Companies must have up to date copies of their important documents and software to prevent extended downtime. The saved information will let the company's employees continue to work while the IT department deals the damaged media. Hacking Into a Website Some being able to hack into a person’s web site is never going to be justifiable. A hacker is someone who illegally gets a hold to personal and private information in a computer system. This person then tampers with the information and start to cause problems. AT&T was a victim of someone hacking into their computer system and stealing the email addresses that Ipad buyers use when they were updating their information or activating there devices. There was a group called Goats Securite that uses different hacking ideas to get into AT&T website. A total of 110,000 email addresses where obtained during this illegal entry into the website. During this attack on AT&T new technology that was only out for a month, they quickly shut the product down and website to deal with the problem that occurred. The problem was handled very quickly, AT&T was notified on Monday that there system was hacked into and peoples information was taken and compromised, the very next day the...
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...Nowadays I cannot deny that smart phone is somehow important to my life. It plays crucial role to access to the information every time and everywhere I want to. Noticeably, smart phone market rapidly grow and very competitive. There are many brands in the market and each releases new model so quickly. There are varieties in price, quality to serve the demand of the customer in each level. I think smart phone become one of necessities for a living because of many reasons; the growth of social networks, the convenient to access to the promptly information, and the utilized ability of smart phone itself. Social network is the most significant for keeping in touch with friends and sharing what we want to say or what we think to the online world. There are many types of social networks such as instant messaging, online blogs, and social network web. They try to develop application in smart phone to offer the customer the quickly and instantly response to the world. The easiness to access and share information to friends is the enjoyable ways to have smart phone with those application installed. It is like there are friends around you all the times. Information is power. In the paper and pre-Internet age information was power and organizations had people who just had a piece of information and did not share it with others mostly out of oversight and sometimes out of the intent of holding on the "power." Today with Google, social media, wiki-leaks access to information is very easy...
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...Overview Of Telecom Industry | | | Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now expanded to make use of advanced technologies like GSM, CDMA, and WLL to the great 3G Technology in mobile phones. Day by day, both the Public Players and the Private Players are putting in their resources and efforts to improve the telecommunication technology so as to give the maximum to their customers. | | Nokia's market share falls below 30 per cent Helsinki: Nokia Corp. reported better than expected first-quarter profits Thursday but its global market share dropped to below 30 per cent for the first time in over a decade as the world's top cellphone maker continued to lose ground to rivals. The Finnish company's net profit in January through March fell euro5 million to euro 344 million ($499 million) from a year earlier. Revenue grew 9 per cent to euro 10.40 billion. The company's share price climbed several per cent as markets had anticipated a greater fall in profits and lower sales, but closed almost unchanged at euro 5.96 ($8.65) on the Helsinki Stock Exchange. The Finnish company has faced stiff competition in recent years in the high-end sector, particularly from Apple Inc.'s iPhone, Android-based handsets and Research in Motion's Blackberry. Nokia sold 24 million smartphones...
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...Memorandum Hulu was founded in March 2007, it is an online video service that offers hit TV shows, movies, and clips at Hulu.com and other online destination sites. Hulu has a large selection of videos from over 200 leading content companies, including Fox, ABC, NBC Universal, etc. Users can choose from more than 1,700 current primetime TV hits such as LOST, Simpsons, 30 Rock, etc. Users like Hulu because it is free and legal, focused on quality and convenience, easy to use and share. However, the free Hulu typically offers just the latest five episodes of each program. On the side of Hulu, Hulu has to pay its bills and been under pressure from some television programmers, particularly the ones that don’t want to undermine the combination of advertising and subscription revenues they get from cable TV, to generate more dollars from viewers. Now, Hulu rolled out a subscription service, Hulu Plus with price of $9.99 a month. Features of Hulu Plus Hulu offers a handful of trailing episodes. Today, Hulu Plus offers episode from the current and past season. Hulu Plus users are able to watch every episode from the current season of shows from ABC, NBC and FOX. Users are also able to catch up the episode of the past season. There are over 120 seasons and 2000 episodes of rich library content. Users can watch TV shows whenever they want to on Hulu Plus. Hulu Plus subscribers can watch their TV shows through than just the bower on PC. Users who own select Samsung Internet-connected...
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...Environmental Scanning/ Marketing Project 1 Ashley Jackson Marketing 314 2/18/10 Environmental Scan- IPAD Laptops are one of the most common sources of information. In today’s fast paced economy, where would we be without a laptop or computer? It would almost be like you were living in the dark ages. While laptops and computers are convenient to have, Apple has come out with a new and revolutionary product that changes everything. It’s called the iPad. Apple Inc. is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977 in Cupertino, California (Bellis). The Apple iPad was announced on January 27, 2010 with retail availability commencing in April and systematically growing in markets throughout 2010. The iPad is twice the size of the iPhone with the same capabilities of any other laptop computer, but still smaller, making it more convenient to carry with you. For an iPad with Wi-Fi, it has a reasonable price of $499 for a 16GB, $599 for a 32GB, and $699 for a 64GB. If you want one with Wi-Fi and 3G, you can find one for $629 for a 16Gb, $720 for a 32Gb and $829 for a 64GB. In this environmental scan, I am going to break down the iPad into five different environments, social, economic, technological, competitive, and regulatory. The first environment is the social environment...
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...Marketing Course: BUMKT 5901 – Marketing Title: Marketing assessment – Apple Ipad For lecturer: Mohan Dass By student: Kiranjeet kaur disanj Word Length: 2000 words Due Date: 21st April 2011 Contents Introduction…………………………………………………………….3 Production Description…………………………………………………4 Product…………………………………………………………………..5 Price……………………………………………………………………...7 Place……………………………………………………………………...8 Promotion……………………………………………………………….10 Summary………………………………………………………………...13 Appendix A- Bibliography………………………………………..…….14 Introduction Apple ipad is a world’s first tablet computer launched by Apple Company on April 2010 all over the world. It is launched by Apple Company after a huge marketing campaign about its features. It is usually marketed for audio and video media ground for example audio books, games, movies etc. Company has manufactured an ipad using strong in-built applications. The gadget permits the individual to work in several locations and as a result the individual can experience what they didn’t on some other device. It is new and completely different device yet for browsing internet with additional unique features, applications and technology. It provides value not only to the company but also to the customers through a huge number of features which helps in saving time and energy. Ipad is comprehensively advertised on T.V., newspapers, magazine, radios and also on internet. It provides value by available at all the apple stores...
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...Threat of new Entrants – Low The Consumer Technology Industry sets difficulties for new entrants to the market; therefore it suffers relative low threat of new entrants on to compete with market share. This type of industry sets a hard entry barrier for new consumers to compete with existing and well established companies such as Apple Inc., Dell Computers and Sony, who operate with use economies of scale and product differentiation to compete between each other. The technology industry is a difficult industry to penetrate if one is looking to start a small business. It requires great amount of capital invested for manufacturing, research and development and high labor force to operate the machine in order to increase production, on a goal to matching production of bigger firms. Companies like Apple Inc., Dell and Sony take advantage of multinational resources and transfer production to other countries where they are able to achieve greater production amount, for a lower cost, and also where labor is relevantly lower than in the United States. The advantage of this is reaching a lower cost of goods once it hits the market, promoting competition and higher returns for these mega companies. In order to achieve economies of scale, a great amount of capital requirement in necessary. These large corporations run on great amount of self-operated and man-operated machinery that requires great investment to be built, operated, and serviced. Also to design the machinery a highly...
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...Business Analysis Part I Pamela Lewis Management 521 October 10, 2011 Dr. Melanie Brown Business Analysis Part I The company tasked a mutual fund manager to evaluation Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs. SWOTT Analysis Chart Strengths (Internal) | Weaknesses (Internal) | * Strong brand image provides and edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future avenues * Focused Research and Development driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses | Opportunities...
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...Porter’s Five Forces Bargaining Power of Suppliers. The ability of a firm to negotiate good terms is influenced by the number of firms a company relies on. Apple has a high bargaining power over their suppliers because they are able to outsource much of their manufacturing and they also have been able produce some of their own supplies, which has allowed Apple a great advantage in the competitive market. Bargaining power of buyers is the next force which a firm is reliant on customers. There is a very high demand currently for Apple products and what gives them a great advantage is that customers see them as a unique product, where the substitutes, for instance, Dell, HP, IBM, etc just do not compare. The iPod and iPhone Most iPods except for the “Classic,” rely on flash memory instead of a hard drive for storage. The benefits of flash memory are reliability, form factor, and energy consumption. Realizing the significant benefits of flash memory for portable media devices, Apple formed long-term relationships with Samsung, Intel, and Micron, and by mid-2007 commanded about 25% of worldwide flash production (Apple Inc., 2008, Harvard Business Case). As for the iPad and the tablet market, it turns out that Apple has secured about 60% of global touch panel capacity, with a focus on 10-inch displays. Some have speculated that this has forced some competitors to initially focus on devices with 7-inch screens, such as Samsung with its Galaxy Tab. The effect...
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...Introduction Nowadays, more and more companies pay attention to achieve social responsibility in order to increase their public image. One of the ways that is adopted by many companies to become more socially is green management which is referred to using various policies to reduce much of environmental problems when the managers woke up to and concerned for the impact of their organization on the natural environment. The environmental problems of various pollutions, global warming, solid waste, ozone layer depletion and so on arise and endanger sustainability of economic along with the rapid development of industries. Therefore, the practices of green management are needed as soon as possible. Green management practices can not only be done by large organizations, but even for small organizations since it can increase the public image of the companies and thus will affect people’s perspectives and the investors’ behavior. In short-term, going green means that the management assists in saving the natural environment, however in long-term, the costs will be reduced and thus the profits can be increased as well as they will try to achieve green management through waste minimization, and improving energy efficiency. That will make a “win-win” complexion. By contrast, those companies that always cause pollutions would be criticized as companies of social irresponsibility, their public image will be damaged, even affect sales amount of their products. To study the green management...
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