Free Essay

Osram

In:

Submitted By Cx8941788
Words 1476
Pages 6
OSRAM should commit to China market to achieve its 2017 goal • • • Industry trends demand for more energy-­‐efficient, intelligent products SSL, a disrup3ve technologies, to achieve 66% market penetra3on in 10 years APAC region grows rapidly to +40% of global market share by 2020

Fundamental shiV in ligh3ng industry

OSRAM – a leading integrated ligh3ng expert

• • •

World’s No. 2 provider of ligh3ng products & solu3ons, “end-­‐to-­‐end” integra3on along product value chain Differen3a3on by superior technological innova3on (i.e. patens, new product introduc3on) Aspire to increase APAC revenue to global revenue from 24% to 40% by 2017

How can OSRAM achieve its 2017 goal?

Set aggressive target in China market and commit high level of resource & investment

Focus on OS & GL components to gain market share now, plan for growth in GL luminaires & higher value products

Use greenfield strategy to gain market entry, while preserving IP & managerial control

Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

1

Driving by key trends, global lighAng is facing a fundamental shiH 1

Energy efficiency • Rising energy prices • Legisla3ve regula3on • Growing consumer awareness

Technological advancement • Disrup3ve technological change towards semi-­‐conductor focused ligh3ng products • Accelera3ng price erosions 4

3

Changing demographics • Popula3on growth in emerging markets • Rising standard of living & educa3on level • Aging society

UrbanizaAon • Ongoing urbaniza3on in developed world • Accelera3ng moderniza3on in emerging markets • Rising number of megaci3es

1

Replace

2

Restructure • Move from tradi3onal technologies towards higher-­‐value SSL products • Mid-­‐term

3

Transform

• Tradi3onal basics replaced by more energy-­‐efficient green products • Short-­‐term

• From components to intelligent, networked solu3ons and services • Long-­‐term

Facing industry transformaAon, companies need to re-­‐examine their strategies and posiAons to ensure

short-­‐term viability & long-­‐term compeAAveness

Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

2

APAC is a fast growing market with early adopAon of LED technologies Global LighAng Market by Sector 110 100 90 80 70 60 50 40 30 20 10 13 0 4 2010 52 69 108 97 10

General LighAng Market Size by Region/Country

APAC Market Size by Technology

LAFTA Europe North America APAC -­‐ 45% (China /Rest) 2 13 26

General Ligh3ng -­‐ 82% 76

9 88 7 15 12 19

20 15

LED-­‐68%

14 19 15 15 2016 19 2020

Automo3ve 18

18 2 2020

12 10 2011

20

17

12 2020

Non-­‐ LED

Backligh3ng 4 2016

2011

2016

Key CharacterisAcs • Steady growth rate, faster than that of global GDP • APAC is a key geographic growth driver -­‐ Early LED adop3on

-­‐ Increasing demand of M3 with compe33ve pricing

ImplicaAon • Moderate capital investment opportunity • Key growth market in Asia • Key growth area in LED • Tailor products to local demands

Companies need to adjust market share by region, technology & product porZolio to meet changing demand Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

3

LighAng industry has moderate to high entry barriers along the product value chain Upstream DescripAons Barriers to entry • Technological know-­‐ how & patents • Short product cycle • Sales channel access • Brand recogni3on • Economies of scale • Level of exis3ng compe33on Light source components (ballasts, chip) Moderate -­‐ High

Midstream Light modules, engines, control systems Moderate -­‐ High

Downstream Luminaires, fixtures, LMS, services & solu3ons High

Profit margin Likelihood of new entrant Possible compeAAve advantage

Low -­‐ Moderate Moderate Established semi-­‐conductor players (i.e. TSMC)

Moderate Moderate Forward integra3on of component providers

High Low -­‐ Moderate Forward integra3on, acquisi3on, related electronic/soVware players • Differen3a3on through branding & product innova3on

• Cost leadership – high volume & opera3onal excellence • Differen3a3on through quality & reliability

Cost leadership or differenAaAon through quality & innovaAon can be achieved based on strategic posiAoning Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

4

China represents a bright spot for growth within thriving APAC region Region/ Country Market CAGR 9.6%

Target CAGR • • 18.8% • • • • • •

Market CondiAon Fast adop3on of SSL High growth in M3 Largest vehicle market Ongoing urbaniza3on Key swing market Early conversion to SSL Intense compe33on Exit tradi3onal lamp JV

OSRAM PosiAon • Notable M1 presence • Strong in automo3ve OEM • Hard to par3cipate in luminaire • Gained a foothold in SSL components

Assessment

Suggested Target CAGR

China

SSL – 20%, GL – 9%, SP – 14%, OS – 10%

Not aggressive enough

25%

Japan

10%

0%

Realis3c

0%

India

7.8%

20%

• Growth for M1 & M3 • Market leader in SSL • Growing car sales projects • Government push for energy • Strong in tradi3onal savings ligh3ng component • Mul3tude of cultures, • Market leadership in GL distances, preferences in Korea • Strong Korean & Taiwanese • Weak in Taiwan OEMs

Realis3c

20%

Rest of APAC

5%

16%

Not Realis3c

8%

Capture growth opportuniAes in China requires aggressive goal and high resource commitment

Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

5

Focus on OS & GL components now to pick the low hanging fruits, plan for growth in GL luminaire to ensure long-­‐term profitability By Product Group GL – Components GL – Luminaires SP – AutomoAve SP – DO OS

0.0 10.0

Ranking /Share 2, 10%

CompeAtor Philips, 26% Panasonic Panasonic Toshiba Philips Philips

Market Strategy Remain Might exit Japan Enter market -­‐Cross sell, professional -­‐Gain access, private Remain posi3on Slip in aVermarket Become No.1 -­‐Technology integra3on Become No.2

Growth PotenAal

Ease to Capture

Market Share by Product Group in 2011 Total OSRAM, in €Bn

4.7

0.5, 10%

N.A.

16.1

0.0, 0%

2, 14% 2 3, 7%

4.0 0.6, 14%

Ushio Nichia, 26% Samsung

1.2 N.A.

6.4

0.4 7% 1.5 4.5%

33 20.0 30.0

Capture market share is the top priority for a rapidly growing & evolving APAC lighAng industry, higher profitability can be achieved through higher value-­‐added products/services in a longer Ame horizon Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

6

Invest in R&D, market access & producAon capacity to maximize growth opportuniAes Focus Invest heavily for growth High OS GL component

Invest selec3vely Develop for and build income GL luminaires

Market aeracAveness

Medium

Invest selec3vely Develop selec3vely Harvest or divest and build for income

• Geography – China market • Technology • Short-­‐term: tradi3onal green • Medium-­‐term: SSL • Product Group • Short-­‐term: OS & GL component • Medium-­‐term: GL luminaire & higher value-­‐added products

Strategy • R&D investment • Tailor product specs to local market demand • Market access & sales channel • Hire & train local talents on technical know-­‐how • Cross selling • Target key influencers (i.e. architectures, developers) • Produc3on capacity & sourcing • Close to customer manufacturing • Establish circle of preferred suppliers

SP automotive

Low

Develop selec3vely Harvest and build on strengths SP DO

Divest

High

CompeAAve strengths

Medium

Low

A concerted approach for selecAng focuses in geography, technology, product group is needed to ensure long-­‐term viability & profitability Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

7

Greenfield strategy gives OSRAM maximum IP protecAon, control & local responsiveness strong weak

Speed to IP ProtecAon Market

Control

One Time Local Long Time Rank Cost CustomizaAon Cost Saving

Joint Venture

AcquisiAon

Greenfield

Licence

ExporAng

3

2

1

5

4

Build & uAlize its own facility to be a glocal player that is strong on a global brand and agile to customers’ demand Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

8

OSRAM can effecAvely miAgate risks & achieve success Risks Lack of experAse in M3 products Likelihood Impact MiAgaAon • Through market & compe3tor to understand local customer needs & want • Hire experienced local managers to gain local market insight & managerial know-­‐how • CraV an extensive global sourcing & supply chain prac3ce to iden3fy and select preferred suppliers • Build and sustain rela3onship with suppliers • Con3nue to invest in R&D to stay ahead of technological advancement • Test localized new products in local market, u3lize feedback data to fine-­‐tune process • Vigorous security approach towards IP & patents • Con3nuous IP protec3on training for new & experienced employees • Effec3ve usage of NDA • Build effec3ve communica3on channel, frequent site visits and mee3ngs between headquarter and field office • Establish APAC R&D facility to specialize on M2/3 product development

Global sourcing risks

Short PLC & high rate of innovaAon

IP protecAon

Lack of market responsiveness in matrix OrganizaAon

Summary Ι Industry Trends Ι Market Analysis Ι Market SelecAon Ι Entry Strategy Ι Risks & MiAgaAon

9

Appendix – Market size & OSRAM market share in 2011 and 2020 by region Total OSRAM, in €Bn 41.72 40 1.60 0.19 30 6.50 26.80 13.80 8.02

1.08

20

7.80

1.10 0.08

0.46 0.41

18.30

11.40 10

0.23

0

0.46 China Japan India Rest of APAC

1.22 Total 2011

2.77 Total 2020 Rest of APAC India Japan

1.08 China

10

Similar Documents

Premium Essay

Osram Sustainability Rerformance

...Maintain a Sustainable Performance OSRAM, as one of the first lamp manufacturers, has set up a dedicated corporate function: ‘Sustainability’ which then creates an edge over their benchmark lightning company. Their environment approach focuses on environmentally conscious, innovation and creative solutions in all areas of company and responds to challenges such as climate change, scarcity of natural resources and environment pollution. Throughout their effort in developing sustainability, they implied the concept into corporate function, product life cycle and projects. Sustainability Life Cycle Product life cycle which consists of all processes is especially important as product life cycle is the first step for energy-saving effort. Therefore, research and development department is vital for them to develop a sustainable product while ensuring profitable growth for OSRAM and its customers. Sustainable Projects (Off-Grid Lighting, Clean Development Mechanism) OSRAM initiated projects which concentrate on sustainable development. They are the first lightning manufacturer in the world to offer sustainable lightning solution in regions without power supply networks. Realizing the phenomenon that there are about 1.6billion people depend on ‘fuel-based lighting’ which subsequently burning kerosene for lightning and expose the people to health hazard, OSRAM launched the Off-Grid Lighting project in Kenya in 2008. The objective is to produce light independently from a grid-based...

Words: 320 - Pages: 2

Premium Essay

Srb Report Lg

...Declaration of Human Rights by the United Nations * ILO Tripartite Declaration of Principles Concerning Multinational Enterprises and Social Policy * OECD Guidelines for Multinational Enterprises * United Nations Global Compact * the EICC Code of Conduct * Global Labor Policy (has been amended as of March 18, 2013) 2) Does the company have a good record of upholding the law? Does it have any violations or fines? Overall the company has a good record of upholding the law. But there are some law suits that have been filed against LG. In 2011 LG was sued by a lighting company called Osram for patent violations. These complaints were filed in Germany, United States and China. In these complaints Osram stressed that Samsung and LG group infringe its patents on white and surface mountable LEDs in the U.S., Germany and china (France-Presse, 2011). Osram seeks a court order "to prevent Samsung and LG from importing and selling infringing LEDs and products containing these LEDs," the statement said. Between LG and Samsung there have been many feuds about display patents as well. After many years of this feud they decided to drop all lawsuits against each other and find a settlement negotiation which failed In 2013. In 2012 LG was charged due to SDC claiming that six LG officials stole OLED secrets. Five of these six employees were acquitted...

Words: 421 - Pages: 2

Premium Essay

Marketing Plan of Bosch Washing Mechine

...energy-saving light bulb brands buying bulbs fRee InsuLaTIOn Get free or discounted loft and cavity-wall insulation from suppliers including British Gas, Eon, Npower and Sainsbury’s Energy. Most people are entitled to some help, with the over-70s, low-income households and those on certain benefits getting the best deals – but you need to act now as these offers are set to expire by the end of 2012. Some companies only offer deals to their customers, while others are open to all. For more information go to www.which.co.uk/insulate. OsRaM Tested 14 WInTeR fueL PayMenT Winter comforts Best Buys and advice to save money and keep your home warm O sc Re ty www.which.co.uk ili 28 Which? November 2012 800 LuMens and abOve 1 Ikea Sparsam 15W 301.494.53 £10 15 820 cFL 3 2.10 28 HHHH OsRaM Duluxstar 21W £3 21 650 cFL 3 1.84 0 HHHH HHHH 3 OsRaM Dulux Superstar 30W £11 30 2,000 cFL 4.19 49 £4 £6 20 1,200 cFL 20 1,160 cFL 2.73 2.79 68 60 HHHHH HHHH HHHH HHHH HHHH HHH LuMens and WaTTs Lumens (lm) indicate how bright the bulb is, and watts tell you how much power it uses. An old 40W incandescent bulb would produce approximately 200-500lm, and a 100W incandescent somewhere between 900-1,300lm. HHHHH HHHHH 78% 2 4 Ikea Sparsam 20W 201.981.42 5 PHILIPs T65 Softone 600 TO 800 LuMens £29 12 650 LED 1.84 0 HHHH £2.50 ...

Words: 3192 - Pages: 13

Free Essay

We Wda

...high-brightness blue LED was demonstrated by Shuji Nakamura of Nichia Corporation in 1994 and was based on InGaN.[34][35] In parallel, Isamu Akasaki and Hiroshi Amano in Nagoya were working on developing the important GaN nucleation on sapphire substrates and the demonstration of p-type doping of GaN. Nakamura, Akasaki and Amano were awarded the 2014 Nobel prize in physics for their work.[36] In 1995, Alberto Barbieri at the Cardiff University Laboratory (GB) investigated the efficiency and reliability of high-brightness LEDs and demonstrated a "transparent contact" LED using indium tin oxide (ITO) on (AlGaInP/GaAs). In 2001[37] and 2002,[38] processes for growing gallium nitride (GaN) LEDs on silicon were successfully demonstrated. In January 2012, Osram demonstrated high-power InGaN LEDs grown on silicon substrates commercially.[39] White LEDs and the Illumination breakthrough The attainment of high efficiency in blue LEDs was quickly followed by the development of the first white LED. In this device a Y 3Al 5O 12:Ce (known as "YAG") phosphor coating on the emitter absorbs some of the blue emission and produces yellow light through fluorescence. The combination of that yellow with remaining blue light appears white to the eye. However, using different phosphors (fluorescent materials) it also became possible to instead produce green and red light through fluorescence. The resulting mixture of red, green and blue is not only perceived by humans as white light but is superior for illumination...

Words: 262 - Pages: 2

Premium Essay

Outsourcing Hr

...http://prezi.com/_jqvvjxplhzb/present/?auth_key=iarja6j&follow=zkhuy25kmoai JAMES COOK UNIVERSITY SINGAPORE TOPIC: [pic] Student name : Le Phuong Tung Student ID : 12867187 Teacher : Mr. Trevor Carty Class : ELPP – 3B Words count : : 1646 James Cook University Singapore, September 3rd 2013 TEACHER’S COMMENT ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. ………………………………………………………………………………………………….. CONTENTS TOPIC: i TEACHER’S COMMENT ii CONTENTS iii IMAGE CATALOGUE iv THANK YOU v I. INTRODUCTION 1 II. BACKGROUND INFORMATION 2 1) The concept of Outsourcing and Human Resources Outsurcing 2 2) The situation of HRO in Vietnam 2 III. THE IMPACT...

Words: 2060 - Pages: 9

Premium Essay

Innovation

...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...

Words: 1043 - Pages: 5

Free Essay

Definition

...DEFINITION -Installation art sits right on that curious border between architecture, art and interior design – part physical experiment, part personal expression and part designed space. These works of installation artists show the untapped potential of spatial experience not often seen in more purely functional (or purely artistic) works of design. -Installation art describes an artistic genre of three-dimensional works that are often site-specific and designed to transform the perception of a space. Generally, the term is applied to interior spaces, whereas exterior interventions are often called Land art; however, the boundaries between these terms overlap. - Type of modern art in which the artist uses, as part of the composition, the specific setting (such as walls, floor, lights, and fittings) along with various materials. Typically the chosen materials more or less fill the space, and the viewer is often able to move around or otherwise interact with the work, so that they become part of that work in that specific moment in time.  BRIEF AND HISTORY Installation art can be either temporary or permanent. Installation artworks have been constructed in exhibition spaces such as museums and galleries, as well as public and private spaces. The genre incorporates a broad range of everyday and natural materials, which are often chosen for their "evocative" qualities, as well as new media such as video, sound, performance, immersive virtual reality and the internet. Many...

Words: 1442 - Pages: 6

Free Essay

Consumer Preference Towards Led

...CONSUMER BEHAVIOR TOWARDS PHILIPS LED By Sai Puja S 1502008 Naresh Bitla 1502009 CHAPTER-1 INTRODUCTION TO THE INDUSTRY LIGHT EMITTING DIODE The electricity used over the lifetime of a single Incandescent bulb costs 5 to 10 times the original Purchase price of the bulb itself. Light Emitting Diode (LED) and Compact Fluorescent Lights (LED) bulbs have revolutionized energy-efficient lighting. 1.1. HISTORY OF LED: In 1907, British scientist Henry J. Round discovered the physical effect of electroluminescence, an optical and electrical phenomenon in which a material emits light in response to an electric current passed through it or to a strong electric field. The light produced was very dim and not bright enough to stimulate further research. In the early 1960s, groups at RCA, IBM, GE and MIT were working actively on LEDs. Among the first commercially available LEDs was an 870 nm IR device sold by Texas Instruments for $130 US. Around the same time, GE distributed red LEDs through the Allied radio catalog for $260 US. Obviously, LEDs were quite expensive and sold only in low volumes. In 1964, IBM used GaAsP LEDs on circuit boards in an early mainframe computer. This is significant for the first time LEDs provided a compelling value proposition to both manufacturer and end-user over conventional lighting technology. As an on-off indicator light, the LED could be mounted directly onto the circuit board, used less power, and had a seemingly infinite...

Words: 7497 - Pages: 30

Premium Essay

Monadnock Region Research Paper

...Paper Mills, Inc. 10. Alberto’s Restaurant 11. Crotched Mt. Ski & Ride Area 12. Common Place Eatery 13. DH Hardwick & Sons, Inc 14. Francetown Sand & Gravel, Inc 15. Robin Hill Farm, Inc. 16. Yankee Magazine 17. PLP Composite Technologies 18. Holman Construction 19. Crotched Mountain Resort & Spa 20. Francestown Sand & Gravel 21. County Brokers Real Estate 22. Miller's Construction 23. W.S. Badger Co, Inc. 24. RJ Sports 25. American Steel 26. Brantwood Camp 27. Pilgrim Food, Inc. 28. Lamarre Concrete 29. City Line 30. Approved Color Corporation 31. Haffner's 32. John Hancock Inn 33. Fiddleheads Café 34. Harrisville Design, Inc. 35. Royal Mall 36. Pear Tree Studio's 37. Homeland Landscaping 38. Shaker Style Furnishings 39. Osram - Sylvania 40. Barrett & Gould 41. McDonald's 42. Tooky Mills 43. Rite Aid 44. Wal - mart 45. Continental Cable Company 46. Clear Solutions 47. HCP Packaging USA, Inc. 48. American Propane Co. 49. Millpore Corporation 50. TFX Medical, Inc 51. DD Bean & Sons 52. Medefab 53. Johnson Abrasives 54. New England Wood Pellet 55. TimKen Super Precision 56. Imaje Corporation 57. National Grange Mutual Insurance 58. Smith Industrial Medical Systems 59. Liberty Mutual / Peerless Insurance Company 60. Janos Technologies 61. Classic Car Parts 62. Mountain Industries 63. Supreme Audio, Inc. 64. Marlborough Construction 65. Audio Accessories, Inc. 66. Parkers Maple Barn Restaurant & Gift Shops 67. Pickity Place 68. The Driving Range...

Words: 2057 - Pages: 9

Premium Essay

Siemens - Pm587 Team Project Part 1

...Siemens USA This document provides Siemens decision making personnel with the necessary guidelines to select and manage its project management portfolio within the company. It will stand as a reference for executives to follow during the project selection process which is driven by company objectives. The criteria set forth in this document will assess each individual project and rate it according to the standardized evaluation scale. This will further contribute to the decision making process for Siemens internal Project Management Organization team. A brief description of the industry and the key aspects of the environment of that industry: Siemens Industry, Inc. currently has over 400,000 employees worldwide to develop and manufacture products, design and install complex systems, and tailor a wide range of solutions for individual requirements. The company started with the invention of the telegraph and continued to grow and diversity their product line with the production of alternators, electric trains, light bulbs, computers, and washing machines to name a few. Siemens has always stood for technical achievements, innovation, quality, and reliability. They have been synonymous with international focus and worldwide presence for over 160 years. With its U.S. corporate headquarters in Washington, DC, Siemens in the USA reported sales of $19.9 billion and employs more than 60,000 people throughout all 50 states and Puerto Rico. They continue to be one of the most innovative...

Words: 1657 - Pages: 7

Premium Essay

Business

...Bolton University RAK Campus – Vadim (Level 3) 1. Why do large projects sometimes fail? A project is considered a failure when it has not delivered what was required, in line with expectations. Therefore, in order to succeed, a project must deliver to cost, to quality, and on time; and it must deliver the benefits presented in the business case. The requirements for success are clear and absolute – right? Unfortunately, it's not that simple. Because the second part of our definition of success is that the project must be delivered "in line with expectations." If key stakeholders agreed that a project had to exceed its initial budget, the project may still be considered a success. Likewise, if a project delivered everything that was in the detailed project designs, it may still be considered a failure if it didn't include vital elements that the key stakeholders needed. This doesn't seem fair, but project success and failure isn't just about the facts, nor is it simply about what was delivered. It's also, crucially, about how the project is perceived. Reasons for Project Failure The wrong business requirements have been addressed If your project is set up to deliver the "wrong thing," it may be considered a failure even if everything is delivered on time, within budget, and to the required quality. This seems harsh. But if your project doesn't deliver what the organization really needs, this will inevitably negatively affect how it's perceived. This is why it's so important...

Words: 1674 - Pages: 7

Free Essay

Collabaration and Innovation at Procter and Gamble

...SSL Standards and Guidelines Like traditional lighting equipment, solid-state lighting (SSL) products sold in the United States are subject to industry standards governing safety and performance. This fact sheet lists the key guidelines as well as performance and safety standards that are applicable to SSL products, including those utilizing light-emitting diodes (LEDs). The use of national standards and test methods improves consistency of performance and facilitates product comparisons, thereby increasing consumer confidence and satisfaction. As the technology matures, standards and guidelines are created or revised as needed. The documents listed here are those applicable in North America and completed as of October 2011.1 ANSI/ANSLG American National Standards Institute/American National Standard Lighting Group | www.ansi.org ANSI is responsible for establishing standards and conformity assessment systems within the United States. ANSLG was initially created through the ANSI organization to support development of appropriate and needed lighting standards through its own working group(s) or other organizations. C78.377-2008 C82.77-2002 C136.37-2011 Specifi cations for the Chromaticity of Solid State Lighting Products Specifi es chromaticity (an attribute of color) tolerances for white light LEDs intended to be used indoors based on nominal correlated color temperature (CCT) values. Harmonic Emission Limits – Related Power Quality Requirements for Lighting...

Words: 2562 - Pages: 11

Free Essay

Relationship Selling

...MKTG 1480 | [Type the document title] | Why It’s the Wrong Choice for Modern Businesses | | Ty Warren 03.27.2013 [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | "Relationship selling is dead!" Various business authors and critics alike have been quoted recently in proclaiming the death of the relationship selling model. One such claim is that in today's increasingly fast-paced and ever-competitive business environment customers simply don't have the time to develop a relationship with you, the seller. Another article argues that with the advent of the internet, most products and services are commodities and therefore most customer generally buy solely based upon price, regardless of whether you have taken the time to develop a relationship or not. However, each of these articles contradict themselves in content by conveying that relationships are necessary to establish an ongoing customer needs analysis. The basis for their claim is the separation of the service of their product from the act of selling it. Meanwhile, each articles fails to acknowledge the utter importance of the return customer's needs and future needs with this ideology. To truly determine whether or not relationship selling is a thing of the past we must first investigate the importance of the relationship...

Words: 2833 - Pages: 12

Free Essay

Bajaj Electricals Ltd.

...THE COMPANY AT A GLANCE       An introduction: Bajaj electrical Ltd., incorporated in the year 1938, is a mid cap company (having a market cap of Rs 2531.98 cr.) operating in consumer durable sector. The company expertise in lighting, consumer durables, engineering and projects, is promoted by Kamalnayan Bajaj & have its headquarter in Mumbai, Maharashtra. History: The Company was incorporated as Radio Lamp Works Limited under the Indian Companies Act, 1913 as a public company limited by shares, pursuant to a certificate of incorporation dated July 14, 1938. Subsequently the name of the Company was changed to Bajaj Electricals Limited, pursuant to a fresh certificate of incorporation dated October 1, 1960. Company’s manufacturing unit have been accredited with ISO 9001 / 9002 and ISO 14001 certifications for its quality management. Some notable projects of the company include lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link. The Company caters mainly to the needs of the Indian markets and the export turnover being 0.67% (Previous Year 0.81%) of the total turnover of the Company. There are no reportable geographical segments. All assets are located in India. Management: The company management includes:        Shekhar Bajaj Harsh Vardhan Goenka Ashok Jalan V. B. Haribhakti Madhur Bajaj Chairman And Managing Director Director Director Director Director Plant: the company has manufacturing...

Words: 2593 - Pages: 11

Free Essay

Rural Marketing Observations at Pargaon Khandala in Maharashtra

...UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE OF MEDIA AND OPINION LEADERS CONCLUSION 2 Understanding Rural Distribution 2009 EXECUTIVE SUMMARY: The rural population in India is large and accounts for about 75% of the total population, which accounts for about 700 million people. Rural markets obviously also generate a great part of the country's income. Rural markets are growing more rapidly than urban markets. In fact for many products, the rural market accounts for almost as much as 70% of the national demand. Some of the important features or characteristics of Rural Marketing in India Economy are being listed below OPPORTUNITIES • • • • • • Employment in rural areas is getting better which has increased the disposable income for the average rural household. This leads to demand of products The demand burst in the rural market is also attributed to the fact that it has not been exploited and there is a lot of untapped potential in it These markets are large and also very diverse and therefore the opportunities...

Words: 2850 - Pages: 12