...When effectively trying to persuade an audience, the rhetorical appeals: ethos, pathos, and logos can support the message and ensure that one is depicting it correctly. When giving a speech, the speaker needs to be able to connect with their audience and not distract them from the message that is being given. A speech that uses many examples of ethos, pathos and logos is “The Great Arsenal of Democracy,” by President Franklin D. Roosevelt. Roosevelt’s use of pathos and logos effectively portrays his message of American defense, patriotism and the power of industry throughout this speech. Throughout the fireside chat, Roosevelt pulls on the American citizens heartstrings when he plays off their pride, and fear of what could happen. He also uses logos when explaining the background and facts of why the United States should assist the British. In...
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...background with her green eye shadow. Queen Latifah has small brown eyes with long curly black eyelashes. She has a beautiful big smile with shiny white teeth. Queen Latifah also has a lovely pair of small gold round dangling earrings in her ears. The word “CoverGirl” is written in big bold green latter across her forehead, all to improve her appearance. Queen Latifah is written in small green letters underneath in the right hand corner. The photo shot is from her head to her shoulders, just enough for her viewers to focus on CoverGirls’s product. Queen Latifah appears to be wearing an olive green shirt, the same color as CoverGirl’s product, with her hair pulled back into a long pony tail. The advertisement effectively uses logos, ethos, and pathos to convince the viewers to buy CoverGirl products. His first appeal is hown by using logos to give the viewers resonoing to buy CoverGirl products. CoverGirl claims that their products are for women of any and all skin types or ethnic backgrounds. The ad states, “fadeproof, waterproof and ignore proof”, which is used to describe the product that they are advertising CoverGirl mascara. This product hs been around for a long tike and is rapisdly growing and maturity it is very iverse. coverGir states fadeproof becase thet claim that their product will stay on the face regarldless of how long it is worn for that fay, amd it withstands sweating or crying. Waterproof would be for those who need It to stay on when it rains or they they go for...
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...do a great job of using the three most well-known forms of advertisement, which are ethos, pathos, and logos. Throughout this paper the advertisement and how these three appeals are used will be described. Now let me explain to you how CDF uses ethos, pathos, and logos to attempt to help prevent teen pregnancy in their advertisement. First, let me explain what ethos is. In advertising, ethos is essentially having credibility to what you are advertising. The CDF does a great job of using ethos in this advertisement. For example, the CDF uses a quote at the bottom of the picture that says, “Being a teenager is tough enough. Why make things more difficult by becoming a mother too?” It says this right below the stomach of a pregnant teen girl. Having an obviously pregnant teen in the picture saying this gives it credibility. The opinion of a struggling pregnant teen is much more credible than someone who has not experienced what she has. This advertisement is obviously directed towards teenage girls who are thinking about being sexually active. Using the credibility of the young, pregnant teen helps this advertisement by letting teenage girls know that getting pregnant young is definitely not a smart decision. Many companies and organizations also have been known to use ethos to help make their advertisement more effective. Next, let us talk a little bit about how CDF uses the pathos appeal in...
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... walk from « no » to « yes » https://www.ted.com/talks/william_ury ! Explain why this TED Talk is so convincing During our first class, we talked about three Greek words that are: ethos, pathos and logos and how they are modes of persuasion and are used to convince audiences. Ethos (credibility) means to convince an audience of the author’s credibility or character. Pathos (emotional) means persuading by appealing to the audience’s emotions. Logos (logical) means persuading by the use of reasoning, it is an appeal to logic. So we saw that in order to convince your audience, you had to use ethos pathos and logos properly. In William Ury’s talk about negotiation, we can find those three notions again and that is one of the main reasons why it makes this talk so convincing. First of all, on the TED ...
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...owls habitat. The author states that “ barley enough taxes can be raised to pay for things like road repair and schools.” Stating that appeals to the logical need to take out the land and have a mall to bring more people to the town. Another logos the author says about, is that the people of Alberton have to drive over 90 miles to make it to a mall. So having a mall in town would make since because then they wouldn’t have to drive to get to a mall. The pathos of this story are mainly to appeal to the emotion of the readers to safe the owls. The author tells of how they don’t want to cut down the animal’s home, they simply want to move them to another spot. The ethos of this paragraph would be mainly just the CDC discussing the main problem of them paying $250 million dollars. Especially by Citing the Endangered species act. In the end this article has many different parts of it from pathos to logos to ethos. It is a really good article in getting the reader to appeal to many different aspects of the pathos logos, and...
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...The Way I Feel In all three videos rhetorical strategies where being used to get the point across. The people in the videos used pathos, logos, and ethos. According to the textbook, "logos is appealing to logic and reasoning" (Austin,652). Then going in to pathos is "appeal to emotion" (Austin,661). Lastly the textbook describes ethos as "the persuasion through the audience's perception of the speaker" (Austin, 652). In Drunk History- Claudette Colvin and Rosa Parks they appealed pathos and ethos. In Drunk History- John Adams vs. Thomas Jefferson, they appealed to ethos and logos. Then in Breaking News they use ethos. In the video Drunk History- Claudette Colvin and Rosa Parks the author appealed to pathos and logos to get their point across....
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...actresses such as Cindy Crawford and such whereas guys will never try to emulate the looks of famous men. I have had experiences like the ones the author mentions in this paper. I have been asked the magic question, “how do I look?” and of course I say that they look good because there are no ugly women out there. Regardless, of how I answer I get a look that says, “You’re lying out of your ears, you must want something!” but that is never the case. I have also seen family member buying make-up and/or products because a beautiful famous woman is advertising it, not understanding that just because they advertise it doesn’t mean that they use. At last, who will ever make women think different? I think that the author does use ethos, logos and pathos. The character and image of the paper are women and make-up. He uses a few different logical arguments when he mentions that women try emulating Barbie or Cindy Crawford, and that men will never envy the looks of other men. He also uses the difference of men and women feel about looks and the difference in the feelings. This article is persuasive and believable on how the author uses ethos, logos and...
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...Hannah Dickinson Mr. Thomason ENGL 1020-116 15 September 2014 Analysis of Charles Murray’s “What’s Wrong With Vocational School?” Charles Murray is writing to The Wall Street Journal, which is a huge and very diverse audience to whom to present such a controversial argument. The point Murray is trying to make is that vocational schools are more effective and logical courses of action for young people entering the job market than is the conventional 4-year-university track. In championing the cause of vocational schools over college, Murray uses logos, appeals to authority, though his tone makes him come across as a little condescending. This may almost damage his argument overall. Murray’s argument is persuasive through his use of logos, nod to the opposition, and solution for the problem he introduces, among other methods to make his argument appear valid to his audience. The first thing to consider about this argument is the audience. Murray is writing to The Wall Street Journal. This is a huge, international publication held in high esteem. His argument has a lot of people from different backgrounds and perspectives reading it. To start, the title, “What’s Wrong With Vocational School?” offers a different perspective in and of itself; for many traditional American middle-class families, vocational school is simply never considered. In some way, this makes his bold writing style more impressive because of the potential risk he is taking. The supposed risk, however...
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...Examples of Ethos, Logos, and Pathos Aristotle’s "ingredients for persuasion" – otherwise known as "appeals" – are known by the names of ethos, pathos, and logos. They are all means of persuading others to take a particular point of view. Meanings of Ethos, Pathos and Logos Ethos, pathos and logos each have a different meaning: * Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. * Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. * Logos is an appeal to logic, and is a way of persuading an audience by reason. Examples of Ethos, Pathos and Logos Here are some examples of ethos, pathos, and logos. Appeals to Ethos * "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results." * "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor." * "The veterinarian says that an Australian shepherd will be the perfect match for our active lifestyle." * "If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation." * "You know me – I’ve taught Sunday School at your church for years, babysat your children, and served as a playground director for many...
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...Jay Heinrichs’s Thank you For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Rhetoric, teaches the reader on how to persuade. From offence, to defense, and any other form helps the reader advance to a professional form of debate. He teaches about rhetoric, Aristotle’s three rules of persuasion, and gives real world examples of types of persuasion, from movies to politicians. Jay Heinrichs, the author of Thank You for Arguing is a New York Times bestseller. The book has been translated to 12 different languages and currently has 3 updated versions. His book is used in many different colleges, from Harvard to community colleges. Heinrich talks about many layers of an argument, which in every chapter he defines. His book can appeal to any type of person by providing the reader with different methods from both offence and defence. Thank You for Arguing brings back the lost art of rhetoric, invented by the Greeks, which helps the one that uses rhetoric, understand the world and help improve their life. He defines decorum, the three rules of Aristotle, how to trick your opponents, and just generally get better at arguing. He uses simplified examples, from history to fiction, to define many methods of arguing. He organizes the book into different sections: offense, defense, advanced offense, and advanced agreement. In every section he gives the reader at least four chapters, each filled with different information in accordance to their section. The...
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...A successful essay isn’t necessarily always about how popular it was or how many people read it; but did the writer get their point across, did the reader enjoy reading and were they hooked. Crystal Eastman in “Now We Begin Again” did just that, from the introduction, through the body and up until the last word she had the reader hooked, wanting to read more and pondering what they had previously read. She started her essay where most would think a writer might end, asking the reader questions as if they were there, making the reader feel apart of the piece and engaging with the reader. Eastman broke down the barriers between the writer and reader in an indescribable way, using a mixture or pathos, logos and ethos throughout her entire essay....
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...Chaos is Come Again Is it easy to turn a sane, loving man into a murderer? The famous play Othello, The Moor of Venice by William Shakespeare introduces the story of a brave black general in a predominantly white society, who has fallen in love with Desdemona, and struggles to see the true character of those around him. Iago his close friend was driven by jealousy to manipulate everyone he came in contact with. Othello is accepted by the Venetian leaders because his dedication to their military. When the story starts Othello’s strengths can be described as self-sacrificing and loving Desdemona wholeheartedly. Desdemona is quickly enveloped by this and expresses her love for Othello; “My heart’s subdued/Even to the very quality of my lord. / I saw Othello’s visage in his mind, /And to his honors and his valiant parts” (1.3.253-256). Desdemona is in love with Othello’s commitment to war and even points out that she was truly in love when she knew his thoughts. Othello is too trusting, insecure about himself, and he makes snap judgments. All of these weaknesses are used against him by Iago. “Chaos is come again” transforms Othello from a strong black warrior, loving husband, and trusting man into a cynical shell of his former self. Iago uses ethos to make Othello believe that he is trustworthy which helps him continue to make Othello doubt his wife. Othello's inclination to trust Iago is easily perceived, “The Moor already changes with my poison" (3.3.325), saying this shows that...
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...can be used against an individual in which it does not favour the victims best interest, but allows the manipulator to get a personal gain at the expense of another. Words used in this way are seen as a weapon in which it can inflict suffering and hurt to the victim. On the other hand it can have the opposite intention. It can be used in a positive way and to the benefits of both individuals. It can be uplifting, motivating, and inspirational and will often persuade individual’s interests in a helpful direction. This is how language can be used to manipulate meaning and intent and is shown clearly through William Shakespeare’s characters in the play, ‘Othello’. Language can be used against an individual to cause suffering and pain. This is through the manipulation of meaning and intent. In Shakespeare’s play ‘Othello’, Iago who is the main villain in the film uses his manipulative language to deceive other characters in such a way that it makes him both a powerful and persuasive figure. His understanding of the individuals around him and their desires lets him engage in this deceitfulness even more and persuade individuals with his lies and scheming stories. In Act 1 scene 1, the audience is straight away immersed into the action of the play. In this scene Iago already starts to manipulate Roderigo through his naivety to Iago’s doublecrossing and overall manipulation. Roderigo’s first statement states “Iago, who hast had my purse as if the strings were...
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...From the very start of Othello, one of Shakespeare’s most tragic plays, the audience is hyper aware of the fact that things are just not going to end well. For me, these formidable sentiments stem from the play’s central antagonist, Iago, who I consider to be the most disturbing villain of all of Shakespeare’s plays. While some villains are blatantly cruel, murderous, or vengeful, real fear is evoked by villains like Iago, whose honest and gentle façade masks the sick mind of a misogynistic sociopath. These thoughts lead me to question what makes Iago powerful enough to have so many people at his emotional disposal. The answer quickly became obvious – his power lies in his speech. Iago implements Aristotle’s very basic methods of persuasive rhetoric, ethos, pathos, and logos, to masterfully manipulate the thoughts, emotions, and actions of characters like Roderigo, Cassio, and Othello. Beginning with Roderigo, whose sheer idiocy we must briefly ignore, Iago uses an intricately simple web of words to ensnare his victim. Roderigo questions Iago’s true feelings towards Othello, to which Iago uses the very essence of ethos, the method of persuasion in which the speaker establishes himself as someone to trust and to be perceived as a figure of authority, to persuade Roderigo of just how intensely he abhors Othello. Iago eloquently and passionately explains how he was overlooked for the position of lieutenant, despite his battle prowess, and goes on to make statements like, “I follow...
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...Running head: Logos, Pathos, and Ethos Logos, Pathos, and Ethos—Can’t Have One without the Other Jasmine Bradley Marinus Iwuchukwu ENG/215 08/31/2014 Logos, ethos, and pathos are all important factors to include when writing a paper. They ensure that your paper is well rounded. Alex Keyssar, a professor of History and Social Policy at Harvard University, incorporates all of these in his writing style. “Reminders of Poverty, Soon Forgotten” is an article written by Keyssar that focuses on poverty in America since the late 19th century to today. The main issue with poverty Keyssar points out is how our Nation has had countless reminders of the millions of people that live in bad conditions, yet nothing has been done to help them because they are forgotten quickly (pretty much self-explanatory after reading the title). This essay will be going over what he uses as logos, pathos, and ethos; and how they support each other. Ethos Ethos has been defined as authority. An author can establish ethos via tone or research. When looking for ethos in a piece of writing, look for what gives the author the authority to give you this information. Establish the author’s credibility. In his article, Keyssar establishes credibility through his experience and research. Being a professor in History and Social Policy means he is well studied in those areas, both of which are applied in the article. Keyssar is able to see patterns in social history and compare them to the happenings of...
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