...Table of Contents EXECUTIVE SUMMARY 2 INTRODUCTION 3 Objective of the project 3 Responsibilities 3 INTRODUCTION TO THE INDUSTRY 4 ABOUT COMPANY 8 Project Analysis and Duties 12 Social media strategies 14 Functional Areas 16 Lower Data Management/Maintenance Costs 17 Reduced Catalog Creation Costs 17 Lower Translation Costs 17 CONCLUSION 18 REFERENCES 19 EXECUTIVE SUMMARY Casartisan Exports, more than just selling products sells an experience that can benefit you from in your homes. The mission is to perfect handicraft heritage and modernize it the best way possible without changing the famous traditional charm to it. All products are made by artisans who have years of experience and centuries of passed on methods and techniques that have been perfected generation after generation. The project is prepared as a part of summer internship program at Casartisan Exports. It gives an in depth view of activities carried out during 14 weeks of full time internship. This report gives a detailed description of the company and industry and analysis and interpretation of the tasks undertaken during the internship. Handling handicraft products involves lot of innovative and creative designs according to recent trends and traditions. At the same time design team have to think about cost saving therefore need constant research. To connect with the clients and customers it was important to understand the process of production and creative team. In the new...
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