...CASE STUDY SOCIAL MEDIA MARKETING FOR WOOD LAND Profile Launched in 1992 by Aero Group, to create an innovative collection of apparel for the outdoor enthusiast, Woodland quickly gained popularity through its unwavering commitment to quality and a growing community. Woodland products are designed to provide enthusiasts with the perfect tools to meet the challenges of nature. Then Woodland tree logo is now synonymous with the adventure lifestyle. Woodland’s Pro Planet philosophy and community is an endeavor to share their passion for social causes and inspire participation in nature conservation. In keeping with this philosophy, Woodland has always endeavored to make eco-friendly products that minimize harmful environmental impact. Challenge Pro Planet is a Woodland initiative to reposition the brand on the social platform. The goal of Pro Planet was to drive consumer connection and encourage meaningful discussions that would lead to “pro- environment” ideas, and drive a positive word of mouth for the brand. To facilitate this, a large level of engagement was absolutely necessary to create affinity for the Woodland brand as well as to educate the target audience. This meant that an awareness-only campaign would fall short. Woodland needed a campaign that would be innovative, interactive and be able to reach and engage a very specific target audience. The Pro Planet awareness campaign also needed to be precisely targeted. The specific audience chosen by Woodlands...
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...What Best with Patagonia Patagonia Inc., a Ventura, California is a famous seller of outdoor clothing and equipment. This company has a reputation as an “enlightened employer and champion of the environment”. This company has a simple goal but challenging that is “to produce the highest-quality products while doing the least possible harm to the environment”. This goal was inspired all employees from the top management to the bottom one and at the same time guide every single decision that they made. This goal helps Patagonia to grow at a healthy rate and being one of the best companies among other larger and competitive companies. On the other hand, Chouinard goal for Patagonia’s own sustainability is to keep growth relatively slow but steady. Chouinard, a 67 years and arthritic hand still able to inspire the company (employee) with actively involved in outdoor adventure activities and product ideas. Based on professor of Stanford University, Jeffrey Pfeffer, “There are companies that stress continuous improvement and being way better than the competition but also make people feel comfortable”. These companies (including Patagonia) are meritocracies with ambitious goals that trust their employees to do the right thing and give them the tools and time they need to do it. In order to facilitate employees satisfaction and to passionate with their job, Patagonia have do some abnormality, that is offer on-site day-care center at it headquarters and full medical benefits to...
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...tutorials and practicing. He also regarded volleyball as “somewhat interested” but he have not tried it yet. The frequency, quality of performance and enjoyment of the basketball is 1.25 out of 5, 2 out of 3 and 3 out of 3 respectively which showed that Lee really likes it. And he always plays it with friends. Similar situations are noticed in “outdoor activities” and “club/community activities” where low attendance are found. Although the interest index for outdoor pursuits is 1.82 whereas 1.4 for club and community activities, Lee only attended three of each of them. Comparing to club / community activities, Lee is more attracted by outdoor pursuits yet he attend them at the same rate*(see reflection). In view of the interest level, it is not surprisingly that Lee enjoyed more and performed better in outdoor pursuits with the indices of 2.67 and 2.33 comparing to club and community activities with indices of 2 and 2. As claimed by Lee, the shared motivation of joining camping, scouting and red cross for volunteering is the medals or certifications. In general, Lee participated all the club and community activities with his friends; for outdoor activities, he spend two thirds of time with friends and one third of time with...
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...are leaving backyards and traveling with their owners and serving more as companions then pets. There have been many studies proving that owning a dog is beneficial to ones wellbeing and has many positive effects. Being a dog lover myself, I find that owning a dog not only relaxes me, but encourages me to be more social in new environments, and promotes positives interactions between myself and others. In the Journal Article, The Health Benefits of Owning a Pet, Dr. Jean Martin states that “Children and adults alike can benefit from playing with and owning pets, which can be a good source of calmness and relaxation, as well as a source of stimulation for the brain and body.” This interaction would help facilitate the type of interactions and help to promote the environment I envision. Design alone is not enough to promote happiness, it’s the surrounding environment that helps to develop happy experiences and encounters. Due to the California Health Code, animals, (with the exception of service animals) may not enter into an enclosed space where food is being served and drinks are being poured. Owners may bring their dog to join them in outdoor dining spaces, and if the outdoor space is accessed from the interior, (ie: elevator or stairs) pets are welcomed into the first seventy-five feet of the establishment, so long as they are making their way to the outdoor space. When designing...
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...and planning to work towards resolving the app developers predicament. After the problem has been identified then the leaders need to design a research study that will facilitate collecting, measuring, and the analyzing of the data that is relevant to the development of the app, its purpose and its targeted group. Now that the developers have designed the research study they need to start the research study. By doing this it will answer many questions that lead toward identifying the appropriate age, activities, and locations. The organizations will follow all the guidelines which include any rules or steps towards making sure the right conclusion to the problem is found. They will also ensure that ethical conduct is also followed and ensuring no personal information leaked. Researching the issues and possible solutions such as; will the app be for people of all ages, for a specified age range and what outdoor activities are more preferred, will help the app developers correct the problems to the best of the developers ability. The problems that we picked bring in many people from the community to conduct appropriate studies and questionnaires. The app developers need to start researching what is going to help productivity, advertisement and sales. This could either be to hire more staff to conduct the research or have larger study groups. When developers use effective research it will lead to finding and creating solutions to have a well-rounded and complete...
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...2016 Journal of Retailing and Consumer Services 24 (2015) 10–21 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser The effect of involvement on visual attention and product choice Bridget K. Behe a, Mikyeung Bae b,n, Patricia T. Huddleston b, Lynnell Sage a a Department of Horticulture, Michigan State University, East Lansing, MI, USA; Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, 48824, USA b art ic l e i nf o a b s t r a c t Article history: Received 28 March 2014 Received in revised form 19 January 2015 Accepted 20 January 2015 Available online 4 February 2015 Our study examined the effect of consumers' level of involvement on visual attention to product, information sign and price sign guided by the Elaboration Likelihood Model (ELM). We also investigated the relationship between visual attention captured by eye fixation on information and price sign and...
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...theories and principles to the teaching strategies used in classrooms and in particular the practices used in the provided scenario of Ann’s Year 5 Science class. Piaget’s constructivist method adopted the idea that children build their own knowledge individually through the initial instruction from the teacher followed by the exploration of their own environment. This method is a balanced teaching practice that can be used in classrooms as it allows learners to be responsible for their own knowledge development (Lourenco, 2012). Ann uses these principles in the indoor classroom where she provides the children with explicit instruction about seeds and then allows the children to explore the different seed types in what she likes to call the outdoor classroom. The indoor classroom is used predominantly as a starting point for her classes where she explicitly explains the task objectives to her children and then uses the...
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...Marketing Research Project Types and Examples 1. Satisfaction Studies: Obtain measures of satisfaction for different attributes of products and services, and relate this to customer type or segment, experience, demographics etc. Data/Methodology: Satisfaction studies typically require a mix of qualitative and quantitative approaches. At an early stage, qualitative research techniques such as focus groups or one-on-one customer interviews might reveal unexpected dimensions of customer dissatisfaction. Usually customer satisfaction measures and information on customer type are collected by use of a survey. A satisfaction survey frequently includes items dealing with importance and performance of various attributes, and some information on customer type (heavy/light user, experience and other segmentation variables). In addition to simple tabulation, analysis could include cross-tab and regression analysis to understand predictors of satisfaction. Are all segments equally satisfied? Why/why not? Is performance adequate on the most important attributes? Why/why not? EXAMPLE PROJECT: Research Purpose: Find areas of improvement in the order experience for an online retailer selling specialty dog chew-toys. Research Objectives: Using a sample of current customers, measure importance of key dimensions of the purchase experience, and current performance along these dimensions and relate these to purchase frequency, customer type and demographics. Possible Recommendations: Redesign the...
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...Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences. They are important tools in advancing public health goals. Communicating about health through mass media is complex, however, and challenges professionals in diverse disciplines. There are different types of mass media that we are accustomed to in this day and age. Whether its old people or young kids, we've all had our share of media-related exposure. Learn more about what comprises the media in our modern-day world. Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media performs three key functions: educating, shaping public relations, and advocating for a particular policy or point of view. As education tools, media not only impart knowledge, but can be part of larger efforts (e.g., social marketing) to promote actions having social utility. As public relations tools, media assist organizations in achieving credibility and respect among...
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...How significant is the supply chain becoming in the development of an operations strategy “A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customer (Ganeshan and Harrison, 1995) Supply functioned as the backbone of an organization to facilitate the programme/project implementation in an effective and efficient way. It also belongs to the functional level of the organization to provide “information on resources and capabilities” to support the management team in developing the operations strategy. (Quick MBA, 2010 Strategic management [Online]) As a supply person, I am going to take our internal financial and administrate management for Emergency SOP as an example to demonstrate that the supply chain collaboration will shape and influence the organization’s operational strategy in long run. Emergency response is one of our organization’s core commitments to provide essential supplies to the venerable children and women in emergency affected area, like clean water & sanitation supplies, essential health and nutrition aid, educational and sport kits ect… However it is hard for us to response in the after-emergency critical period due to the limitation of working with counterpart and rigid internal procurement process. After-emergency rehabilitation and development...
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...Final Marketing Plan MKT/421 Marketing Plan The following paper discusses marketing plan for the Grayl, a water filtration equipment manufacturer that offers a personal water filtration device effective at eliminating particulates, chemicals, and water-borne pathogens by 99.9%, while decreasing the individual carbon footprint of plastic water bottles. The marketing plan will include the following; an overview of the organization and the Grayl water filtration bottle; a SWOT and competitive analysis; phases of the product life cycle; packaging, pricing, and channels of distribution; a segmentation and target market assessment; a description of the target market and their emotional and logical drivers; and a positioning statement. The assessment provides solid feedback on the features and benefits of the product as they relate to the individual needs of their target markets and the different behaviors they exhibit. Company Overview In 2012, a Seattle-based company was started by founder Nancie Weston based on a new idea that, with a little help from her friends, began to take shape into a viable company. Nancie had a dream of inventing new and innovating products that make a difference in people’s lives for those trying to achieve a healthier lifestyle while minimizing their carbon footprint. From this dream, Nancie focused her knowledge on creating cutting-edge technology for personal water filtration devices. To set her device apart from other water filtration products...
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...and 3) promoting equitable gender sensitive contributions and benefits among stakeholders including private sector. More recently, value chain approaches have been explored to bring more benefits to rural producers through better market links. Course Description The course focuses on integrating a value chain perspective in rural development, and how this conceptual and methodological framework can enhance program strategies for sustainable livelihoods, profitable small scale enterprises and socially responsive private sector. Learning content includes: basic principles and concepts of value chain development, practical methods and tools in integrating value chain perspective in rural development programming, and lessons learned from case studies on linking rural enterprises to dynamic value chains. The course specifically covers value chain assessment and how the results are utilized in planning for development interventions. It emphasizes field-based learning through practical exercises in the planning and conduct of participatory market assessments. Development of action plans at the end of the course enables participants to synthesize knowledge and...
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...Lifespan Development and Personality Paper David Trejo PSY103 June 13, 2011 Sandy Collins Lifespan Development and Personality Paper An organized study of life’s different cycle phases of human beings is what developmental psychology sets out to accomplish. The psychological development of humans is also described through developmental psychology. Lifespan development study of humans involves psychological, behavior, and genetic alterations from birth to the end of one’s life. How one progresses through life is mainly influenced by environmental and hereditary (nature and nurture) factors that involve cognitive, physical, moral, personality, and social development (Shonkoff & Phillips, 2000). This paper will discuss the influences on physical and cognitive development of middle childhood years (6 – 12 years). As a child progresses into these years, physical, moral, cognitive, personal, and social traits are further developed. All of these traits are imperative in the personality development of humans. Understanding how humans develop traits as physical, moral, and social during the middle childhood years will give insight into lifespan development (Karpov, 2005). Physical Development Factors During childhood years, the physical development stage ranges from gross motor development skills to fine motor development skills. Hereditary...
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...STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS TUPPERWARE PRODUCTS by Archit Vashishth Roll no.-56 Under the guidance of Ms.Tina Chadha Mrs.Neha Srivastava Associate Business Director Assistant professor ,Marketing Allied Media Network KJ SIMSR KJ Somaiya Institute of Management Studies & Research May ,2013 Declaration I Mr./Ms. …………………………………………….hereby declare that this project report is the record of authentic work carried out by me during the period ………. to …………. and has not been submitted to any other University or Institute for the award of any degree or diploma etc. Signature Name of Student Roll No. Date ...
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...Bertie Barfield ENG/115 Determining the Causes and Effects of Water Pollution in Lake Huron The Great Lakes, Lake Erie, Michigan, Huron, Superior, and Ontario, are our largest freshwater system. Lake Huron, like the other Great Lakes contain many species of wildlife, and is in danger of being polluted. This pollution is harmful to fish, wildlife stocks, and to the humans of this region. At the University of Mississippi, Latham, A., Wright, E., & Tsang, A. [n.d.] produced a study that focused specifically on Pollution's Effects on the Great Lakes Ecosystem. Determining the causes and effects of water pollution in Lake Huron may facilitate new ideas and solutions for cleaning up our waterways’ and improving public health. Although there are many causes of Lake Huron’s pollution, most fall under three categories: 1) Point-source pollution; 2) Nonpoint-source pollution; and 3) Air pollution. Point-source pollution refers to mercury, fecal matter, and sewage, from treatment plants or industrial facilities, being dumped into the Lake. Nonpoint-source pollution refers to runoff of polluted water from crops or lawns which contain contaminants. These contaminants may be oil, sand, salt from roadways, agricultural chemicals, and nutrients and toxic materials from urban or rural areas (The Lake Huron Centre for Coastal Conservation, 1998-2012). Additionally, air pollution is also a major concern. According to the Lake Huron Centre for Coastal Conservation, “…the...
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