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Pepsico Organizational Resources

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PepsiCo: Organizational Resources
Lester Narvaez
MGT 230: Management Theory and Practice
Monday, May 19, 2014
Steven Friloux

PepsiCo: Organizational Resources
Pepsi-Cola was invented in North Carolina by a pharmacist by the name of Caleb Davis Bradham. (http://www.pepsistore.com, 2014). Since its creation as a digestive drink, Pepsi has evolved as one of the top companies in the world. The organization is widely known and has changed the way people now drink and also eat snacks. PepsiCo not only owns the brand name but also owns the number one selling soft drink, Mountain Dew, Gatorade and in snacks it owns Frito-Lays, Quaker and Tropicana brands. From the time it was invented, Pepsi has had a wide range of management and strategies to re-invent itself thru the Great depression and thru technological advances in society. Two of the most influential aspects and resources of Pepsi-Cola as an organization has been the Knowledge to re-invent itself overtime and also the Technology advancements it has done and also been thru.
For any big and global organization, the “know” or “knowledge” is a key resource to have and to gain. Knowledge can depend on the type of business an organization is involved in. As far as PepsiCo is concerned, this organization has been thru many decades’ technological advances. One of the major technological advances it was a part of is the way to was sold in the beginning, thru a fountain unit. The way Bradham was able to sell Pepsi at first was a knowledge that its main competitor Coca-Cola wasn’t aware of at the time. At this point in time of its existence, Pepsi had to know the extent of its consumers, competition and also where the future was headed and how it would get there. Bradham and his associates who were running was then called the Pepsi-Cola Company, had many barriers to overcome and had to find out by making

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