...had at least one tattoo (Ford, 2010). Those two studies revealed statistics that illustrate the number of people in the United States with tattoos increasing astronomically. In 67 years the number of people with tattoos increased 9%, in just two years between 2003 and 2005 the United Stated witnessed the number of individuals with tattoos increase another 9%. Tattoos are still gaining acknowledgment in society today; the number of people with tattoos is increasing exponentially with athletes, musicians, and actors ushering a wave of acceptance. Figure 1 Tattoos have been evident in societies and the human race for thousands of years. Scientists have uncovered Egyptian mummies evidently preserved in the period as early as 2000 BC, analysis revealed evidence of tattooing and other forms of body art on their mummified bodies. The Egyptian tattooing thought to be one of the earliest appearances of tattoos came into question in 1991 with the discovery of Iceman (Lineberry, 2007). A pair of hikers in the Austrian Otztal Alps stumbled across the frozen tattooed corpse. Using modern carbon dating technology scientists found the corpse to be from the period around 3300 BC, making this discovery one of the earliest appearances of tattooing found to this day. Figure 2 The earliest tattooing took place with rudimentary tools and methods with a variety of material used as "ink." In all cases throughout history, the...
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...Overpaid Baseball Players When addressing the value of entertainment, there is without a doubt, that we as a society value entertainment highly. But there is no reason that these athletes, who are here to merely entertain us, get paid higher wages than those that save our lives and teach us such as medical doctors and teachers. Professional athletes do not offer society an essential function that improves or enhances our world in comparison to other professionals. It is my claim that professional baseball players are paid more than they are worth. Economics is the key to understanding why these athletes earn such tremendous salaries; still, it fails to explain why they actually do deserve it. Giving athlete’s high wages doesn’t only distort them, but also bring downfall to clubs and the country’s economy. The growth and the development of a sport may be reflected from the wages of the athletes and that is all it does. In conclusion, Team owners pay more to keep athletes on the team to be on a winning streak, but whether the drive to win is justifiable remains in doubt. The economic system involving sports, corporate America, and the media is an interdependent one. Athletes make huge sums of money paid to them by owners who make even larger sums of money. Agents, free agency, and other phenomena keep athlete salaries rising. So, too, does increased ticket sales to games, increased TV viewership, enormous media contracts, TV advertising, and corporate sponsorship and endorsement...
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...Berkeley Preparatory School Jim Brown’s Role in Shaping Perceptions of Athletes as Advocates for Social Change. Arjun Tummala Honors US History - H Block Mr. Kurt Wahlgren March 15, 2024 To what extent did the activism of Cleveland Browns running back Jim Brown shape perceptions of athletes as advocates for social change? Table of Contents:. Introduction Jim Brown's Emergence as an Activist Public Perceptions and Reactions Legacy and Influence on Athlete Activism Tainted Legacy Conclusion. Both historically and contemporarily, professional athletes have gained popularity not solely for their exceptional abilities within their respective sports, but also for...
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...The Emerging of Females in sports In order to fully understand the impact Title nine had on sports, one must examine the life of female’s athletes. First and foremost, female athletes were insignificant; they were over looked and discredited. Male athletes were convinced beyond any doubt that it was them, and them alone, who possessed the ability, talent and charisma needed to succeed in the sports arena. This awe confidence did, however, have its drawbacks as demonstrated by male’s inability to competition from those who disagreed with their enlightened options, views, and decisions. Women's sports include amateur and professional competitions in virtually all sports[->0]. Female participation in sports rose dramatically in the twentieth century, especially in the last quarter, reflecting changes in modern societies that emphasized gender parity. Although the level of participation and performance still varies greatly by country and by sport, women[->1]'s sports have broad acceptance throughout the world, and in a few instances, such as tennis[->2] and figure skating[->3], rival or exceed their male counterparts in popularity. An important aspect about women's sports is that women usually do not compete on equal terms against men. Historically, it has been understood that the "natural order of the universe" consisted of man to the marketplace, woman at home with her family, woman the mistress of domesticity, man the master of all else, man the rational thinker, woman the...
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...anticipate what the economy will look like at the end of the next week? (Changing Paradigms) This statement can be used to describe the education system in the United States. America spends twice as much on education than any other country in the world, yet more than ever before students are failing. We are a society that relies upon education to be successful. In order to move forward with American education, four issues must be addressed and reformed. The first issue is that we must change the culture of education in America. Students and teachers today are simply drifting through the classroom,...
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...has been defined as ‘the use of violence or intimidation to achieve a desired end.’ (Donohoe, 2004). Terrorists have used these methods over time to change the political sphere of a country, sometimes for the greater good, and other times to advocate minor causes or causes that do not align with the values of broader society. Although terrorism had existed as a concept before the 1970s, it was at this time that terrorists began to act outside of their home territory, either singularly (known as acting as a ‘lone wolf’) or as part of a terrorist group. The first known example of this occurred in 1972 when a group of Arabian terrorists launched an attack on Israeli athletes at the Munich Olympics, killing eleven people. Since this time,...
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...9. Using the product/market expansion grid (Ansoff Matrix), how would you go about expanding the sales of Red Bull? Criteria: Market Penetration , Market Development, Product Development, Diversification. (10) Market Penetration: An increase in sales can be made through new promotions or a wider range of adverts and advertising platforms, that will increase the consumption of Red Bull. With minor changes to their product, for example the taste, different flavours, Red bull will also meeting their consumers need for variety. Although I believe that Red Bull already has a very firm market share, as Red Bull was the highest selling energy drink in the world, with 5.387 billion cans sold in 2013, there is still a lot of competition in the energy drink market, like Monster , Red Bull will also need to look into a rewards program to make sure they keep their loyal customers and to attract new customers to the brand. Expansion to other markets, such as Asia and Japan, which has a high percentage of youth, will also help increase Red Bull sales. Market Development: Red Bull can vary their current product and introduce it into a new market by making their product low cost. Different geographical markets can be targeted locally and abroad, to reposition Red Bull as the drink of choice. A variety of sales channels can be used to target different groups of people, for example instead of selling the product in retail shops , the product can be bought online and shipped/couriered to...
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...tournaments were created for war training and often the end result was death. Extreme violence was common in sports the same way it is common in today’s sports world. This quote by Lynn Jamieson, associate professor at Indiana University describes the acceptance of violence in sports: "Sport tends to reflect society, and we live in a violent era," she said. "We have a violent society where people use violence to solve problems instead of using other means." Eric Dunning (1999) notes that violence still exists in the modern day sports because their goal is to “create tension rather than relieve or discharge it.” Aggression and violence are often confused as being the same thing. Aggression is “an intentional behavior aimed at causing either physical or psychological pain” (Lee, 2009, p. 78). Violence is “the use of excessive physical force, which causes or has obvious potential to cause harm or destruction” (Coakley, 2009, p. 196). Many people associate violence with actions that are illegal or unsanctioned, but in some societies violence is encouraged and a part of life. Aggression often involves violence, but violence may occur by accident or carelessly without the athlete having an aggressive intent. For the behavior to be deemed aggression, two factors must be present. First, the behavior must be aimed at another person with the idea of hurting or causing physical harm. Second, the aggressor must believe that what they do to inflict bodily harm will be successful. There...
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...Aktobe Regional State University by K.Zhubanov A project work Theme: Anglicisms in modern language Student: Ayzharykova L. Group: ED – 208 Tutor: Suleimenova Z. E. Aktobe 2014 The relevance of this study is that the consideration of issues related to the theory and practice of borrowing, especially important in today's conditions, because today expressed serious concerns about the strong influx of borrowing, which may lead to a depreciation of the Russian word. But the language - it is a self-developing mechanism that is able to self-clean, get rid of excessive, unnecessary. This happens with foreign words, borrowing which was presented during the trial. The novelty of this study lies in the interpretation of the theme, hence its relevance, which is determined by the importance of the English language in the life of Russian society. The subject of the work is to study the borrowing of Anglicisms in modern Russian decades. Abstract. Damage to the culture of the language - clogging his jargon, the trend towards illiterate use of language structures and units in spoken language - is an obvious problem of youth culture of speech. Our everyday speech - is not only an indicator of the level of literacy, aesthetic...
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...'psyche' and 'logos' literal meaning of which was 'soul' and 'study' respectively. The definition of psychology had ever been in the process of change since then. The development of psychology can broadly be traced into four periods: Ancient Greek period, per-modern period, modern period and current status 1. Greek period: Greek philosophers had contributed much for the development of psychology. Some of the key contributors were Socrates was interested in studying the reincarnation of soul. Soul or mind was considered as the representation of individuals. Plato, a bright student of Socrates expanded Socrates concepts in philosophy about life and soul. It was Aristotle who wrote first book in psychology called Para Psyche; about the mind or soul. In the book, he introduced the basic ideas in psychology today, like law of association. However, the notion of psychology was primarily related to study of soul or mind at that stage. Later on it was found that physical existence of soul was doubtful. Also, there was controversy in defining soul and mind among the philosopher. The contributors of the period never focused on the behavior of individual. That is why the attention was diverted from the study of soul or mind 2. Pre-modern period it was during 1800's that psychology was established as an independent discipline. It was the work of Wilhelm Wundt and William James that contributed much in the field of psychology. Wilhelm Wundt established first psychology laboratory in Leipzig...
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...Advertisement in connection to laws of mental processes. The effect of advertising on the individual and society has been influenced and promoted by many different psychological aspects. There are many ways to sell products, but psychological knowledge of mental laws is crucial in succeeding with advertising. Accordingly, behavioral insights based on psychology are used to attract attention. In addition, mental persuasion is necessary to succeed in advertising in today’s society. The advertisement industry uses psychological knowledge of mental laws and aspects, such as attention, sub-consciousness, and automatic reactions of the mind. To begin, advertising companies by knowing the process of human attention, achieve great result in persuading people to purchase their products. Attention, by definition, is often referred as the focus of consciousness. Attention makes the process attended to more clear and distinct in consciousness. Therefore, when people are focused properly, the advertised objects appear to be more clear, distinct, and sharp-cut. In the same way, things of which we are merely conscious tend to be less indistinct, whereas objects we are attending to, are well-defined. For example, the information we receive through commercial, is based on enhanced look of the product, and that product is given to us in unique and distinctive way, so it catches our attention. Commercial industry is very well aware of the mechanic, which rules the process of human attention, and...
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...IMG College is the nation’s leading marketing and multimedia provider. IMG partners with some of the top institutions and conferences in the country. With over 35 years in the business, IMG College offers a variety of different services including the production and distribution of radio and television programs, broadcast talent, coaches’ shows and endorsements, managing internet sites, specialized media, printing and publishing, game day events and hospitality, corporate partner programs, and brand management. Those services can be broken down into five categories: Internet, publishing, licensing, training, and academies. IMG College has been named to Training magazine’s 2011 list of the nation’s top 125 companies with the best employee training and development programs. Training magazine is a 43 -year-old professional development magazine that advocates training and workforce development as a business tool. The magazine explores management, which enhance bottom-line impact and development programs. The training top-125 ranking is based on myriad benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs. The ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope development programs, and how closely...
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...STRIPPERS OVER 35 The world of exotic dancers is big business. The salaries of strippers can range from 40k to 100k. Although, exotic dancing generally is taboo in today’s society not discussed out in the open. Discussions are held amongst friends or really close cousins attempting to not let their wives or parents over hear. The infatuation of exotic dancers leads to an industry that many think causes a lot of controversy today. The general perception of strippers are associated with dirty, drug use and vulgar. Many are surprised to find out that a lot of the dancers are very clean (close to neat freaks) and do not partake in drug use. While the typical belief is that strippers are young and unrealistic, in today’s society there are many...
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...BRAND MANAGEMENT Student: Drobnjak Anja, K-5050 Professor: Prof. dr David Jones Warsaw, 22.01.2014. Contents Introduction 4 Branding 5 The Laws of Branding 6 Branding and its components 8 Brand implementation 9 Brand awareness 9 Brand recognition 10 Brand equity 10 Brand elements 11 Brand Bubble Trouble 12 Strategic brand management 13 Adidas - a brand that identifies with its performance 15 Coca-Cola as Number One 17 Disney world 18 Conclusion 18 Abstract One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements of brand management such as a product itself; look, price, the packaging, etc. It will include some components of brand management, laws of brending, strategic brand management and its importance, and also examples of well known companies, in order to show nowadays rising role of brands and made some conclusions. Key Words: brand management, brand, strategic brand management, brand...
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...Social Unstoppable Construction Abstract This paper provides information about the social construction of gender. Research from seven different journal articles organized into the categories of children, men, women, and the culture of Bugistribe, Indonesia.The understanding of gender roles is evident in children, even at the age of three years old. Studies show that parent’s set unclear norms regarding gender roles, which confuses kids. Moreover, there is historical background on social construction and women. The importance of the role of beauty in the female gender role showing how young women are being more sexualized. Also, the role of eating disorders in men and women’s genders is addressed. Men’s struggle with masculinity in present society as well as fear of feminism is talked about. Finally, the Bugis tribe, located in South Sulawesi, Indonesia is studied. Their five separate genders show a fascinating look at social construction. Gender And Its Social Unstoppable Construction Gender is an extremely captivating concept. The social construction of gender is an extensive and complicated subject. Looking at the views children have of gender roles shows social construction. Studying how women’s gender roles are socially constructed with feminine behavior is very interesting. Also is fascinating how men attempt to balance and uphold masculinity. Finally, gender in other cultures, specifically the Bugis tribe of Indonesia, have extremely different takes on gender, which...
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