...Compound Alangilan, Batangas city Perfume out of Flowers Rosal, Kalachuchi, and Rose Members: Aldwin John O. Sicapiro Darlene Mariel V. Plata Jodel L. Talabis Monica Cleo C. Panganiban Alyssa Keith M. Panganiban Owen Karl V. Santos Chapter 1 Background Study Introduction The beginning of perfume use can be traced back thousands of years to the early Egyptians. The first perfume we’re part of religious rituals. It was developed together with the first cosmetics, but they weren’t made to attract opposite sex; they were made the good will of the gods. The Egyptians were very spiritual people so they put containers of perfumes even in their tombs. After sometimes perfume use started becoming more personal. People started using perfume in their Baths. The oils helped to protect their skin from drying out in the hot climate. Perfume containers have always been attractive. The Egyptians treated their perfumes with great respect, and believed that only the best containers were good enough to hold them. Perfume making is passed on through the ages. When the Greeks and Romans moved in Egypt, they told the perfume oils and ointments the Egyptian used. So they quickly learned how to produce them, and started adding their own touches. Perfume makes it way around the world. The common problem in perfumes nowadays is sometimes it is very strong scented that it hurts in our noses. It also causes rushes, for those who has sensitive skin. Some perfumes smells good on the first application...
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...Executive Summary Chanel No.5 is one of the most popular perfume products on the market. The Chanel N5 has a constant mission to accomplish in satisfying it customers as well as the laws. It is crucial to keep a reasonable price and maintain high quality of the perfume product. Correspondingly, whenever the cost of the product decreases, it means the quality of the product lessens, and luxury product becomes ordinary. "The word perfume derives from the Latin perfumare, meaning to smoke through. Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents used to give the human body a pleasant scent “(Wikipedia). Chanel N5 is one of the most popular out of the company perfumes. It dominates the market since early 1920 the reason for marketing that products changed dramatically over the years. Chanel No 5 is one of the most popular scents made by Chanel, and it wins over scents form competitors for many reasons. Because Chanel no 5 is one of the oldest perfumes, the marketing strategy for this product has to meets expectations of the consumers. Target Market The consumer demographic segmentation for perfume business includes wealthy individuals mainly woman in their late thirties and older. Perfumes tend to cost much more than any other fragrances. Therefore, not everyone can afford it. The customer driven, and increase in perfumes market is affected by demographic lifestyle. Some people use perfumes for special occasions and others wear it regularly...
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...ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) Helene FOLEY Helene FOLEY BUSINESS STRATEGY BUSINESS STRATEGY Industry of French Luxury perfumes Industry of French Luxury perfumes ------------------------------------------------- Table of contents Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52 ------------------------------------------------- Executive Summary ...
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...attract audiences, advertisers use various techniques on their advertisements to make people aware of the firm's products, services, or brands. Even though the techniques used by advertisers are infinite, they have a common goal to convince those who might be their consumers to purchase their products. It is necessary for the advertisement to be more attractive and unique because they are in competition with all the other adverts for similar products. The advertisements of Chanel’s fragrance “No. 5” and Givenchy’s fragrance “ange ou demon” use different techniques to persuade different interest and age consumers purchasing their products. This perfume advertisement features Chanel’s fragrance “No. 5.” The perfume has been described "the world's most legendary fragrance" in Paris. The perfume bottle was in a square shape and was placed at the bottom right hand corner of the advertisement. The top of right side of the advertisement was the subject ‘’No. 5’’ that the Company of Chanel strongly promotes. The entire background of the advertisement was settling by dark brown wood doors combined together. The golden color surrounded every wood door’s up sides, down sides, handles, and windows. Most background colors represented golden and light brown. A mature woman who wore a black long formal dress and a pair of leather boots was standing on the left side of the advertisement. She was looking outside from inside of the window and raising two of her hands on...
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...Perception of Individual Odor and Perfume Blends Reveals a Mechanism for Idiosyncratic Effects on Fragrance Choice ´ ´ ´ Pavlına Lenochova1, Pavla Vohnoutova1, S. Craig Roberts2, Elisabeth Oberzaucher3, Karl Grammer3, 1 ´ˇ Jan Havlıcek * 1 Department of Anthropology, Charles University, Prague, Czech Republic, 2 School of Natural Sciences, University of Stirling, Stirling, Scotland, United Kingdom, 3 Department of Anthropology, University Vienna, Vienna, Austria Abstract Cross-culturally, fragrances are used to modulate body odor, but the psychology of fragrance choice has been largely overlooked. The prevalent view is that fragrances mask an individual’s body odor and improve its pleasantness. In two experiments, we found positive effects of perfume on body odor perception. Importantly, however, this was modulated by significant interactions with individual odor donors. Fragrances thus appear to interact with body odor, creating an individually-specific odor mixture. In a third experiment, the odor mixture of an individual’s body odor and their preferred perfume was perceived as more pleasant than a blend of the same body odor with a randomly-allocated perfume, even when there was no difference in pleasantness between the perfumes. This indicates that fragrance use extends beyond simple masking effects and that people choose perfumes that interact well with their own odor. Our results provide an explanation for the highly individual nature of perfume choice. ´ ´ Citation: Lenochova...
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...PROJECT REPORT “ User buying behavior towards Perfume ” Submitted for the partial fulfillment of the requirement for the award PGDM ACADEMIC SESSION (2009 – 2011) SUBMITTED TO:Prof. Shweta JainSUBMITTED BY:Prabhakar Rahul Enroll (2009PGDM031)Puneet Arora Enroll (2009PGDM033)Amit Bharti Enroll (2009PGDM004)PGDM (MARKETING AND HR) Table of contents 1. Introduction2. Hypothesis3. Research methodology4. Data analysis and interpretation5. Conclusion6. Suggestion and recommendations.7. Bibliography8. Annexure CHAPTER 1 INTRODUCTION In this research we have survey the product performance and buyingbehavior of the fragrance of perfumes, which are used by people of allages. During this research we have interacted with people of all ageswho use perfume. After this research we came to know how peopleperceives these products on the variables like price, fragrance,advertisement, satisfaction, packaging, brand loyalty etc. We also cameto know which particular brand of perfume is most preferred by peopleof different age groups. In this research we have surveyed that howfrequently and how much perfume they use, whether they buy small, bigor family pack. Trend of ongoing changes in their likings has beenshown in the report. In this report we have tried to explain the entireresearch and facts product wise. Objective of the study This project is based on user behavior towards Perfumes. Objectives of the study are: 1.The other objective...
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...Flare Fragrances is a manufacture of women’s perfumes since 1955. The association with the company’s product is the elegant and luxury lifestyle. The company reached a number 4 player in US fragrance market. It is launched its signature brand «Loveliest» in 1975 and had significant growth(34,9% in total sales) in its shares. During coming years the firm introduced 6 more perfumes all under the label Loveliest: Awash (6,3% of total sales, Summit (22.6%), Essential (16.9%), Swept Away (23.4%) and the most recent Natural (9.1%). The Flare Fragrances with all their perfumes generated 9.5 % of the total 66.6% of the U.S retail market of fragrances. By 2007, 93% of Flare Fragrance come from it’s six lines of fragrances. However, Flare Fragrance has been faced a growth challenge in a difficult economic environment. Decline in Growth Rate was from 12% growth in 2007 to 2% growth in 2008. There are different reasons for a decline in Growth. Firstly, company had underutilized market for young women(18-34 years old). Secondly, increased competition in the market. The company had comparatively low spending on the advertising. Another reason is that Flare Fragrances had relatively low sales in distribution areas. The corporation had to choose one of the strategies proposed by its consulting group in order to remain afloat. CEO of the company, Joelly Patterson, underlines two possible opportunities to her marketing team to evaluate. One of the possibilities of future development...
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...HOME-MADE PERFUME A Research Problem Presented to The Faculty of the Science Department Pardo National High School Cebu City By Precious Cañeda Vea Joyce Rago Leizel Gelantaga-an School year 2013-2014 CHAPTER I RATIONALE OF THE STUDY HOME-MADE PERFUME Teenagers nowadays are very conscious of their body odors. Many teenagers have a different body odor that’s why they use a perfume. The researchers suggest to make a HOME-MADE PERFUME for the safety of the teenagers odors. When a person grows up, you will have a body odor. You cannot do away with body odors, so use the Home-Made Perfume. Perfume making is probably one of the oldest forms of chemistry. Perfume makers soon realized that, by adding other ingredients to a plant’s essential oils, not only could less oil be used, but the essential oil’s scent would last longer. In investigatory project, the researchers choose the Home-Made Perfume because nowadays, perfume has different chemicals that we don’t know if it is harmful or dangerous to our health. Home-made perfume is one of the best perfume because it uses natural resources that can be found easily in our environment or surroundings. If you don’t have a perfume or you can’t afford to buy a perfume, you can easily make a perfume that its Home-made perfume. By making this home-made...
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...Contrast Analysis of Two Advertisements Zihao Wang Goldey-Beacom College Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere. Big companies know that they need to make their product appeal to as many “niche markets”as possible and they do this by “audience segmentation”. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching. With the extremely wide variety of channels now to choose from it makes it easier for advertisers to be specific about who sees it. For example children stations such as “Nickelodeon” are packed with adverts for toys and games as the majority of their audience is under 12. But stations such as “The Cookery Channel” that have an older, mainly female audience use adverts for perfumes, clothes, holidays. It is essential for adverts to be eye-catching and stylish because they are in competition with all the other adverts for similar products. Anything from catchy jingles, to horrific scenes are used in advertising. The first advert to be analysed...
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...the leading producers of Women’s fragrance in U.S. They are also No.4 player in the U.S. Women’s fragrance market. They are only concentrating on the women products like perfumes. Due to recession they are force to face difficulties and challenges in company’s growth. Problem Identification The important problem that faced by the Flare Fragrances Company is its growth rate. In 2007 they have the growth rate of 12%. But compared to 2007 they have only 2% growth rate in 2008. The difficult environment situations are created growth challenge for this company. Another problem facing that they are only best sellers in the mass market only. Their sales are not good in prestige department stores, drugstore chains and other channels including internet also. Alternative Scenarios After the completion of market research by the consulting group, Arlmont Associates giving two options to increase the growth of Flare Fragrance Company, Inc in 2009. First one is increase the effort in drugs store channels and the other one is introduce a new perfume brand Savvy. After considering all factors we can select any one of the following option. • Expansion of business into Drugstores Channels • Launching a New Brand Savvy • Launching a Premium Brand Targeting at Prestige Group Analysis When implement the expansion of drug store channel, there is a chance of damage the relationship between the other retail accounts and only 20% of customers...
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...is not a leader iii) Use the non-animal fat appeal in a different way; appeal to the animal conservationists, the self-styled Maneka Gandhis and those who have an issue with rubbing animal products all over themselves. Q2. Process followed to introduce the new product 1) Idea generation a. High price sector b. More profitable, faster growth 2) Concept development a. Perfume section selected out of soaps with medical benefits, perfumed soaps and soaps with cosmetic appeal b. Jasmine has connotations of luxury c. New added benefit- Purity- made from pure vegetable oil 3) Business Analysis a. Feasibility report b. Pricing- Rs. 7.50 per cake 4) Product & Advertising development a. 2 different jasmine perfumes developed b. Product test- Comparison with each other and with Jaimala, 3 panels of consumers consisting of women in the age group of 18-35 years chosen. One of the perfumes was found to be superior to the other and marginally more preferable than Jaimala’s. This perfume was chosen. c. Advertising campaign- focus on purity and luxury 5) Test marketing a. Indore and Hyderabad chosen as test towns- test run 9-12 months b. Indore- assumed to be more responsive to the ‘purity’ benefit c. Objectives- i) Match Jaimala’s market share ii) To emerge with a distinct image of a luxury soap d. Initial support expenditure...
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...[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class restaurants do not give people the quantity of food that they are paying for. The main feature of the advertisement is a man in a nice restaurant looking at his small portioned meal in disgust. In the bottom of the picture there is a larger portioned meal from McDonalds which is more food for only a fraction of the cost of the meal in the restaurant. The advertisement consists of a middle aged man sitting in a restaurant. On the table is the silverware arranged neatly on the table and a flower. Also in the photograph is a waitress bringing out an exquisite plate of food to the table. It is obviously a formal restaurant. The man is wearing a suit which leads one to believe he is a middle or upper class individual. The man has a...
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...to produce perfume from a flower. This study also aims on how the rose petal perfume can be cheaper but smells better than the other branded perfumes and how it last longer. Introduction: Background of the Study We thought and brainstormed about what we are going to do on our investigatory project. We would first introduce the beginning of perfumes.The word perfume used today derives from the Latin per fumum, meaning "through smoke." Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians. Perfumes and scented products are composed of toxic materials. All these and other chemicals used in the manufacture of personal care products have been shown in animal studies to cause serious health problems and even death. Statement of the Problem and Objectives Nowadays, many people use colognes and perfumes so we decided to create a natural perfume. It is safe and you can be satisfied with the smell of the perfume. And the fragrance of rose can create a fresh atmosphere. Were thinking about (1) what scent last longer? Rose petal perfume or the commercially prepared perfume? In using perfume,(2) we should know if it is harmful to skin? Our group cares about the environment effect so we’re thinking, (3) how can the rose petal perfume affect the economical aspect of our perfumery? Significance of the Project This research proves that the rose petal can be use as a main ingredient in making a perfume; this is also...
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...Associates suggested two options that Flare Fragrance can do to increase sales growth. The first option is to increase efforts in the drug store channel. The second option is to introduce a new perfume brand. Whatever decision they make it will need to deliver $7.5 million in revenue for 2009 and reverse their declining sales growth trend. Analysis The first option to look at is to increase efforts in the drug store channel for the existing Flare Fragrances brands. The total market sales from 2007 in the drug store channel was only about 17% (Exhibit 1). With that being said this channel is not as profitable as department stores some drug store chains are beginning to put aestheticians, beauty experts, which may help this channel grow in respect to market share of the total market. This would be a great opportunity for Flare Fragrances to pursue this channel more and increase their sales. The next option is to introduce Savvy. One of the strengths that Savvy has is the name itself. It is viewed as stylish, upbeat, and classy. The price of $40 per 1.7 oz. spray bottle could also be seen as a strength for Savvy because it gives the product a prestige image and puts it in the Mid-Tier brands category. This price would be competitive against the introduction of Aromatique’s perfume, Dulcet, which is estimated at a price of $42. Introducing Savvy independently from Loveliest, as a new brand, could reach the target age group of 18-34 year olds because they have a high...
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...2010 JOHN A. QUELCH LISA D. DONOVAN Flare Fragrances Company, Inc.: Analyzing Growth Opportunities It was early December 2008, time for Flare Fragrances Co. to launch its final analysis of 2009 strategic initiatives, and the group of 10 sales and marketing employees in the main Flare conference room could see by the look on her face that CEO Joely Patterson was determined to make 2009 better than 2008 had been. The economic crisis had taken its toll on Flare’s businesses. Back in 2007, sales had risen 12%; now, less than a year later, the CFO’s estimated year-end numbers projected only 2% growth in 2008—a better recession story than some businesses had to tell, but not a trend that Patterson or the company founders wanted to see repeated in the coming year. “I congratulate you for surviving in a tough economic climate, and I thank you for your hard work,” Patterson told the group. “Good as we were, now we have to be better. We are here to discuss the study that our consulting group, Arlmont Associates, submitted on Monday. As you have read, Arlmont suggested that several strategic options offer the greatest potential for growth. At this point I favor the two that Arlmont viewed as most promising: one, increase our efforts in the drug store channel; two, introduce a new perfume brand. Today, we begin to analyze our options intensively. We can do one, both, or neither. But if we do neither, we have to identify some other idea that can deliver at least $7.5 million...
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