...The COJllribllfiol/ of Stl"//('/uml Sell/iotit's 6 The Contribution of Structural Semiotics to the Design of a Hypermarket l 11'TRODUCTION On I October 1986 at Dardilly Just northwest of lhe French city of Lyon Cofradcl~ opened a hypennarket affiliated with the Mammoulh cham. lis 7500 square-metres and the shopping centre that housed it fulfilled a longstanding need in that part of the Lyon suburbs where shopping facilitIes on that scale were inadequate. Many view this hypennarkcl as a concrete illustration of the type of contribution semiOlic:l can make in defining a new type of shopping experience. I Not only \\as such an approach used in the design conception based on efforts to reconcile the desires expressed by consumers frequenting the catchment area or those taking part in discussion groups ahout their shopping bcha\iour bUI it was all implemented in accordance with the requirements drawn up by the technical starr and management teams \\ Ithm thc Mammouth company. Furthermore a semiotic approach \\as used 10 perform a discourse analysis of the consumers' wishes. \\hlch \\as then used to define the general layout of the hypcnnarket as a whole. Semiotics thus played a twin role in the conception and design of the Lyon hypermarket. Firstly. semiotics provided an interpretative model for consumers' representations and expectations of what the hypermarket should provide. The usc of such a model facilitated the identification of the dirrerel1\...
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...invention Commercial Break!!: Creative Play With Media Influence Purpose: Works well to introduce a personal visual media paper, or other media analysis paper, because it encourages students to think critically about their childhood experiences with TV, etc in a personal, creative way. The exercise may become an early paper draft, or simply stimulate their thinking about the programs and commercials they have watched, and how these media affected them. Description: Students will write creative narratives about a childhood TV experience, then trade papers with another classmate, who will assess the program, the narrator, and then complete the narrative with a commercial break description suited to the program and audience. You may want to have your own example written up to read to them before each step, just to get them thinking about what’s possible. Suggested Time: 20 minutes to a full class period Procedure: Ask the class what their favorite shows were as kids: cartoons, sitcoms, even documentaries. You may want to bring in a few stills or uTube clips to project (in a tech class), as a memory jogger (ex. The Cosby Show, Ren & Stimpy, etc). Once you’ve discussed a nice variety of TV programs, ask the class to freewrite for 5-10 minutes (however long you wish to tell them) in first-person P.O.V. about their experience watching a show like these as a kid. They should be specific and detailed, writing whatever comes to memory about what’s going on in the program and their thoughts/reactions/and...
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...interviewed the Brice family of 5. The family consisted of a father, a mother, 2 girls and 1 boy. David, the father, is mid to late 60 year old Caucasian male. He is tall with square shoulders wearing glasses. He metacommunication Presenting Problem History of Problem- BRIEF Family History Assessment Summary: Another important quality of the co-research position is that of valuing emotional experiences and reflections. Our understanding of the preceding conversation is that in the state of being oppressed by violence, a person is defined by the violence. The concept of choice in that state is a mirage; a woman would not choose violence, but inside of a war zone there is no violence free territory. If the person and the context of violence are separated (deconstructed through externalization) the person's preferred story of their lives outside the "war zone" context can become visible. This distinction became available in the training conversation due to the process of allowing for correction and respecting the trainees feelings of being emotionally connected or disconnected to the unique accounts of those persons oppressed by the problem. Doherty (1991) has described negotiating meanings versus dictating a theme (p. 134). From our reflections about the interviewing process, we have been able to articulate four qualities of the relational co-researcher position: 1. Fostering a Collaborative Attitude; 2. Valuing Emotional Experiences and Reflections; 3. Engaging in Empowering...
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...Memorial - Stones and Bones In this essay, I will reflect on the design of The Memorial and The Museum and the article “Stones and Bones” from Adam Gopnik. In the article, there are a lot of different opinions about the 9/11 memorial and museum. Is the memorial just an ordinary public square at the end of a skyscraper, or is it a beautiful place to visit, when wanting to recall and show respect for the victims of 9/11? In august 2006, World Trade Center Memorial Foundation and Port Authority of New York and New Jersey commenced the project September 11 memorial and museum. In 2007 the World Trade Center Memorial Foundation was renamed National September 11 Memorial & Museum. The winner of the World Trade Center Site Memorial Competition was Israeli architect Michael Arad of Handel Architects, who collaborated with Paul Walker. The Memorial park is designed as a forest of trees with two square “reflecting pools” in the center where the Twin Towers stood. All the way around the pools, the victims’ names have been engraved on the edges. The Museum is located within the archaeological heart of the World Trade Center site and tells the story of the lives of the victims through multimedia displays, archives, narratives and a collection of monumental and authentic artifacts. Stories from both victims of the 2001 and 1993 attacks are commemorated at the museum. Adam Gopnik is a Canadian American writer born in Philadelphia in August 1956, but lived in Montreal. He is married to Martha Parker and...
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...do social values construct a culture? 3. How do oppressive social values affect Marji’s society? 4. How is Marji affected by outside culture? 5. How does Marji’s perspective, as both the main character and the author, influence the reader’s opinion of Middle Eastern culture? Students will know (content objectives for unit)… (K) 1. Comic Book/Graphic Novel terminology 2. Visual elements used in comics 3. Basic principles of Islam 4. Novel-specific Iranian history 5. Basic information about communism 6. What social parameters lead to oppression. 7. Various elements of “culture” 8. Several examples of social values 9. The themes of Persepolis 10. Examples of biases that occur in Autobiography/1st person narrative 11. Examples of stereotypes the author draws upon for stylistic effect 12. Examples of literary archetypes 13. Rules for citing comic books in student writing 14. Specific requirements for making inferences 15. Elements of an effective claim sentence Students will be able to do (process skills required for unit)… (S) 1. Use correct graphic novel reading skills to maximize comprehension. 2. Discuss concepts like oppression in the context of the novel. 3. Evaluate the relationship between culture and social values. 4. Create concept maps and character charts to track Marji’s character growth over the course of the novel. 5. Cite Persepolis using correct MLA formatting. 6. Explain inferences made from the text in verbal class discussion...
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...FUN IN THE WORKPLACE: TOWARD AN ENVIRONMENT-BEHAVIOR FRAMEWORK RELATING OFFICE DESIGN, EMPLOYEE CREATIVITY, AND JOB SATISFACTION By ALEXANDRA M. MILLER A THESIS PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF INTERIOR DESIGN UNIVERSITY OF FLORIDA 2005 Copyright 2005 by Alexandra M. Miller ACKNOWLEDGMENTS First, I would like to thank my committee chair, Dr. Margaret Portillo, for her direction and guidance throughout the entire research process. I would also like to thank Dr. M. Joyce Hasell for her support and valuable expertise. Additional thanks go to Dr. Larry Winner for his indispensable assistance as a statistical consultant. I would also like to thank PUSH for providing an excellent example of a fun workplace. In particular, I would like to thank partners John Ludwig, Chris Robb, and Rich Wahl for allowing me to conduct a case study of their business. Additional thanks go to Ron Boucher, Jourdan Crumpler, and Gordon Weller for taking the time to participate in interviews. I would also like to express my gratitude to Kathryn Voorhees for her help, humor, and friendship as she accompanied me throughout the research process. Finally, I would like to thank all of my friends and family for their support. In particular, I would like to thank to my parents for their constant support and for helping me to achieve my dreams. iii TABLE OF CONTENTS page ACKNOWLEDGMENTS ..........
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...following will review various graphic organizers, charts, and matrices that can be implemented for further development of reading comprehension. In addition, a summary will follow the illustrative pictorial of lesson introduction that provides an explanation regarding the implementation or utilization considering that particular comprehension example of focus. Beginning / Middle / End Beginning / Middle / End Summary: Using the Hamburger Model diagram will assist students to beef up their writing skills and promote or increase their focus on details while reading. The paragraph hamburger is a composing or authoring tool that will assist young writers to pictorially summarize important or main elements of a passage. Main focus, narrative or describing text, and concluding sentence are the central components or portions of a complete paragraph, and each section shapes a distinctive chunk of the hamburger (Richards, 2008). During the process of using the Hamburger Method of Beginning/Middle/End will assist students to focus on three main components of a passage or text; the introduction (top bun), the center or reinforcing material (the filling), and the finale or wrap-up sentence (bottom bun). Use of the Hamburger...
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...Why Do We Gesture When We Speak? Robert M. Krauss Columbia University This is a pre-editing version of a paper published as: Krauss, R.M. (1998). Why do we gesture when we speak? Current Directions in Psychological Science 7, 5459. CD.3 July 30, 2001 Why Do We Gesture When We Speak? Robert M. Krauss1 Columbia University Students of human nature traditionally have considered conversational gestures—unplanned, articulate hand movements that accompany spontaneous speech— to be a medium for conveying semantic information, the visual counterpart of words.2 Over a century ago, Sir Francis Bacon put the relationship of gesture and language in the form of a simple analogy: "As the tongue speaketh to the ear, so the gesture speaketh to the eye" (Bacon, 1891). Although the extent to which gestures serve a communicative function is presently a matter of some controversy,3 there is accumulating evidence that communication is not the only function such gestures serve. Over the past several years my colleagues and I have explored the hypothesis, casually suggested by a remarkably diverse group of writers over the past 60 years, that gestures help speakers formulate coherent speech by aiding in the retrieval of elusive words from lexical memory. How might gesturing affect lexical retrieval? Human memory employs several different formats to represent knowledge, and much of the content of 1Address correspondence to Robert M. Krauss, Department of Psychology, Columbia University...
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...G U I D E T E A C H E R’S A TEACHER’S GUIDE TO TWELVE YEARS A SLAVE BY SOLOMON NORTHUP bY Jeanne M. McGlInn anD JaMes e. McGlInn 2 A Teacher’s Guide to Twelve Years a Slave by Solomon Northup Table of Contents SYNOPSIS......................................................................................................................................3 ABOUT THE AUTHOR...............................................................................................................3 INTRODUCTION TO THE STUDY GUIDE............................................................................3 MEETING COMMON CORE STANDARDS.............................................................3 THE SLAVE NARRATIVE GENRE...............................................................................3 HISTORICAL OVERVIEW..........................................................................................................4 DURING READING.....................................................................................................................6 SYNTHESIZING DISCUSSION QUESTIONS.......................................................................9 ENRICHMENT ACTIVITIES.......................................................................................................9 ACTIVITIES FOR USING THE FILM ADAPTATION........................................................ 11 ADDITIONAL RESOURCES.....................................................................................
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...narrator is moving towards old age. Both young and old are ‘helpless’ in the progression of time. These wider considerations are based on precise, particular memories and observations. The first section vividly describes the physical features of old age, while the second centres around the moment of realisation about ‘My great-aunt Etty’s friend’ and her rolling beads from a broken necklace. Though written in one stanza, consider the effects of Cornford’s use of short lines. The first serves to complete the childish observation before the epiphany in the poem’s second section, while the final short line provides the ambivalent conclusion. Note the way too that the couplets, established in the early part of the poem, break up in the last four lines. Compare with My Parents Stephen Spender For Heidi With Blue Hair Fleur Adcock Praise Song for My Mother Grace Nichols Follower Seamus Heaney Country School Allen Curnow A Quoi Bon Dire Charlotte Mew Songs of Ourselves: Section 5: Notes 3 ANALYSIS OF "Childhood" by Frances Cornford 1. I used to think that grown-up people chose 2. To have stiff backs and wrinkles round their nose, 3. And veins like small fat snakes on either hand, 4. On purpose to be grand. 5. Till through the banister I watched one day 6. My great-aunt Etty's friend who was going away, 7. And how her onyx beads had come unstrung. 8. I saw her grope to...
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...Table of Content 1. Executive Summary 2. Introduction & History of Zara 3. Introduction & History of H&M 4. Products Offered By Zara & H&M 5. Marketing and Communication Strategy of Zara 6. Marketing and Communication Strategy of H& M 7. SWOT Analysis: Zara 8. SWOT Analysis: H&M 9. Conclusion Executive Summary This report will examine and make comparison of the communication strategy between two leading and established fashion brands, Zara & H&M. Through close study of each of their communication strategy we can understand the reasons behind their success in the current dynamic and competitive market. In the Hong Kong market where competition thrives and those that don’t adapt to the ever changing environment gets abandoned, we can understand how Zara & H&M has established as a ‘fast fashion’ boutique chain in this densely populated city. A communication strategy helps to develop brand awareness and product information dissemination [1]. The communication strategy can also help to retain the brand’s current customer base and more effectively reach out to a broader target audience. Introduction & History of Zara Zara is a spanish brand of clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortefa and Rosalia Mera. It is the flagship chain store of the Inditex group. Inditex group is the world's largest apparel retailer, the fashion group also owns...
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...The State Hermitage (Russian: Госуда́рственный Эрмита́ж; IPA: [gəsʊˈdarstvʲɪnɨj ɪrmʲɪˈtaʂ], Gosudarstvenny Ermitazh) is a museum of art and culture in Saint Petersburg, Russia. One of the largest[2][3] and oldest museums in the world, it was founded in 1764 by Catherine the Great and has been open to the public since 1852. Its collections, of which only a small part is on permanent display, comprise over three million items,[4] including the largest collection of paintings in the world. The collections occupy a large complex of six historic buildings along Palace Embankment, including the Winter Palace, a former residence of Russian emperors. Apart from them, the Menshikov Palace, Museum of Porcelain, Storage Facility at Staraya Derevnya and the eastern wing of the General Staff Building are also part of the museum. The museum has several exhibition centers abroad. The Hermitage is a federal state property. Since 1990, the director of the museum has been Mikhail Piotrovsky. Of six buildings of the main museum complex, five, named the Winter Palace, Small Hermitage, Old Hermitage, New Hermitage and Hermitage Theatre, are open to the public. The entrance ticket for foreign tourists costs more than the fee paid by citizens of Russia and Belarus. However, entrance is free of charge the first Thursday of every month for all visitors, and free daily for students and children. The museum is closed on Mondays. The entrance for individual visitors is located in the Winter Palace, accessible...
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...Reporter: Anna Camille C. Fabila Topic: Zoning and Appraising the Value of an Industrial Property Learning Objectives: * To know about zoning an industrial property and its types * To be familiar with appraising an industrial property ZONING As we all know, zoning is the division of the city into districts or zones and prescribing regulations for the use of each district or zone. Zoning is intended to regulate the use of private land for the common good. It establishes that the interests of private property owners must be balanced against the interests of the public. A major purpose of zoning is to put land to the use for which it is best suited. Of course, determining the best use for land is not always easy. Some land is best left to be cultivated because of its unique soil characteristics. Other land may be ideally suited for commercial development because it is located near a major highway. Other land, located near a railroad or airport, for example, may be prime land for an industrial park. Agricultural or open space uses may be the best for lands located in a flood plain. Zoning can be important in attracting business and industry to an area. Sufficient good land should be zoned for business and industry that is uniquely suited for business and industry and has adequate access and public facilities. INDUSTRIAL ZONING There are three types of Industrial-zoned properties: CI, LI AND GI. A simple comparison of these three zonings is impossible...
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...complete my research. Table of Content Page No. List of figures i List of tables i Acronyms ii Abstract iii CHAPTER ONE INTRODUCTION 1.1 Background of the Study 1 1.2 Background of DBE 2 1.3 Statement of the Problem 5 1.4 Conceptual framework 6 1.5 Hypotheses 8 1.6 Objective of the study 9 1.7 Significance of the study 10 1.8 Delimitation 10 1.9 Limitations 10 1.10 Ethical clearance 11 1.11 Operational definitions 11 1.12 Organization of the paper 12 CHAPTER TWO LITERATURE REVIEW 2.1 The Notion of Culture 14 2.1.1 Understanding Culture 15 2.2 Origins of Organizational Culture 19 2.3 The Functions of Organizational Culture 20 2.3.1 The basic functions of organizational culture 20 2.3.2 The four core functional definition of organizational culture 21 2.4 The Benefits of Organizational Culture 22 2.5 Communicating organizational culture 23 2.6 Measurement...
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...Democracy and Other Neoliberal Fantasies, Jodi Dean argues that “imagining a rhizome might be nice, but rhizomes don’t describe the underlying structure of real networks,”1 rejecting the idea that there is such a thing as a nonhierarchical interconnectedness that structures our contemporary world and means of communication. Michael Hardt and Antonio Negri, on the other hand, argue that the Internet is an exemplar of the rhizome: a nonhierarchical, noncentered network—a democratic network with “an indeterminate and potentially unlimited number of interconnected nodes [that] communicate with no central point of control.”2 Our journey begins with early modernism, and if early modernism had a theme, it was oneness. This focus on oneness or unity, on the whole rather than on individual parts, What is at stake in settling this dispute? Being. And, knowledge and power in that being. More specifically, this paper explores how a theory of social ontology has evolved to theories of social ontologies, how the modernist notion of global understanding of individuals working toward a common (rationalized and objectively knowable) goal became pluralistic postmodern theories embracing the idea of local networks. Furthermore, what this summary journey of theoretical evolution allows for is a consideration of why understandings of a world comprising emergent networks need be of concern to composition instructors and their practical activities in the classroom: networks produce knowledge. 1. Jodi...
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