...this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared meaning from the major TV shows and series...
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...Combining the old age tradition of storytelling with the latest technology lead to compelling tool that motivates students to read more and write better. The approach is called digital storytelling. It is a good way to engage students in both traditional and innovative way of telling a story. It is emerging as a way to shape narrative and facilitates efforts to capture classroom moments for learners to reflect upon and revise practice, as well as to develop teaching consciousness. Digital stories revolve around a chosen theme and often contain a particular viewpoint. They are typically just a few minutes long and have a variety of uses, including telling of personal tales, recounting of historical events, or as a means to inform or instruct...
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...A successful narrative requires the creation and development of characters. In The Cambridge Introduction to Narrative, the term character can be defined as any entities involved in the action that have agency (Abbott, page 230). Characters are present in some of the most popular narratives of organizations. Olympic athlete Clara Hughes has become a character within Bell and Bell’s Let’s Talk campaigns, Don Cherry has become a character within CBC’s Hockey Night in Canada, and the late Steve Jobs has and continues to be a character tied to the Apple organization. Raising the Roof has relied on creating and building characters to help establish their narrative, and build upon their relationship with their audiences. The Raising the Roof YouTube...
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...social media affect people’s everyday life more deeply has been brought into our focus. With the booming of smart phone, more people delay on the social media to communication with friends, reading the news and even buying goods or foods. In everyday morning, the first thing for most of people is updating the news in social media. Caring about what happened last night, the fresh news in the morning and recording the feelings at this moment. Siapera given an umbrella term for social media that social media is an integrate technology, social interaction and user-generated content. And he also identify three main characteristics of social media which are allowing users to create, downloading and sharing content, to publish their profile and personal information, and to connect with others. (Siapera,2012). The rapidly development of social media have both advantages and shortcomings, there is no doubt that social media makes people communicate more convenient and can make more friends in this way and also keep a close connected with old friends. However, the weakness is the face-to-face communication will be reducing and excessive delay on the social media will influence the normal daily life. In this week, I recognized several overviews of the social media, such as Facebook, Twitter, YouTube and LinkedIn… and understood how to use designated computer software and the basic principles of web page design. And I tried to start to publish my own blog site using the theories that learnt...
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...Post-9/11, around 2003 and 2004, the Iranian transgender community suddenly experienced a spike in Western press media coverage. The nature of such press often focused on the juxtaposition between Iran’s policies on Iranian trans individuals and their rampantly homophobic sodomy laws. Oftentimes the narrative presented on mainstream television is laced with shock in recognizing the Iranian government’s financial support of sex-reassignment surgery for trans individuals, a right given “after years of petitioning and repeated inquiries [from] Iranian trans woman and advocate, Ms. Maryam Khatoon Molkara.” What typically follows this recognition is some form of anti-Islamic rhetoric stemming from the possibility that gay and lesbian Iranians...
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...|[pic] |Syllabus | | |College of Humanities | | |COMM/400 Version 5 | | |Management Communication Skills | Copyright © 2010, 2008, 2006, 2004 by University of Phoenix. All rights reserved. Course Description This course focuses on identifying and developing the communications skills necessary to manage individuals and groups successfully within business and work organizations. Students will identify their management communication styles and will assess and improve their effectiveness in the areas of interpersonal communications, group dynamics, diversity, motivation, team building, and conflict resolution. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change...
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...Group 2 (III-2 BECED) TEACHNOLOGY IN ECE MEDIA AND TECHNOLOGY IN EARLY CHILDHOOD EDUCATION Software for Teachers (Example) Assess2Achieve- is a comprehensive software package that includes planning, assessment, evaluations and report writing for teachers Benefits: • Assess2Achieve enables you to store all the assessment information for each child in one place. You are able to search for an individual child records or a group of children records as an efficient means for using assessment successfully. It enables the teacher to record individual pupil assessments rapidly, therefore saving the teacher time. • Assess2Achieve solves this problem because it is a software system that enables you to store all the evaluation information in one place. Then you are able to search for a particular subject or topic as an efficient means to using evaluations successfully. • With Assess2Achieve teachers can now pass on their back-ups to the class. future teacher to enable him/her to access more detailed information about his/her class. Data stores from different teachers can be amalgamated to give an overview of a whole school so that reports can be created with information supplied by different teachers. • The format is friendly to non-computer professionals. Assess2Achieve has a paper like look to the application, even though it is a data store. Teachers can use the software flexibly to suit the needs of the curriculum, their pupils, the differentiation...
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...how younger women aspiring in strong career paths feel about it – and also women that are already in the industry who experience the inequality first hand. This leads to my first contributor which will introduce narrative and to give the audience a strong storyline to follow: Carla Lacey is 46. She has recently graduated from Manchester University and wants to excel in her dream of becoming a successful screenwriter. She grew up always wanting to be a singer but suffered with heavy bipolar, restricting her from following her dreams. Carla wrote poems and two novels which are published in books and on the internet – with this not being good enough for her she researched into screenwriting and now aspires to work with many other female screenwriters in the industry. She is passionate about the empowerment of women and wants more material for women to work with in the industry as she feels there isn’t enough. (Carla and her two daughters on her graduation) In my film, Carla will travel to uptown New York to find herself and to involve her skills in the screenwriting lab funded and supported by American actress and three-time academy award winner ‘Meryl Streep.’ Meryl made a significant contribution to a new initiative nurturing female screenwriters over the age of 40. * Run by New...
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...Herrera Castillo. Foun 101. Aly Covington. Personal Narrative. 22nd October 2015. “Every day we are one step closer to filmmaking being as easy as taking out the brush and oils for a painting” (Veneruso, 1998). I was born in Barquisimeto, Venezuela on June 21, 1994. I grew up believing in self-expression, showing yourself and never hiding who you really are from others, part of my envelopment as a child and a teenager has been surrounded by political issues, involving my country into sad and hard situations, destroying our culture, education and economy, forcing and scaring the people who decided to trust into a different opinion against the government, those ones will be recognized as “Traitors” and “Enemies of the nation” at least that was the way they used to call them. The visual arts means to me as a way to escape from reality and open our minds to others, to make them understand that there’s a another world outside complete different as the one who we live in now. At the age of seven, my father took me into a Father-son trip to the beach, where he gave me my first camera, an Instant water proof Kodak, one of the most beautiful gifts that i’m still appreciating from hem. Since then I have been feeling a passion for the Films and Photography a passion who becomes an intuitive path that guides me through life. For me films are about romance, adventures, tears, laughs and smiles, more than recording with a video camera, doing a film involves feelings, inspiration...
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...inside the home are deprived of equal citizenship, for they alone are not paid for their labor - Often poor women have been left out of feminist movement -Equality movements concerned solely with independence for women through paid employment are problematic -the point of welfare is to supper mothers finically for caregiving- but this has gradually been eroded Deserving and undeserving poor -Difference was made between the deserving and the undeserving poor -Basis for classification changes, but the imperative to discover who is worth of aid persist. -Michael Katz; a study made to classify the “impotent” from the “able” bodied poor. These attempts at classification have endured as those seeking aid from the state are divided by age, gender, race, mental ability, (dis)ability and parental status in order to evaluate the legitimacy of their claim. Welfare and the Canadian Context -Harris adopts ideological, pseudo-scientific, criminalizing measures despite US evidence. Ontario Works Act - Reforms mandated by Ontario Works: o Workfare o Automatic...
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...STATEMENT OF THE PROBLEM: The main intention of this study is to determine The Impact of Using Audio Visual Presentation in Storytelling to Attention Span of Kinder 2 a South Crest School S.Y 2014-2015 1. What is the demographic profile of selected respondent in terms of 1.1 Age 1.2 Gender 1.3 Economic Status 2.How many student does have : 2.1 1-5 minutes of attention 2.2 6-10 minutes of attention 2.3 11-15 minutes of attention 2.4 16-20 minutes of attention 3. What are the skills that develop in watching the audio visual presentation? 3.1. Verbal information 3.2 Intellectual Skills 3.3 Cognitive strategies 3.4 Motor Skills 4.4 Attitude 4. Do the use of Audio visual presentation in the story telling affect the attention span of kinder 2 at South Crest School? CONCEPTUAL FRAMEWORK INPUT | PROCESS | OUTPUT | 1. What is the demographic profile of selected respondent in terms of 1.1 Age 1.2 Gender 1.3 Economic Status2.How many student does have : 2.1 1-5 minutes of attention 2.2 6-10 minutes of attention 2.3 11-15 minutes of attention 2.4 16-20 minutes of attention3. What are the skills that develop in watching the audio visual presentation? 3.1. Verbal information3.2 Intellectual Skills 3.3 Cognitive strategies 3.4 Motor Skills 4.4 Attitude 4. Do the use of Audio visual Presentation in the Storytelling affect the Attention Span of kinder 2 at...
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...Does Video Game Violence Promote Aggressive Behavior Chris Foxworth Preston Hughes ITT Technical Institute Alan Cameron 6 May 2016 Does Video Game Violence Promote Aggressive Behavior Some people may say that video games and the violence that is in them, are the causes of the younger generation behavioral problems. No matter what the “issue” is with the child, somehow the focus seems to be diverted back to the media they tend to view and the games they play, but this is not always the case. According to Kennedy-Moore (2015), other factors such as family violence, parental discipline, peer rejection, and school problems are established risk factors for aggression. Few parents worry about if violent videogames will turn their children into criminals. With my personal experience, I don’t worry the least bit whether or not my children will become violent or aggressive; let alone become a criminal due to the videogames they play. If these types of games were so inspiring on the younger generation, I’d really be concerned with my son jumping off rooftops because he likes to play superhero type games like Batman and Spiderman. Another article by Dotinga (2003) that I have come across did a study of videogame violence with some teenage boys and girls. During the research study on boys and girls the researchers found that out of the 22 kids who played video games the most each day, were the likeliest to have behavioral problems, exhibit hyperactivity and have trouble academically...
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...Waltke Professor Andrew Forrester Discernment and Discourse 1313 5 May 2014 Sexism Sells: The Male Dominated Video Game Industry Only 4% of video game titles released in the past 10 years feature a playable female character as the leading role, and there are even fewer female protagonists on the list of the top grossing video games (ESA). This trend of male dominated storylines is evident in other forms of media as well: movies and television shows tend to be centered around men, but video games show the least diversity in protagonists and often have regressive views on women and their position in society. Women make up 20% of console video game players and 46% of computer and mobile game players in this 20 billion dollar a year industry, meaning they are contributing a large amount of profits (ESA). Despite their significant purchasing power, they are not represented equally as characters in games, and continue to be used as a plot device or sexual being to attract the male target audience. Neither are they allowed to be a compelling character with a story arc and personal growth as we see with the male protagonist. Female characters, when included, tend to be one dimensional and only valued for typically how they fit into traditional gender roles by being submissive and innocent. This narrow portrayal of women comes from the fact that the developers of video games are predominantly men. Only 11% of game designers are women and only 3% of programmers, even though it is one...
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... |Title: Creative Ways of Managing Garbage for a typical Filipino | | | | | |Project Summary: This project is an advocacy to raise awareness among the young Filipino | | |generation about the importance of managing garbage and to move them to act and find ways to help| | |through creative ways managing their garbage mostly through recycling and re-use of their | | |personal resources. | | | | | |MMCOMRE Term/SY: 2nd Term, 2013 | *To be evaluated by the MMCOMRE/MMRECON teacher. I. Background Defintion Here is a brief definition basically of what garbage disposal is on a wider point: “Waste management is the...
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...Liberal Arts and the Education of Artists: Art and Story CONTENTS SECTION ONE: Marcel’s Studio Visit with Elstir……………………………………………………….. David Carrier SECTION TWO: Film and Video Narrative Brief Narrative on Film-The Case of John Updike……………………………………. Thomas P. Adler With a Pen of Light …………………………………………………………………… Michael Fink Media and the Message: Does Media Shape or Serve the Story: Visual Storytelling and New Media ……………………………………………………. June Bisantz Evans Visual Literacy: The Language of Cultural Signifiers…………………………………. Tammy Knipp SECTION THREE: Narrative and Fine Art Beyond Illustration: Visual Narrative Strategies in Picasso’s Celestina Prints………… Susan J. Baker and William Novak Narrative, Allegory, and Commentary in Emil Nolde’s Legend: St. Mary of Egypt…… William B. Sieger A Narrative of Belonging: The Art of Beauford Delaney and Glenn Ligon…………… Catherine St. John Art and Narrative Under the Third Reich ……………………………………………… Ashley Labrie 28 15 1 22 25 27 36 43 51 Hopper Stories in an Imaginary Museum……………………………………………. Joseph Stanton SECTION FOUR: Photography and Narrative Black & White: Two Worlds/Two Distinct Stories……………………………………….. Elaine A. King Relinquishing His Own Story: Abandonment and Appropriation in the Edward Weston Narrative………………………………………………………………………….. David Peeler Narrative Stretegies in the Worlds of Jean Le Gac and Sophe Calle…………………….. Stefanie Rentsch SECTION FIVE: Memory Does The History of Western Art Tell a Grand Story?……………………………………...
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